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Sales & marketing
Results 521 - 540 of 1150
Sales & marketing
Hardcover. In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 163 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471743156
- ISBN
- 9780471743156
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Hardback. Editor(s): Thieme, Werner. BIC Classification: KJS. Dimension: 240 x 168. Weight in Grams: 1271.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Edition
- 1. Aufl. 2017
- Condition
- New
- SKU
- V9783658090715
- ISBN
- 9783658090715
Hardback
Condition: New
€ 88.80€ 88.57
€ 88.80
€ 88.57
Paperback. What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results and even government policies? This book deals with these questions. Num Pages: 320 pages. BIC Classification: 1DBK; JPVL; JPVN; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 24. Weight in Grams: 420.
- Publisher
- Faber & Faber
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780571312382
- ISBN
- 9780571312382
Paperback
Condition: New
€ 9.47
€ 9.47
Paperback. How did a bunch of unelected, unaccountable admen end up running British politics? What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? This book takes you on a tour of the election campaigns of last four decades. Num Pages: 288 pages. BIC Classification: 1DBK; JPVL; KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Faber & Faber United Kingdom
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9780571312405
- ISBN
- 9780571312405
Paperback
Condition: New
€ 13.99€ 10.73
€ 13.99
€ 10.73
Paperback. Each year, corporations spend roughly a half-billion dollars on cause-related marketing and event sponsorships - expenditures that continue to increase despite economic downturns. Consequently most of the existing guidance on sponsorship is written primarily for the corporate reader. Num Pages: 160 pages, Illustrations. BIC Classification: KJSP; KJVX. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 9. Weight in Grams: 382.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 160
- Condition
- New
- SKU
- V9780787965020
- ISBN
- 9780787965020
Paperback
Condition: New
€ 44.99€ 44.92
€ 44.99
€ 44.92
Hardcover. Debunks the myths of the traditional rules of presentations In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so. Num Pages: 220 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 21. Weight in Grams: 422.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Wiley
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9781118428375
- ISBN
- 9781118428375
Hardback
Condition: New
€ 25.99€ 21.20
€ 25.99
€ 21.20
Hardcover. Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it's an inside look at how the largest television retailer in the world operates. Num Pages: 144 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 160 x 17. Weight in Grams: 330.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780470226452
- ISBN
- 9780470226452
Hardback
Condition: New
€ 25.99€ 21.18
€ 25.99
€ 21.18
Paperback. If you're an entrepreneur, or you're just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits--no matter what kind of business you own--and helps you get the most out of your limited resources. Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 27. Weight in Grams: 452.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470051429
- ISBN
- 9780470051429
Paperback
Condition: New
€ 18.99€ 16.43
€ 18.99
€ 16.43
Hardcover. Professionals who work with clients or large accounts can create lifetime relationships based on these well-researched secrets. Based drawing from extensive interviews with client executives, Making Rain offers a series of provocative insights on how to shed the expert-for-hire label and develop long-term advisory relationships. Num Pages: 256 pages, notes. BIC Classification: KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 21. Weight in Grams: 556.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471264590
- ISBN
- 9780471264590
Hardback
Condition: New
€ 46.99€ 36.49
€ 46.99
€ 36.49
Paperback. Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 13. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749478216
- ISBN
- 9780749478216
Paperback
Condition: New
€ 33.99€ 30.79
€ 33.99
€ 30.79
Paperback. The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, or pounds. This book offers concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies. It gives managerial perspectives which provides guidance for the business success. Num Pages: 287 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 20. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Copenhagen Business School Press
- Number of pages
- 287
- Condition
- New
- SKU
- V9788763001472
- ISBN
- 9788763001472
Paperback
Condition: New
€ 38.99€ 28.34
€ 38.99
€ 28.34
Hardcover. * Provides practical easy-to-implement advice on how to comply with the latest rules and regulations. * Shows how to recoup money spent on duty drawbacks. * Shows how to get around trade barriers in foreign countries. * Shows how to use the internet and other technologies to reduce the cost of exporting. Num Pages: 368 pages, Illustrations. BIC Classification: KCLT; KJMV; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 30. Weight in Grams: 704.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471221739
- ISBN
- 9780471221739
Hardback
Condition: New
€ 142.39
€ 142.39
Paperback. Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette. Num Pages: 370 pages, Ill. BIC Classification: KJM; KJS; KNPR. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 188 x 21. Weight in Grams: 680.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 370
- Condition
- New
- SKU
- V9780471489122
- ISBN
- 9780471489122
Paperback
Condition: New
€ 75.24
€ 75.24
Hardcover. Service Level Management (SLM) is a way of analyzing services viewed in the context of users or service consumers, their requirements, their priorities. This is the first book available which applies quality of service techniques and technologies to wireless/mobile networks 3G/UMTS. Num Pages: 180 pages, Illustrations. BIC Classification: KJSU; TJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 239 x 163 x 18. Weight in Grams: 424.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780470848487
- ISBN
- 9780470848487
Hardback
Condition: New
€ 141.06
€ 141.06
Hardcover. Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. Num Pages: 352 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 162 x 230 x 31. Weight in Grams: 674.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118092217
- ISBN
- 9781118092217
Hardback
Condition: New
€ 32.99€ 25.93
€ 32.99
€ 25.93
Paperback. Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Series: ExpressExec S. Num Pages: 124 pages, black & white tables, figures. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 127 x 236 x 16. Weight in Grams: 122.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 124
- Condition
- New
- SKU
- V9781841121949
- ISBN
- 9781841121949
Paperback
Condition: New
€ 11.99€ 11.69
€ 11.99
€ 11.69
Hardcover. Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small. Editor(s): Mouncey, Peter; Wimmer, Frank. Num Pages: 720 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 44. Weight in Grams: 1150.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 720
- Condition
- New
- SKU
- V9780470065273
- ISBN
- 9780470065273
Hardback
Condition: New
€ 93.02
€ 93.02
Hardcover. Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills. Num Pages: 654 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 249 x 176 x 41. Weight in Grams: 1378.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 5th Edition
- Number of pages
- 654
- Condition
- New
- SKU
- V9780470517680
- ISBN
- 9780470517680
Hardback
Condition: New
€ 144.93
€ 144.93
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 219 x 13. Weight in Grams: 116.
- Publisher
- Hodder & Stoughton General Division
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473608023
- ISBN
- 9781473608023
Paperback
Condition: New
€ 11.99€ 10.30
€ 11.99
€ 10.30
Paperback. Editor(s): Hartell, Cherese. Num Pages: 77 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 9. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Nova Science Pub Inc
- Condition
- New
- SKU
- V9781634820080
- ISBN
- 9781634820080
Paperback
Condition: New
€ 100.64€ 77.37
€ 100.64
€ 77.37