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Sales & marketing
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Sales & marketing
Hardcover. The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Num Pages: 284 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 242 x 164 x 21. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230279544
- ISBN
- 9780230279544
Hardback
Condition: New
€ 77.81
€ 77.81
Hardcover. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Num Pages: 267 pages, 49 black & white illustrations, biography. BIC Classification: KJC; KJK; KJSA; RP. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 21. Weight in Grams: 558.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Condition
- New
- SKU
- V9780230279537
- ISBN
- 9780230279537
Hardback
Condition: New
€ 72.06
€ 72.06
Hardcover. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth. Editor(s): Go, Frank M.; Govers, Robert. Num Pages: 296 pages, biography. BIC Classification: GBCY; KJS; RP. Category: (P) Professional & Vocational. Dimension: 243 x 186 x 23. Weight in Grams: 602.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 296
- Condition
- New
- SKU
- V9780230279520
- ISBN
- 9780230279520
Hardback
Condition: New
€ 67.84
€ 67.84
International Public Relations: Negotiating Culture, Identity, and Pow...
Curtin, Patricia A.; Gaither, T. Kenn
paperback. Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Num Pages: 320 pages, Illustrations. BIC Classification: KJK; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 16. Weight in Grams: 478.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- SAGE Publications, Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9781412914154
- ISBN
- 9781412914154
Paperback
Condition: New
€ 190.00
€ 190.00
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 198 pages, 18 black & white illustrations, 27 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 149 x 11. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2013th Edition
- Number of pages
- 200
- Condition
- New
- SKU
- V9783834944917
- ISBN
- 9783834944917
Paperback
Condition: New
€ 65.70
€ 65.70
Paperback. Num Pages: 231 pages, 64 black & white illustrations, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 168 x 12. Weight in Grams: 400.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 231
- Condition
- New
- SKU
- V9783658063511
- ISBN
- 9783658063511
Paperback
Condition: New
€ 71.95
€ 71.95
Paperback / so. Num Pages: 188 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 331.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Gabler Verlag United States
- Number of pages
- 188
- Condition
- New
- SKU
- V9783409153003
- ISBN
- 9783409153003
Paperback
Condition: New
€ 83.26
€ 83.26
Paperback. Num Pages: 470 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 24. Weight in Grams: 655.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 470
- Condition
- New
- SKU
- V9783540633228
- ISBN
- 9783540633228
Paperback
Condition: New
€ 79.00
€ 79.00
paperback. Editor(s): Ternes, Dr Anabel; Towers, Ian. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 322.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783658015169
- ISBN
- 9783658015169
Paperback
Condition: New
€ 48.15
€ 48.15
Paperback. Series: Wirtschaftswissenschaftliche Beitrage. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 375.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790809800
- ISBN
- 9783790809800
Paperback
Condition: New
€ 72.02
€ 72.02
Hardback. Editor(s): Binckebanck, Lars; Belz, Christian. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 244 x 173 x 43. Weight in Grams: 1315.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834931610
- ISBN
- 9783834931610
Hardback
Condition: New
€ 112.88
€ 112.88
Paperback / so. Series: Schriftenreihe Markt Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409303118
- ISBN
- 9783409303118
Paperback
Condition: New
€ 72.65
€ 72.65
Paperback. Series: Betriebswirtschaftliche Studien. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 551.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Physica-Verlag HD
- Condition
- New
- SKU
- V9783790809916
- ISBN
- 9783790809916
Paperback
Condition: New
€ 73.18
€ 73.18
Paperback / so. Num Pages: 284 pages, black & white illustrations, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 284
- Condition
- New
- SKU
- V9783824463091
- ISBN
- 9783824463091
Paperback
Condition: New
€ 61.11
€ 61.11
Hardback. This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. Editor(s): Hooley, Graham J.; etc.; Loveridge, Ray (Professor of Strategic Management, Aston Business School, Aston University, Birmingham); Wilson, David (Professor of Strategic Management, Warwick Business School, University of Warwick, Coventry). Series: Academy of International Business. Num Pages: 295 pages, biography. BIC Classification: KJK; KJM; KJS; KJVG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 21. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 295
- Condition
- New
- SKU
- V9780333699430
- ISBN
- 9780333699430
Hardback
Condition: New
€ 194.53
€ 194.53
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824464913
- ISBN
- 9783824464913
Paperback
Condition: New
€ 61.53
€ 61.53
Paperback / so. Editor(s): Bruhn, Manfred; Stauss, Bernd. Num Pages: 512 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 27. Weight in Grams: 830.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 512
- Condition
- New
- SKU
- V9783322908674
- ISBN
- 9783322908674
Paperback
Condition: New
€ 108.64
€ 108.64
Paperback / so. Num Pages: 361 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KFFD1; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 361
- Condition
- New
- SKU
- V9783835008847
- ISBN
- 9783835008847
Paperback
Condition: New
€ 89.75
€ 89.75
paperback. Editor(s): Huck-Sandhu, Simone. Num Pages: black & white illustrations, colour illustrations, black & white tables, colour tables, bibliography. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer vs United States
- Edition
- 1. Aufl. 2016
- Condition
- New
- SKU
- V9783658110215
- ISBN
- 9783658110215
Paperback
Condition: New
€ 83.84
€ 83.84
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 361 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 467.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 361
- Condition
- New
- SKU
- V9783824464487
- ISBN
- 9783824464487
Paperback
Condition: New
€ 61.83
€ 61.83