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Sales & marketing

Results 541 - 560 of 2720

Sales & marketing

Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 283 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Number of pages
283
Condition
New
SKU
V9783834932785
ISBN
9783834932785
Paperback
Condition: New

€ 89.78

Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 626.
Format
Hardback
Publication date
2010
Publisher
Gabler Verlag United States
Edition
2
Condition
New
SKU
V9783834925015
ISBN
9783834925015
Hardback
Condition: New

€ 107.93

perfect. Originally presented as the author's thesis (doctoral--Universit'at Osnabr'uck) Series: Konsum und Verhalten. Num Pages: 292 pages, 36 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 480.
Publication date
1990
Publisher
Physica Germany
Edition
1st Edition
Number of pages
292
Condition
New
SKU
V9783790804911
ISBN
9783790804911
Hardback
Condition: New

€ 73.30

Paperback. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 311.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Condition
New
SKU
V9783835002661
ISBN
9783835002661
Paperback
Condition: New

€ 106.57

Paperback. Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Num Pages: 312 pages, black & white tables, figures. BIC Classification: KJQ; KJSM. Category: (P) Professional & Vocational. Dimension: 232 x 188 x 16. Weight in Grams: 466.
Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781118615843
ISBN
9781118615843
Paperback
Condition: New

€ 26.99
€ 20.05

Hardcover. A "how-to" guide to boosting sales through predictive and prescriptive analytics

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 153 x 224 x 26. Weight in Grams: 414.

Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119043126
ISBN
9781119043126
Hardback
Condition: New

€ 30.83

Paperback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, biography. BIC Classification: KC; KJS; KJSM; UNF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 403.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
256
Condition
New
SKU
V9781349487868
ISBN
9781349487868
Paperback
Condition: New

€ 52.66
€ 46.96

Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
372
Condition
New
SKU
V9780470743973
ISBN
9780470743973
Hardback
Condition: New

€ 88.69

Paperback. The leading introductory book on data mining, fully updated and revised!

When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
888
Format
Paperback
Publication date
2011
Edition
3rd Edition
Condition
New
SKU
V9780470650936
ISBN
9780470650936
Paperback
Condition: New

€ 52.25

Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION

How organizations can deliver significant performance gainsthrough strategic investment in marketing

In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
320
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470504543
ISBN
9780470504543
Hardback
Condition: New

€ 28.00
€ 23.81

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835001893
ISBN
9783835001893
Paperback
Condition: New

€ 107.57

Paperback. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2014
Number of pages
194
Condition
New
SKU
V9781349478828
ISBN
9781349478828
Paperback
Condition: New

€ 126.44

Hardcover. Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 224 x 137 x 17. Weight in Grams: 378.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137379474
ISBN
9781137379474
Hardback
Condition: New

€ 128.29

Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118647684
ISBN
9781118647684
Hardback
Condition: New

€ 27.99
€ 20.99

Paperback. Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 304 pages, illustrations. BIC Classification: KJC; KJF; KJS. Category: (G) General (US: Trade). Dimension: 233 x 156 x 20. Weight in Grams: 324.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
304
Format
Paperback
Publication date
2012
Edition
2012th Edition
Condition
New
SKU
V9781137278753
ISBN
9781137278753
Paperback
Condition: New

€ 62.23
€ 55.14

Hardback. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 303 pages, biography. BIC Classification: KJC; KJF; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 165 x 27. Weight in Grams: 490.
Publisher
Palgrave Macmillan
Number of pages
304
Format
Hardback
Publication date
2012
Condition
New
SKU
V9780230340343
ISBN
9780230340343
Hardback
Condition: New

€ 67.02
€ 60.20

Hardcover. Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. Num Pages: 250 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 19. Weight in Grams: 516.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
250
Condition
New
SKU
V9781118662670
ISBN
9781118662670
Hardback
Condition: New

€ 26.99
€ 22.31

Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
Publisher
Simon & Schuster
Format
Paperback
Publication date
2009
Condition
New
SKU
KRA0013566
ISBN
9781439167281
Paperback
Condition: New

€ 6.23

Paperback. Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations- & Kommunikationsprozesse zwischen Automobilhersteller und -zulieferer optimiert. Series: Internationalisierung und Management. Num Pages: 388 pages, 33 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 495.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
388
Condition
New
SKU
V9783835000834
ISBN
9783835000834
Paperback
Condition: New

€ 101.39

paperback. Series: Studienreihe Betrieb Und Markt. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 286.
Format
Paperback
Publication date
1966
Publisher
Gabler Verlag United Kingdom
Edition
2. Aufl. 1966. Softcover reprint of the original 2
Condition
New
SKU
V9783663127109
ISBN
9783663127109
Paperback
Condition: New

€ 72.18

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