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Sales & marketing
Results 201 - 220 of 3804
Sales & marketing
Paperback / so. Series: Essentials. Num Pages: 46 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 4. Weight in Grams: 86.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Number of pages
- 46
- Condition
- New
- SKU
- V9783658092092
- ISBN
- 9783658092092
Paperback
Condition: New
€ 23.67
€ 23.67
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834932365
- ISBN
- 9783834932365
Paperback
Condition: New
€ 89.08
€ 89.08
Paperback / so. Editor(s): Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna. Num Pages: 1075 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 54. Weight in Grams: 1701.
- Format
- Paperback
- Publisher
- United Kingdom
- Number of pages
- 1075
- Condition
- New
- SKU
- V9783322890375
- ISBN
- 9783322890375
Paperback
Condition: New
€ 109.28
€ 109.28
Paperback. Pablo Berger untersucht die generelle Auswirkung der Markteintrittsreihenfolge auf den unternehmerischen Erfolg. Der Autor pruft diesen Zusammenhang anhand einer breiten empirischen Basis aus marktlichen und experimentellen Daten." Num Pages: 222 pages, 33 black & white illustrations, 26 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 222
- Condition
- New
- SKU
- V9783835002197
- ISBN
- 9783835002197
Paperback
Condition: New
€ 82.54
€ 82.54
Paperback / so. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 2. Weight in Grams: 59.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658073428
- ISBN
- 9783658073428
Paperback
Condition: New
€ 23.49
€ 23.49
Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469290
- ISBN
- 9780749469290
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Hardback. Das Buch bietet eine Ubersicht uber Strategie und Marketing in der Automobilwirtschaft. An Beispielen beschreiben Experten aus Wissenschaft, Beratung und Unternehmen der Automobilbranche ausfuhrlich und umfassend Erfolgsbedingungen und erprobte Losungsansatze. Editor(s): Ebel, Bernhard; Hofer, Markus B. Num Pages: 575 pages, 112 black & white illustrations, 100 colour illustrations, biography. BIC Classification: KC; KJM; KJS; TBC. Category: (P) Professional & Vocational. Dimension: 240 x 168 x 32. Weight in Grams: 1125.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2., uberarb. und akt. Aufl. 2014
- Number of pages
- 575
- Condition
- New
- SKU
- V9783642340673
- ISBN
- 9783642340673
Hardback
Condition: New
€ 110.15
€ 110.15
Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 376
- Format
- Hardback
- Publication date
- 2006
- Edition
- 2006th Edition
- Condition
- New
- SKU
- V9783540253600
- ISBN
- 9783540253600
Hardback
Condition: New
€ 60.48
€ 60.48
Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Agate Publishing United States
- Number of pages
- 152
- Condition
- New
- SKU
- V9781932841572
- ISBN
- 9781932841572
Paperback
Condition: New
€ 15.99€ 14.54
€ 15.99
€ 14.54
Hardcover. Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Num Pages: 228 pages, black & white illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 425.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 228
- Condition
- New
- SKU
- V9780471522645
- ISBN
- 9780471522645
Hardback
Condition: New
€ 315.33
€ 315.33
Basic Marketing Research with Excel: Using Microsoft Excel Data Analys...
Burns, Alvin C.; Bush, Ronald F.
paperback. For undergraduate Marketing Research courses. Basic Marketing Research usesExcela add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. Num Pages: 416 pages, Illustrations. BIC Classification: KJSM. Category: (U) Tertiary Education (US: College). Dimension: 240 x 194 x 13. Weight in Grams: 816.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Pearson United States
- Edition
- 3rd Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9780135078228
- ISBN
- 9780135078228
Paperback
Condition: New
€ 324.77
€ 324.77
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 688
- Format
- Paperback
- Publication date
- 2013
- Edition
- Pearson new international ed of 2nd revised ed
- Condition
- New
- SKU
- V9781292020488
- ISBN
- 9781292020488
Paperback
Condition: New
€ 93.21
€ 93.21
Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
- Publisher
- AVA Publishing
- Number of pages
- 184
- Format
- Paperback
- Publication date
- 2010
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9782940411337
- ISBN
- 9782940411337
Paperback
Condition: New
€ 33.99€ 29.03
€ 33.99
€ 29.03
Paperback / so. Num Pages: colour illustrations, bibliography. BIC Classification: GTC; KJSP. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Springer vs United States
- Edition
- 6
- Condition
- New
- SKU
- V9783658158491
- ISBN
- 9783658158491
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 152 x 233 x 22. Weight in Grams: 392. Clean copy
- Condition
- Used, Very Good
- Publisher
- Random House Business
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2001
- Edition
- First Edition
- SKU
- KEX0224805
- ISBN
- 9780712680684
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardback. Num Pages: 325 pages, black & white illustrations, bibliography. BIC Classification: KFFN; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 21. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag United States
- Edition
- 3
- Number of pages
- 325
- Condition
- New
- SKU
- V9783834905444
- ISBN
- 9783834905444
Hardback
Condition: New
€ 89.75
€ 89.75
Paperback. Covering software implementations in S-plus and R, this volume serves as both a handbook for measurement specialists, as well as a textbook for students of the Bayesian approach to modern test theory. Software implementations are made available online for further instruction. Series: Statistics for Social and Behavioral Sciences. Num Pages: 313 pages, biography. BIC Classification: JHBC; JMBT; JNKD; KJS; MBNS. Category: (P) Professional & Vocational. Dimension: 237 x 156 x 24. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer
- Edition
- 2010th Edition
- Condition
- New
- SKU
- V9781461426066
- ISBN
- 9781461426066
Paperback
Condition: New
€ 183.32
€ 183.32
Paperback. Written by one of the world's best-known speakers, Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Num Pages: 154 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 157 x 12. Weight in Grams: 188.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Berrett-Koehler United States
- Number of pages
- 155
- Condition
- New
- SKU
- V9781576752739
- ISBN
- 9781576752739
Paperback
Condition: New
€ 19.99€ 17.11
€ 19.99
€ 17.11
Hardback. .
- Publisher
- Disney Book Publishing Inc. United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2011
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781423145844
- ISBN
- 9781423145844
Hardback
Condition: New
€ 27.99€ 23.25
€ 27.99
€ 23.25
Paperback. Provides the customer-facing professionals with advice designed to transform them into heroes in the eyes of the customers they serve. This book show readers how to: achieve the mindset required for Hero-Class service; understand the customer's expectations - and exceed them; develop powerful communication skills; and more. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 19. Weight in Grams: 422.
- Publisher
- AMACOM
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780814449059
- ISBN
- 9780814449059
Paperback
Condition: New
€ 20.99€ 19.12
€ 20.99
€ 19.12