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Sales & marketing

Results 181 - 200 of 1147

Sales & marketing

Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 152 x 8. Weight in Grams: 124.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
118
Condition
New
SKU
V9781841124575
ISBN
9781841124575
Paperback
Condition: New

€ 13.53

Paperback. Num Pages: 221 pages, 26 black & white illustrations, 17 colour illustrations, biography. BIC Classification: KCC; KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 15. Weight in Grams: 456.
Publisher
Springer
Format
Paperback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9783319203997
ISBN
9783319203997
Paperback
Condition: New

€ 37.99
€ 34.16

Hardback.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118858202
ISBN
9781118858202
Hardback
Condition: New

€ 32.99
€ 23.74

Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 17. Weight in Grams: 300.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Australia Ltd
Edition
1st Edition
Condition
New
SKU
V9780730309642
ISBN
9780730309642
Paperback
Condition: New

€ 24.99
€ 20.16

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781305507272
ISBN
9781305507272
Paperback
Condition: New

€ 101.15

Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
576
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470994658
ISBN
9780470994658
Paperback
Condition: New

€ 77.77

Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
642
Condition
New
SKU
V9780471975137
ISBN
9780471975137
Paperback
Condition: New

€ 77.78

Paperback. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM; KNSP. Category: (P) Professional & Vocational. Dimension: 174 x 379 x 13. Weight in Grams: 416.
Format
Paperback
Publication date
2008
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
274
Condition
New
SKU
V9780750686662
ISBN
9780750686662
Paperback
Condition: New

€ 66.42

Hardcover. Editor(s): Boskins, Arnold P. Num Pages: 189 pages, b/w graphs, tables & formulas. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 264 x 183 x 19. Weight in Grams: 670.
Format
Hardback
Publication date
2008
Publisher
Nova Science Publishers Inc United States
Number of pages
189
Condition
New
SKU
V9781600215834
ISBN
9781600215834
Hardback
Condition: New

€ 236.59
€ 160.69

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780765646941
ISBN
9780765646941
Paperback
Condition: New

€ 63.90

hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
Format
Hardback
Publication date
1999
Publisher
CABI Publishing United Kingdom
Number of pages
400
Condition
New
SKU
V9780851993225
ISBN
9780851993225
Hardback
Condition: New

€ 172.58

Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
Publisher
Nicholas Brealey Publishing
Number of pages
288
Format
Paperback
Publication date
2013
Edition
2nd Revised edition
Condition
New
SKU
V9781857885767
ISBN
9781857885767
Paperback
Condition: New

€ 19.99
€ 15.00

Hardback. Num Pages: 250 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 186 x 261 x 17. Weight in Grams: 546.
Format
Hardback
Publication date
2016
Publisher
Nova Science Publishers Inc
Edition
UK ed.
Condition
New
SKU
V9781634851220
ISBN
9781634851220
Hardback
Condition: New

€ 241.32
€ 181.28

Paperback. This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries. Num Pages: 284 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 156 x 17. Weight in Grams: 426.
Format
Paperback
Publication date
1998
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
284
Condition
New
SKU
V9780471962694
ISBN
9780471962694
Paperback
Condition: New

€ 77.78

Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
Format
Hardback
Publication date
1986
Publisher
Harvard University Press
Condition
New
SKU
V9780674166356
ISBN
9780674166356
Hardback
Condition: New

€ 56.73
€ 52.48

Paperback. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182.
Publisher
Simon & Schuster Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781471111709
ISBN
9781471111709
Paperback
Condition: New

€ 13.99
€ 10.74

Paperback. Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing organisations, and how they can address the disruption of new technology, media channels and consumer trends. Num Pages: 192 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479756
ISBN
9780749479756
Paperback
Condition: New

€ 35.99
€ 33.15

Paperback. Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 184 x 21. Weight in Grams: 534.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
360
Condition
New
SKU
V9781118007297
ISBN
9781118007297
Paperback
Condition: New

€ 24.99
€ 20.27

Paperback. You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Num Pages: 128 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608252
ISBN
9781473608252
Paperback
Condition: New

€ 13.00
€ 11.89

Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJE; KJS; KNPR; VS. Category: (G) General (US: Trade). Dimension: 156 x 228 x 16. Weight in Grams: 390.
Format
Paperback
Publication date
2015
Publisher
Manor House Publishing Inc Canada
Number of pages
240
Condition
New
SKU
V9781988058023
ISBN
9781988058023
Paperback
Condition: New

€ 26.99
€ 19.02

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