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Sales & marketing

Results 901 - 920 of 1151

Sales & marketing

Paperback. The ultimate guide for small and medium-sized business from Ireland's PR queen. Num Pages: 192 pages. BIC Classification: KJSA; KJSP; VSC. Category: (G) General (US: Trade). Dimension: 131 x 198 x 19. Weight in Grams: 220.
Publisher
The Mercier Press Ltd
Format
Paperback
Publication date
2016
Condition
New
SKU
9781781174104
ISBN
9781781174104
Paperback
Condition: New

€ 13.00
€ 12.76

Hardback. This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests. Num Pages: 312 pages, 91 tables, 48 figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 259 x 186 x 25. Weight in Grams: 721.
Format
Hardback
Publication date
2007
Publisher
Stanford University Press United States
Number of pages
312
Condition
New
SKU
V9780804756129
ISBN
9780804756129
Hardback
Condition: New

€ 75.07

Hardback. How to succeed as a marketing leader in today's global, digital world BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 240 x 163 x 28. Weight in Grams: 458.
Publisher
McGraw-Hill Education
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781259834714
ISBN
9781259834714
Hardback
Condition: New

€ 32.99
€ 23.73

Paperback. Practical and proven masterclasses for simple and effective small business marketing

This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Num Pages: 312 pages, illustrations. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 210 x 170 x 18. Weight in Grams: 466.

Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
312
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780857084408
ISBN
9780857084408
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. Marketing has changed dramatically since the four classic Ps of the marketing mix were proposed. This book provides a thorough guide to marketers at all levels of the elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 231 x 170 x 19. Weight in Grams: 510.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
336
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749471064
ISBN
9780749471064
Paperback
Condition: New

€ 35.99
€ 33.15

Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
Publisher
HarperCollins Publishers Inc United States
Number of pages
272
Format
Paperback
Publication date
2002
Edition
1st
Condition
New
SKU
V9780060007737
ISBN
9780060007737
Paperback
Condition: New

€ 16.99
€ 12.18

Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
Publisher
Profile Books Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2000
Condition
New
SKU
V9781861976055
ISBN
9781861976055
Paperback
Condition: New

€ 15.99
€ 11.70

Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
Publisher
Profile Books
Number of pages
160
Format
Paperback
Publication date
1994
Edition
Main
Condition
New
SKU
V9781861976109
ISBN
9781861976109
Paperback
Condition: New

€ 13.99
€ 10.79

Paperback. You run a small business and you want to get ahead of the competition, but how can you give resources to marketing when you're short on time and the budget is tight? This book is packed with 395 tried-and-tested ways to market your business in 5 minutes or less. Num Pages: 160 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 202.
Publisher
Harriman House Publishing
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780857193902
ISBN
9780857193902
Paperback
Condition: New

€ 19.99
€ 16.22

Hardcover. How to dominate your market and receive sales results that are better than the competition An "800-Pound Gorilla" is a business term used to describe the dominant player in any marketplace that gets an 'unfair share' of the available business. Num Pages: 208 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 138 x 20. Weight in Grams: 310.
Format
Hardback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9780470496756
ISBN
9780470496756
Hardback
Condition: New

€ 23.99
€ 19.28

Hardcover. A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 420.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9781118797419
ISBN
9781118797419
Hardback
Condition: New

€ 25.99
€ 21.03

Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2008
Edition
Reprint
Condition
New
SKU
V9780749450243
ISBN
9780749450243
Paperback
Condition: New

€ 30.99
€ 27.59

Hardcover. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352.
Publisher
Thames & Hudson Ltd
Format
Hardback
Publication date
2016
Edition
3rd Revised edition
Condition
New
SKU
V9780500518984
ISBN
9780500518984
Hardback
Condition: New

€ 33.99
€ 24.51

Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 156 x 228 x 13. Weight in Grams: 346.
Publisher
OUP Australia and New Zealand
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780195593921
ISBN
9780195593921
Paperback
Condition: New

€ 33.40

Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
360
Format
Paperback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780470051245
ISBN
9780470051245
Paperback
Condition: New

€ 27.99
€ 23.17

Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119223009
ISBN
9781119223009
Hardback
Condition: New

€ 25.99
€ 21.18

Paperback. Num Pages: 256 pages, 124 black & white illustrations, 17 black & white tables, 45 black & white halftones, 79. BIC Classification: KJC; KJP; KJSP. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 156 x 234 x 12. Weight in Grams: 372.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780415690751
ISBN
9780415690751
Paperback
Condition: New

€ 73.40
€ 66.90

Hardback. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396.
Publisher
Troubador Publishing
Format
Hardback
Publication date
2015
Condition
New
SKU
V9781784621926
ISBN
9781784621926
Hardback
Condition: New

€ 24.99
€ 18.50

Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
Format
Hardback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470844243
ISBN
9780470844243
Hardback
Condition: New

€ 51.02

Paperback. Num Pages: 167 pages, 36 black & white illustrations, 2 black & white tables. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 255 x 180 x 14. Weight in Grams: 364.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Inc
Edition
1st Edition
Condition
New
SKU
V9781498707718
ISBN
9781498707718
Paperback
Condition: New

€ 52.09
€ 48.39

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