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Sales & marketing

Results 621 - 640 of 1150

Sales & marketing

Paperback. The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions. Num Pages: 224 pages. BIC Classification: GTC; KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 346.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780749474720
ISBN
9780749474720
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. If you have never used the media before, are wary of trying, or have tried and failed, this book is for you. With a bit of insider know-how, even the inexperienced can secure positive coverage for their organisation or deal competently with a crisis. Series: Speed Reads. Num Pages: 32 pages, Illustrations. BIC Classification: JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 154 x 207 x 4. Weight in Grams: 72.
Format
Paperback
Publication date
2009
Publisher
Directory of Social Change United Kingdom
Number of pages
32
Condition
New
SKU
V9781906294137
ISBN
9781906294137
Paperback
Condition: New

€ 12.36

Hardcover. Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. Num Pages: 256 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471271550
ISBN
9780471271550
Hardback
Condition: New

€ 35.99
€ 28.86

Hardcover. Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. Num Pages: 224 pages, 108 line drawings, 50 halftones. BIC Classification: KJS; KNSH. Category: (P) Professional & Vocational; (UF) Further/Higher Education. Dimension: 284 x 220 x 21. Weight in Grams: 748.
Format
Hardback
Publication date
1990
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
224
Condition
New
SKU
V9780471289838
ISBN
9780471289838
Hardback
Condition: New

€ 147.82
€ 121.77

Paperback. Provides an introductory guide to Microsoft's entry into the Customer Relationship Management (CRM) software marketplace. This book discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, track and convert leads, make informed decisions faster, and provide consistent service. Num Pages: 380 pages, Illustrations. BIC Classification: KJMV7; KJSU; UF. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 22. Weight in Grams: 535.
Format
Paperback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Number of pages
380
Condition
New
Edition
1st Edition
SKU
V9780764516986
ISBN
9780764516986
Paperback
Condition: New

€ 33.99
€ 26.77

Paperback. Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. Num Pages: 432 pages, Illustrations. BIC Classification: KJSU; UFL. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 25. Weight in Grams: 664.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
432
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470343258
ISBN
9780470343258
Paperback
Condition: New

€ 26.99
€ 22.12

Hardcover. .
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
3rd Edition
Number of pages
242
Condition
New
SKU
V9780470602188
ISBN
9780470602188
Hardback
Condition: New

€ 56.95

paperback.
Publisher
South-Western College Pub
Number of pages
352
Format
Paperback
Publication date
2013
Edition
4th Edition
Condition
New
SKU
V9781133629382
ISBN
9781133629382
Paperback
Condition: New

€ 69.03

Paperback. Your fast track to successful mobile marketing Learn in a week, what the experts learn about mobile marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Mobile Marketing In A Week gives you everything you need to know to run successful mobile marketing campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
John Murray Press United Kingdom
Number of pages
128
Format
Paperback
Publication date
2019
Edition
1st Edition
Condition
New
SKU
V9781473607507
ISBN
9781473607507
Paperback
Condition: New

€ 11.99
€ 10.30

Paperback. How to optimize a multi-screen generation of mobile technology; a structured, comprehensive guide to integrating the latest mobile technology developments into the heart of your digital marketing strategy. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 252 x 18. Weight in Grams: 424.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
2nd Edition
Condition
New
SKU
V9780749479794
ISBN
9780749479794
Paperback
Condition: New

€ 33.99
€ 30.93

Hardcover. Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 26. Weight in Grams: 770.
Format
Hardback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780470017470
ISBN
9780470017470
Hardback
Condition: New

€ 79.10

Hardcover. Helps readers to learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. This title demonstrates how to integrate mobile into marketing programs and how to effectively measure it. Num Pages: 206 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 21. Weight in Grams: 402.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
206
Condition
New
SKU
V9781118243268
ISBN
9781118243268
Hardback
Condition: New

€ 25.99
€ 21.09

Hardcover. Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. Series: Statistics in Practice. Num Pages: 524 pages, Illustrations. BIC Classification: KJSU; PBT; UFM. Category: (P) Professional & Vocational. Dimension: 175 x 252 x 29. Weight in Grams: 914.
Format
Hardback
Publication date
2012
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
524
Condition
New
SKU
V9780470971284
ISBN
9780470971284
Hardback
Condition: New

€ 113.30

Paperback. The keys to unlocking your hidden potential and reconnecting you with your customers Num Pages: 89 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 213 x 140 x 7. Weight in Grams: 98.
Format
Paperback
Publication date
2012
Publisher
John Hunt Publishing United Kingdom
Number of pages
89
Condition
New
SKU
V9781780994574
ISBN
9781780994574
Paperback
Condition: New

€ 13.99
€ 13.43

Hardcover. Excellence in customer service does not come about accidentally - it is a learnable set of behaviours that can be monitored, measured and managed. Drawing from the author's seminar programme, this title provides readers with a system for building and sustaining customer service. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 266 x 188 x 18. Weight in Grams: 540.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
192
Condition
New
SKU
V9780787951399
ISBN
9780787951399
Hardback
Condition: New

€ 51.02

Hardcover. *Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. * While the stereotypical salesperson talks to and takes from their customers, Mr. Shmooze connects with and gives to his, proving that relationships are the key to long-term success in business. Num Pages: 112 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 224 x 149 x 14. Weight in Grams: 240.
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
98
Condition
New
SKU
V9780470874363
ISBN
9780470874363
Hardback
Condition: New

€ 24.99
€ 18.58

Hardback. This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 298 x 21. Weight in Grams: 526.
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781786354563
ISBN
9781786354563
Hardback
Condition: New

€ 104.41

Paperback. .
Publisher
Palgrave Macmillan United Kingdom
Number of pages
411
Format
Paperback
Publication date
1998
Edition
1st ed. 1998
Condition
New
SKU
V9781349264698
ISBN
9781349264698
Paperback
Condition: New

€ 154.97
€ 54.97

Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
Publisher
NTC Publishing Group,U.S. United States
Number of pages
318
Format
Paperback
Publication date
1966
Edition
1st Edition
Condition
New
SKU
V9780844231013
ISBN
9780844231013
Paperback
Condition: New

€ 17.99
€ 14.25

Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479596
ISBN
9780749479596
Paperback
Condition: New

€ 26.99
€ 23.78

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