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Sales & marketing

Results 401 - 420 of 1450

Sales & marketing

Hardcover. With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need. Num Pages: 249 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 163 x 22. Weight in Grams: 592.
Format
Hardback
Publication date
2012
Publisher
Palgrave Macmillan
Number of pages
252
Condition
New
SKU
V9780230340275
ISBN
9780230340275
Hardback
Condition: New

€ 73.92
€ 63.58

Paperback. Employee Management and Customer Service in the Retail Industry, by Gary Heil and Chris Thomas, attempts to combine the psychology of dealing with employees and customers with the practical realities of managing a retail business. Num Pages: 208 pages, , black & white illustrations. BIC Classification: KJMV2; KJSU; KNPR. Category: (P) Professional & Vocational. Dimension: 241 x 190 x 11. Weight in Grams: 363.
Format
Paperback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780471723240
ISBN
9780471723240
Paperback
Condition: New

€ 191.42

Paperback. Introduces Attraction Marketing System, a tool that brings the market for a product or service to the business through targeted initiatives using direct mail, email, telemarketing, and websites. Num Pages: 304 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 152 x 19. Weight in Grams: 426.
Publisher
McGraw-Hill Education - Europe United States
Number of pages
288
Format
Paperback
Publication date
2005
Edition
3rd Edition
Condition
New
SKU
V9780071462075
ISBN
9780071462075
Paperback
Condition: New

€ 33.99
€ 24.42

Hardcover. A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 22. Weight in Grams: 420.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
212
Condition
New
SKU
V9780470413920
ISBN
9780470413920
Hardback
Condition: New

€ 31.99
€ 25.00

Paperback. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. Num Pages: 336 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 150 x 23. Weight in Grams: 416.
Publisher
John Wiley & Sons Inc United States
Number of pages
336
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118003763
ISBN
9781118003763
Paperback
Condition: New

€ 19.99
€ 17.27

Hardcover. A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Num Pages: 198 pages, Illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 230 x 162 x 22. Weight in Grams: 416.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
198
Condition
New
SKU
V9781118101025
ISBN
9781118101025
Hardback
Condition: New

€ 25.99
€ 21.08

Hardcover. Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core. Num Pages: 224 pages, Illustrations, map. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 162 x 26. Weight in Grams: 470.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780471267720
ISBN
9780471267720
Hardback
Condition: New

€ 38.99
€ 30.45

Hardback. Editor(s): Sethna, Zubin; Jones, Rosalind; Harrigan, Paul. Num Pages: 320 pages, Illustrations. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 247 x 171 x 24. Weight in Grams: 668.
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
320
Format
Hardback
Publication date
2013
Condition
New
SKU
V9781781907863
ISBN
9781781907863
Hardback
Condition: New

€ 96.72

Hardcover. A fresh addition to the current international marketing literature, Entrepreneurship in International Marketing address both important issues concerning entrepreneurship in the international market and looks at the contemporary international marketing issues. Editor(s): Zou, Shaoming; Xu, Hui; Shi, Linda Hui. Series: Advances in International Marketing. Num Pages: 344 pages. BIC Classification: KJH; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 159 x 32. Weight in Grams: 640.
Format
Hardback
Publication date
2015
Publisher
Emerald Group Publishing Limited
Condition
New
SKU
V9781784414481
ISBN
9781784414481
Hardback
Condition: New

€ 127.20

Paperback. A guide to entering foreign markets. The book offers practical advice on deciding which markets to enter, choosing a product for international distribution, designing an entry stategy, and developing an effective international marketing plan. Num Pages: 288 pages, Illustrations. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 153 x 19. Weight in Grams: 412.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
1998
Edition
2nd, Revised and Expanded Edition
Condition
New
SKU
V9780787945718
ISBN
9780787945718
Paperback
Condition: New

€ 56.51

Hardback. Series: Epica. Num Pages: 400 pages, 1000 colour illus. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 232 x 309 x 31. Weight in Grams: 2022.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781472590695
ISBN
9781472590695
Hardback
Condition: New

€ 91.20

Hardback. "Advertising, design, media, PR, digital" -- cover. Series: Epica. Num Pages: 400 pages, 1000 colour illustrations. BIC Classification: 1D; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 233 x 314 x 32. Weight in Grams: 2040.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2016
Condition
New
SKU
V9781474261623
ISBN
9781474261623
Hardback
Condition: New

€ 106.48
€ 84.70

Hardcover. The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. Editor(s): Gries, Rainer; Schwarzkopf, Stefan. Num Pages: 305 pages, 11 black & white illustrations, biography. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 222 x 138 x 23. Weight in Grams: 508.
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
312
Condition
New
SKU
V9780230537996
ISBN
9780230537996
Hardback
Condition: New

€ 122.39

hardcover. This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Editor(s): Woodside, Arch G.; Moore, E. (University of South Carolina, USA). Series: Advances in Business Marketing and Purchasing. Num Pages: 236 pages, black & white illustrations. BIC Classification: KJMV8; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 509.
Format
Hardback
Publication date
2002
Publisher
Emerald Group Publishing Limited United States
Number of pages
236
Condition
New
Edition
1st Edition
SKU
V9780762308699
ISBN
9780762308699
Hardback
Condition: New

€ 139.73

Paperback. A meticulously researched textbook designed to help students of advertising navigate their way through the field, offering a detailed overview of its impact on society, culture, and business practices, and its perception by a range of research traditions. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 172 x 241 x 14. Weight in Grams: 404.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478391
ISBN
9780749478391
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable. Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. Provides tips and techniques as well as case studies. Series: Essential Series. Num Pages: 272 pages, Ill. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 15. Weight in Grams: 402.
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9780471220749
ISBN
9780471220749
Paperback
Condition: New

€ 46.99
€ 36.10

Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
Publisher
Pearson Education Limited United Kingdom
Number of pages
560
Format
Paperback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780273756545
ISBN
9780273756545
Paperback
Condition: New

€ 93.10

paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
Publisher
Pearson Education Limited United Kingdom
Number of pages
624
Format
Paperback
Publication date
2012
Edition
3rd Edition
Condition
New
SKU
V9780273727644
ISBN
9780273727644
Paperback
Condition: New

€ 85.38

Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
Publisher
Pearson Education Limited United Kingdom
Number of pages
468
Format
Paperback
Publication date
2014
Edition
01st Edition
Condition
New
SKU
V9781292060163
ISBN
9781292060163
Paperback
Condition: New

€ 96.58

Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
Format
Paperback
Publication date
2003
Publisher
Rowman & Littlefield United States
Number of pages
177
Condition
New
SKU
V9780830415946
ISBN
9780830415946
Paperback
Condition: New

€ 64.57

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