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Sales & marketing
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Sales & marketing
Paperback. Num Pages: 119 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 154 x 9. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 119
- Condition
- New
- SKU
- V9781604568905
- ISBN
- 9781604568905
Paperback
Condition: New
€ 63.01€ 45.36
€ 63.01
€ 45.36
Hardcover. This updated revision explains how to design, implement and manage a cutting-edge distribution system based on quick response/continuous replenishment concepts. Practical guidelines demonstrate how to dramatically improve the accuracy of product deliveries, reduce levels of inventory, lower operating costs and refine productivity. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 162 x 28. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 3rd
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471132226
- ISBN
- 9780471132226
Hardback
Condition: New
€ 83.23€ 70.06
€ 83.23
€ 70.06
Hardback. Editor(s): Schroder, Hendrik; Olbrich, Rainer; Kenning, Peter; Evanschitzky, Heiner. Num Pages: 645 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 170 x 37. Weight in Grams: 1448.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Gabler Verlag Germany
- Number of pages
- 645
- Condition
- New
- SKU
- V9783834914576
- ISBN
- 9783834914576
Hardback
Condition: New
€ 156.51
€ 156.51
Paperback. Num Pages: 369 pages, 55 black & white illustrations, 16 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 212 x 21. Weight in Grams: 482.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 363
- Condition
- New
- SKU
- V9783658026769
- ISBN
- 9783658026769
Paperback
Condition: New
€ 67.07
€ 67.07
Paperback. Editor(s): Bauer, Andras; Franch, Josep; Rudolph, Thomas E.; Schlegelmilch, Bodo; Meise, Jan Niklas. Num Pages: 276 pages, 62 black & white illustrations, 29 black & white tables, biography. BIC Classification: 1D; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 171 x 18. Weight in Grams: 446.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 276
- Condition
- New
- SKU
- V9783834914200
- ISBN
- 9783834914200
Paperback
Condition: New
€ 67.07
€ 67.07
Hardcover. A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 161 x 23. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471176336
- ISBN
- 9780471176336
Hardback
Condition: New
€ 47.99€ 37.54
€ 47.99
€ 37.54
Paperback. Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever. Num Pages: 96 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 172 x 127 x 7. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 96
- Condition
- New
- SKU
- V9781422140277
- ISBN
- 9781422140277
Paperback
Condition: New
€ 11.14
€ 11.14
Paperback. Series: Business-to-Business-Marketing. Num Pages: 300 pages, 35 black & white illustrations, 16 black & white tables, biography. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 401.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783658055585
- ISBN
- 9783658055585
Paperback
Condition: New
€ 66.58
€ 66.58
Hardcover. An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000. anything top level domain universe. How will you evolve your. Num Pages: 230 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781118312629
- ISBN
- 9781118312629
Hardback
Condition: New
€ 66.86
€ 66.86
Paperback. * This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort. Series: AFP/Wiley Fund Development Series. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 251 x 178 x 25. Weight in Grams: 674.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 348
- Condition
- New
- SKU
- V9780470581582
- ISBN
- 9780470581582
Paperback
Condition: New
€ 52.85
€ 52.85
Paperback. Editor(s): Sriram, V.; Bilgin, F. Zeynep. Num Pages: 315 pages, biography. BIC Classification: KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 315
- Condition
- New
- SKU
- V9781349725137
- ISBN
- 9781349725137
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. By applying a resource perspective, this title explores drivers and barriers affecting the ability to innovate in the airport industry. It reveals significant categories and deliver valuable findings for academia and managerial practice particularly with regard to leadership issues, organizational structure, and roles of individuals. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 215 pages, 19 black & white tables, biography. BIC Classification: KJD; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 215
- Condition
- New
- SKU
- V9783834934062
- ISBN
- 9783834934062
Paperback
Condition: New
€ 66.04
€ 66.04
Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071778626
- ISBN
- 9780071778626
Hardback
Condition: New
€ 47.99€ 34.11
€ 47.99
€ 34.11
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 265 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 377.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 265
- Condition
- New
- SKU
- V9783834913647
- ISBN
- 9783834913647
Paperback
Condition: New
€ 88.60
€ 88.60
Paperback. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. Num Pages: 304 pages. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 141 x 213 x 21. Weight in Grams: 276.
- Publisher
- HarperCollins Focus United States
- Number of pages
- 279
- Format
- Paperback
- Publication date
- 2011
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781595554659
- ISBN
- 9781595554659
Paperback
Condition: New
€ 18.99€ 15.19
€ 18.99
€ 15.19
Paperback / so. Series: Markt- Und Unternehmensentwicklung / Markets and Organisatio. Num Pages: 314 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 314
- Condition
- New
- SKU
- V9783834934208
- ISBN
- 9783834934208
Paperback
Condition: New
€ 88.99
€ 88.99
Paperback. A selection of research work in the design and implementation of dynamic marketing strategies in a competitive environment. The work covers areas such as advertising, promotion, pricing, new product diffusion, channel conflict and co-operation. Editor(s): Jorgensen, Steffen; Zaccour, Georges. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 295 pages, biography. BIC Classification: KJF; KJS; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 451.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1996
- Number of pages
- 295
- Condition
- New
- SKU
- V9783540616139
- ISBN
- 9783540616139
Paperback
Condition: New
€ 127.78
€ 127.78
Hardback. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Kluwer Academic Publishers United States
- Edition
- 2nd ed. 2003
- Number of pages
- 147
- Condition
- New
- SKU
- V9781402072673
- ISBN
- 9781402072673
Hardback
Condition: New
€ 130.67
€ 130.67
paperback. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJS; KJSA; MB. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 8. Weight in Grams: 248.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2nd Edition
- Number of pages
- 147
- Condition
- New
- SKU
- V9781461353607
- ISBN
- 9781461353607
Paperback
Condition: New
€ 126.38
€ 126.38
Hardback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 297 x 210 x 9. Weight in Grams: 371.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 122
- Condition
- New
- SKU
- V9780792391463
- ISBN
- 9780792391463
Hardback
Condition: New
€ 130.16
€ 130.16