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Sales & marketing

Results 1141 - 1160 of 1336

Sales & marketing

Hardcover. Today's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convince the customer to buy; after that, it's game over. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 149 x 24. Weight in Grams: 432.
Publisher
Wiley
Number of pages
240
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471738947
ISBN
9780471738947
Hardback
Condition: New

€ 31.99
€ 22.63

Hardcover. The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 227 x 31. Weight in Grams: 502.
Format
Hardback
Publication date
2005
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
256
Condition
New
SKU
V9780471706441
ISBN
9780471706441
Hardback
Condition: New

€ 45.76

Paperback. A highly timely book about what innovative companies can learn from the way celebrities engage their fan bases. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 154 x 20. Weight in Grams: 342.
Publisher
Little, Brown Book Group
Format
Paperback
Publication date
2017
Condition
New
SKU
V9780349412986
ISBN
9780349412986
Paperback
Condition: New

€ 19.99
€ 14.94

Paperback. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector. Series: Rotman-UTP Publishing. Num Pages: 296 pages. BIC Classification: KCA; KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152. .
Publisher
University of Toronto Press
Format
Paperback
Publication date
2017
Edition
Reprint
Condition
New
SKU
V9781487521820
ISBN
9781487521820
Paperback
Condition: New

€ 35.99
€ 32.82

Paperback. What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. Num Pages: 288 pages, Illustrations. BIC Classification: JFFT; KJE; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 197 x 131 x 20. Weight in Grams: 210.
Publisher
Cornerstone
Number of pages
288
Format
Paperback
Publication date
2009
Condition
New
SKU
V9781847940360
ISBN
9781847940360
Paperback
Condition: New

€ 16.99
€ 12.57

Hardback. Explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. This book provides a blueprint for the effective management of luxury brands and companies at the highest level, including human resources and financial management. Num Pages: 408 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 164 x 29. Weight in Grams: 756.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
408
Format
Hardback
Publication date
2012
Edition
2nd Edition
Condition
New
SKU
V9780749464912
ISBN
9780749464912
Hardback
Condition: New

€ 48.99
€ 44.43

Paperback. Lessons and insights from one of the world's most successful marketing and branding campaigns. Num Pages: 104 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 8. Weight in Grams: 182.
Publisher
LID Publishing Inc
Number of pages
104
Format
Paperback
Publication date
2014
Condition
New
SKU
V9781907794469
ISBN
9781907794469
Paperback
Condition: New

€ 17.99
€ 14.42

Hardback. In an exclusive selection of case studies, this book challenges how we think about market research and tells a powerful story by showcasing excellence, innovative methodology and remarkable results. Num Pages: 208 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 247 x 175 x 19. Weight in Grams: 703.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780749478339
ISBN
9780749478339
Hardback
Condition: New

€ 42.99
€ 38.34

Paperback. An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. Num Pages: 400 pages. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 155 x 229 x 24. Weight in Grams: 548.
Publisher
SAGE Publications Inc
Format
Paperback
Publication date
2015
Edition
4th Edition
Condition
New
SKU
V9781452291581
ISBN
9781452291581
Paperback
Condition: New

€ 171.27

Hardcover. This work outlines an approach to a strategic planning process that ties together customer and shareholder value with the aim of transforming these concepts from empty slogans to measurements as precise as profit and cash flow. Num Pages: 244 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 188 x 24. Weight in Grams: 609.
Format
Hardback
Publication date
1996
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
244
Condition
New
SKU
V9780787902759
ISBN
9780787902759
Hardback
Condition: New

€ 70.23

Hardcover. Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 170 x 22. Weight in Grams: 438.
Publisher
John Wiley & Sons Inc United States
Number of pages
238
Format
Hardback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9781118131367
ISBN
9781118131367
Hardback
Condition: New

€ 32.99
€ 32.20

hardcover. Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process. Num Pages: 312 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 23. Weight in Grams: 572.
Format
Hardback
Publication date
2008
Publisher
Wiley United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9780470515808
ISBN
9780470515808
Hardback
Condition: New

€ 59.12

Hardback. Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. Series: ISTE. Num Pages: 320 pages, Illustrations. BIC Classification: KJS; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 20. Weight in Grams: 508.
Format
Hardback
Publication date
2009
Publisher
ISTE Ltd and John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9781848211049
ISBN
9781848211049
Hardback
Condition: New

€ 172.14

Hardback. Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Num Pages: 256 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 163 x 232 x 23. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118883433
ISBN
9781118883433
Hardback
Condition: New

€ 30.99
€ 21.78

Paperback. Num Pages: 324 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. Weight in Grams: 514.
Format
Paperback
Publication date
2015
Publisher
Entrepreneur Press United States
Edition
2nd Edition
Number of pages
324
Condition
New
SKU
V9781599185590
ISBN
9781599185590
Paperback
Condition: New

€ 20.99
€ 20.69

Paperback. Brings together internationally comparative academic perspectives, critical accounts and empirical research to fully explore the issues and experiences of education as a commodity. This title offers insight into the effects of government policy on the structure and operation of universities. Editor(s): Molesworth, Mike; Scullion, Dr. Richard; Nixon, Elizabeth. Num Pages: 264 pages, 7 black & white tables, 2 black & white line drawings. BIC Classification: JNM; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 156 x 16. Weight in Grams: 420.
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
264
Format
Paperback
Publication date
2010
Edition
0th Edition
Condition
New
SKU
V9780415584470
ISBN
9780415584470
Paperback
Condition: New

€ 49.67

Hardcover. Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 232 x 162 x 29. Weight in Grams: 652.
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
336
Condition
New
SKU
V9780471356592
ISBN
9780471356592
Hardback
Condition: New

€ 74.25

Hardback. To find more information about Rowman and Littlefield titles, please visit www.rowmanlittlefield.com. Num Pages: 218 pages. BIC Classification: KJS; KN. Category: (G) General (US: Trade). Dimension: 218 x 146 x 21. Weight in Grams: 399.
Format
Hardback
Publication date
1981
Publisher
Rowman & Littlefield United States
Number of pages
218
Condition
New
SKU
V9780847669837
ISBN
9780847669837
Hardback
Condition: New

€ 75.94

Hardcover. Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Series: Wiley Nonprofit Authority. Num Pages: 256 pages, illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 232 x 158 x 21. Weight in Grams: 454.
Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
208
Condition
New
SKU
V9781118583425
ISBN
9781118583425
Hardback
Condition: New

€ 70.31

Paperback. An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Num Pages: 224 pages, , black & white illustrations, black & white line drawings, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 155 x 16. Weight in Grams: 282.
Format
Paperback
Publication date
2009
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
224
Condition
New
SKU
V9780470503928
ISBN
9780470503928
Paperback
Condition: New

€ 28.42

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