Sales & marketing
Results 461 - 480 of 1832
Sales & marketing
Hardback. Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Num Pages: 256 pages, 6 black & white tables, 6 figures, 1 graphs. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 23. Weight in Grams: 414.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137452801
- ISBN
- 9781137452801
Hardback
Condition: New
€ 51.99€ 42.46
€ 51.99
€ 42.46
Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749475079
- ISBN
- 9780749475079
Paperback
Condition: New
€ 33.11
€ 33.11
Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119291701
- ISBN
- 9781119291701
Hardback
Condition: New
€ 26.99€ 20.23
€ 26.99
€ 20.23
Paperback. Key practitioners and researchers explore how people routinely and at particular sites are discursively constructed as deficient in ways that may affect their life chances. The book offers examples of how adopting multiple perspectives on research can provide a rich explanatory analysis of the construct of 'deficit' in a range of domains. Editor(s): Crichton, J. Series: Communicating in Professions and Organizations. Num Pages: 362 pages, biography. BIC Classification: CBX; CFB; CFG; CFGR; CJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 362
- Condition
- New
- SKU
- V9781349320899
- ISBN
- 9781349320899
Paperback
Condition: New
€ 64.34
€ 64.34
Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Format
- Hardback
- Publication date
- 2019
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470671405
- ISBN
- 9780470671405
Hardback
Condition: New
€ 177.98
€ 177.98
Paperback. Competence encompasses or overlaps with notions of efficiency, success, accountability, excellence and self-justification. This collection explores ways in which individuals, teams or groups in organizations discursively present themselves as competentto perform tasks or functions, possibly at a superior level." Editor(s): Van Hout, Tom; Pelsmaekers, Katja; Rollo, Craig; Heynderickx, Priscilla. Num Pages: 223 pages, biography. BIC Classification: CB; CFB; CFGR; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 223
- Condition
- New
- SKU
- V9781349328505
- ISBN
- 9781349328505
Paperback
Condition: New
€ 63.00
€ 63.00
Hardcover. Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Series: Adweek Magazine Series. Num Pages: 256 pages, facsimiles. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 28. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471165651
- ISBN
- 9780471165651
Hardback
Condition: New
€ 53.34€ 45.53
€ 53.34
€ 45.53
Paperback. Num Pages: 119 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 154 x 9. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 119
- Condition
- New
- SKU
- V9781604568905
- ISBN
- 9781604568905
Paperback
Condition: New
€ 62.81€ 44.90
€ 62.81
€ 44.90
Hardcover. This updated revision explains how to design, implement and manage a cutting-edge distribution system based on quick response/continuous replenishment concepts. Practical guidelines demonstrate how to dramatically improve the accuracy of product deliveries, reduce levels of inventory, lower operating costs and refine productivity. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 162 x 28. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 3rd
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471132226
- ISBN
- 9780471132226
Hardback
Condition: New
€ 82.97€ 69.67
€ 82.97
€ 69.67
Hardcover. A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 161 x 23. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471176336
- ISBN
- 9780471176336
Hardback
Condition: New
€ 47.99€ 37.05
€ 47.99
€ 37.05
Paperback. Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever. Num Pages: 96 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 172 x 127 x 7. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 96
- Condition
- New
- SKU
- V9781422140277
- ISBN
- 9781422140277
Paperback
Condition: New
€ 10.99€ 10.62
€ 10.99
€ 10.62
Paperback. Doing Time is more than just a book. It's an invitation from one of South Africa's most revered pioneers and businessmen. It is an invitation to share in the memories of a man who knows the real meaning of 'doing time'. Num Pages: 180 pages, black & white halftones, colour illustrations. BIC Classification: 1HFMS; BGBA; KJSA. Category: (G) General (US: Trade). Dimension: 236 x 159 x 20. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Jacana Media
- Condition
- New
- SKU
- V9781431404476
- ISBN
- 9781431404476
Paperback
Condition: New
€ 17.99€ 16.42
€ 17.99
€ 16.42
Hardcover. An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000. anything top level domain universe. How will you evolve your. Num Pages: 230 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781118312629
- ISBN
- 9781118312629
Hardback
Condition: New
€ 66.38
€ 66.38
Paperback. * This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort. Series: AFP/Wiley Fund Development Series. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 251 x 178 x 25. Weight in Grams: 674.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 348
- Condition
- New
- SKU
- V9780470581582
- ISBN
- 9780470581582
Paperback
Condition: New
€ 52.12
€ 52.12
Paperback. Editor(s): Sriram, V.; Bilgin, F. Zeynep. Num Pages: 315 pages, biography. BIC Classification: KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 315
- Condition
- New
- SKU
- V9781349725137
- ISBN
- 9781349725137
Paperback
Condition: New
€ 121.99
€ 121.99
Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071778626
- ISBN
- 9780071778626
Hardback
Condition: New
€ 47.99€ 33.77
€ 47.99
€ 33.77
Paperback. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. Num Pages: 304 pages. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 141 x 213 x 21. Weight in Grams: 276.
- Publisher
- HarperCollins Focus United States
- Number of pages
- 279
- Format
- Paperback
- Publication date
- 2011
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781595554659
- ISBN
- 9781595554659
Paperback
Condition: New
€ 18.99€ 15.02
€ 18.99
€ 15.02
Hardback. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2003
- Number of pages
- 147
- Condition
- New
- SKU
- V9781402072673
- ISBN
- 9781402072673
Hardback
Condition: New
€ 124.28
€ 124.28
paperback. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJS; KJSA; MB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 8. Weight in Grams: 248.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2nd Edition
- Number of pages
- 147
- Condition
- New
- SKU
- V9781461353607
- ISBN
- 9781461353607
Paperback
Condition: New
€ 121.24
€ 121.24
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 122
- Condition
- New
- SKU
- V9780792391463
- ISBN
- 9780792391463
Hardback
Condition: New
€ 124.87
€ 124.87