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Sales & marketing

Results 221 - 240 of 1315

Sales & marketing

hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
Format
Hardback
Publication date
1999
Publisher
CABI Publishing United Kingdom
Number of pages
400
Condition
New
SKU
V9780851993225
ISBN
9780851993225
Hardback
Condition: New

€ 172.58

Hardcover.
Format
Hardback
Publication date
2001
Publisher
CABI Publishing United Kingdom
Edition
First
Number of pages
368
Condition
New
SKU
V9780851995359
ISBN
9780851995359
Hardback
Condition: New

€ 198.07

Paperback. This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. Num Pages: 100 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 151 x 10. Weight in Grams: 252.
Publisher
Verlag Barbara Budrich
Format
Paperback
Publication date
2016
Condition
New
SKU
V9783847407720
ISBN
9783847407720
Paperback
Condition: New

€ 20.99
€ 19.42

Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
Publisher
Nicholas Brealey Publishing
Number of pages
288
Format
Paperback
Publication date
2013
Edition
2nd Revised edition
Condition
New
SKU
V9781857885767
ISBN
9781857885767
Paperback
Condition: New

€ 19.99
€ 15.00

Hardback. Num Pages: 250 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 186 x 261 x 17. Weight in Grams: 546.
Format
Hardback
Publication date
2016
Publisher
Nova Science Publishers Inc
Edition
UK ed.
Condition
New
SKU
V9781634851220
ISBN
9781634851220
Hardback
Condition: New

€ 241.35
€ 180.50

Paperback. This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries. Num Pages: 284 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 156 x 17. Weight in Grams: 426.
Format
Paperback
Publication date
1998
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
284
Condition
New
SKU
V9780471962694
ISBN
9780471962694
Paperback
Condition: New

€ 77.17

Hardback. Series: Economic Studies. Num Pages: 312 pages, Illustrations. BIC Classification: JFFT; KJSM. Category: (P) Professional & Scholarly; (UP) Postgraduate; (UU) Undergraduate. Dimension: 278 x 154 x 26. Weight in Grams: 635.
Format
Hardback
Publication date
1986
Publisher
Harvard University Press
Condition
New
SKU
V9780674166356
ISBN
9780674166356
Hardback
Condition: New

€ 56.73
€ 52.08

Paperback. How to make products, ideas and behaviours really catch on. Num Pages: 256 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 198 x 130 x 16. Weight in Grams: 182.
Publisher
Simon & Schuster Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781471111709
ISBN
9781471111709
Paperback
Condition: New

€ 13.99
€ 10.74

hardcover. Num Pages: 320 pages. BIC Classification: KJMV5; KJMV8; KJMV9; KJS. Category: (U) Tertiary Education (US: College). Dimension: 254 x 203. .
Format
Hardback
Publication date
2017
Publisher
Pearson United States
Edition
12th Edition
Number of pages
320
Condition
New
SKU
V9780134519258
ISBN
9780134519258
Hardback
Condition: New

€ 375.24

Paperback. Written by one of the most respected names in the field, this book is the definitive, research-based guide to content marketing. It gives a serious and deeply informed look at the real roadblocks facing organisations, and how they can address the disruption of new technology, media channels and consumer trends. Num Pages: 192 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479756
ISBN
9780749479756
Paperback
Condition: New

€ 35.99
€ 33.15

Paperback. Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 184 x 21. Weight in Grams: 534.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
360
Condition
New
SKU
V9781118007297
ISBN
9781118007297
Paperback
Condition: New

€ 24.99
€ 18.58

Paperback. You are just seven steps away from mastering content marketing Imagine being able to attract, engage, convert and retain customers by creating content that they find relevant, useful and valuable. Now you can. Num Pages: 128 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473608252
ISBN
9781473608252
Paperback
Condition: New

€ 13.00
€ 11.81

Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJE; KJS; KNPR; VS. Category: (G) General (US: Trade). Dimension: 156 x 228 x 16. Weight in Grams: 390.
Format
Paperback
Publication date
2015
Publisher
Manor House Publishing Inc Canada
Number of pages
240
Condition
New
SKU
V9781988058023
ISBN
9781988058023
Paperback
Condition: New

€ 26.99
€ 18.96

Paperback. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119154549
ISBN
9781119154549
Paperback
Condition: New

€ 31.99
€ 22.71

Paperback. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 258.
Publisher
Lid Publishing
Format
Paperback
Publication date
2015
Condition
New
SKU
V9781907794872
ISBN
9781907794872
Paperback
Condition: New

€ 19.99
€ 16.19

Paperback. The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. Series: New Rules Social Media Series. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 154 x 22. Weight in Grams: 392.
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Format
Paperback
Publication date
2012
Edition
Revised and Updated
Condition
New
SKU
V9781118232606
ISBN
9781118232606
Paperback
Condition: New

€ 25.99
€ 19.41

Paperback. Num Pages: 100 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 159 x 229 x 11. Weight in Grams: 230.
Publisher
Nova Science Publishers Inc
Format
Paperback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781634850711
ISBN
9781634850711
Paperback
Condition: New

€ 137.23
€ 103.66

Paperback. A student focused exploration of economic, political, social, and ethical perspectives on advertising, covering issues such stereotyping, controversial products, consumer culture, and new technology. Num Pages: 336 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 233 x 188 x 15. Weight in Grams: 566.
Publisher
SAGE Publications Inc United States
Number of pages
336
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781452261072
ISBN
9781452261072
Paperback
Condition: New

€ 140.54

Hardcover. Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 21. Weight in Grams: 382.
Format
Hardback
Publication date
2009
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470164938
ISBN
9780470164938
Hardback
Condition: New

€ 25.99
€ 21.03

Hardcover. Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Num Pages: 248 pages, ports. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 165 x 18. Weight in Grams: 502.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
248
Condition
New
Edition
1st Edition
SKU
V9780470025918
ISBN
9780470025918
Hardback
Condition: New

€ 44.99
€ 34.29

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