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Sales & marketing

Results 781 - 800 of 1839

Sales & marketing

Hardcover. Practical strategies for better customer service based on the principles of servant--leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about customer service; but their employees are the ones who make it happen (or not). Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 24. Weight in Grams: 448.
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471716754
ISBN
9780471716754
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. A handbook of how to succeed in life by an advertising guru. Num Pages: 128 pages, 40 illustrations, (some colour ). BIC Classification: KJSA; VSC. Category: (G) General (US: Trade). Dimension: 180 x 122 x 14. Weight in Grams: 184.
Publisher
Phaidon Press
Format
Paperback
Publication date
2003
Edition
01st Edition
Condition
New
SKU
V9780714843377
ISBN
9780714843377
Paperback
Condition: New

€ 13.99
€ 10.98

Hardcover. Ruthlessly focus on what's convenient for customers, not what's convenient for you

Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Num Pages: 236 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 163 x 24. Weight in Grams: 456.

Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
236
Condition
New
SKU
V9780470907399
ISBN
9780470907399
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society s values, knowledge, and perceptions. Num Pages: 168 pages, illustrations (black and white). BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 226 x 155 x 8. Weight in Grams: 222.
Publisher
John Wiley & Sons Inc United States
Number of pages
168
Format
Paperback
Publication date
2013
Edition
2nd Edition
Condition
New
SKU
V9781118554005
ISBN
9781118554005
Paperback
Condition: New

€ 45.99
€ 45.78

Hardback. When managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works. Num Pages: 224 pages, Illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 239 x 197 x 21. Weight in Grams: 762.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780062273062
ISBN
9780062273062
Hardback
Condition: New

€ 26.99
€ 21.86

Paperback. Num Pages: 164 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 215 x 140 x 11. Weight in Grams: 234.
Format
Paperback
Publication date
2005
Publisher
Brick Tower Press United States
Edition
1st Edition
Number of pages
164
Condition
New
SKU
V9781883283704
ISBN
9781883283704
Paperback
Condition: New

€ 11.99
€ 10.21

Hardcover. Num Pages: 296 pages, biography. BIC Classification: 1FPJ; KJK; KJS; KNPR. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 530.
Format
Hardback
Publication date
2005
Publisher
Palgrave Macmillan
Number of pages
300
Condition
New
SKU
V9781403996701
ISBN
9781403996701
Hardback
Condition: New

€ 64.49

Hardcover. Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market. Editor(s): Haghirian, Parissa. Num Pages: 261 pages, biography. BIC Classification: 1FPJ; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 217 x 145 x 21. Weight in Grams: 432.
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
264
Condition
New
SKU
V9780230242869
ISBN
9780230242869
Hardback
Condition: New

€ 64.26

Paperback. Provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 152 x 229 x 19. Weight in Grams: 420.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
256
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780071799058
ISBN
9780071799058
Paperback
Condition: New

€ 31.99
€ 22.71

Hardcover. With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 26. Weight in Grams: 528.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780470137321
ISBN
9780470137321
Hardback
Condition: New

€ 31.99
€ 25.00

Paperback. Modern analysis of link between journalism and PR Series: Reuters Challenges. Num Pages: 160 pages, illustrations. BIC Classification: JFD; KJSP; KNTJ. Category: (UU) Undergraduate. Dimension: 143 x 217 x 12. Weight in Grams: 218.
Publisher
I.B. Tauris & Co. Ltd.
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781784530624
ISBN
9781784530624
Paperback
Condition: New

€ 25.99
€ 22.44

Hardcover. An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Num Pages: 272 pages, black & white illustrations. BIC Classification: JFSJ1; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 232 x 161 x 25. Weight in Grams: 524.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471369202
ISBN
9780471369202
Hardback
Condition: New

€ 38.99
€ 30.45

Paperback. Learn how the luxury sector can overcome the conflict between sustaining the definition of luxury as rare, noble, crafted, exclusive, spirited and elevating with the necessity of business growth driven by the rising demand from the middle class, especially in Asia, and the internet. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 233 x 16. Weight in Grams: 364.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9780749474362
ISBN
9780749474362
Paperback
Condition: New

€ 44.99
€ 39.81

Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9780470119860
ISBN
9780470119860
Hardback
Condition: New

€ 31.99
€ 24.96

Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
Publisher
John Wiley and Sons Ltd United States
Number of pages
352
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471690160
ISBN
9780471690160
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
496
Format
Paperback
Publication date
2011
Edition
3rd Edition, Revised and Updated
Condition
New
SKU
V9780470974155
ISBN
9780470974155
Paperback
Condition: New

€ 51.99
€ 50.77

Paperback. Series: Palgrave Key Concepts. Num Pages: 320 pages, 0. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 214 x 138 x 18. Weight in Grams: 400. "Commissioning organisation: Jon Sutherland and Diane Canwell. 288 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Business, Finance & Law - Sales & Marketing - General,Subjects - Business"
Condition
Used, Like New
Edition
2004th Edition
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2004
SKU
KEX0161666
ISBN
9781403915276
Paperback
Condition: Used, Like New

€ 4.99

Paperback. How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. Num Pages: 208 pages. BIC Classification: GTC; JFDV; KJSA. Category: (P) Professional & Vocational. Dimension: 159 x 232 x 19. Weight in Grams: 340.
Publisher
Manchester University Press
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781784992453
ISBN
9781784992453
Paperback
Condition: New

€ 37.66

Paperback. Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Num Pages: 288 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 189 x 18. Weight in Grams: 442.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118022511
ISBN
9781118022511
Paperback
Condition: New

€ 31.99
€ 24.50

Paperback. The premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practices Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 19. Weight in Grams: 380.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
304
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780071714044
ISBN
9780071714044
Paperback
Condition: New

€ 31.99
€ 22.78

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