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Sales & marketing
Results 341 - 360 of 3811
Sales & marketing
Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780198749912
- ISBN
- 9780198749912
Paperback
Condition: New
€ 11.99€ 10.89
€ 11.99
€ 10.89
Hardcover. This text concerns the topic of presenting compelling brands on the Internet. It includes chapters by senior executives at Microsoft, Pepsi-Cola, McDonalds, Procter & Gamble and Hewlett Packard. It focuses upon the strategic role of e-branding with a distinctive and creative Interbrand approach. Num Pages: 194 pages, 169 black & white illustrations, biography. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 14. Weight in Grams: 495.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan Dublin, Ireland
- Number of pages
- 192
- Condition
- New
- SKU
- V9780333947692
- ISBN
- 9780333947692
Hardback
Condition: New
€ 66.58
€ 66.58
Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2010
- Edition
- Har/Psc
- Condition
- New
- SKU
- V9780470527535
- ISBN
- 9780470527535
Hardback
Condition: New
€ 49.03
€ 49.03
Paperback. .
- Publisher
- SAGE Publications Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473919525
- ISBN
- 9781473919525
Paperback
Condition: New
€ 43.99€ 43.41
€ 43.99
€ 43.41
Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Br...
Nichols, David, Farrand, Tom, Rowley, Tom, Av...
Hardcover. Num Pages: 176 pages, biography. BIC Classification: KJS; UDX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 160 x 15. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 200
- Condition
- New
- SKU
- V9781403998972
- ISBN
- 9781403998972
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback. Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor(s): Ind, Nicholas; Horlings, Sandra. Num Pages: 240 pages. BIC Classification: KJG; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749475444
- ISBN
- 9780749475444
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan
- Edition
- 1998th Edition
- Condition
- New
- SKU
- V9780333659090
- ISBN
- 9780333659090
Paperback
Condition: New
€ 66.49
€ 66.49
paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 17. Weight in Grams: 480.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349484195
- ISBN
- 9781349484195
Paperback
Condition: New
€ 66.85
€ 66.85
Hardcover. Num Pages: 222 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 156 x 21. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403935038
- ISBN
- 9781403935038
Hardback
Condition: New
€ 66.88
€ 66.88
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 36.99€ 28.96
€ 36.99
€ 28.96
Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd Canada
- Edition
- 1st Edition
- Number of pages
- 452
- Condition
- New
- SKU
- V9780471642329
- ISBN
- 9780471642329
Hardback
Condition: New
€ 38.99€ 30.86
€ 38.99
€ 30.86
Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Second Edition, Revised
- Condition
- New
- SKU
- V9780230340336
- ISBN
- 9780230340336
Paperback
Condition: New
€ 44.99€ 37.31
€ 44.99
€ 37.31
Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470286913
- ISBN
- 9780470286913
Hardback
Condition: New
€ 47.76
€ 47.76
Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470855393
- ISBN
- 9780470855393
Hardback
Condition: New
€ 57.93
€ 57.93
Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Crimson Publishing
- Edition
- 2nd edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781854585622
- ISBN
- 9781854585622
Paperback
Condition: New
€ 17.99€ 13.51
€ 17.99
€ 13.51
Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273727347
- ISBN
- 9780273727347
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
- Publisher
- Prentice-Hall
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273738077
- ISBN
- 9780273738077
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292139043
- ISBN
- 9781292139043
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 356
- Condition
- New
- SKU
- V9780471157731
- ISBN
- 9780471157731
Hardback
Condition: New
€ 92.36
€ 92.36
Broadcast-Mediendienste Im Spannungsfeld Zwischen Markten Und Politik
. Ed(S): Eberspacher, Jorg (Institute Of Comm...
Paperback. Editor(s): Eberspacher, Jorg (Institute of Communication Networks Germany); Tillmann, Herbert (Vice President, Bayerischer Rundfunk, Munich, Germany). Num Pages: 202 pages, black & white illustrations. BIC Classification: KJSA; TJKV. Category: (G) General (US: Trade). Dimension: 234 x 156 x 10. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 202
- Condition
- New
- SKU
- V9783540243458
- ISBN
- 9783540243458
Paperback
Condition: New
€ 93.64
€ 93.64