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Sales & marketing
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Sales & marketing
Hardback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 5817 x 3887 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Stanford University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780804788922
- ISBN
- 9780804788922
Hardback
Condition: New
€ 160.65
€ 160.65
Paperback. This book develops a typology of crisis narratives (accounts of blame, stories of renewal, victim narratives, heroic tales, and memorials), that provide an organizing framework for analyzing crises and understanding how competing stories battle for dominance in the wake of a disaster. Series: High Reliability and Crisis Management. Num Pages: 216 pages. BIC Classification: KJM; KJP; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 152 x 23. Weight in Grams: 316.
- Publisher
- Stanford Business Books
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780804799515
- ISBN
- 9780804799515
Paperback
Condition: New
€ 40.99€ 36.28
€ 40.99
€ 36.28
Paperback. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418.
- Publisher
- Copenhagen Business School Press Denmark
- Number of pages
- 237
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd
- Condition
- New
- SKU
- V9788763001724
- ISBN
- 9788763001724
Paperback
Condition: New
€ 33.99€ 24.86
€ 33.99
€ 24.86
Paperback. Explains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income. Num Pages: 408 pages, illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 231 x 189 x 24. Weight in Grams: 616.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 408
- Format
- Paperback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780764552922
- ISBN
- 9780764552922
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478889
- ISBN
- 9780749478889
Paperback
Condition: New
€ 33.99€ 30.81
€ 33.99
€ 30.81
Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749469214
- ISBN
- 9780749469214
Paperback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 97.01€ 94.28
€ 97.01
€ 94.28
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 35.99€ 33.15
€ 35.99
€ 33.15
Paperback. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 14. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471786795
- ISBN
- 9780471786795
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780470841358
- ISBN
- 9780470841358
Paperback
Condition: New
€ 51.27
€ 51.27
Hardcover. .
- Publisher
- Gabler Verlag
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9783834923233
- ISBN
- 9783834923233
Hardback
Condition: New
€ 65.12€ 42.24
€ 65.12
€ 42.24
Paperback. This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands Series: Emerald Gems. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 167 x 241 x 18. Weight in Grams: 374.
- Publisher
- Emerald Publishing Limited
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781785608636
- ISBN
- 9781785608636
Paperback
Condition: New
€ 56.48
€ 56.48
Paperback. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. This book shows you learn how to: identify a strategic, finite, workable list of genuine prospects; and perfect the proactive telephone call to get face-to-face with more prospects. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 225 x 151 x 15. Weight in Grams: 382.
- Publisher
- AMACOM
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- Special ed.
- Condition
- New
- SKU
- V9780814431771
- ISBN
- 9780814431771
Paperback
Condition: New
€ 20.99€ 14.37
€ 20.99
€ 14.37
Hardcover. Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken. Num Pages: 224 pages, 400 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 225 x 279 x 26. Weight in Grams: 1326.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Thames and Hudson Ltd
- Condition
- New
- SKU
- 9780500516720
- ISBN
- 9780500516720
Hardback
Condition: New
€ 29.99€ 7.28
€ 29.99
€ 7.28
Paperback. Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing. Series: No B. S. Num Pages: 240 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 153 x 13. Weight in Grams: 326.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184395
- ISBN
- 9781599184395
Paperback
Condition: New
€ 20.99€ 19.53
€ 20.99
€ 19.53
Paperback. Series: No B. S. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJSA; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 16. Weight in Grams: 372.
- Publisher
- Entrepreneur Press
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781599185330
- ISBN
- 9781599185330
Paperback
Condition: New
€ 16.99€ 15.43
€ 16.99
€ 15.43
Paperback. Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake. Series: No B. S. Num Pages: 240 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 153 x 15. Weight in Grams: 406.
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781599184401
- ISBN
- 9781599184401
Paperback
Condition: New
€ 23.99€ 20.55
€ 23.99
€ 20.55
Paperback. Series: No B. S. Num Pages: 240 pages, black & white illustrations, figures. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 385.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Entrepreneur Press United States
- Number of pages
- 240
- Condition
- New
- SKU
- V9781599184500
- ISBN
- 9781599184500
Paperback
Condition: New
€ 18.99€ 17.59
€ 18.99
€ 17.59
Hardcover. Secrets of the trade from the master of retail selling and sales training
No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. Num Pages: 226 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 24. Weight in Grams: 422.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 226
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118153406
- ISBN
- 9781118153406
Hardback
Condition: New
€ 27.99€ 21.16
€ 27.99
€ 21.16
Paperback. Industrial or business--to--business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. There is seldom any formal understanding of marketing principles and the business benefits they can bring. Num Pages: 320 pages, Ill. BIC Classification: KJS; KN. Category: (P) Professional & Vocational. Dimension: 235 x 179 x 19. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd Dublin, Ireland
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471853251
- ISBN
- 9780471853251
Paperback
Condition: New
€ 56.06
€ 56.06