Sales & marketing
Results 541 - 560 of 2011
Sales & marketing
Paperback. Editor(s): Lollino, Giorgio; Arattano, Massimo; Giardino, Marco; Oliveira, Ricardo; Peppoloni, Silvia. Num Pages: 289 pages, 17 black & white illustrations, 86 colour illustrations, biography. BIC Classification: HPQ; JNU; KJSP; RBGL. Category: (P) Professional & Vocational. Dimension: 279 x 210. Weight in Grams: 724.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 289
- Condition
- New
- SKU
- V9783319384221
- ISBN
- 9783319384221
Paperback
Condition: New
€ 187.11
€ 187.11
Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780471267720
- ISBN
- 9780471267720
Hardback
Condition: New
€ 38.99€ 30.45
€ 38.99
€ 30.45
Hardback. Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. Num Pages: 232 pages, 7 black & white tables, 8 figures. BIC Classification: KJH; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 146 x 222 x 18. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781137532565
- ISBN
- 9781137532565
Hardback
Condition: New
€ 121.29
€ 121.29
Hardback. Editor(s): Sethna, Zubin; Jones, Rosalind; Harrigan, Paul. Num Pages: 320 pages, Illustrations. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 247 x 171 x 24. Weight in Grams: 668.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781907863
- ISBN
- 9781781907863
Hardback
Condition: New
€ 96.72
€ 96.72
Hardback. Num Pages: 266 pages, 47 black & white illustrations, biography. BIC Classification: KCM; KJH; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 479.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 266
- Condition
- New
- SKU
- V9783319417202
- ISBN
- 9783319417202
Hardback
Condition: New
€ 185.69
€ 185.69
Paperback. Focusing on small and medium-sized second-generation Chinese family businesses, this book presents an excellent analysis of how a family business is different from other forms of organization, especially in its peculiarities in relation to entrepreneurship. Series: International Studies in Entrepreneurship. Num Pages: 188 pages, 14 black & white illustrations, 14 black & white tables, biography. BIC Classification: JHBL; KJH; KJMV6; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 302.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 188
- Condition
- New
- SKU
- V9783319353548
- ISBN
- 9783319353548
Paperback
Condition: New
€ 152.50
€ 152.50
Hardcover. A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues. Editor(s): Zou, Shaoming; Xu, Hui; Shi, Linda Hui. Series: Advances in International Marketing. Num Pages: 344 pages. BIC Classification: KJH; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 159 x 32. Weight in Grams: 640.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784414481
- ISBN
- 9781784414481
Hardback
Condition: New
€ 127.20
€ 127.20
Hardback. Entrepreneurship, Regional Development and Culture Editor(s): Peris Ortiz, Marta; Merigo-Lindahl, Jose Maria. Num Pages: 226 pages, 31 black & white illustrations, 3 colour illustrations, 37 black & white tables, biograph. BIC Classification: KCG; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 226
- Condition
- New
- SKU
- V9783319151106
- ISBN
- 9783319151106
Hardback
Condition: New
€ 122.28
€ 122.28
Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 1998
- Edition
- 2nd, Revised and Expanded Edition
- Condition
- New
- SKU
- V9780787945718
- ISBN
- 9780787945718
Paperback
Condition: New
€ 56.51
€ 56.51
Hardback. Series: Epica. Num Pages: 400 pages, 1000 colour illus. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 232 x 309 x 31. Weight in Grams: 2022.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781472590695
- ISBN
- 9781472590695
Hardback
Condition: New
€ 91.20
€ 91.20
Hardback. "Advertising, design, media, PR, digital" -- cover. Series: Epica. Num Pages: 400 pages, 1000 colour illustrations. BIC Classification: 1D; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 233 x 314 x 32. Weight in Grams: 2040.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781474261623
- ISBN
- 9781474261623
Hardback
Condition: New
€ 106.67€ 83.61
€ 106.67
€ 83.61
Paperback / so. Series: Edition Rztewoche. Num Pages: 154 pages, black & white illustrations, bibliography. BIC Classification: KJS; LNTM; MBN. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Springer Verlag GmbH Austria
- Number of pages
- 154
- Condition
- New
- SKU
- V9783211697740
- ISBN
- 9783211697740
Paperback
Condition: New
€ 84.78
€ 84.78
Hardcover. The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. Editor(s): Gries, Rainer; Schwarzkopf, Stefan. Num Pages: 305 pages, 11 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 138 x 23. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780230537996
- ISBN
- 9780230537996
Hardback
Condition: New
€ 122.39
€ 122.39
Essays by Distinguished Marketing Scholars of the Society for Marketin...
. Ed(S): Woodside, Arch G.; Moore, E. (Univer...
hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 236
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780762308699
- ISBN
- 9780762308699
Hardback
Condition: New
€ 139.73
€ 139.73
Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478391
- ISBN
- 9780749478391
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471220749
- ISBN
- 9780471220749
Paperback
Condition: New
€ 46.99€ 36.10
€ 46.99
€ 36.10
Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 560
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273756545
- ISBN
- 9780273756545
Paperback
Condition: New
€ 93.10
€ 93.10
paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 624
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780273727644
- ISBN
- 9780273727644
Paperback
Condition: New
€ 85.38
€ 85.38
Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 468
- Format
- Paperback
- Publication date
- 2014
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292060163
- ISBN
- 9781292060163
Paperback
Condition: New
€ 95.45
€ 95.45
Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 177
- Condition
- New
- SKU
- V9780830415946
- ISBN
- 9780830415946
Paperback
Condition: New
€ 64.57
€ 64.57