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Sales & marketing

Results 3441 - 3460 of 3804

Sales & marketing

Hardcover. This is a follow-up to the author's successful Power Base Selling. It provides step-by-step guidance and instruction for defeating your sales competition and offers tips on ranking sales opportunities, identifying accounts worth pursuing, establishing personal credibility, and more. Num Pages: 240 pages, Ill. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 163 x 23. Weight in Grams: 540.
Publisher
John Wiley and Sons Ltd United States
Number of pages
240
Format
Hardback
Publication date
2002
Edition
1st Edition
Condition
New
SKU
V9780471061809
ISBN
9780471061809
Hardback
Condition: New

€ 41.99
€ 32.77

Paperback. Presents an action-oriented book for managers and entrepreneurs searching ways to tackle issues they face in terms of developing and delivering services. The book focuses on service organizations, but has a broad interpretation of what services are. It introduces specific methods, reviews their strengths and limitations. Num Pages: 240 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 190 x 240 x 21. Weight in Grams: 730.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693534
ISBN
9789063693534
Paperback
Condition: New

€ 41.99
€ 30.31

Hardback. Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market. Num Pages: 104 pages, 16 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 7. Weight in Grams: 760.
Format
Hardback
Publication date
2009
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
104
Condition
New
SKU
V9783642021084
ISBN
9783642021084
Hardback
Condition: New

€ 69.02

Hardback. Offers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 239 x 160 x 21. Weight in Grams: 456.
Format
Hardback
Publication date
2008
Publisher
Berrett-Koehler United States
Number of pages
288
Condition
New
SKU
V9781576754726
ISBN
9781576754726
Hardback
Condition: New

€ 27.99
€ 23.57

Paperback. Num Pages: 200 pages, 1 black & white illustrations, biography. BIC Classification: KCH; KCL; KJMV; KJQ; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 275.
Format
Paperback
Publication date
2012
Publisher
Palgrave Macmillan United Kingdom
Number of pages
200
Condition
New
SKU
V9781349441044
ISBN
9781349441044
Paperback
Condition: New

€ 66.95

Hardcover. A roadmap for understanding the business challenges and opportunities in China By 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. Num Pages: 304 pages, black & white illustrations, black & white tables, figures. BIC Classification: 1FKA; 1FPC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 26. Weight in Grams: 498.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
280
Condition
New
SKU
V9781118446232
ISBN
9781118446232
Hardback
Condition: New

€ 36.99
€ 28.95

Paperback. .
Publisher
Prentice Hall
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780134263434
ISBN
9780134263434
Paperback
Condition: New

€ 24.99
€ 6.12

Paperback. Num Pages: 640 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 193 x 32. Weight in Grams: 1078.
Publisher
John Wiley & Sons Inc
Number of pages
640
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9781118269749
ISBN
9781118269749
Paperback
Condition: New

€ 33.99
€ 24.66

Hardcover. Expert advice for financial advisors looking to make the most of social media platforms Social media is everywhere.3. 5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. Series: Bloomberg Financial. Num Pages: 304 pages, Illustrations. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 548.
Format
Hardback
Publication date
2012
Publisher
Bloomberg Press United States
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9781118208014
ISBN
9781118208014
Hardback
Condition: New

€ 56.44
€ 48.55

Paperback. The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans. Num Pages: 163 pages, biography. BIC Classification: KJC; KJE; KJMV6; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 236.
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
163
Condition
New
SKU
V9781349444571
ISBN
9781349444571
Paperback
Condition: New

€ 55.88

Hardback. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). Num Pages: 156 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 228 x 18. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118844397
ISBN
9781118844397
Hardback
Condition: New

€ 26.99
€ 22.26

Hardcover. .
Publisher
John Wiley & Sons Inc United States
Number of pages
318
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118524541
ISBN
9781118524541
Hardback
Condition: New

€ 27.59

Hardback. Editor(s): Connolly, John; Dolan, Paddy. Num Pages: 250 pages, 2 black & white illustrations, biography. BIC Classification: JHB; KJG; KJMV; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Format
Hardback
Publication date
2017
Publisher
Springer International Publishing AG Switzerland
Edition
1st ed. 2017
Number of pages
250
Condition
New
SKU
V9783319515700
ISBN
9783319515700
Hardback
Condition: New

€ 149.77

Paperback. Num Pages: 207 pages, 79 black & white illustrations, 34 black & white tables, biography. BIC Classification: KJS; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 280.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
207
Condition
New
SKU
V9783658045432
ISBN
9783658045432
Paperback
Condition: New

€ 65.77

Paperback. From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. Num Pages: 368 pages, 26 halftones, 5 tables. BIC Classification: 1KBB; HBJK; HBLW; KJSA; KNTF. Category: (G) General (US: Trade). Dimension: 155 x 229 x 28. Weight in Grams: 554.
Publisher
University Of Chicago Press
Format
Paperback
Publication date
2014
Edition
Reprint
Condition
New
SKU
V9780226151625
ISBN
9780226151625
Paperback
Condition: New

€ 33.99
€ 27.05

paperback. Num Pages: 210 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
210
Condition
New
Edition
Softcover reprint of the original 1st ed. 2004
SKU
V9781349511297
ISBN
9781349511297
Paperback
Condition: New

€ 66.18

Paperback. Num Pages: 262 pages, biography. BIC Classification: KCN; KJM; KJS; RNC; RNF. Category: (G) General (US: Trade). Dimension: 216 x 140 x 16. Weight in Grams: 360.
Format
Paperback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
262
Condition
New
SKU
V9781349145669
ISBN
9781349145669
Paperback
Condition: New

€ 127.10

Hardback. A content marketing framework grounded in real-world research The Rules of Perception provides an insightful guide to content marketing for today's audiences. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119345114
ISBN
9781119345114
Hardback
Condition: New

€ 25.99
€ 21.30

Paperback. Series: Contributions to Economics. Num Pages: 302 pages, 32 black & white illustrations, 25 black & white tables, biography. BIC Classification: KCN; KJMV6; KJSM; RNU; TVB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 468.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
302
Condition
New
SKU
V9783319367644
ISBN
9783319367644
Paperback
Condition: New

€ 66.76

Paperback. With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand." Num Pages: 238 pages, biography. BIC Classification: KCK; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Format
Paperback
Publication date
2011
Publisher
Palgrave Macmillan United Kingdom
Number of pages
238
Condition
New
SKU
V9781349330171
ISBN
9781349330171
Paperback
Condition: New

€ 66.40

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