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Sales & marketing

Results 541 - 560 of 2011

Sales & marketing

Paperback. Editor(s): Lollino, Giorgio; Arattano, Massimo; Giardino, Marco; Oliveira, Ricardo; Peppoloni, Silvia. Num Pages: 289 pages, 17 black & white illustrations, 86 colour illustrations, biography. BIC Classification: HPQ; JNU; KJSP; RBGL. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 724.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
289
Condition
New
SKU
V9783319384221
ISBN
9783319384221
Paperback
Condition: New

€ 187.11

Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471267720
ISBN
9780471267720
Hardback
Condition: New

€ 38.99
€ 30.45

Hardback. Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Num Pages: 232 pages, 7 black & white tables, 8 figures. BIC Classification: KJH; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 146 x 222 x 18. Weight in Grams: 412.
Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Edition
1st ed. 2015
Condition
New
SKU
V9781137532565
ISBN
9781137532565
Hardback
Condition: New

€ 121.29

Hardback. Editor(s): Sethna, Zubin; Jones, Rosalind; Harrigan, Paul. Num Pages: 320 pages, Illustrations. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 247 x 171 x 24. Weight in Grams: 668.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
320
Format
Hardback
Publication date
2013
Condition
New
SKU
V9781781907863
ISBN
9781781907863
Hardback
Condition: New

€ 96.72

Hardback. Num Pages: 266 pages, 47 black & white illustrations, biography. BIC Classification: KCM; KJH; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 479.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
266
Condition
New
SKU
V9783319417202
ISBN
9783319417202
Hardback
Condition: New

€ 185.69

Paperback. Focusing on small and medium-sized second-generation Chinese family businesses, this book presents an excellent analysis of how a family business is different from other forms of organization, especially in its peculiarities in relation to entrepreneurship. Series: International Studies in Entrepreneurship. Num Pages: 188 pages, 14 black & white illustrations, 14 black & white tables, biography. BIC Classification: JHBL; KJH; KJMV6; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 302.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
188
Condition
New
SKU
V9783319353548
ISBN
9783319353548
Paperback
Condition: New

€ 152.50

Hardcover. A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues. Editor(s): Zou, Shaoming; Xu, Hui; Shi, Linda Hui. Series: Advances in International Marketing. Num Pages: 344 pages. BIC Classification: KJH; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 159 x 32. Weight in Grams: 640.
Format
Hardback
Publication date
2015
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784414481
ISBN
9781784414481
Hardback
Condition: New

€ 127.20

Hardback. Entrepreneurship, Regional Development and Culture Editor(s): Peris Ortiz, Marta; Merigo-Lindahl, Jose Maria. Num Pages: 226 pages, 31 black & white illustrations, 3 colour illustrations, 37 black & white tables, biograph. BIC Classification: KCG; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 516.
Format
Hardback
Publication date
2015
Publisher
Springer International Publishing AG Switzerland
Number of pages
226
Condition
New
SKU
V9783319151106
ISBN
9783319151106
Hardback
Condition: New

€ 122.28

Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
1998
Edition
2nd, Revised and Expanded Edition
Condition
New
SKU
V9780787945718
ISBN
9780787945718
Paperback
Condition: New

€ 56.51

Hardback. Series: Epica. Num Pages: 400 pages, 1000 colour illus. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 232 x 309 x 31. Weight in Grams: 2022.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781472590695
ISBN
9781472590695
Hardback
Condition: New

€ 91.20

Hardback. "Advertising, design, media, PR, digital" -- cover. Series: Epica. Num Pages: 400 pages, 1000 colour illustrations. BIC Classification: 1D; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 233 x 314 x 32. Weight in Grams: 2040.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781474261623
ISBN
9781474261623
Hardback
Condition: New

€ 106.67
€ 83.61

Paperback / so. Series: Edition Rztewoche. Num Pages: 154 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNTM; MBN. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 350.
Format
Paperback
Publication date
2007
Publisher
Springer Verlag GmbH Austria
Number of pages
154
Condition
New
SKU
V9783211697740
ISBN
9783211697740
Paperback
Condition: New

€ 84.78

Hardcover. The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. Editor(s): Gries, Rainer; Schwarzkopf, Stefan. Num Pages: 305 pages, 11 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 138 x 23. Weight in Grams: 508.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
312
Condition
New
SKU
V9780230537996
ISBN
9780230537996
Hardback
Condition: New

€ 122.39

hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
Format
Hardback
Publication date
2002
Publisher
Emerald Group Publishing Limited United States
Number of pages
236
Condition
New
Edition
1st Edition
SKU
V9780762308699
ISBN
9780762308699
Hardback
Condition: New

€ 139.73

Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478391
ISBN
9780749478391
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471220749
ISBN
9780471220749
Paperback
Condition: New

€ 46.99
€ 36.10

Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
Publisher
Pearson Education Limited United Kingdom
Number of pages
560
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780273756545
ISBN
9780273756545
Paperback
Condition: New

€ 93.10

paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
Publisher
Pearson Education Limited United Kingdom
Number of pages
624
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9780273727644
ISBN
9780273727644
Paperback
Condition: New

€ 85.38

Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
Publisher
Pearson Education Limited United Kingdom
Number of pages
468
Format
Paperback
Publication date
2014
Edition
01st Edition
Condition
New
SKU
V9781292060163
ISBN
9781292060163
Paperback
Condition: New

€ 95.45

Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
Format
Paperback
Publication date
2003
Publisher
Rowman & Littlefield United States
Number of pages
177
Condition
New
SKU
V9780830415946
ISBN
9780830415946
Paperback
Condition: New

€ 64.57

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