.png){kind=logo}
Sales & marketing
Results 481 - 500 of 3816
Sales & marketing
Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 1993
- Publisher
- Lexington Books United States
- Number of pages
- 294
- Condition
- New
- SKU
- V9780029104057
- ISBN
- 9780029104057
Hardback
Condition: New
€ 155.45
€ 155.45
Hardback. Editor(s): Enke, Margit; Geigenmuller, Anja; Leischnig, Alexander. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 1016.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United Kingdom
- Edition
- 3
- Condition
- New
- SKU
- V9783658029241
- ISBN
- 9783658029241
Hardback
Condition: New
€ 98.41
€ 98.41
Paperback. Num Pages: 67 pages, biography. BIC Classification: KJS; LNCB. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 4. Weight in Grams: 113.
- Format
- Paperback
- Publication date
- 1964
- Publisher
- Springer Netherlands
- Number of pages
- 67
- Condition
- New
- SKU
- V9789401500319
- ISBN
- 9789401500319
Paperback
Condition: New
€ 64.71
€ 64.71
Paperback. Gives the marketer the tools, techniques and structure needed to produce profitable marketing across the direct marketing spectrum. Suitable for those involved in direct marketing, this book provides not just the structure for success but also an insight into the techniques behind some of the world's successful direct marketing campaigns. Num Pages: 448 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 32. Weight in Grams: 860.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 448
- Format
- Paperback
- Publication date
- 2007
- Edition
- 5th
- Condition
- New
- SKU
- V9780749447601
- ISBN
- 9780749447601
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59
Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Fordham University Press United States
- Number of pages
- 171
- Condition
- New
- SKU
- V9780823217847
- ISBN
- 9780823217847
Paperback
Condition: New
€ 32.99€ 29.90
€ 32.99
€ 29.90
Paperback. Series: SpringerBriefs in Business. Num Pages: 118 pages, 11 black & white illustrations, biography. BIC Classification: KC; KJD; KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 6. Weight in Grams: 195.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 118
- Condition
- New
- SKU
- V9783319019017
- ISBN
- 9783319019017
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 280
- Condition
- New
- SKU
- V9780415399500
- ISBN
- 9780415399500
Paperback
Condition: New
€ 94.88
€ 94.88
Paperback. Num Pages: 317 pages, biography. BIC Classification: KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 19. Weight in Grams: 424.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 317
- Condition
- New
- SKU
- V9781349128594
- ISBN
- 9781349128594
Paperback
Condition: New
€ 127.52
€ 127.52
Paperback. Editor(s): Gerken, Luder. Num Pages: 332 pages, biography. BIC Classification: KCA; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349242641
- ISBN
- 9781349242641
Paperback
Condition: New
€ 193.98
€ 193.98
Paperback. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 145
- Condition
- New
- SKU
- V9783835004320
- ISBN
- 9783835004320
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. Editor(s): Poyago-Theotoky, Joanna A. Num Pages: 211 pages, biography. BIC Classification: KCD; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 211
- Condition
- New
- SKU
- V9781349258161
- ISBN
- 9781349258161
Paperback
Condition: New
€ 126.56
€ 126.56
Hardback. It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors. Num Pages: 248 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780471984573
- ISBN
- 9780471984573
Hardback
Condition: New
€ 55.39
€ 55.39
Hardback. Num Pages: 255 pages, 7 black & white illustrations, 2 colour illustrations, 15 black & white tables, biography. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 255
- Condition
- New
- SKU
- V9783658058036
- ISBN
- 9783658058036
Hardback
Condition: New
€ 128.51
€ 128.51
paperback. Num Pages: 255 pages, 7 black & white illustrations, 2 colour illustrations, 15 black & white tables, biography. BIC Classification: KJMV6; KJSM; KNDS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 339.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Gabler Germany
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 255
- Condition
- New
- SKU
- V9783658140731
- ISBN
- 9783658140731
Paperback
Condition: New
€ 126.80
€ 126.80
Hardcover. Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. Num Pages: 160 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 162 x 15. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Number of pages
- 160
- Condition
- New
- SKU
- V9780230500280
- ISBN
- 9780230500280
Hardback
Condition: New
€ 99.56
€ 99.56
Competitive Strategies: Managing the Present, Imagining the Future (Bo...
Valdani, Enrico, Arbore, Alessandro
Hardcover. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230301641
- ISBN
- 9780230301641
Hardback
Condition: New
€ 149.99
€ 149.99
Paperback. Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. Num Pages: 422 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 24. Weight in Grams: 776.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 422
- Condition
- New
- SKU
- V9780470998229
- ISBN
- 9780470998229
Paperback
Condition: New
€ 68.08
€ 68.08
Paperback. Series: SpringerBriefs in Business. Num Pages: 104 pages, 20 black & white illustrations, biography. BIC Classification: KJMV7; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 7. Weight in Grams: 197.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 104
- Condition
- New
- SKU
- V9783319181783
- ISBN
- 9783319181783
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. Provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group and BT, this title explains what customers are really looking for when they make a compliant. Num Pages: 208 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 12. Weight in Grams: 326.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749465308
- ISBN
- 9780749465308
Paperback
Condition: New
€ 46.99€ 42.28
€ 46.99
€ 42.28
Paperback / so. Series: Information - Organisation - Produktion. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC; KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 30. Weight in Grams: 685.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658085650
- ISBN
- 9783658085650
Paperback
Condition: New
€ 90.60
€ 90.60