Sales & marketing
Results 901 - 920 of 2694
Sales & marketing
Paperback. Editor(s): Bruhn, Manfred; Homburg, Christian. BIC Classification: KJS. Dimension: 235 x 155. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783322890870
- ISBN
- 9783322890870
Paperback
Condition: New
€ 157.70
€ 157.70
Paperback / so. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 30. Weight in Grams: 807.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322946362
- ISBN
- 9783322946362
Paperback
Condition: New
€ 142.91
€ 142.91
Hardcover. Advertising is dead. So how to you reach your elusive, media-cynical, social media-obsessed customers? With games. Game-Based Marketing makes professionals aware of how pervasive games are today, how large a role they are playing in business marketing, and how to better use "funware" to create an engaged and loyal customer base. Num Pages: 240 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 23. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780470562239
- ISBN
- 9780470562239
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Hardback. Num Pages: 192 pages, B&W illustrations, charts, tables. BIC Classification: KJC; KJS. Category: (G) General (US: Trade). Dimension: 149 x 224 x 17. Weight in Grams: 384.
- Publisher
- Taylor & Francis Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781937134853
- ISBN
- 9781937134853
Hardback
Condition: New
€ 35.79
€ 35.79
Paperback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 556.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834906113
- ISBN
- 9783834906113
Paperback
Condition: New
€ 101.69
€ 101.69
Hardback. Editor(s): Wirtz, Bernd W; Burmann, Christoph. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 40. Weight in Grams: 1352.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409143455
- ISBN
- 9783409143455
Hardback
Condition: New
€ 101.65
€ 101.65
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835002753
- ISBN
- 9783835002753
Paperback
Condition: New
€ 106.88
€ 106.88
Paperback. Die Autoren zeigen, wie durch die Etablierung von firmeninternen Wissensmarkten operative Chancen besser ausgeschopft, Risiken fruhzeitig erkannt und das langfristige intellektuelle Kapital vermehrt und optimal bewirtschaftet werden kann." Num Pages: 225 pages, 7 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 305.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 225
- Condition
- New
- SKU
- V9783824477791
- ISBN
- 9783824477791
Paperback
Condition: New
€ 72.10
€ 72.10
Paperback / so. Series: Unternehmensf Hrung Und Marketing. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834914088
- ISBN
- 9783834914088
Paperback
Condition: New
€ 101.81
€ 101.81
Hardcover. Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 25. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470400913
- ISBN
- 9780470400913
Hardback
Condition: New
€ 25.99€ 21.08
€ 25.99
€ 21.08
Paperback. Num Pages: 268 pages. BIC Classification: AK; KJMQ; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 158 x 232 x 19. Weight in Grams: 416.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138249967
- ISBN
- 9781138249967
Paperback
Condition: New
€ 71.65
€ 71.65
Paperback. An introduction to general statistics with a focus on statistical inference. All technical terms are defined in easy to understand language; plus, definitions, important formulas, and summaries of statistical tests are set off in boxes for quick reference. Num Pages: 72 pages, Ill. BIC Classification: KJS; PBT. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 251 x 199 x 5. Weight in Grams: 162.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 72
- Condition
- New
- SKU
- V9780471283119
- ISBN
- 9780471283119
Paperback
Condition: New
€ 89.00
€ 89.00
Paperback. Offering guidance on the opportunities and threats for future generations, and featuring interviews with business leaders, this book provides a constructive look at change. It directs the youth to become job creators, not job seekers, and to approach the corporate and political worlds with an entrepreneurial mind-set. Num Pages: 301 pages, biography. BIC Classification: KJC; KJH; KJMV2; KJMV6; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 141 x 255 x 20. Weight in Grams: 340.
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 301
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781349477548
- ISBN
- 9781349477548
Paperback
Condition: New
€ 47.72
€ 47.72
Paperback. Based on an extensive national survey of workers and four separate industry-specific surveys, Generations and Work will examine and provide answers to the most common issues and problems of multi generational work by assessing differences and commonalities between and among generations. Num Pages: 276 pages, biography. BIC Classification: KJC; KJG; KJM; KJMV2; KJSM; KJWB. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 276
- Condition
- New
- SKU
- V9781349468423
- ISBN
- 9781349468423
Paperback
Condition: New
€ 127.00
€ 127.00
Hardcover. This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Editor(s): Cliquet, Gerard. Translator(s): Hughes, Eugene. Series: Geographical Information Systems. Num Pages: 328 pages, Illustrations, maps. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 22. Weight in Grams: 612.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- ISTE United Kingdom
- Edition
- 1st Edition
- Number of pages
- 328
- Condition
- New
- SKU
- V9781905209071
- ISBN
- 9781905209071
Hardback
Condition: New
€ 185.61
€ 185.61
Paperback. George Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s. Series: Film and Culture Series. Num Pages: 304 pages, 16 photographs. BIC Classification: 1KBB; 3JJG; APF; KJSM; KNTC. Category: (P) Professional & Vocational. Dimension: 227 x 160 x 15. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Columbia University Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780231121330
- ISBN
- 9780231121330
Paperback
Condition: New
€ 36.99€ 27.39
€ 36.99
€ 27.39
Paperback. Num Pages: 185 pages, biography. BIC Classification: KCM; KJC; KJJ; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 185
- Condition
- New
- SKU
- V9781349468041
- ISBN
- 9781349468041
Paperback
Condition: New
€ 65.50
€ 65.50
Hardback. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar; Jacob, Frank; Sollner, Albrecht. Num Pages: 368 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Number of pages
- 368
- Condition
- New
- SKU
- V9783834930194
- ISBN
- 9783834930194
Hardback
Condition: New
€ 92.65
€ 92.65
Paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 508.
- Publisher
- Gabler Verlag
- Format
- Paperback
- Publication date
- 2008
- Edition
- 2008 ed.
- Condition
- New
- SKU
- V9783834910813
- ISBN
- 9783834910813
Paperback
Condition: New
€ 90.20
€ 90.20
paperback. Num Pages: colour illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 163.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Edition
- 2009th Edition
- Condition
- New
- SKU
- V9783834911834
- ISBN
- 9783834911834
Paperback
Condition: New
€ 76.95
€ 76.95