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Sales & marketing

Results 221 - 240 of 1146

Sales & marketing

Hardback. Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services. Editor(s): Woodside, Arch G.; Gibbert, Michael; Golfetto, Francesca. Series: Advances in Business Marketing and Purchasing. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 41. Weight in Grams: 846.
Format
Hardback
Publication date
2008
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
352
Condition
New
Edition
Illustrated
SKU
V9781848551725
ISBN
9781848551725
Hardback
Condition: New

€ 118.27

Paperback. Faced with crowded markets, and flat growth, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, this book shows how belief-led brands like Google, Innocent have outstripped the growth of their peers by igniting passion among employees and consumers alike. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 17. Weight in Grams: 467.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2007
Condition
New
SKU
V9780749447625
ISBN
9780749447625
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Num Pages: 304 pages, Line drawings, black & white. BIC Classification: JHBC; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 27. Weight in Grams: 528.
Publisher
Manchester University Press
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780719096518
ISBN
9780719096518
Paperback
Condition: New

€ 33.99
€ 32.93

Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
280
Condition
New
SKU
V9780471350200
ISBN
9780471350200
Hardback
Condition: New

€ 193.02

Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Hardback
Publication date
2008
Condition
New
SKU
V9780749454005
ISBN
9780749454005
Hardback
Condition: New

€ 33.99
€ 30.93

Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
5th Edition
Condition
New
SKU
V9781138923744
ISBN
9781138923744
Paperback
Condition: New

€ 94.27

Hardcover. The only step-by-step guide to crisis management for the design and construction industry Accidents, lawsuits, labor walkouts.. A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
216
Condition
New
SKU
V9780471354192
ISBN
9780471354192
Hardback
Condition: New

€ 142.32

Paperback. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469924
ISBN
9780749469924
Paperback
Condition: New

€ 40.99
€ 36.32

Hardback. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2015
Edition
Re-issue
Condition
New
SKU
V9780749476533
ISBN
9780749476533
Hardback
Condition: New

€ 114.75
€ 110.94

Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
414
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470511985
ISBN
9780470511985
Paperback
Condition: New

€ 60.32
€ 23.29

Hardback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 412.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119052555
ISBN
9781119052555
Hardback
Condition: New

€ 32.99
€ 25.92

Paperback.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780470377017
ISBN
9780470377017
Paperback
Condition: New

€ 19.99
€ 17.38

paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
Format
Paperback
Publication date
2000
Publisher
John Wiley
Condition
New
SKU
9781841120638
ISBN
9781841120638
Paperback
Condition: New

€ 19.99
€ 16.29

paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
Format
Paperback
Publication date
2000
Publisher
Psychology Press United States
Number of pages
70
Condition
New
Edition
1st Edition
SKU
V9780805897777
ISBN
9780805897777
Paperback
Condition: New

€ 35.99

Paperback. A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more. Num Pages: 240 pages, 15 b&w photos, 5 figures, 1 bibliog., 1 index. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 380.
Format
Paperback
Publication date
2005
Publisher
Indiana University Press United States
Number of pages
232
Condition
New
SKU
V9780253217615
ISBN
9780253217615
Paperback
Condition: New

€ 23.99
€ 21.98

Paperback. The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Num Pages: 336 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 23. Weight in Grams: 440.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118937594
ISBN
9781118937594
Paperback
Condition: New

€ 34.99
€ 25.44

Paperback. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Num Pages: 312 pages, black & white illustrations. BIC Classification: JHBL; KJC; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 24. Weight in Grams: 522.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781861563071
ISBN
9781861563071
Paperback
Condition: New

€ 37.99
€ 29.60

Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2010
Edition
6th Edition
Condition
New
SKU
V9780749457051
ISBN
9780749457051
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Num Pages: 360 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 190 x 21. Weight in Grams: 488.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781118725603
ISBN
9781118725603
Paperback
Condition: New

€ 24.99
€ 18.58

Hardcover. Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage. Num Pages: 276 pages, black & white illustrations. BIC Classification: KJSM; UBJ. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 20. Weight in Grams: 536.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
276
Condition
New
Edition
1st Edition
SKU
V9780470018583
ISBN
9780470018583
Hardback
Condition: New

€ 67.35

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