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Sales & marketing
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Sales & marketing
Paperback. Revised edition of the author's UnMarketing, c2012. Num Pages: 304 pages, illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 268 x 23. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119335009
- ISBN
- 9781119335009
Paperback
Condition: New
€ 25.99€ 21.23
€ 25.99
€ 21.23
Hardcover. UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 181 x 22. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118943007
- ISBN
- 9781118943007
Hardback
Condition: New
€ 26.99€ 22.27
€ 26.99
€ 22.27
Hardback. Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Num Pages: 304 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781119129752
- ISBN
- 9781119129752
Hardback
Condition: New
€ 50.99€ 35.83
€ 50.99
€ 35.83
Hardback. Editor(s): Simpson, Diana. Num Pages: 170 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 17. Weight in Grams: 396.
- Publisher
- Nova Science Publishers Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634853187
- ISBN
- 9781634853187
Hardback
Condition: New
€ 200.92€ 151.19
€ 200.92
€ 151.19
Paperback.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Elsevier Science & Technology United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9780123854964
- ISBN
- 9780123854964
Paperback
Condition: New
€ 54.17
€ 54.17
Paperback. The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Num Pages: 240 pages, Illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 226 x 154 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- SAGE Publications Inc United States
- Edition
- Second Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781412987240
- ISBN
- 9781412987240
Paperback
Condition: New
€ 162.25
€ 162.25
Paperback. Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. Num Pages: 328 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 20. Weight in Grams: 496.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749473273
- ISBN
- 9780749473273
Paperback
Condition: New
€ 33.99€ 31.02
€ 33.99
€ 31.02
Paperback. Focuses on how to be competitive through pricing services based upon value to the client. Contains excellent advice on managing cost, contract types, pricing change orders, cost accounting techniques, negotiating methods, liability considerations, bidding approaches and much more. Num Pages: 232 pages, Ill. BIC Classification: AMC; KJMV1; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 14. Weight in Grams: 432.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471579335
- ISBN
- 9780471579335
Paperback
Condition: New
€ 101.21
€ 101.21
Paperback. Presents seven timeless laws for businesses and individuals in a world that is dominated by rapid change and digital technology. This title shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Num Pages: 272 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 152 x 21. Weight in Grams: 338.
- Publisher
- Ebury Publishing United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780091947569
- ISBN
- 9780091947569
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783834900364
- ISBN
- 9783834900364
Hardback
Condition: New
€ 65.38€ 11.89
€ 65.38
€ 11.89
Paperback. Num Pages: 256 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 136 x 210 x 17. Weight in Grams: 338.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650368
- ISBN
- 9781632650368
Paperback
Condition: New
€ 18.41
€ 18.41
Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119157434
- ISBN
- 9781119157434
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Num Pages: 224 pages. BIC Classification: KJS; KNPR. Category: (G) General (US: Trade). .
- Publisher
- Laurence King Publishing United Kingdom
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781780676876
- ISBN
- 9781780676876
Paperback
Condition: New
€ 33.99€ 24.65
€ 33.99
€ 24.65
Hardcover. Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people's trust, satisfaction and willingness to buy. Num Pages: 248 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 161 x 25. Weight in Grams: 452.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780471793618
- ISBN
- 9780471793618
Hardback
Condition: New
€ 27.99€ 23.49
€ 27.99
€ 23.49
hardcover. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 231 x 155 x 23. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- New York University Press United States
- Number of pages
- 256
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780814763339
- ISBN
- 9780814763339
Hardback
Condition: New
€ 92.36
€ 92.36
Paperback. Shows that the fight over the practices of Wal-Mart can provide us with important insight into the dreams and realities of American capitalism Num Pages: 256 pages, 5 black & white illustrations. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 18. Weight in Grams: 386.
- Publisher
- New York University Press United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780814763346
- ISBN
- 9780814763346
Paperback
Condition: New
€ 32.99€ 29.90
€ 32.99
€ 29.90
Hardcover. Used hardback, in good condition. With dustjacket.
- Condition
- Used, Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KIN0008804
- ISBN
- 9780471295556
Hardback
Condition: Used, Good
€ 4.99
€ 4.99
Hardcover. Adweek books." Includes index. Commissioning organisation: by Agnieszka Winkler. xii, 227 p. ill. 24 cm. Stiff boards. As new with dw." Keywords: "Business, Finance & Law - E-Commerce - General,Business, Finance & Law - E-Commerce - Managers' Guides to Computing,"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 1999
- Edition
- 1st Edition
- SKU
- KEX0164428
- ISBN
- 9780471295556
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardback. This text is a series of essays on the nature of brands and brand building by some of the most successful and high-profile names in business, edited by a top brand consultant. It includes: comparisons between different strategies and definitions of best practice. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. Weight in Grams: 500. Fine in good dust wrapper. DW showing light shelf wear with nicks and rubing, remains a nice copy
- Condition
- Used, Very Good
- Publisher
- HarperCollins Publishers
- Format
- Hardback
- Publication date
- 2001
- SKU
- KSG0011991
- ISBN
- 9780007112296
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. Num Pages: 224 pages, tables & charts. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 235 x 162 x 22. Weight in Grams: 476.
- Publisher
- Select Books Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781590791219
- ISBN
- 9781590791219
Hardback
Condition: New
€ 24.99€ 22.38
€ 24.99
€ 22.38
Paperback. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 178 x 8. Weight in Grams: 78.
- Publisher
- Penguin Books Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780241209011
- ISBN
- 9780241209011
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback. Helps to develop the essential Internet presence needed for promotion, sales, and distribution. This title provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Num Pages: 304 pages, 17 black & white tables, 125 black & white halftones. BIC Classification: AV; KJS; KNTF. Category: (P) Professional & Vocational. Dimension: 230 x 193 x 18. Weight in Grams: 530.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780240823706
- ISBN
- 9780240823706
Paperback
Condition: New
€ 50.99€ 35.75
€ 50.99
€ 35.75
Paperback. Num Pages: 264 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 156 x 20. Weight in Grams: 396.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781292134604
- ISBN
- 9781292134604
Paperback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Hardcover. Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 25. Weight in Grams: 486.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470182697
- ISBN
- 9780470182697
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17