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Sales & marketing
Results 3341 - 3360 of 3811
Sales & marketing
paperback. Series: SpringerBriefs in Economics. Num Pages: 116 pages, 3 black & white illustrations, 35 black & white tables, biography. BIC Classification: KCD; KCF; KCL; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 197.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer, India, Private Ltd India
- Edition
- 2015th Edition
- Number of pages
- 116
- Condition
- New
- SKU
- V9788132223696
- ISBN
- 9788132223696
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change. Num Pages: 274 pages, biography. BIC Classification: KJC; KJM; KJMB; KJMV; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 274
- Condition
- New
- Edition
- 1st ed. 2014
- SKU
- V9781349470297
- ISBN
- 9781349470297
Paperback
Condition: New
€ 55.23
€ 55.23
Paperback. Series: International Management Studies. Num Pages: 227 pages, 22 colour illustrations, 62 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 149 x 211 x 22. Weight in Grams: 322.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783658125561
- ISBN
- 9783658125561
Paperback
Condition: New
€ 65.98
€ 65.98
Paperback. Think Freakonomics meets The Undercover Economist The Inner Lives of Markets is a journey into the mysterious corners of everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks. Num Pages: 224 pages. BIC Classification: JFFT; KCC; KCY; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781444788587
- ISBN
- 9781444788587
Paperback
Condition: New
€ 17.99€ 13.51
€ 17.99
€ 13.51
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: JPQB; KCM; KCP; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824464258
- ISBN
- 9783824464258
Paperback
Condition: New
€ 83.67
€ 83.67
Hardcover. A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends. Num Pages: 448 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 30. Weight in Grams: 862.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 448
- Condition
- New
- SKU
- V9780470740316
- ISBN
- 9780470740316
Hardback
Condition: New
€ 63.04
€ 63.04
Paperback. Num Pages: 430 pages, biography. BIC Classification: KCL; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 627.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Netherlands
- Edition
- 2nd ed. Softcover of orig. ed. 1990
- Number of pages
- 430
- Condition
- New
- SKU
- V9789048157846
- ISBN
- 9789048157846
Paperback
Condition: New
€ 195.61
€ 195.61
Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
- Publisher
- Wiley
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471738947
- ISBN
- 9780471738947
Hardback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Hardcover. The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 227 x 31. Weight in Grams: 502.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471706441
- ISBN
- 9780471706441
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780349412986
- ISBN
- 9780349412986
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
- Publisher
- University of Toronto Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- Reprint
- Condition
- New
- SKU
- V9781487521820
- ISBN
- 9781487521820
Paperback
Condition: New
€ 36.99€ 33.25
€ 36.99
€ 33.25
The Long Tail of Tourism. Holiday Niches and Their Impact on Mainstrea...
Alexis . Ed(S): Papathanassis
Paperback. The long tail of holiday offerings implies dramatic shifts in the sector s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential." Editor(s): Papathanassis, Alexis. Num Pages: 220 pages, 24 black & white illustrations, 11 black & white tables, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 150 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 220
- Condition
- New
- SKU
- V9783834930620
- ISBN
- 9783834930620
Paperback
Condition: New
€ 66.18
€ 66.18
Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
- Publisher
- Cornerstone
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9781847940360
- ISBN
- 9781847940360
Paperback
Condition: New
€ 16.99€ 13.47
€ 16.99
€ 13.47
Paperback. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFC; KCL; KJMV6; KJMV8; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 195
- Condition
- New
- SKU
- V9781349492459
- ISBN
- 9781349492459
Paperback
Condition: New
€ 65.62
€ 65.62
Hardcover. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. Num Pages: 195 pages, biography. BIC Classification: JFCK; KJD; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 16. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137432544
- ISBN
- 9781137432544
Hardback
Condition: New
€ 66.34
€ 66.34
Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 408
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464912
- ISBN
- 9780749464912
Hardback
Condition: New
€ 50.29
€ 50.29
Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
- Publisher
- LID Publishing Inc
- Number of pages
- 104
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781907794469
- ISBN
- 9781907794469
Paperback
Condition: New
€ 17.99€ 14.54
€ 17.99
€ 14.54
The Market Research and Insight Yearbook: Transforming Evidence into I...
The Market Research Society
Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478339
- ISBN
- 9780749478339
Hardback
Condition: New
€ 43.99€ 38.82
€ 43.99
€ 38.82
Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781452291581
- ISBN
- 9781452291581
Paperback
Condition: New
€ 163.74
€ 163.74
Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 244
- Condition
- New
- SKU
- V9780787902759
- ISBN
- 9780787902759
Hardback
Condition: New
€ 57.31
€ 57.31