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Sales & marketing
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Sales & marketing
Paperback. Grundlagen, Erfolgsfaktoren, Konzepte und Instrumente der Customer Integration im Business-to-Business-Bereich. Eine umfassende und anwendungsorientierte Arbeitsgrundlage fur alle, die im Business-to-Business-Bereich mit der praktischen Umsetzung des Leitbildes "Kundenintegration" beschaftigt sind." Editor(s): Kleinaltenkamp, Michael; Fliess, Sabine; Jacob, Frank. Num Pages: 293 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 293
- Condition
- New
- SKU
- V9783322825124
- ISBN
- 9783322825124
Paperback
Condition: New
€ 72.85
€ 72.85
Hardcover. Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage. Num Pages: 276 pages, black & white illustrations. BIC Classification: KJSM; UBJ. Category: (P) Professional & Vocational. Dimension: 232 x 152 x 20. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 276
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470018583
- ISBN
- 9780470018583
Hardback
Condition: New
€ 68.08
€ 68.08
Paperback. This book presents the interrelationship between customer knowledge management, customer focus and soft skills. It also provides concrete advice on how the management of customer knowledge can be optimized. Series: Management for Professionals. Num Pages: 225 pages, 33 black & white illustrations, 2 colour illustrations, biography. BIC Classification: JMJ; KJMB; KJMV3; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 355.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 225
- Condition
- New
- SKU
- V9783319381404
- ISBN
- 9783319381404
Paperback
Condition: New
€ 66.10
€ 66.10
Hardback. Editor(s): Kolbe, Lutz M.; Osterle, Hubert; Brenner, Walter. Series: Business Engineering. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 637.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540005414
- ISBN
- 9783540005414
Hardback
Condition: New
€ 79.22
€ 79.22
Paperback / so. Editor(s): Kolbe, Lutz M; Osterle, Hubert; Brenner, Walter. Series: Business Engineering. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UB; UF; UY. Category: (G) General (US: Trade). Dimension: 234 x 156 x 17. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642624520
- ISBN
- 9783642624520
Paperback
Condition: New
€ 61.63
€ 61.63
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783834939456
- ISBN
- 9783834939456
Paperback
Condition: New
€ 83.52
€ 83.52
Customer Knowledge Management: Leveraging Soft Skills to Improve Custo...
Sain, Soumit, Wilde, Silvio
Hardcover. Customer Knowledge Management Series: Management for Professionals. Num Pages: 207 pages, 33 black & white illustrations, 2 colour illustrations, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 243 x 159 x 17. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9783319050584
- ISBN
- 9783319050584
Hardback
Condition: New
€ 67.24
€ 67.24
hardcover. Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy. Num Pages: 306 pages, biography. BIC Classification: KJC; KJMV7; KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 28. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 306
- Condition
- New
- Edition
- 1995th Edition
- SKU
- V9780333639108
- ISBN
- 9780333639108
Hardback
Condition: New
€ 128.31
€ 128.31
Paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJM; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349395125
- ISBN
- 9781349395125
Paperback
Condition: New
€ 127.34
€ 127.34
Paperback. Challenged by competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. This book addresses issues on 3PLs. It develops a model of customer loyalty and its determinants, which is validated using empirical data from nearly 800 logistics managers in Germany and the USA. Series: Contributions to Management Science. Num Pages: 309 pages, 114 black & white tables, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 498.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 309
- Condition
- New
- SKU
- V9783790819038
- ISBN
- 9783790819038
Paperback
Condition: New
€ 128.03
€ 128.03
Hardcover. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 162 x 16. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9781403997630
- ISBN
- 9781403997630
Hardback
Condition: New
€ 94.44
€ 94.44
Paperback. Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 173 x 20. Weight in Grams: 534.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- New and Revised Edition
- Condition
- New
- SKU
- V9780787963880
- ISBN
- 9780787963880
Paperback
Condition: New
€ 24.99€ 20.35
€ 24.99
€ 20.35
Hardcover. CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Num Pages: 224 pages, glossary, index. BIC Classification: KJM; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 151 x 22. Weight in Grams: 478.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470848531
- ISBN
- 9780470848531
Hardback
Condition: New
€ 63.03
€ 63.03
Hardback. .
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781119326038
- ISBN
- 9781119326038
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Paperback. Series: Business-to-Business-Marketing. Num Pages: 318 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 318
- Condition
- New
- SKU
- V9783835006010
- ISBN
- 9783835006010
Paperback
Condition: New
€ 66.97
€ 66.97
Hardcover. Editor(s): Farkas, Victoria J. Num Pages: 158 pages, tables & charts. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 16. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 158
- Condition
- New
- SKU
- V9781617612107
- ISBN
- 9781617612107
Hardback
Condition: New
€ 137.82€ 95.53
€ 137.82
€ 95.53
Paperback. Covers the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. This title also includes examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC. Series: ExpressExec S. Num Pages: 130 pages, Ill. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 124 x 11. Weight in Grams: 134.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 130
- Condition
- New
- SKU
- V9781841122137
- ISBN
- 9781841122137
Paperback
Condition: New
€ 11.99€ 11.74
€ 11.99
€ 11.74
Paperback / so. Num Pages: 249 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Edition
- 2
- Number of pages
- 249
- Condition
- New
- SKU
- V9783322895295
- ISBN
- 9783322895295
Paperback
Condition: New
€ 55.38
€ 55.38
Hardback. Editor(s): Link, Jorg. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 1450.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783540424444
- ISBN
- 9783540424444
Hardback
Condition: New
€ 106.76
€ 106.76
Hardback. Explaining the right way to apply customer relationship management (CRM) systems under a business perspective, this book offers a theoretical and practical view on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Num Pages: 172 pages, 13 black & white tables, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 12. Weight in Grams: 980.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 172
- Condition
- New
- SKU
- V9783540440017
- ISBN
- 9783540440017
Hardback
Condition: New
€ 70.46
€ 70.46