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Sales & marketing

Results 41 - 60 of 1151

Sales & marketing

Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
Format
Paperback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Edition
2nd Edition
Number of pages
336
Condition
New
SKU
V9780470045831
ISBN
9780470045831
Paperback
Condition: New

€ 19.99
€ 17.35

Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781785603136
ISBN
9781785603136
Hardback
Condition: New

€ 125.07

Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
Publisher
Phaidon Press Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2004
Edition
01st Edition
Condition
New
SKU
V9780714843865
ISBN
9780714843865
Paperback
Condition: New

€ 33.99
€ 22.80

Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749471484
ISBN
9780749471484
Paperback
Condition: New

€ 35.99
€ 33.15

Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Kogan Page
Edition
1st Re-issue
Condition
New
SKU
V9780749476380
ISBN
9780749476380
Hardback
Condition: New

€ 97.10
€ 94.29

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 101.31

paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781138966185
ISBN
9781138966185
Paperback
Condition: New

€ 61.12

Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
Publisher
Oxford University Press United Kingdom
Number of pages
160
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780199568925
ISBN
9780199568925
Paperback
Condition: New

€ 11.99
€ 10.82

Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
Publisher
WW Norton & Co United States
Number of pages
320
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780393733860
ISBN
9780393733860
Paperback
Condition: New

€ 61.56
€ 56.81

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780415535236
ISBN
9780415535236
Paperback
Condition: New

€ 65.15

Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
Format
Hardback
Publication date
2014
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781629486123
ISBN
9781629486123
Hardback
Condition: New

€ 168.13
€ 115.21

Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
460
Condition
New
SKU
V9780470651735
ISBN
9780470651735
Paperback
Condition: New

€ 32.99
€ 25.85

Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
Format
Hardback
Publication date
2011
Publisher
Nova Science Publishers Inc United States
Number of pages
131
Condition
New
SKU
V9781600213892
ISBN
9781600213892
Hardback
Condition: New

€ 163.40
€ 112.31

Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119291756
ISBN
9781119291756
Hardback
Condition: New

€ 25.99
€ 19.44

Hardcover. There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Num Pages: 132 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 158 x 234 x 22. Weight in Grams: 460.
Publisher
John Wiley & Sons Inc
Number of pages
132
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780470012925
ISBN
9780470012925
Hardback
Condition: New

€ 55.04

Hardcover. A unique personality.. "Ogilvy, the creative force of modern advertising. " --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. " --Adweek. . an acclaimed author. Series: Trailblazers. Num Pages: 196 pages, black & white illustrations. BIC Classification: 1KBB; BGBA; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 164 x 20. Weight in Grams: 470.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons Inc United States
Edition
First Edition
Number of pages
196
Condition
New
SKU
V9780471180029
ISBN
9780471180029
Hardback
Condition: New

€ 44.99
€ 39.21

Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
320
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470260692
ISBN
9780470260692
Hardback
Condition: New

€ 31.99
€ 24.88

Paperback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 457.
Format
Paperback
Publication date
2016
Publisher
Princeton University Press United States
Number of pages
322
Condition
New
SKU
V9780691624952
ISBN
9780691624952
Paperback
Condition: New

€ 54.99
€ 39.68

Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
Publisher
World Scientific Publishing Co Pte Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9789814725651
ISBN
9789814725651
Paperback
Condition: New

€ 37.99
€ 36.23

Hardcover. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Num Pages: 320 pages. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 163 x 28. Weight in Grams: 536.
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780787978440
ISBN
9780787978440
Hardback
Condition: New

€ 27.19

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