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Sales & marketing
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Sales & marketing
Paperback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, biography. BIC Classification: KC; KJS; KJSM; UNF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 256
- Condition
- New
- SKU
- V9781349487868
- ISBN
- 9781349487868
Paperback
Condition: New
€ 52.91€ 46.57
€ 52.91
€ 46.57
Hardcover. This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. Num Pages: 372 pages, Illustrations. BIC Classification: KJSU; UNF. Category: (P) Professional & Vocational. Dimension: 252 x 170 x 28. Weight in Grams: 832.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780470743973
- ISBN
- 9780470743973
Hardback
Condition: New
€ 89.74
€ 89.74
Paperback. The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. Num Pages: 888 pages, charts. BIC Classification: KJS; UNF. Category: (P) Professional & Vocational. Dimension: 234 x 186 x 49. Weight in Grams: 1312.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 888
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780470650936
- ISBN
- 9780470650936
Paperback
Condition: New
€ 52.85
€ 52.85
Paperback. Editor(s): Gaul, Wolfgang; Schader, Martin. Num Pages: 380 pages, biography. BIC Classification: KCA; KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 673.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1988
- Number of pages
- 380
- Condition
- New
- SKU
- V9783642734915
- ISBN
- 9783642734915
Paperback
Condition: New
€ 129.20
€ 129.20
Hardcover. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION
How organizations can deliver significant performance gainsthrough strategic investment in marketing
In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 165 x 27. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470504543
- ISBN
- 9780470504543
Hardback
Condition: New
€ 32.99€ 26.02
€ 32.99
€ 26.02
Hardcover. Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples. Series: International Series in Quantitative Marketing. Num Pages: 872 pages, 106 black & white tables, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 156 x 48. Weight in Grams: 1304.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2008th Edition
- Number of pages
- 896
- Condition
- New
- SKU
- V9780387725789
- ISBN
- 9780387725789
Hardback
Condition: New
€ 233.59
€ 233.59
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001893
- ISBN
- 9783835001893
Paperback
Condition: New
€ 106.66
€ 106.66
Paperback. Proceedings. Prof. Dr. rer. pol. Adolf Angermann zum 60. Geburtstag Editor(s): Thome, R. Series: Informatik-Fachberichte / Subreihe Kunstliche Intelligenz. Num Pages: 385 pages, 11 black & white illustrations. BIC Classification: KJQ; KJS; UNH. Category: (P) Professional & Vocational. Dimension: 244 x 170 x 20. Weight in Grams: 615.
- Format
- Paperback
- Publication date
- 1981
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 385
- Condition
- New
- SKU
- V9783540105558
- ISBN
- 9783540105558
Paperback
Condition: New
€ 84.97
€ 84.97
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 19. Weight in Grams: 572.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658141196
- ISBN
- 9783658141196
Paperback
Condition: New
€ 62.40
€ 62.40
Hardback. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behaviour of consumers in relation to information. Series: Gesunde Ernahrung / Healthy Nutrition. Num Pages: 220 pages, 64 black & white tables, biography. BIC Classification: JHBA; KJSP; KNDF. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 14. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 220
- Condition
- New
- SKU
- V9783540425298
- ISBN
- 9783540425298
Hardback
Condition: New
€ 132.35
€ 132.35
Paperback. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2014
- Number of pages
- 194
- Condition
- New
- SKU
- V9781349478828
- ISBN
- 9781349478828
Paperback
Condition: New
€ 126.41
€ 126.41
Hardcover. Decision Making in Marketing and Finance shows the advantages of an interdisciplinary approach to solving business problems. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFF; KJS; KNST. Category: (P) Professional & Vocational. Dimension: 224 x 137 x 17. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137379474
- ISBN
- 9781137379474
Hardback
Condition: New
€ 127.13
€ 127.13
Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118647684
- ISBN
- 9781118647684
Hardback
Condition: New
€ 27.99€ 21.22
€ 27.99
€ 21.22
Paperback. Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Num Pages: 304 pages, illustrations. BIC Classification: KJC; KJF; KJS. Category: (G) General (US: Trade). Dimension: 233 x 156 x 20. Weight in Grams: 324.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9781137278753
- ISBN
- 9781137278753
Paperback
Condition: New
€ 62.53€ 54.68
€ 62.53
€ 54.68
Hardcover. Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. Num Pages: 250 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 250
- Condition
- New
- SKU
- V9781118662670
- ISBN
- 9781118662670
Hardback
Condition: New
€ 26.99€ 22.31
€ 26.99
€ 22.31
Paperback. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJM; KJSU. Category: (G) General (US: Trade). Dimension: 228 x 152 x 17. Weight in Grams: 372.
- Publisher
- Simon & Schuster
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- KRA0013566
- ISBN
- 9781439167281
Paperback
Condition: New
€ 6.23
€ 6.23
Paperback. Marco H. Hecker entwirft ein Konzept zur engeren Verzahnung von Kundenbeziehungsmanagement und Innovationsmanagement, das die Informations- & Kommunikationsprozesse zwischen Automobilhersteller und -zulieferer optimiert. Series: Internationalisierung und Management. Num Pages: 388 pages, 33 black & white illustrations, 9 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 495.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 388
- Condition
- New
- SKU
- V9783835000834
- ISBN
- 9783835000834
Paperback
Condition: New
€ 100.53
€ 100.53
paperback. Series: Studienreihe Betrieb Und Markt. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 11. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 1966
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2. Aufl. 1966. Softcover reprint of the original 2
- Condition
- New
- SKU
- V9783663127109
- ISBN
- 9783663127109
Paperback
Condition: New
€ 71.54
€ 71.54
Hardback. Num Pages: 230 pages, 9 black & white illustrations, 266 colour illustrations, biography. BIC Classification: KCZ; KJSM; KNP; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 230
- Condition
- New
- SKU
- V9783319539546
- ISBN
- 9783319539546
Hardback
Condition: New
€ 150.26
€ 150.26
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824405268
- ISBN
- 9783824405268
Paperback
Condition: New
€ 77.13
€ 77.13