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Sales & marketing
Results 3381 - 3400 of 3804
Sales & marketing
Paperback. Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong? This title shows you how to protect those crucial accounts that you can't afford to lose. It describes a process that helps to improve your most important business relationships. Num Pages: 192 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 155 x 231 x 14. Weight in Grams: 306.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749462901
- ISBN
- 9780749462901
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardcover. Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 236 x 163 x 28. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470051054
- ISBN
- 9780470051054
Hardback
Condition: New
€ 38.99€ 30.86
€ 38.99
€ 30.86
Paperback. Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJSA; UDB. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 550.
- Publisher
- NTC Publishing Group,U.S. United States
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2003
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780658020995
- ISBN
- 9780658020995
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. This no-nonsense book is for anyone who wants to create a winning brand without drowning in theory. Num Pages: 160 pages, b/w illustrations. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126. .
- Publisher
- Little, Brown Book Group United Kingdom
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781472136077
- ISBN
- 9781472136077
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
Paperback. .
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060570156
- ISBN
- 9780060570156
Paperback
Condition: New
€ 15.99€ 12.61
€ 15.99
€ 12.61
The Perception of Quality: Mapping Product and Service Quality to Cons...
Kenyon, George N., Sen, Kabir C.
Hardcover. Num Pages: 274 pages, 53 black & white illustrations, 13 black & white tables, biography. BIC Classification: KJMQ; KJS; TGPR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 578.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781447166269
- ISBN
- 9781447166269
Hardback
Condition: New
€ 128.45
€ 128.45
The Perception of Quality: Mapping Product and Service Quality to Cons...
Kenyon, George N.; Sen, Kabir C.
paperback. Num Pages: 274 pages, 53 black & white illustrations, 13 black & white tables, biography. BIC Classification: KJS; TBD; TGPR. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 427.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 274
- Condition
- New
- SKU
- V9781447170402
- ISBN
- 9781447170402
Paperback
Condition: New
€ 127.37
€ 127.37
paperback. This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Num Pages: 298 pages, biography. BIC Classification: JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1990
- Number of pages
- 298
- Condition
- New
- SKU
- V9781349103546
- ISBN
- 9781349103546
Paperback
Condition: New
€ 66.54
€ 66.54
Hardcover. The Physics of Brand is an exploration of how brands evolve in time and space. Num Pages: 192 pages, 90 colour illustrations. BIC Classification: AKC; KJS. Category: (G) General (US: Trade). Dimension: 213 x 261 x 18. Weight in Grams: 824.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- HOW Books
- Condition
- New
- SKU
- V9781440342677
- ISBN
- 9781440342677
Hardback
Condition: New
€ 35.99€ 31.49
€ 35.99
€ 31.49
Hardcover. Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands. Num Pages: 348 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 159 x 24. Weight in Grams: 704.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 348
- Format
- Hardback
- Publication date
- 2004
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470860823
- ISBN
- 9780470860823
Hardback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52
hardcover. Num Pages: 229 pages, biography. BIC Classification: KCL; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 23. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United States
- Number of pages
- 229
- Condition
- New
- Edition
- 1999th Edition
- SKU
- V9780312218331
- ISBN
- 9780312218331
Hardback
Condition: New
€ 194.13
€ 194.13
Hardback. Num Pages: 192 pages. BIC Classification: 1KBB; AMVD; GBC; HBJK; KJS. Category: (G) General (US: Trade). Dimension: 210 x 274 x 17. Weight in Grams: 201.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- Addax Publishing Group,U.S. United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781886110199
- ISBN
- 9781886110199
Hardback
Condition: New
€ 38.99€ 36.11
€ 38.99
€ 36.11
The Political Role of Corporate Citizens. An Interdisciplinary Approac...
Svedberg Helgesson, Karin. Ed(S): Morth, Ulri...
Paperback. This volume provides an interdisciplinary analysis on the political role of corporations in society by using the analytical device of corporate citizenship. It questions what ideas on corporate citizenship may say about the ongoing publicization of the corporation and the implications of these developments for the public domain and welfare state. Editor(s): Morth, Ulrika. Series: Palgrave Studies in Citizenship. Num Pages: 229 pages, biography. BIC Classification: JFFS; JHB; JPS; KCP; KJG; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 229
- Condition
- New
- SKU
- V9781349439423
- ISBN
- 9781349439423
Paperback
Condition: New
€ 65.86
€ 65.86
The Power of Customer Misbehavior. Drive Growth and Innovation by Lear...
Fisher, M.; Abbott, M.; Lyytinen, Kalle
Paperback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, biography. BIC Classification: KCM; KJE; KJS; KJSM; KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349467792
- ISBN
- 9781349467792
Paperback
Condition: New
€ 48.15
€ 48.15
Hardback. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, 22 figures, 4 black & white tables. BIC Classification: KJE; KJSM; KJSP. Category: (G) General (US: Trade). Dimension: 219 x 147 x 17. Weight in Grams: 378.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Format
- Hardback
- Publication date
- 2013
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137348913
- ISBN
- 9781137348913
Hardback
Condition: New
€ 61.44
€ 61.44
Hardcover. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 13. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118134665
- ISBN
- 9781118134665
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Hardcover. Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. Num Pages: 208 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 151 x 20. Weight in Grams: 456.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118756232
- ISBN
- 9781118756232
Hardback
Condition: New
€ 23.99€ 17.77
€ 23.99
€ 17.77
Paperback. Offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. This book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity. Series: PR in Practice. Num Pages: 376 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 158 x 20. Weight in Grams: 560.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749468422
- ISBN
- 9780749468422
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Hardback. Editor(s): Lee, Mordecai; Neeley, Grant; Stewart, Kendra B. Series: ASPA Series in Public Administration and Public Policy. Num Pages: 272 pages, 9 black & white illustrations, 10 black & white tables. BIC Classification: JPP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 237 x 22. Weight in Grams: 554.
- Publisher
- Taylor & Francis Inc United States
- Number of pages
- 271
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781439834657
- ISBN
- 9781439834657
Hardback
Condition: New
€ 84.49
€ 84.49
Paperback. .
- Publisher
- Pearson
- Format
- Paperback
- Publication date
- 1972
- Edition
- 13th edition
- Condition
- New
- SKU
- V9781292160054
- ISBN
- 9781292160054
Paperback
Condition: New
€ 111.23
€ 111.23