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Sales & marketing

Results 541 - 560 of 1150

Sales & marketing

Paperback. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. Num Pages: 512 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 187 x 31. Weight in Grams: 990.
Publisher
Wiley
Format
Paperback
Publication date
2012
Edition
Revised 4th Edition
Condition
New
SKU
V9781118432679
ISBN
9781118432679
Paperback
Condition: New

€ 50.15

Hardcover. Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 23. Weight in Grams: 422.
Publisher
John Wiley & Sons Inc
Number of pages
240
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118496404
ISBN
9781118496404
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781848608788
ISBN
9781848608788
Paperback
Condition: New

€ 73.13

Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
Format
Paperback
Publication date
2006
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780471790792
ISBN
9780471790792
Paperback
Condition: New

€ 116.08

Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd
Edition
2nd Edition
Condition
New
SKU
V9780631196389
ISBN
9780631196389
Paperback
Condition: New

€ 50.86
€ 43.78

Paperback. Series: Open University: Modern Art - Practices & Debates. Num Pages: 572 pages. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 250 x 216 x 26. Weight in Grams: 1488.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Australia Ltd Australia
Edition
2nd Edition + iStudy Version 2
Number of pages
572
Condition
New
SKU
V9781118389003
ISBN
9781118389003
Paperback
Condition: New

€ 113.60

Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
Publication date
2012
Publisher
John Wiley & Sons Australia Ltd
Edition
2nd Edition
Condition
New
Format
Hardback
SKU
V9780730303411
ISBN
9780730303411
Hardback
Condition: New

€ 72.76

Paperback. Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment. Num Pages: 720 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 277 x 218 x 27. Weight in Grams: 1418.
Publisher
Cengage Learning, Inc United States
Number of pages
720
Format
Paperback
Publication date
2015
Edition
18th Edition
Condition
New
SKU
V9781285858340
ISBN
9781285858340
Paperback
Condition: New

€ 112.06

Hardcover. Understand the next level of marketing

The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 392.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470598825
ISBN
9780470598825
Hardback
Condition: New

€ 27.99
€ 21.16

Hardback. Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Num Pages: 208 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 25. Weight in Grams: 388.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9781119341208
ISBN
9781119341208
Hardback
Condition: New

€ 27.99
€ 21.08

Paperback. Num Pages: 496 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 191 x 25. Weight in Grams: 968.
Publisher
Pearson Education Limited United Kingdom
Number of pages
496
Format
Paperback
Publication date
2013
Edition
6th Edition
Condition
New
SKU
V9780273757733
ISBN
9780273757733
Paperback
Condition: New

€ 100.87

Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
354
Condition
New
SKU
V9781841124711
ISBN
9781841124711
Paperback
Condition: New

€ 19.99
€ 17.43

Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
Publisher
Copenhagen Business School Press
Number of pages
220
Format
Hardback
Publication date
2002
Condition
New
SKU
V9788763000949
ISBN
9788763000949
Hardback
Condition: New

€ 30.99
€ 22.26

Hardcover. This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice. Num Pages: 288 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 650.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780470260487
ISBN
9780470260487
Hardback
Condition: New

€ 86.64

Paperback. Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Num Pages: 280 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 187 x 16. Weight in Grams: 568.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
2nd Edition
Number of pages
280
Condition
New
SKU
V9781119953388
ISBN
9781119953388
Paperback
Condition: New

€ 40.99
€ 31.49

Paperback. Will help architects, engineers, project managers, facilities managers, surveyors, and contractors 'sell' themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services. Num Pages: 288 pages, Illustrations. BIC Classification: AM; KJS; TN. Category: (P) Professional & Vocational. Dimension: 245 x 174 x 16. Weight in Grams: 520.
Format
Paperback
Publication date
2009
Publisher
John Wiley and Sons Ltd
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781405181877
ISBN
9781405181877
Paperback
Condition: New

€ 75.24

Hardcover. In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Series: Wiley and SAS Business Series. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 33. Weight in Grams: 670.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470125427
ISBN
9780470125427
Hardback
Condition: New

€ 41.99
€ 32.57

Paperback. Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 189 x 16. Weight in Grams: 434.
Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118772225
ISBN
9781118772225
Paperback
Condition: New

€ 33.99
€ 24.58

Hardcover. This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. Num Pages: 272 pages, Illustrations. BIC Classification: AMR; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 188 x 23. Weight in Grams: 690.
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471118718
ISBN
9780471118718
Hardback
Condition: New

€ 100.89

Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
Format
Paperback
Publication date
2001
Publisher
Copenhagen Business School Press
Number of pages
358
Condition
New
SKU
V9788763000666
ISBN
9788763000666
Paperback
Condition: New

€ 59.21
€ 46.57

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