Sales & marketing
Results 481 - 500 of 1830
Sales & marketing
Paperback. Provides an approach to the subject of e-commerce, with coverage of key technologies and ideas on integrating them into useful applications. This work provides coverage of the technical aspects of web-based e-business. Num Pages: 504 pages, illustrations. BIC Classification: KJE; KJS; KNP; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 191 x 29. Weight in Grams: 926.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 504
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471493037
- ISBN
- 9780471493037
Paperback
Condition: New
€ 74.93
€ 74.93
Paperback. Series: ExpressExec S. Num Pages: 112 pages, black & white illustrations. BIC Classification: KJE; KJS; UDB; UY. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 164 x 8. Weight in Grams: 202.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 112
- Condition
- New
- SKU
- V9781841121994
- ISBN
- 9781841121994
Paperback
Condition: New
€ 13.51
€ 13.51
Paperback. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Series: Working the Web. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 14. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471498971
- ISBN
- 9780471498971
Paperback
Condition: New
€ 43.47
€ 43.47
Hardback. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 138 pages, biography. BIC Classification: KJC; KJK; KJS; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 13. Weight in Grams: 329.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 138
- Condition
- New
- SKU
- V9781137404244
- ISBN
- 9781137404244
Hardback
Condition: New
€ 63.47
€ 63.47
Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470238271
- ISBN
- 9780470238271
Hardback
Condition: New
€ 37.99€ 26.75
€ 37.99
€ 26.75
Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470411599
- ISBN
- 9780470411599
Hardback
Condition: New
€ 24.99€ 19.85
€ 24.99
€ 19.85
Paperback. As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. This book explores green and politically engaged consumersim, asking the question: does green labelling offer ways toward a greener and more democratic society? Series: Consumption and Public Life. Num Pages: 259 pages, biography. BIC Classification: JHB; JPA; KJS; RNP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 259
- Condition
- New
- SKU
- V9781349359141
- ISBN
- 9781349359141
Paperback
Condition: New
€ 121.59
€ 121.59
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- John Murray Press United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2019
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473607538
- ISBN
- 9781473607538
Paperback
Condition: New
€ 11.99€ 10.23
€ 11.99
€ 10.23
Econometric Models in Marketing (Advances in Econometrics) (Advances i...
Franses, P. H., Montgomery, A. L., Franses
Hardcover. Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing. Editor(s): Franses, P.H. (Econometric Institute, Erasmus University, Rotterdam, The Netherlands); Montgomery, A.L. (Graduate School of Industrial Administration, Carnegie Mellon University, Pittsburgh, USA). Series: Advances in Econometrics. Num Pages: 364 pages, 1, black & white illustrations. BIC Classification: KCH; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 686.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Emerald Group Publishing Limited
- Edition
- 1st Edition
- Number of pages
- 364
- Condition
- New
- SKU
- V9780762308576
- ISBN
- 9780762308576
Hardback
Condition: New
€ 198.79
€ 198.79
Paperback. This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people living in a virtual anarchy; showing evil actions and rules exist from an economic perspective. Non-instrumental violence has economic effects and inciting people to fight are not overcome in time. Num Pages: 271 pages, biography. BIC Classification: KCA; KCB; KCC; KCK; KJS; UYZG. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 271
- Condition
- New
- SKU
- V9781349448388
- ISBN
- 9781349448388
Paperback
Condition: New
€ 121.91
€ 121.91
Paperback. Series: Marketing for a New Century. Num Pages: 216 pages, Illustrations. BIC Classification: KJSA; KNT. Category: (U) Tertiary Education (US: College). Dimension: 229 x 153 x 11. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780761922537
- ISBN
- 9780761922537
Paperback
Condition: New
€ 138.82
€ 138.82
Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 392
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119011552
- ISBN
- 9781119011552
Hardback
Condition: New
€ 61.27
€ 61.27
Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 174 pages, Illustrations. BIC Classification: APW; KJSA; KNTY. Category: (G) General (US: Trade). Dimension: 242 x 161 x 18. Weight in Grams: 435.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Lexington Books United States
- Number of pages
- 174
- Condition
- New
- SKU
- V9780669250039
- ISBN
- 9780669250039
Hardback
Condition: New
€ 123.06
€ 123.06
Paperback. Brian Tracy, uno de los mejores vendedores del mundo, sabe que la habilidad de cerrar una venta es la destreza clave que necesita todo profesional experto en ventas. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 142 x 213 x 22. Weight in Grams: 270.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2007
- Condition
- New
- SKU
- V9781602550094
- ISBN
- 9781602550094
Paperback
Condition: New
€ 16.99€ 15.91
€ 16.99
€ 15.91
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781285425436
- ISBN
- 9781285425436
Paperback
Condition: New
€ 102.24
€ 102.24
Paperback. This work takes a systematic look at Internet marketing models to show how companies can organise their business and where their sources of revenue arise. Case studies highlight optimum routes to competitive advantage via the Internet. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 16. Weight in Grams: 434.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780471498407
- ISBN
- 9780471498407
Paperback
Condition: New
€ 69.63
€ 69.63
Paperback. .
- Publisher
- Financial Times/ Prentice Hall
- Format
- Paperback
- Publication date
- 2003
- Condition
- New
- SKU
- V9780273684763
- ISBN
- 9780273684763
Paperback
Condition: New
€ 59.25€ 38.60
€ 59.25
€ 38.60
Paperback. If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Num Pages: 312 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 190 x 17. Weight in Grams: 472.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470386736
- ISBN
- 9780470386736
Paperback
Condition: New
€ 32.02
€ 32.02
Hardcover. Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 27. Weight in Grams: 502.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470122457
- ISBN
- 9780470122457
Hardback
Condition: New
€ 20.99€ 18.21
€ 20.99
€ 18.21
Paperback. Focuses on neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. This book offers a review of contemporary thinking in the field of consumer behaviour. Num Pages: 462 pages, Illustrations. BIC Classification: JFFT; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 157 x 29. Weight in Grams: 776.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 462
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9788763001984
- ISBN
- 9788763001984
Paperback
Condition: New
€ 52.06€ 41.28
€ 52.06
€ 41.28