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Sales & marketing

Results 741 - 760 of 1839

Sales & marketing

Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471495437
ISBN
9780471495437
Hardback
Condition: New

€ 57.13

Paperback. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Series: Collins Business Essentials. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 203 x 137 x 17. Weight in Grams: 220.
Publisher
HarperBusiness
Format
Paperback
Publication date
2005
Edition
Reissue
Condition
New
SKU
V9780060745813
ISBN
9780060745813
Paperback
Condition: New

€ 17.99
€ 12.92

Hardback. What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place?

Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3. Num Pages: 256 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 23. Weight in Grams: 444.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118875353
ISBN
9781118875353
Hardback
Condition: New

€ 27.99
€ 20.96

Hardcover. Inspired! provides product launch guidance from an experienced entrepreneur and brand manager who launched Redbull and then his own consumer product, Star Power.

* Author, Vik Venkatraman, divides the book into three distinct parts: Development, Launch, and Rollout. Num Pages: 254 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 161 x 21. Weight in Grams: 458.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
254
Condition
New
SKU
V9780470638453
ISBN
9780470638453
Hardback
Condition: New

€ 27.99
€ 23.07

Paperback. Num Pages: 75 pages, black & white illustrations. BIC Classification: JNRV; KJMV2; KJSU. Category: (P) Professional & Vocational. Dimension: 280 x 210 x 5. Weight in Grams: 212.
Format
Paperback
Publication date
1996
Publisher
Pfeiffer & Co ,U.S. United States
Edition
1st Edition
Number of pages
75
Condition
New
SKU
V9780883904732
ISBN
9780883904732
Paperback
Condition: New

€ 35.79

Paperback. Includes 282 marketing and sales strategies proven to make more money. This title enables you identify your company's hidden "gold mines," dramatically boost your bottom line, and get on the fast track to big profits. It shows how to generate hundreds of promising leads and increase your conversion rate of leads to sales. Num Pages: 192 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 153 x 17. Weight in Grams: 378.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
192
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780071466592
ISBN
9780071466592
Paperback
Condition: New

€ 23.99
€ 20.68

Hardcover. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Editor(s): Kitchen, Philip J. Num Pages: 199 pages, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 16. Weight in Grams: 350. 200 pages, 64, 58 figures, 6 tables. Editor(s): Kitchen, Philip J. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. Cateogry: (P) Professional & Vocational. BIC Classification: KJMV7; KJS. Dimension: 227 x 153 x 16. Weight: 350.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
200
Condition
New
SKU
V9780230577343
ISBN
9780230577343
Hardback
Condition: New

€ 63.54

Hardcover.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
160
Condition
New
SKU
V9780470454596
ISBN
9780470454596
Hardback
Condition: New

€ 26.99
€ 20.17

Hardback. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917.
Format
Hardback
Publication date
2002
Publisher
Kluwer Academic Publishers United States
Number of pages
523
Condition
New
SKU
V9781402071942
ISBN
9781402071942
Hardback
Condition: New

€ 195.68

Paperback. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS; KJSA; MB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 27. Weight in Grams: 801.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Edition
Softcover reprint of the original 1st ed. 2003
Number of pages
523
Condition
New
SKU
V9781461354154
ISBN
9781461354154
Paperback
Condition: New

€ 187.98

Paperback. Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. Num Pages: 230 pages, biography. BIC Classification: KCK; KJMV2; KJSM; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 12. Weight in Grams: 361.
Publisher
Palgrave Macmillan United Kingdom
Number of pages
230
Format
Paperback
Publication date
2014
Edition
1st ed. 2014
Condition
New
SKU
V9781349467198
ISBN
9781349467198
Paperback
Condition: New

€ 63.23

Hardback. Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. Editor(s): Swan, K. Scott; Zou, Shaoming. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 233 x 158 x 33. Weight in Grams: 662.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
350
Format
Hardback
Publication date
2012
Condition
New
SKU
V9781781900161
ISBN
9781781900161
Hardback
Condition: New

€ 145.87

Hardback. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. Editor(s): Baxter, Roger; Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 496 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 43. Weight in Grams: 878.
Format
Hardback
Publication date
2011
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
496
Condition
New
SKU
V9781780520247
ISBN
9781780520247
Hardback
Condition: New

€ 169.88

Hardcover. You dona t have to learn your lessons the hard way anymore. Most designers have to learn their lessons through time and experience when it comes to the business and legal aspects of starting and running an interior design firm. Now, Interior Design Law and Business Practices makes the hard lessons easy. Num Pages: 240 pages, Ill. BIC Classification: 1KBB; AMR; KJS; LN. Category: (P) Professional & Vocational. Dimension: 263 x 183 x 19. Weight in Grams: 584.
Format
Hardback
Publication date
1994
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780471583424
ISBN
9780471583424
Hardback
Condition: New

€ 135.97

Paperback. Explores what good practice in internal communications looks like, providing a no-nonsense approach to devising an internal communications strategy based on the authors' extensive experiences as consultants and in-house leaders in the private, public and not-for-profit sectors. Series: PR in Practice. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJP; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 157 x 15. Weight in Grams: 420.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780749469320
ISBN
9780749469320
Paperback
Condition: New

€ 40.99
€ 35.95

Hardback. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners. Num Pages: 240 pages, black & white illustrations. BIC Classification: GTC; KJSP. Category: (P) Professional & Vocational. Dimension: 237 x 165 x 23. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
242
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780749453299
ISBN
9780749453299
Hardback
Condition: New

€ 44.99
€ 39.81

Hardback. This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers. Num Pages: 170 pages, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 17. Weight in Grams: 428.
Format
Hardback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
170
Condition
New
SKU
V9781461451242
ISBN
9781461451242
Hardback
Condition: New

€ 121.52

Paperback / so. Num Pages: 392 pages, black & white illustrations, bibliography. BIC Classification: GB; KJS; PD; WM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 21. Weight in Grams: 540.
Format
Paperback
Publication date
2012
Publisher
Springer United States
Number of pages
392
Condition
New
SKU
V9781468415254
ISBN
9781468415254
Paperback
Condition: New

€ 64.63

Paperback. Num Pages: 213 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 296.
Format
Paperback
Publication date
1979
Publisher
Palgrave Macmillan United Kingdom
Number of pages
213
Condition
New
SKU
V9781349038091
ISBN
9781349038091
Paperback
Condition: New

€ 121.32

Hardcover. Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Editor(s): Zou, Shaoming; Fu, Huifen. Series Editor(s): Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 300 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 23. Weight in Grams: 614.
Format
Hardback
Publication date
2011
Publisher
Emerald Group Publishing Limited United Kingdom
Number of pages
300
Condition
New
SKU
V9780857244475
ISBN
9780857244475
Hardback
Condition: New

€ 132.54

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