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Sales & marketing
Results 1801 - 1820 of 3940
Sales & marketing
Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118554005
- ISBN
- 9781118554005
Paperback
Condition: New
€ 46.41
€ 46.41
Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
- Publisher
- HarperCollins Publishers Inc
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780062273062
- ISBN
- 9780062273062
Hardback
Condition: New
€ 26.99€ 24.66
€ 26.99
€ 24.66
Hardback. Editor(s): Deichsel, Alexander; Schmidt, Manfred. Series: Jahrbuch Markentechnik. Num Pages: colour illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 653.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834925336
- ISBN
- 9783834925336
Hardback
Condition: New
€ 174.64
€ 174.64
Hardcover. Num Pages: 296 pages, biography. BIC Classification: 1FPJ; KJK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan
- Number of pages
- 300
- Condition
- New
- SKU
- V9781403996701
- ISBN
- 9781403996701
Hardback
Condition: New
€ 67.45
€ 67.45
Hardcover. Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. Editor(s): Haghirian, Parissa. Num Pages: 261 pages, biography. BIC Classification: 1FPJ; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 217 x 145 x 21. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780230242869
- ISBN
- 9780230242869
Hardback
Condition: New
€ 67.45
€ 67.45
Paperback / so. Num Pages: 187 pages, black & white illustrations, figures, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 169 x 12. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 187
- Condition
- New
- SKU
- V9783834942845
- ISBN
- 9783834942845
Paperback
Condition: New
€ 50.38
€ 50.38
Paperback. Provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 152 x 229 x 19. Weight in Grams: 420.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071799058
- ISBN
- 9780071799058
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Hardcover. With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470137321
- ISBN
- 9780470137321
Hardback
Condition: New
€ 31.99€ 25.20
€ 31.99
€ 25.20
Paperback / so. Num Pages: 197 pages, black & white illustrations, bibliography. BIC Classification: KC; KJH; KJM; KJS. Category: (G) General (US: Trade). Weight in Grams: 374.
- Format
- Paperback
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 197
- Condition
- New
- SKU
- V9783531028651
- ISBN
- 9783531028651
Paperback
Condition: New
€ 71.95
€ 71.95
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: CBWJ; JFD; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer vs United States
- Condition
- New
- SKU
- V9783658065331
- ISBN
- 9783658065331
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824404728
- ISBN
- 9783824404728
Paperback
Condition: New
€ 89.78
€ 89.78
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results. Num Pages: 228 pages, Illustrations (some col.). BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 165 x 24. Weight in Grams: 560.
- Publication date
- 2006
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 228
- Condition
- New
- SKU
- V9781591399278
- ISBN
- 9781591399278
Paperback
Condition: New
€ 29.99€ 26.85
€ 29.99
€ 26.85
Hardcover. An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Num Pages: 272 pages, black & white illustrations. BIC Classification: JFSJ1; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 25. Weight in Grams: 524.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471369202
- ISBN
- 9780471369202
Hardback
Condition: New
€ 38.99€ 30.86
€ 38.99
€ 30.86
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 141.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658071936
- ISBN
- 9783658071936
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749474362
- ISBN
- 9780749474362
Paperback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 224 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9783658048808
- ISBN
- 9783658048808
Paperback
Condition: New
€ 83.52
€ 83.52
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824461035
- ISBN
- 9783824461035
Paperback
Condition: New
€ 60.51
€ 60.51
Paperback. Adriane Hartmann erarbeitet auf der Basis nichtkompensatorischer und zweistufiger Modelle neue Verfahren zur Kaufentscheidungsprognose und nimmt einen empirischen Vergleich mit existierenden Ansatzen vor. Ihre Neuentwicklung des dekompositionellen konjunktiv-kompensatorischen Verfahrens (DCC) ist besonders hervorzuheben." Series: Marken- Und Produktmanagement. Num Pages: 281 pages, 4 black & white illustrations, 48 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 281
- Condition
- New
- SKU
- V9783824480913
- ISBN
- 9783824480913
Paperback
Condition: New
€ 71.95
€ 71.95
Käuferverhalten bei legalen Musikdownloads: Auswahlverhalten, Qualit...
Ferdinand Emanuel Schwenkert
paperback. Num Pages: 271 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 271
- Condition
- New
- Edition
- 2006th Edition
- SKU
- V9783835005082
- ISBN
- 9783835005082
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Num Pages: 191 pages, black & white illustrations, bibliography. BIC Classification: JNA; JNR; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 1941
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 191
- Condition
- New
- SKU
- V9783663125990
- ISBN
- 9783663125990
Paperback
Condition: New
€ 71.50
€ 71.50