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Sales & marketing
Results 401 - 420 of 3810
Sales & marketing
Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Columbia University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780231127349
- ISBN
- 9780231127349
Hardback
Condition: New
€ 59.41€ 46.96
€ 59.41
€ 46.96
Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 504
- Condition
- New
- SKU
- V9781848556706
- ISBN
- 9781848556706
Hardback
Condition: New
€ 158.83
€ 158.83
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV4; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 390.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642627453
- ISBN
- 9783642627453
Paperback
Condition: New
€ 72.29
€ 72.29
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 157.48
€ 157.48
Paperback. Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing fur Profifussballvereine umfassend und verstandlich dar." Editor(s): Bieling, Marc; Eschweiler, Maurice; Hardenacke, Jens. Num Pages: 412 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 535.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 1st ed. 2004
- Number of pages
- 412
- Condition
- New
- SKU
- V9783322816504
- ISBN
- 9783322816504
Paperback
Condition: New
€ 84.09
€ 84.09
Paperback / so. Series: Betriebswirtschaftliche Forschung Zur Unternehmensf Hrung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835006546
- ISBN
- 9783835006546
Paperback
Condition: New
€ 82.59
€ 82.59
Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780996943376
- ISBN
- 9780996943376
Hardback
Condition: New
€ 13.99€ 11.92
€ 13.99
€ 11.92
Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470888018
- ISBN
- 9780470888018
Hardback
Condition: New
€ 25.99€ 21.30
€ 25.99
€ 21.30
Paperback. Series: Business-to-Business-Marketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 339.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004979
- ISBN
- 9783835004979
Paperback
Condition: New
€ 78.03
€ 78.03
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 10. Weight in Grams: 254.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409126809
- ISBN
- 9783409126809
Hardback
Condition: New
€ 94.61
€ 94.61
Hardback. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834905949
- ISBN
- 9783834905949
Hardback
Condition: New
€ 61.56
€ 61.56
Paperback / so. Num Pages: 93 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; TBC. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Vieweg+teubner Verlag United States
- Number of pages
- 93
- Condition
- New
- SKU
- V9783322908292
- ISBN
- 9783322908292
Paperback
Condition: New
€ 59.46
€ 59.46
Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749475093
- ISBN
- 9780749475093
Paperback
Condition: New
€ 36.99€ 31.10
€ 36.99
€ 31.10
Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470043929
- ISBN
- 9780470043929
Paperback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. Num Pages: 234 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 416.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9781137278517
- ISBN
- 9781137278517
Hardback
Condition: New
€ 41.99€ 34.24
€ 41.99
€ 34.24
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824442546
- ISBN
- 9783824442546
Paperback
Condition: New
€ 72.49
€ 72.49
Paperback / so. Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: KJE; KJSM; UDB; UF; UY. Category: (G) General (US: Trade). Dimension: 244 x 170 x 7. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Vieweg United States
- Condition
- New
- SKU
- V9783658106126
- ISBN
- 9783658106126
Paperback
Condition: New
€ 50.37
€ 50.37
paperback. Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. Num Pages: 192 pages, cases & exhibits. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 192 x 11. Weight in Grams: 262.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780765622617
- ISBN
- 9780765622617
Paperback
Condition: New
€ 91.17
€ 91.17
Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780471987819
- ISBN
- 9780471987819
Paperback
Condition: New
€ 71.90
€ 71.90
Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631201731
- ISBN
- 9780631201731
Paperback
Condition: New
€ 41.37
€ 41.37