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Sales & marketing
Results 1821 - 1840 of 3940
Sales & marketing
Paperback. Num Pages: 353 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 450.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 353
- Condition
- New
- SKU
- V9783824407187
- ISBN
- 9783824407187
Paperback
Condition: New
€ 83.64
€ 83.64
Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470119860
- ISBN
- 9780470119860
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 51.99€ 50.93
€ 51.99
€ 50.93
hardcover. Num Pages: 358 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Gabler United Kingdom
- Edition
- 3., überarb. Aufl. 2013
- Number of pages
- 358
- Condition
- New
- SKU
- V9783834942784
- ISBN
- 9783834942784
Hardback
Condition: New
€ 118.95
€ 118.95
Paperback. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 310
- Condition
- New
- SKU
- V9783835005174
- ISBN
- 9783835005174
Paperback
Condition: New
€ 66.97
€ 66.97
paperback. BIC Classification: KJS. Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Fachmedien Wiesbaden
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783658063542
- ISBN
- 9783658063542
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback. Series: Palgrave Key Concepts. Num Pages: 320 pages, 0. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 18. Weight in Grams: 400. "Commissioning organisation: Jon Sutherland and Diane Canwell. 288 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Sales & Marketing - General,Subjects - Business"
- Condition
- Used, Like New
- Edition
- 2004th Edition
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2004
- SKU
- KEX0161666
- ISBN
- 9781403915276
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Taking its cue from the increasing financial vulnerability of those approaching retirement, this volume uses multivariate modeling to predict the sectors of the population most at risk and presents unique charts mapping the pattern of an aging workforce. Editor(s): Stone, Leroy O. Num Pages: 164 pages, biography. BIC Classification: JFSJ; JFSP31; JHBD; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 260.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Netherlands
- Number of pages
- 164
- Condition
- New
- SKU
- V9789400793866
- ISBN
- 9789400793866
Paperback
Condition: New
€ 127.76
€ 127.76
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 395.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834913432
- ISBN
- 9783834913432
Paperback
Condition: New
€ 89.27
€ 89.27
Paperback. How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. Num Pages: 208 pages. BIC Classification: GTC; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 159 x 232 x 19. Weight in Grams: 340.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781784992453
- ISBN
- 9781784992453
Paperback
Condition: New
€ 40.11
€ 40.11
Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9781118022511
- ISBN
- 9781118022511
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 19. Weight in Grams: 380.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071714044
- ISBN
- 9780071714044
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
paperback. Num Pages: 168 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 10. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 1926
- Publisher
- Vieweg+Teubner Verlag United Kingdom
- Edition
- 8. Aufl. 1926. Softcover reprint of the original 8
- Number of pages
- 168
- Condition
- New
- SKU
- V9783663153382
- ISBN
- 9783663153382
Paperback
Condition: New
€ 71.26
€ 71.26
Paperback / so. Num Pages: 166 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 9. Weight in Grams: 249.
- Format
- Paperback
- Publication date
- 1928
- Publisher
- Vieweg+Teubner Verlag United Kingdom
- Edition
- 9
- Number of pages
- 166
- Condition
- New
- SKU
- V9783663153399
- ISBN
- 9783663153399
Paperback
Condition: New
€ 71.30
€ 71.30
Paperback. * Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. * Discusses predictions of future changes in customer value and satisfaction. * Explores actual company experiences which illustrate measurement techniques. Series: Total Quality Management. Num Pages: 360 pages, 0. BIC Classification: KJM; KJSM; KJSU; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 211 x 162 x 18. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 360
- Condition
- New
- SKU
- V9781557865533
- ISBN
- 9781557865533
Paperback
Condition: New
€ 38.82
€ 38.82
Hardback. Knowledge Management for Development Editor(s): Osei-Bryson, Kweku-Muata; Mansingh, Gunjan; Rao, Lila. Series: Integrated Series in Information Systems. Num Pages: 298 pages, 23 black & white illustrations, 16 colour illustrations, 38 black & white tables, biograp. BIC Classification: KCS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 638.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 298
- Condition
- New
- SKU
- V9781489973917
- ISBN
- 9781489973917
Hardback
Condition: New
€ 128.72
€ 128.72
Paperback / so. Editor(s): Hannig, Uwe. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJC; KJMV3; KJS; UF; UND. Category: (G) General (US: Trade). Dimension: 234 x 156 x 25. Weight in Grams: 676.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642627378
- ISBN
- 9783642627378
Paperback
Condition: New
€ 107.52
€ 107.52
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834942135
- ISBN
- 9783834942135
Paperback
Condition: New
€ 77.13
€ 77.13
paperback. Oliver B. Buttner untersucht, wie Methoden am Point of Sale sinnvoll eingesetzt werden konnen, um einkaufsbegleitende kognitive Prozesse von Ladenbesuchern zu analysieren. Der Fokus liegt dabei auf zwei Varianten zur Produktion von Gedankenprotokollen: dem Lauten Denken und der Videogestutzten Gedankenrekonstruktion." Series: Interaktives Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2009th Edition
- SKU
- V9783834914927
- ISBN
- 9783834914927
Paperback
Condition: New
€ 88.31
€ 88.31