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Sales & marketing
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Sales & marketing
Paperback. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 14. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471786795
- ISBN
- 9780471786795
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.27
€ 51.27
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9783834923233
- ISBN
- 9783834923233
Hardback
Condition: New
€ 65.12€ 42.24
€ 65.12
€ 42.24
Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
- Publisher
- Emerald Publishing Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785608636
- ISBN
- 9781785608636
Paperback
Condition: New
€ 56.48
€ 56.48
Paperback. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 225 x 151 x 15. Weight in Grams: 382.
- Publisher
- AMACOM
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- Special ed.
- Condition
- New
- SKU
- V9780814431771
- ISBN
- 9780814431771
Paperback
Condition: New
€ 20.99€ 14.37
€ 20.99
€ 14.37
Hardcover. Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken. Num Pages: 224 pages, 400 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 225 x 279 x 26. Weight in Grams: 1326.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Thames and Hudson Ltd
- Condition
- New
- SKU
- 9780500516720
- ISBN
- 9780500516720
Hardback
Condition: New
€ 29.99€ 7.28
€ 29.99
€ 7.28
Paperback. Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing. Series: No B. S. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184395
- ISBN
- 9781599184395
Paperback
Condition: New
€ 20.99€ 19.53
€ 20.99
€ 19.53
Paperback. Series: No B. S. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJSA; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 372.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185330
- ISBN
- 9781599185330
Paperback
Condition: New
€ 16.99€ 15.43
€ 16.99
€ 15.43
Paperback. Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake. Series: No B. S. Num Pages: 240 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 406.
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781599184401
- ISBN
- 9781599184401
Paperback
Condition: New
€ 23.99€ 20.55
€ 23.99
€ 20.55
Paperback. Series: No B. S. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184500
- ISBN
- 9781599184500
Paperback
Condition: New
€ 18.99€ 17.59
€ 18.99
€ 17.59
Hardcover. Secrets of the trade from the master of retail selling and sales training
No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. Num Pages: 226 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 226
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118153406
- ISBN
- 9781118153406
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Paperback. Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring. Num Pages: 320 pages, Ill. BIC Classification: KJS; KN. Category: (P) Professional & Vocational. Dimension: 235 x 179 x 19. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd Dublin, Ireland
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471853251
- ISBN
- 9780471853251
Paperback
Condition: New
€ 56.06
€ 56.06
Paperback. The author is a well known and respected as the most successful adman of all time. In this book, he gives advice to young hopefuls and veterans of the industry wanting to improve their success rate. Num Pages: 224 pages, colour/duotone photographs. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 241 x 184 x 16. Weight in Grams: 614. 224 pages, colour/duotone photographs. A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry. Cateogry: (P) Professional & Vocational. BIC Classification: KJSA. Dimension: 241 x 184 x 16. Weight: 612.
- Publisher
- Welbeck Publishing Group
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2007
- Edition
- New Ed
- Condition
- New
- SKU
- V9781853756153
- ISBN
- 9781853756153
Paperback
Condition: New
€ 19.99€ 15.06
€ 19.99
€ 15.06
Hardback. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193. .
- Publisher
- Welbeck Publishing Group
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781847960870
- ISBN
- 9781847960870
Hardback
Condition: New
€ 46.99€ 30.94
€ 46.99
€ 30.94
Paperback. Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 21. Weight in Grams: 632.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749471910
- ISBN
- 9780749471910
Paperback
Condition: New
€ 35.99€ 31.01
€ 35.99
€ 31.01
paperback. Series: Cornell International Industrial & Labor Relations Report. Num Pages: 320 pages, black & white illustrations. BIC Classification: 1FPJ; 1KBB; 1MBF; JHBL; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 20. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Cornell University Press United States
- Number of pages
- 320
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780801485671
- ISBN
- 9780801485671
Paperback
Condition: New
€ 45.25
€ 45.25
Paperback. Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Series: The One Minute Manager. Num Pages: 112 pages. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 197 x 129 x 8. Weight in Grams: 88.
- Publisher
- HarperCollins Publishers
- Number of pages
- 112
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9780007104840
- ISBN
- 9780007104840
Paperback
Condition: New
€ 11.99€ 9.89
€ 11.99
€ 9.89
Paperback. Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, and how to set measurable goals which will have a positive impact on sales and brand awareness. Num Pages: 144 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 216 x 14. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- David & Charles
- Condition
- New
- SKU
- V9781446304891
- ISBN
- 9781446304891
Paperback
Condition: New
€ 20.99€ 16.75
€ 20.99
€ 16.75
Hardcover. Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more. Num Pages: 224 pages, 20 black & white illustrations, 10 charts. BIC Classification: KJC; KJSA; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 21. Weight in Grams: 384.
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2013 ed.
- Condition
- New
- SKU
- V9781137003072
- ISBN
- 9781137003072
Hardback
Condition: New
€ 52.99€ 18.90
€ 52.99
€ 18.90
Paperback.
- Publisher
- LID Publishing United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794452
- ISBN
- 9781907794452
Paperback
Condition: New
€ 17.99€ 14.51
€ 17.99
€ 14.51
Hardcover. Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy
Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 155 x 23. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 244
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118167779
- ISBN
- 9781118167779
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
Hardback. Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Num Pages: 296 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 223 x 167 x 22. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 296
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119950554
- ISBN
- 9781119950554
Hardback
Condition: New
€ 24.99€ 18.58
€ 24.99
€ 18.58
Hardcover. Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Series: RGS-IBG Book Series. Num Pages: 248 pages. BIC Classification: JFCD; JFFS; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 150 x 17. Weight in Grams: 450.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556382
- ISBN
- 9781118556382
Hardback
Condition: New
€ 79.37
€ 79.37
Paperback. Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Series: RGS-IBG Book Series. Num Pages: 248 pages, illustrations. BIC Classification: JFCD; JFFS; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 14. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley and Sons Ltd
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118556405
- ISBN
- 9781118556405
Paperback
Condition: New
€ 34.64
€ 34.64