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Sales & marketing
Results 261 - 280 of 3804
Sales & marketing
Paperback. Editor(s): Aurifeille, Jacques-Marie; Deissenberg, Christophe. Series: Advances in Computational Management Science. Num Pages: 208 pages, biography. BIC Classification: KFFK; KJMV2; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 1998
- Number of pages
- 208
- Condition
- New
- SKU
- V9781441947918
- ISBN
- 9781441947918
Paperback
Condition: New
€ 127.73
€ 127.73
Hardback. This text presents a selection of papers on bio-mimetic approaches and their application to management science. All papers combine the discussion of conceptual issues with illustrative empirical applications, and contain detailed information on the way heuristics are practically implemented. Editor(s): Aurifeille, Jacques-Marie; Deissenberg, Christophe. Series: Advances in Computational Management Science. Num Pages: 208 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 14. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780792349938
- ISBN
- 9780792349938
Hardback
Condition: New
€ 132.09
€ 132.09
Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
- Publisher
- Harvard University Press United States
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2005
- Condition
- New
- SKU
- V9780674018334
- ISBN
- 9780674018334
Paperback
Condition: New
€ 36.99€ 31.06
€ 36.99
€ 31.06
Hardcover. Black Tie Optional is a complete guide to planning and managing high--profile special events. This revised and expanded Second Edition shows how to select the best location and date for an event, how to reach and book celebrities, choose menus, create invitations, get publicity, and much more. Num Pages: 240 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 23. Weight in Grams: 532.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471703334
- ISBN
- 9780471703334
Hardback
Condition: New
€ 37.99€ 29.90
€ 37.99
€ 29.90
Paperback / so. Series: Konsum Und Verhalten. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Physica-Verlag GmbH & Co Germany
- Condition
- New
- SKU
- V9783790805543
- ISBN
- 9783790805543
Paperback
Condition: New
€ 72.94
€ 72.94
Paperback. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346.
- Publisher
- Faber & Faber
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780571309221
- ISBN
- 9780571309221
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Hardcover. Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product. Num Pages: 268 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 29. Weight in Grams: 616.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 268
- Condition
- New
- SKU
- V9780471444398
- ISBN
- 9780471444398
Hardback
Condition: New
€ 36.99€ 28.95
€ 36.99
€ 28.95
Hardback. Num Pages: 248 pages, black & white illustrations. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 526.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Number of pages
- 248
- Condition
- New
- SKU
- V9783642191176
- ISBN
- 9783642191176
Hardback
Condition: New
€ 61.99
€ 61.99
Paperback / so. Editor(s): Pompe, Hans-Georg. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 449.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834930651
- ISBN
- 9783834930651
Paperback
Condition: New
€ 61.61
€ 61.61
Paperback / so. Series: Innovation Und Technologie Im Modernen Management. Num Pages: 407 pages, black & white illustrations, bibliography. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 621.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 407
- Condition
- New
- SKU
- V9783834929754
- ISBN
- 9783834929754
Paperback
Condition: New
€ 106.78
€ 106.78
Boundary Spanning Elements and the Marketing Function in Organizations
. Ed(S): Sahadev, Sunil; Purani, Keyoor; Malh...
Paperback. Editor(s): Sahadev, Sunil; Purani, Keyoor; Malhotra, Neeru. Num Pages: 179 pages, 17 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 179
- Condition
- New
- SKU
- V9783319350165
- ISBN
- 9783319350165
Paperback
Condition: New
€ 65.65
€ 65.65
Hardcover. Boundary Spanning Elements and the Marketing Function in Organizations Editor(s): Sahadev, Sunil; Purani, Keyoor; Malhotra, Neeru. Num Pages: 173 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 442 x 16. Weight in Grams: 414.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319134390
- ISBN
- 9783319134390
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback. Series: SpringerBriefs in Business. Num Pages: 86 pages, 1 black & white illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 148.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 86
- Condition
- New
- SKU
- V9781461438182
- ISBN
- 9781461438182
Paperback
Condition: New
€ 61.37
€ 61.37
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834914354
- ISBN
- 9783834914354
Paperback
Condition: New
€ 72.32
€ 72.32
Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118113363
- ISBN
- 9781118113363
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470614181
- ISBN
- 9780470614181
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071833608
- ISBN
- 9780071833608
Paperback
Condition: New
€ 34.99€ 25.52
€ 34.99
€ 25.52
Paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835005303
- ISBN
- 9783835005303
Paperback
Condition: New
€ 105.67
€ 105.67
Paperback. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 246 x 169 x 46. Weight in Grams: 1410.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag
- Edition
- Softcover reprint of the original 1st ed. 2001
- Condition
- New
- SKU
- V9783663094401
- ISBN
- 9783663094401
Paperback
Condition: New
€ 95.68
€ 95.68
Paperback / so. Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 289
- Condition
- New
- SKU
- V9783834911056
- ISBN
- 9783834911056
Paperback
Condition: New
€ 94.61
€ 94.61