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Sales & marketing

Marius Dannenberg - E-Payment Und E-Billing - 9783409124461 - V9783409124461

E-Payment Und E-Billing

Marius Dannenberg

Hardback. Num Pages: colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 640.
Format
Hardback
Publication date
2004
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783409124461
ISBN
9783409124461
Hardback
Condition: New

€ 71.37

Book details
. Ed(S): Evanschitzky, Heiner; Iyer, Gopalkrishnan R. - E-Services - 9783835008014 - V9783835008014

E-Services

. Ed(S): Evanschitzky, Heiner; Iyer, Gopalkri...

Paperback. Editor(s): Evanschitzky, Heiner; Iyer, Gopalkrishnan R. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 211 pages, 12 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 317.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
211
Condition
New
SKU
V9783835008014
ISBN
9783835008014
Paperback
Condition: New

€ 63.77

Book details
Adam Morgan - Eating the Big Fish - 9780470238271 - V9780470238271 29%OFF

Eating the Big Fish

Adam Morgan

Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
368
Format
Hardback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470238271
ISBN
9780470238271
Hardback
Condition: New

€ 37.99
€ 26.97

Book details
Corey Perlman - eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business - 9780470411599 - V9780470411599 19%OFF

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

Corey Perlman

Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470411599
ISBN
9780470411599
Hardback
Condition: New

€ 24.99
€ 20.15

Book details
Nick Smith - eCommerce In A Week: Selling Online In Seven Simple Steps - 9781473607538 - V9781473607538 15%OFF

eCommerce In A Week: Selling Online In Seven Simple Steps

Nick Smith

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
John Murray Press United Kingdom
Number of pages
128
Format
Paperback
Publication date
2019
Edition
1st Edition
Condition
New
SKU
V9781473607538
ISBN
9781473607538
Paperback
Condition: New

€ 11.99
€ 10.23

Book details
Franses, P. H., Montgomery, A. L., Franses - Econometric Models in Marketing (Advances in Econometrics) (Advances in Econometrics) - 9780762308576 - V9780762308576

Econometric Models in Marketing (Advances in Econometrics) (Advances i...

Franses, P. H., Montgomery, A. L., Franses

Hardcover. Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing. Editor(s): Franses, P.H. (Econometric Institute, Erasmus University, Rotterdam, The Netherlands); Montgomery, A.L. (Graduate School of Industrial Administration, Carnegie Mellon University, Pittsburgh, USA). Series: Advances in Econometrics. Num Pages: 364 pages, 1, black & white illustrations. BIC Classification: KCH; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 686.
Format
Hardback
Publication date
2002
Publisher
Emerald Group Publishing Limited
Edition
1st Edition
Number of pages
364
Condition
New
SKU
V9780762308576
ISBN
9780762308576
Hardback
Condition: New

€ 202.64

Book details
Gerard J. Tellis - Effective Advertising: Understanding When, How, and Why Advertising Works - 9780761922537 - V9780761922537

Effective Advertising: Understanding When, How, and Why Advertising Wo...

Gerard J. Tellis

Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
Format
Paperback
Publication date
2004
Publisher
SAGE Publications Inc United States
Number of pages
216
Condition
New
SKU
V9780761922537
ISBN
9780761922537
Paperback
Condition: New

€ 138.82

Book details
Antonios Chorianopoulos - Effective CRM Using Predictive Analytics - 9781119011552 - V9781119011552

Effective CRM Using Predictive Analytics

Antonios Chorianopoulos

Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
392
Format
Hardback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781119011552
ISBN
9781119011552
Hardback
Condition: New

€ 61.27

Book details
Catriona Mackay - Effective Marketing in Easy Steps: Packed with Tips to Become an Excellent Marketer - 9781840784268 - V9781840784268 7%OFF

Effective Marketing in Easy Steps: Packed with Tips to Become an Excel...

Catriona Mackay

Paperback. Series: In Easy Steps. 192 pages, 200 full colour screenshots, images, photographs, charts, diagrams. Cateogry: (G) General (US: Trade). BIC Classification: KJS. Dimension: 226 x 188 x 11. Weight: 426.
Format
Paperback
Publication date
2011
Publisher
In Easy Steps Limited
Edition
0th Edition
Number of pages
192
Condition
New
SKU
V9781840784268
ISBN
9781840784268
Paperback
Condition: New

€ 16.99
€ 15.76

Book details
Weinberger, Marc G.; Campbell, Leland; Brody, Beth; Brody, Elizabeth - Effective Radio Advertising - 9780669250039 - V9780669250039

Effective Radio Advertising

Weinberger, Marc G.; Campbell, Leland; Brody,...

Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 174 pages, Illustrations. BIC Classification: APW; KJSA; KNTY. Category: (G) General (US: Trade). Dimension: 242 x 161 x 18. Weight in Grams: 435.
Format
Hardback
Publication date
1994
Publisher
Lexington Books United States
Number of pages
174
Condition
New
SKU
V9780669250039
ISBN
9780669250039
Hardback
Condition: New

€ 126.54

Book details
. Ed(S): Helmke, Stefan; Dangelmaier, Wilhelm - Effektives Customer Relationship Management - 9783409117678 - V9783409117678

Effektives Customer Relationship Management

. Ed(S): Helmke, Stefan; Dangelmaier, Wilhelm

paperback. Die Autoren prasentieren den Erkenntnisstand hinsichtlich aktueller Instrumente, Einfuhrungskonzepte sowie notwendiger Organisation und Technik. Durch die Einbindung zahlreicher Praxisbeispiele werden der Nutzen und die Einsatzmoglichkeiten von CRM in der Unternehmenspraxis anschaulich unterstutzt. " Editor(s): Helmke, Stefan; Dangelmaier, Wilhelm. Num Pages: 456 pages, 175 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 24. Weight in Grams: 765.
Format
Paperback
Publication date
2001
Publisher
Gabler Germany
Edition
2001st Edition
Number of pages
456
Condition
New
SKU
V9783409117678
ISBN
9783409117678
Paperback
Condition: New

€ 72.13

Book details
Simon, Hermann; Wiltinger, Kai; Sebastian, Karl-Heinz; Tacke, Georg - Effektives Personalmarketing - 9783663098447 - V9783663098447

Effektives Personalmarketing

Simon, Hermann; Wiltinger, Kai; Sebastian, Ka...

Paperback / so. Series: Wissenschaft & Praxis. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 431.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783663098447
ISBN
9783663098447
Paperback
Condition: New

€ 70.61

Book details
Thomas Obersojer - Efficient Consumer Response - 9783834914712 - V9783834914712

Efficient Consumer Response

Thomas Obersojer

Paperback / so. Num Pages: 329 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 520.
Format
Paperback
Publication date
2009
Publisher
Gabler Verlag United States
Number of pages
329
Condition
New
SKU
V9783834914712
ISBN
9783834914712
Paperback
Condition: New

€ 96.16

Book details
Claudia Kreipl - Efficient Consumer Response und die Bereitschaft zur Kooperation - 9783824482061 - V9783824482061

Efficient Consumer Response und die Bereitschaft zur Kooperation

Claudia Kreipl

Paperback. Claudia Kreipl untersucht die Moglichkeit, die Effizienz von Krankenhausern und Medizinprodukte-Industrie durch Efficient Consumer Response zu verbessern, und setzt sich mit den kritischsten Erfolgsfaktoren bei der Implementierung von ECR auseinander: Ausgestaltung der Geschaftsbeziehung, Partnerwahl und Kooperationsbereitschaft." Series: Marktorientiertes Management. Num Pages: 308 pages, 86 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 396.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
308
Condition
New
SKU
V9783824482061
ISBN
9783824482061
Paperback
Condition: New

€ 91.09

Book details
Maik Hammerschmidt - Effizienzanalyse Im Marketing - 9783835002968 - V9783835002968

Effizienzanalyse Im Marketing

Maik Hammerschmidt

Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835002968
ISBN
9783835002968
Paperback
Condition: New

€ 81.87

Book details
Peer John - Effizienzkonditionen Und Kostenrechnung - 9783824406944 - V9783824406944

Effizienzkonditionen Und Kostenrechnung

Peer John

Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KFCM; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824406944
ISBN
9783824406944
Paperback
Condition: New

€ 74.09

Book details
Silke-Annette Kaulfu - Ein Ansatz zur Erfassung des Leapfrogging-Phänomens: Grundkonzept, modelltheoretische Basis und empirische Befunde - 9783835001824 - V9783835001824

Ein Ansatz zur Erfassung des Leapfrogging-Phänomens: Grundkonzept, mo...

Silke-Annette Kaulfu

paperback. Series: Marken- Und Produktmanagement. Num Pages: 190 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
Format
Paperback
Publication date
2007
Publisher
Deutscher Universitätsverlag United States
Number of pages
190
Condition
New
Edition
2007th Edition
SKU
V9783835001824
ISBN
9783835001824
Paperback
Condition: New

€ 74.41

Book details
Martin Fassnacht - Eine Dienstleistungsorientierte Perspektive Des Handelsmarketing - 9783824491094 - V9783824491094

Eine Dienstleistungsorientierte Perspektive Des Handelsmarketing

Martin Fassnacht

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 358.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universit?tsverlag United Kingdom
Condition
New
SKU
V9783824491094
ISBN
9783824491094
Paperback
Condition: New

€ 70.14

Book details
Professor Christian (Technische Universit?T M?Nchen) Becker - Einfluss Der Raumlichen Markenherkunft Auf Das Markenimage - 9783834939418 - V9783834939418

Einfluss Der Raumlichen Markenherkunft Auf Das Markenimage

Professor Christian (Technische Universit?T M...

Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 211 x 147 x 20. Weight in Grams: 417.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783834939418
ISBN
9783834939418
Paperback
Condition: New

€ 80.61

Book details
Alexander Unterschutz - Einfluss Unternehmensubergreifender Informationssysteme auf Industrielle Geschaftsbeziehungen - 9783824480395 - V9783824480395

Einfluss Unternehmensubergreifender Informationssysteme auf Industriel...

Alexander Unterschutz

Paperback. Alexander Unterschutz analysiert anhand einer Befragung den Nutzen und die Verbreitung einzelner Anwendungen und zeigt die positiven Auswirkungen des Einsatzes unternehmensubergreifender Informationssysteme auf die Beurteilung einer Geschaftsbeziehung durch den Nachfrager auf." Num Pages: 286 pages, 87 black & white illustrations, 57 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 375.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
286
Condition
New
SKU
V9783824480395
ISBN
9783824480395
Paperback
Condition: New

€ 80.14

Book details
Katrin Talke - Einfuhrung von Innovationen - 9783835000698 - V9783835000698

Einfuhrung von Innovationen

Katrin Talke

Paperback. Series: Betriebswirtschaftliche Studien in Forschungsintensiven Industrien. Num Pages: 352 pages, 1 black & white illustrations, 68 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 455.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
352
Condition
New
SKU
V9783835000698
ISBN
9783835000698
Paperback
Condition: New

€ 80.69

Book details
Peggy Kreller - Einkaufsstattenwahl Von Konsumenten - 9783824471515 - V9783824471515

Einkaufsstattenwahl Von Konsumenten

Peggy Kreller

paperback. Series: Schriftenreihe Der Hhl Leipzig Graduate School of Management. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCC; KJS; LND. Category: (G) General (US: Trade). Dimension: 203 x 133 x 20. Weight in Grams: 386.
Format
Paperback
Publication date
2000
Publisher
Deutscher Universit?tsverlag United Kingdom
Edition
2000th Edition
Condition
New
SKU
V9783824471515
ISBN
9783824471515
Paperback
Condition: New

€ 86.81

Book details
Horst Strache - Einkaufsverhandlungen Souveran Fuhren - Gewinn Aushandeln - 9783409852746 - V9783409852746

Einkaufsverhandlungen Souveran Fuhren - Gewinn Aushandeln

Horst Strache

Paperback / so. Series: Beschaffungspraxis. Num Pages: 135 pages, black & white illustrations, bibliography. BIC Classification: KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 7. Weight in Grams: 327.
Format
Paperback
Publication date
1993
Publisher
Gabler Verlag United States
Number of pages
135
Condition
New
SKU
V9783409852746
ISBN
9783409852746
Paperback
Condition: New

€ 53.22

Book details
Heiko Muller - Einsatz von Customer Relationship Management-Systemen - 9783824482023 - V9783824482023

Einsatz von Customer Relationship Management-Systemen

Heiko Muller

Paperback. Heiko D. Muller untersucht folgende Themen: in der Praxis vorherrschende Gestaltungsformen von CRM-Aktivitaten; Auswirkungen von Umweltvariablen, Unternehmensressourcen und Kundenstrukturen auf die Gestaltung von CRM-Prozessen; Einfluss des Ausmasses dieser CRM-Aktivitaten auf den Markt- und Unternehmenserfolg." Series: Kundenmanagement and Electronic Commerce. Num Pages: 470 pages, 32 black & white illustrations, 19 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 24. Weight in Grams: 600.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
470
Condition
New
SKU
V9783824482023
ISBN
9783824482023
Paperback
Condition: New

€ 113.72

Book details
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