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Sales & marketing

Results 781 - 800 of 1034

Sales & marketing

Paperback. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 229 x 11. Weight in Grams: 310.
Format
Paperback
Publication date
2013
Publisher
Career Press United States
Number of pages
224
Condition
New
SKU
V9781601632760
ISBN
9781601632760
Paperback
Condition: New

€ 18.99
€ 17.89

Paperback. Num Pages: 224 pages, diagrams, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 156 x 11. Weight in Grams: 312.
Format
Paperback
Publication date
2013
Publisher
Career Press United States
Number of pages
224
Condition
New
SKU
V9781601632661
ISBN
9781601632661
Paperback
Condition: New

€ 18.99
€ 17.92

Paperback. The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management. Num Pages: 352 pages, Illustrations. BIC Classification: KJS; RNU. Category: (P) Professional & Vocational. Dimension: 235 x 187 x 20. Weight in Grams: 646.
Publisher
John Wiley & Sons Inc
Number of pages
352
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9781119966197
ISBN
9781119966197
Paperback
Condition: New

€ 60.67

Paperback. .
Publisher
Pearson Education Limited United Kingdom
Number of pages
252
Format
Paperback
Publication date
2013
Edition
Pearson New International Edition
Condition
New
SKU
V9781292040899
ISBN
9781292040899
Paperback
Condition: New

€ 103.11

Hardcover. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Num Pages: 238 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 454. How to Maximize Marketing for Business Growth. 238 pages, Illustrations. What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long--lasting success. Cateogry: (P) Professional & Vocational. BIC Classification: KJS. Dimension: 238 x 163 x 24. Weight: 454.
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9780470051436
ISBN
9780470051436
Hardback
Condition: New

€ 25.99
€ 21.28

Paperback. Outsell, outmanage, outmotivate and outnegotiate your competition Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 202 x 128 x 16. Weight in Grams: 156.
Publisher
Little, Brown Book Group United Kingdom
Number of pages
224
Format
Paperback
Publication date
1989
Edition
New Ed
Condition
New
SKU
V9780751507034
ISBN
9780751507034
Paperback
Condition: New

€ 15.99
€ 11.74

Hardcover. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. Num Pages: 256 pages, 8 diagrames, 2 graphs, 3 figures. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 161 x 239 x 23. Weight in Grams: 428.
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
SKU
V9781137444202
ISBN
9781137444202
Hardback
Condition: New

€ 52.99
€ 44.70

Paperback. Num Pages: 220 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 13. Weight in Grams: 171.
Publisher
RDA Press, LLC
Format
Paperback
Publication date
2012
Edition
Reprint
Condition
New
SKU
V9781937832124
ISBN
9781937832124
Paperback
Condition: New

€ 24.99
€ 21.42

paperback. Demonstrates that effective sports marketing epitomizes the science and art of marketing across various contexts. This work includes examples of best practices and covers subjects as diverse as sponsorships, season ticket sales, venue management, and more. It also presents an overview of the techniques in sports marketing. Num Pages: 288 pages, 1, black & white illustrations. BIC Classification: KJS; KNSP. Category: (U) Tertiary Education (US: College). Dimension: 228 x 153 x 15. Weight in Grams: 544.
Format
Paperback
Publication date
2006
Publisher
Routledge United Kingdom
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9780750679794
ISBN
9780750679794
Paperback
Condition: New

€ 91.93

Paperback. Nearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and effectively prospect via the phone. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 17. Weight in Grams: 380.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470168363
ISBN
9780470168363
Paperback
Condition: New

€ 18.99
€ 15.16

Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
Publisher
The Mercier Press Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
9781781174104
ISBN
9781781174104
Paperback
Condition: New

€ 13.00
€ 12.76

Hardback. This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. Num Pages: 312 pages, 91 tables, 48 figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 186 x 25. Weight in Grams: 721.
Format
Hardback
Publication date
2007
Publisher
Stanford University Press United States
Number of pages
312
Condition
New
SKU
V9780804756129
ISBN
9780804756129
Hardback
Condition: New

€ 75.79

Paperback / so. Since the first motion picture studio in Texas was set up in San Antonio in 1910, the city has hosted the filming of more than 250 movies, including the first Academy Award winner for Best Picture "Wings" in 1927. Film historian Frank Thompson includes the first filmography documenting the scope of the activity." BIC Classification: 1KBBW; APFA; HBJK; HBLW; KJSA. Category: (G) General (US: Trade). Dimension: 274 x 213 x 5. Weight in Grams: 340.
Format
Paperback
Publication date
2015
Publisher
Trinity University Press,U.S. United States
Condition
New
SKU
V9781595347275
ISBN
9781595347275
Paperback
Condition: New

€ 18.99
€ 17.93

Hardcover. How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service. Num Pages: 256 pages, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 238 x 162 x 23. Weight in Grams: 412.
Publisher
HarperCollins Publishers Inc United States
Number of pages
288
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780061684326
ISBN
9780061684326
Hardback
Condition: New

€ 32.99
€ 26.45

Hardback. How to succeed as a marketing leader in today's global, digital world BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 28. Weight in Grams: 458.
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781259834714
ISBN
9781259834714
Hardback
Condition: New

€ 32.99
€ 23.39

Paperback. Practical and proven masterclasses for simple and effective small business marketing

This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Num Pages: 312 pages, illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 210 x 170 x 18. Weight in Grams: 466.

Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
312
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780857084408
ISBN
9780857084408
Paperback
Condition: New

€ 19.99
€ 15.80

Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749471064
ISBN
9780749471064
Paperback
Condition: New

€ 40.99
€ 32.65

Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
Publisher
HarperCollins Publishers Inc United States
Number of pages
272
Format
Paperback
Publication date
2002
Edition
1st
Condition
New
SKU
V9780060007737
ISBN
9780060007737
Paperback
Condition: New

€ 16.99
€ 12.06

Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
Publisher
Profile Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2000
Condition
New
SKU
V9781861976055
ISBN
9781861976055
Paperback
Condition: New

€ 15.99
€ 11.66

Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
Publisher
Profile Books
Number of pages
160
Format
Paperback
Publication date
1994
Edition
Main
Condition
New
SKU
V9781861976109
ISBN
9781861976109
Paperback
Condition: New

€ 13.99
€ 10.81

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