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Sales & marketing

Results 421 - 440 of 1830

Sales & marketing

Hardcover. The Internet is the world's largest marketplace. This book takes a look at online communities as a source of value for both customers and businesses. It shows how to build an online "customer community" that gives customers a reason to stay loyal. It explains what the customer community is, and then describes the tenets that makes it strong. Num Pages: 288 pages, Ill. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 163 x 25. Weight in Grams: 530.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Condition
New
Edition
1st Edition
SKU
V9780787956219
ISBN
9780787956219
Hardback
Condition: New

€ 27.99
€ 22.74

Hardback. The classic guide to B2B selling--updated with the newest digital strategies Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 568.
Format
Hardback
Publication date
2010
Publisher
McGraw-Hill Education - Europe United States
Edition
2nd Edition
Number of pages
288
Condition
New
SKU
V9780071637084
ISBN
9780071637084
Hardback
Condition: New

€ 44.99
€ 38.38

Paperback. .
Publisher
Management Books 2000 Ltd
Number of pages
160
Format
Paperback
Publication date
2013
Condition
New
SKU
V9781852527181
ISBN
9781852527181
Paperback
Condition: New

€ 17.99
€ 8.27

Hardback. Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services. Editor(s): Dunkel, Wolfgang; Kleemann, Frank. Num Pages: 271 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 223 x 153 x 20. Weight in Grams: 458.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
271
Condition
New
SKU
V9781137293244
ISBN
9781137293244
Hardback
Condition: New

€ 122.39

Hardcover. Find out how to reap the benefits of motivating and engaging the new, direct customer voice

The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Num Pages: 352 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 158 x 29. Weight in Grams: 558.

Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119002321
ISBN
9781119002321
Hardback
Condition: New

€ 46.99
€ 35.54

Hardcover. Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. Num Pages: 192 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 237 x 167 x 17. Weight in Grams: 450.
Format
Hardback
Publication date
2002
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780470848227
ISBN
9780470848227
Hardback
Condition: New

€ 53.36

Paperback. Num Pages: 204 pages, 4 black & white illustrations, biography. BIC Classification: AB; ASD; HRAM; HRLK; JHBL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
204
Condition
New
SKU
V9781349499236
ISBN
9781349499236
Paperback
Condition: New

€ 62.46

Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781118615843
ISBN
9781118615843
Paperback
Condition: New

€ 26.99
€ 20.11

Hardcover. A "how-to" guide to boosting sales through predictive and prescriptive analytics

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 26. Weight in Grams: 414.

Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119043126
ISBN
9781119043126
Hardback
Condition: New

€ 30.99
€ 30.98

Paperback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, biography. BIC Classification: KC; KJS; KJSM; UNF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 403.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
256
Condition
New
SKU
V9781349487868
ISBN
9781349487868
Paperback
Condition: New

€ 50.82
€ 44.58

Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
372
Condition
New
SKU
V9780470743973
ISBN
9780470743973
Hardback
Condition: New

€ 88.47

Paperback. The leading introductory book on data mining, fully updated and revised!

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
888
Format
Paperback
Publication date
2011
Edition
3rd Edition
Condition
New
SKU
V9780470650936
ISBN
9780470650936
Paperback
Condition: New

€ 52.48

Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION

How organizations can deliver significant performance gainsthrough strategic investment in marketing

In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
320
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470504543
ISBN
9780470504543
Hardback
Condition: New

€ 32.99
€ 23.58

Hardcover. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Series: International Series in Quantitative Marketing. Num Pages: 872 pages, 106 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 48. Weight in Grams: 1304.
Format
Hardback
Publication date
2008
Publisher
Springer-Verlag New York Inc. United States
Edition
2008th Edition
Number of pages
896
Condition
New
SKU
V9780387725789
ISBN
9780387725789
Hardback
Condition: New

€ 222.16

Paperback. .
Publisher
Springer-Verlag New York Inc. United States
Number of pages
896
Format
Paperback
Publication date
2009
Edition
2008th Edition
Condition
New
SKU
V9781441903327
ISBN
9781441903327
Paperback
Condition: New

€ 130.37
€ 127.92

Paperback. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2014
Number of pages
194
Condition
New
SKU
V9781349478828
ISBN
9781349478828
Paperback
Condition: New

€ 120.29

Hardcover. Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 224 x 137 x 17. Weight in Grams: 378.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137379474
ISBN
9781137379474
Hardback
Condition: New

€ 121.41

Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118647684
ISBN
9781118647684
Hardback
Condition: New

€ 27.99
€ 21.00

Paperback. Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 304 pages, illustrations. BIC Classification: KJC; KJF; KJS. Category: (G) General (US: Trade). Dimension: 233 x 156 x 20. Weight in Grams: 324.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
304
Format
Paperback
Publication date
2012
Edition
2012th Edition
Condition
New
SKU
V9781137278753
ISBN
9781137278753
Paperback
Condition: New

€ 60.06
€ 52.29

Hardback. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 303 pages, biography. BIC Classification: KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 165 x 27. Weight in Grams: 490.
Publisher
Palgrave Macmillan
Number of pages
304
Format
Hardback
Publication date
2012
Condition
New
SKU
V9780230340343
ISBN
9780230340343
Hardback
Condition: New

€ 64.68
€ 57.55

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