Sales & marketing
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Sales & marketing
Hardcover. A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 22. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118797419
- ISBN
- 9781118797419
Hardback
Condition: New
€ 32.48
€ 32.48
Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2008
- Edition
- Reprint
- Condition
- New
- SKU
- V9780749450243
- ISBN
- 9780749450243
Paperback
Condition: New
€ 41.15
€ 41.15
Hardcover. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352.
- Publisher
- Thames & Hudson Ltd
- Format
- Hardback
- Publication date
- 2016
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9780500518984
- ISBN
- 9780500518984
Hardback
Condition: New
€ 32.99€ 24.51
€ 32.99
€ 24.51
Paperback. Num Pages: 240 pages, illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 156 x 228 x 13. Weight in Grams: 346.
- Publisher
- OUP Australia and New Zealand
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780195593921
- ISBN
- 9780195593921
Paperback
Condition: New
€ 32.58
€ 32.58
Paperback. The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself. Num Pages: 360 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 232 x 193 x 19. Weight in Grams: 682.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470051245
- ISBN
- 9780470051245
Paperback
Condition: New
€ 27.99€ 20.40
€ 27.99
€ 20.40
Hardcover. Num Pages: 256 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119223009
- ISBN
- 9781119223009
Hardback
Condition: New
€ 25.99€ 21.64
€ 25.99
€ 21.64
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. Series: Rotman-UTP Publishing. Num Pages: 256 pages, 11 figures. BIC Classification: 1KBB; KCA; KJC; KJMB; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 164 x 238 x 24. Weight in Grams: 534.
- Publication date
- 2016
- Publisher
- University of Toronto Press Canada
- Number of pages
- 256
- Condition
- New
- SKU
- V9781442637177
- ISBN
- 9781442637177
Hardback
Condition: New
€ 49.87
€ 49.87
Hardback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 243 x 165 x 23. Weight in Grams: 416.
- Publisher
- Harvard Business School Publishing
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781625278456
- ISBN
- 9781625278456
Hardback
Condition: New
€ 34.99€ 29.54
€ 34.99
€ 29.54
Hardback. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous.. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396.
- Publisher
- Troubador Publishing
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784621926
- ISBN
- 9781784621926
Hardback
Condition: New
€ 23.99€ 18.05
€ 23.99
€ 18.05
Hardcover. The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. Num Pages: 248 pages, Illustrations. BIC Classification: KJMD; KJSM. Category: (P) Professional & Vocational. Dimension: 251 x 177 x 19. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470844243
- ISBN
- 9780470844243
Hardback
Condition: New
€ 61.24
€ 61.24
Hardback. The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Num Pages: 400 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 191 x 263 x 39. Weight in Grams: 806.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119265702
- ISBN
- 9781119265702
Hardback
Condition: New
€ 51.99€ 37.10
€ 51.99
€ 37.10
Paperback. Num Pages: 304 pages. BIC Classification: BGB; KJSP. Category: (G) General (US: Trade). Dimension: 231 x 150 x 25. Weight in Grams: 454.
- Number of pages
- 304
- Publisher
- Atlantic Books United Kingdom
- Format
- Paperback
- Publication date
- 2014
- Edition
- Reprint
- Condition
- New
- SKU
- V9780857890047
- ISBN
- 9780857890047
Paperback
Condition: New
€ 21.99€ 16.04
€ 21.99
€ 16.04
Hardcover. Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 23. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118744826
- ISBN
- 9781118744826
Hardback
Condition: New
€ 30.99€ 22.20
€ 30.99
€ 22.20
Paperback. Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 18. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781906465223
- ISBN
- 9781906465223
Paperback
Condition: New
€ 27.68
€ 27.68
Paperback. In this book you will find 52 tips explaining what you should do, when you should do it and some help getting you there. Some great tips are: use social media to promote your book; share your book and always have it on hand; get those reviews! Series: The Authority Guides. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 122 x 170 x 16. Weight in Grams: 112.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- SRA Books United Kingdom
- Condition
- New
- SKU
- V9781909116610
- ISBN
- 9781909116610
Paperback
Condition: New
€ 13.99€ 10.75
€ 13.99
€ 10.75
Paperback. Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. Series: The Authority Guides. Num Pages: 112 pages. BIC Classification: KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 170 x 120. .
- Publisher
- SRA Books
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781909116863
- ISBN
- 9781909116863
Paperback
Condition: New
€ 13.99€ 10.82
€ 13.99
€ 10.82
Paperback. Num Pages: 224 pages. BIC Classification: KJC; KJS; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 132 x 197 x 18. Weight in Grams: 162.
- Publisher
- Penguin Books Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780241247006
- ISBN
- 9780241247006
Paperback
Condition: New
€ 14.99€ 11.58
€ 14.99
€ 11.58
Hardcover. Advance your B2B marketing plans with proven social media strategies
Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Num Pages: 218 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 149 x 22. Weight in Grams: 410.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 218
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118167762
- ISBN
- 9781118167762
Hardback
Condition: New
€ 24.99€ 18.96
€ 24.99
€ 18.96
Paperback. .
- Publisher
- SAGE Publications Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781506308104
- ISBN
- 9781506308104
Paperback
Condition: New
€ 141.21
€ 141.21
Paperback. Presents an international showcase of the most successful digital marketing campaigns in recent history. This title explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 15. Weight in Grams: 410.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Second Edition
- Condition
- New
- SKU
- V9780749469689
- ISBN
- 9780749469689
Paperback
Condition: New
€ 49.46
€ 49.46