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Sales & marketing
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Sales & marketing
hardcover. A collection of papers from an IMA "Hot Topics" workshop in internet auctions. This work includes descriptions of real and proposed auctions, with mathematical model formulations, theoretical results, solution approaches, and computational studies. It also provides a mathematical programming perspective on open questions in auction theory. Editor(s): Dietrich, Brenda L.; Vohra, Prof. Rakesh V.; Brick, Patricia. Series: The IMA Volumes in Mathematics and its Applications. Num Pages: 174 pages, 17 black & white tables, biography. BIC Classification: KJE; KJS; PBW; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 980.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer United States
- Edition
- 2002nd Edition
- Number of pages
- 174
- Condition
- New
- SKU
- V9780387953595
- ISBN
- 9780387953595
Hardback
Condition: New
€ 197.52
€ 197.52
paperback. Editor(s): Dietrich, Brenda L.; Vohra, Prof. Rakesh V.; Brick, Patricia. Series: The IMA Volumes in Mathematics and its Applications. Num Pages: 174 pages, 17 black & white tables, biography. BIC Classification: KJE; KJS; PBW; UDB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer United States
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 174
- Condition
- New
- SKU
- V9781441929709
- ISBN
- 9781441929709
Paperback
Condition: New
€ 194.05
€ 194.05
Paperback. Num Pages: 151 pages, 1 black & white illustrations, biography. BIC Classification: KC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 9. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1990
- Number of pages
- 151
- Condition
- New
- SKU
- V9783540522096
- ISBN
- 9783540522096
Paperback
Condition: New
€ 126.49
€ 126.49
paperback. BIC Classification: KJS. Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Fachmedien Wiesbaden
- Edition
- 3., erw. u. überarb. Aufl. 2014
- Condition
- New
- SKU
- V9783658029852
- ISBN
- 9783658029852
Paperback
Condition: New
€ 50.37
€ 50.37
Hardcover. In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Num Pages: 272 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 26. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470920107
- ISBN
- 9780470920107
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Hardback. Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods. Editor(s): Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles R. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 200 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 528.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781780520940
- ISBN
- 9781780520940
Hardback
Condition: New
€ 126.34
€ 126.34
Hardback. This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology. Num Pages: 169 pages, 40 black & white tables, biography. BIC Classification: JH; JMBT; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 165 x 15. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 169
- Condition
- New
- SKU
- V9781441971579
- ISBN
- 9781441971579
Hardback
Condition: New
€ 131.22
€ 131.22
Paperback. This book proposes a revolutionary new theory of construct measurement for the social sciences, founded in rationality rather than empiricism. The new theory can be used to design measures of constructs in a range of disciplines from marketing to psychology. Num Pages: 184 pages, 40 black & white tables, biography. BIC Classification: JHBC; JMBT; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 184
- Condition
- New
- SKU
- V9781489982605
- ISBN
- 9781489982605
Paperback
Condition: New
€ 127.78
€ 127.78
Paperback. Theory, Method, and Effects Num Pages: 163 pages, 15 black & white illustrations, biography. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 163
- Condition
- New
- SKU
- V9783658154066
- ISBN
- 9783658154066
Paperback
Condition: New
€ 78.53
€ 78.53
Hardback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 180 pages, 6 figures, 12 black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 14. Weight in Grams: 356.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137375452
- ISBN
- 9781137375452
Hardback
Condition: New
€ 66.22
€ 66.22
Paperback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 166 pages, biography. BIC Classification: JHBL; KJC; KJMV6; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 141 x 216 x 14. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349477340
- ISBN
- 9781349477340
Paperback
Condition: New
€ 65.38
€ 65.38
paperback. Num Pages: 393 pages, 5 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler Germany
- Edition
- 1st ed. 2017
- Number of pages
- 393
- Condition
- New
- SKU
- V9783658158880
- ISBN
- 9783658158880
Paperback
Condition: New
€ 67.07
€ 67.07
Paperback. The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 213 x 127 x 17. Weight in Grams: 206.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Little, Brown Book Group United Kingdom
- Edition
- Digital original
- Number of pages
- 256
- Condition
- New
- SKU
- V9780749929480
- ISBN
- 9780749929480
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
Paperback. BIC Classification: KJS. Dimension: 0 x 0. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834934680
- ISBN
- 9783834934680
Paperback
Condition: New
€ 55.91
€ 55.91
Paperback. The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. Num Pages: 224 pages. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 346.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749474720
- ISBN
- 9780749474720
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardback. As the media converge with the telecommunication industry, leveraging content becomes key for both formerly separate industries. This book explains why and how more content leverage becomes reality. Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef; Kearney, A.T. Num Pages: 186 pages, biography. BIC Classification: KJSA; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 12. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 186
- Condition
- New
- SKU
- V9783540440055
- ISBN
- 9783540440055
Hardback
Condition: New
€ 138.90
€ 138.90
Paperback. Editor(s): Vizjak, Andrej; Ringlstetter, Max Josef. Num Pages: 186 pages, biography. BIC Classification: KJSA; KNT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of hardcover 1st ed. 2003
- Number of pages
- 186
- Condition
- New
- SKU
- V9783642078866
- ISBN
- 9783642078866
Paperback
Condition: New
€ 116.74
€ 116.74
Hardcover. Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. Num Pages: 256 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 25. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471271550
- ISBN
- 9780471271550
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardcover. The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media. Editor(s): Morsing, Mette. Num Pages: 226 pages, biography. BIC Classification: JFD; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230515512
- ISBN
- 9780230515512
Hardback
Condition: New
€ 66.66
€ 66.66
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 898.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 6
- Condition
- New
- SKU
- V9783642306563
- ISBN
- 9783642306563
Hardback
Condition: New
€ 103.18
€ 103.18