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Sales & marketing
Results 521 - 540 of 3819
Sales & marketing
Paperback. Num Pages: 184 pages, biography. BIC Classification: KCK; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 184
- Condition
- New
- SKU
- V9781349481835
- ISBN
- 9781349481835
Paperback
Condition: New
€ 126.34
€ 126.34
paperback. Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll." Series: Marketing-Management. Num Pages: 352 pages, 54 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 453.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Number of pages
- 352
- Condition
- New
- Edition
- 2005th Edition
- SKU
- V9783824483587
- ISBN
- 9783824483587
Paperback
Condition: New
€ 78.11
€ 78.11
Paperback. Consumer credit has become a topical issue for researchers, regulators and the banking industry in Europe as a result of increasing market integration, regulatory changes and a growing tendency of households to use debt to finance consumption. This title looks at a range of issues related to consumer credit in Europe. Series: Contributions to Economics. Num Pages: 134 pages, 11 black & white illustrations, 26 black & white tables, biography. BIC Classification: KCL; KFF; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 234.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 134
- Condition
- New
- SKU
- V9783790827842
- ISBN
- 9783790827842
Paperback
Condition: New
€ 125.19
€ 125.19
Paperback. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture. Num Pages: 200 pages, biography. BIC Classification: JFC; JFD; KJS; KNTJ. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349338290
- ISBN
- 9781349338290
Paperback
Condition: New
€ 65.74
€ 65.74
Paperback. This classic treatise that defined the field of applied demand analysis is now fully updated and expanded. Its primary focus is how households adjust their expenditures, which account for 70% of America's GDP, in response to changes in price and income. Num Pages: 546 pages, 274 black & white tables, biography. BIC Classification: KCB; KCBM; KCH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 28. Weight in Grams: 831.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 3rd ed. 2010
- Number of pages
- 546
- Condition
- New
- SKU
- V9781489983923
- ISBN
- 9781489983923
Paperback
Condition: New
€ 251.92
€ 251.92
Hardcover. Editor(s): Boskins, Arnold P. Num Pages: 189 pages, b/w graphs, tables & formulas. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 264 x 183 x 19. Weight in Grams: 670.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 189
- Condition
- New
- SKU
- V9781600215834
- ISBN
- 9781600215834
Hardback
Condition: New
€ 237.63€ 162.43
€ 237.63
€ 162.43
Paperback. Covering a range of perspectives including family/consumer science, law, sociology and public policy as well as finance and economics, this book offers an accurate picture of American financial literacy and sets out real-world steps toward its improvement. Editor(s): Lamdin, Douglas J. Series: International Series on Consumer Science. Num Pages: 342 pages, 10 black & white tables, biography. BIC Classification: JFFT; JHB; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 342
- Condition
- New
- SKU
- V9781489994172
- ISBN
- 9781489994172
Paperback
Condition: New
€ 128.39
€ 128.39
Hardback. Editor(s): Lima Marques, Claudia; Wei, Dan. Num Pages: 470 pages, biography. BIC Classification: KJS; LB. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 470
- Condition
- New
- SKU
- V9783319556239
- ISBN
- 9783319556239
Hardback
Condition: New
€ 196.75
€ 196.75
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 594.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783658005603
- ISBN
- 9783658005603
Paperback
Condition: New
€ 101.39
€ 101.39
Hardback. Editor(s): Emilien, Gerard; Weitkunat, Rolf; Ludicke, Frank. Num Pages: 596 pages, 32 black & white illustrations, 23 colour illustrations, 2 colour tables, biography. BIC Classification: JHBC; JMB; KJSM; MBN; MBNH9. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 596
- Condition
- New
- SKU
- V9783319505282
- ISBN
- 9783319505282
Hardback
Condition: New
€ 286.34
€ 286.34
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780765646941
- ISBN
- 9780765646941
Paperback
Condition: New
€ 64.31
€ 64.31
hardcover. This title focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several theories and methods of analysis. Editor(s): etc. Num Pages: 400 pages, Illustrations , maps. BIC Classification: JM; KJSM; KNSG; KNSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 246 x 28. Weight in Grams: 762.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- CABI Publishing United Kingdom
- Number of pages
- 400
- Condition
- New
- SKU
- V9780851993225
- ISBN
- 9780851993225
Hardback
Condition: New
€ 173.15
€ 173.15
Hardcover.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- CABI Publishing United Kingdom
- Edition
- First
- Number of pages
- 368
- Condition
- New
- SKU
- V9780851995359
- ISBN
- 9780851995359
Hardback
Condition: New
€ 210.05
€ 210.05
Paperback. Nicola Sauer untersucht, was sich hinter dem Konzept Consumer Sophistication verbirgt und wie Consumer Sophistication gemessen und in der Praxis nutzbar gemacht werden kann. Series: Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim. Num Pages: 352 pages, 18 black & white illustrations, 62 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 457.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 352
- Condition
- New
- SKU
- V9783824478903
- ISBN
- 9783824478903
Paperback
Condition: New
€ 105.77
€ 105.77
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834938978
- ISBN
- 9783834938978
Paperback
Condition: New
€ 93.74
€ 93.74
Consumer-Driven Demand and Operations Management Models
. Ed(S): Netessine, Serguei; Tang, Christophe...
Paperback. This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer. Editor(s): Netessine, Serguei; Tang, Christopher S. Series: International Series in Operations Research & Management Science. Num Pages: 512 pages, 18 black & white tables, biography. BIC Classification: KJMV5; KJQ; KJS; KJT; UF; UNH. Category: (G) General (US: Trade). Dimension: 235 x 155 x 26. Weight in Grams: 777.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 512
- Condition
- New
- SKU
- V9781489983695
- ISBN
- 9781489983695
Paperback
Condition: New
€ 229.44
€ 229.44
Paperback. Available in paperback for the first time, this new updated and revised second edition of CONSUMEROLOGY contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Num Pages: 240 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 214 x 135 x 18. Weight in Grams: 258. The Truth About Consumer Behaviour and the Psychology of Shopping. 288 pages. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers. Cateogry: (G) General (US: Trade). BIC Classification: KJSM. Dimension: 214 x 135 x 18. Weight: 302.
- Publisher
- Nicholas Brealey Publishing
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Revised edition
- Condition
- New
- SKU
- V9781857885767
- ISBN
- 9781857885767
Paperback
Condition: New
€ 19.99€ 15.10
€ 19.99
€ 15.10
Hardback. Num Pages: 250 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 186 x 261 x 17. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Nova Science Publishers Inc
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634851220
- ISBN
- 9781634851220
Hardback
Condition: New
€ 242.38€ 181.85
€ 242.38
€ 181.85
Paperback. This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries. Num Pages: 284 pages, Illustrations. BIC Classification: KJS; KNS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 156 x 17. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780471962694
- ISBN
- 9780471962694
Paperback
Condition: New
€ 78.27
€ 78.27
Paperback. Editor(s): Grunert, Klaus Gunter; Thogersen, John. Num Pages: 379 pages, biography. BIC Classification: KCP; KJS; LBBM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 581.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Birkhauser Boston Inc United States
- Number of pages
- 379
- Condition
- New
- SKU
- V9781461498070
- ISBN
- 9781461498070
Paperback
Condition: New
€ 194.98
€ 194.98