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Sales & marketing
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Sales & marketing
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 142.59
€ 142.59
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 178.23€ 110.67
€ 178.23
€ 110.67
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 50.29
€ 50.29
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 311.61
€ 311.61
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 65.53
€ 65.53
paperback. Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates. Num Pages: 220 pages, biography. BIC Classification: CFB; KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2005th Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9780230217065
- ISBN
- 9780230217065
Paperback
Condition: New
€ 65.86
€ 65.86
Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470045831
- ISBN
- 9780470045831
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 125.46
€ 125.46
Paperback. In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today. Num Pages: 235 pages, biography. BIC Classification: 1KBB; HBTB; JFDV; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 217 x 144 x 14. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 235
- Condition
- New
- SKU
- V9781137347176
- ISBN
- 9781137347176
Paperback
Condition: New
€ 66.10
€ 66.10
Hardback. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan. Num Pages: 155 pages, biography. BIC Classification: 1FPJ; KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 358.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9780230293397
- ISBN
- 9780230293397
Hardback
Condition: New
€ 66.30
€ 66.30
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780765640901
- ISBN
- 9780765640901
Paperback
Condition: New
€ 91.79
€ 91.79
Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
- Publisher
- Phaidon Press Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2004
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780714843865
- ISBN
- 9780714843865
Paperback
Condition: New
€ 33.99€ 23.02
€ 33.99
€ 23.02
Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 1986
- Publisher
- University of California Press
- Condition
- New
- SKU
- V9780520058859
- ISBN
- 9780520058859
Paperback
Condition: New
€ 55.88
€ 55.88
Hardcover. China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 224 pages, Illustrations (some col.). BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 152 x 229 x 18. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- The Chinese University Press
- Edition
- 0th Edition
- Condition
- New
- SKU
- V9789629961428
- ISBN
- 9789629961428
Hardback
Condition: New
€ 38.77
€ 38.77
Hardcover. This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Editor(s): Blades, Mark; Oates, Caroline; Blumberg, Fran C.; Gunter, Barrie. Num Pages: 265 pages, biography. BIC Classification: JFDV; JFSP1; KJSA. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 20. Weight in Grams: 444.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230252028
- ISBN
- 9780230252028
Hardback
Condition: New
€ 128.03
€ 128.03
Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749471484
- ISBN
- 9780749471484
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Kogan Page
- Edition
- 1st Re-issue
- Condition
- New
- SKU
- V9780749476380
- ISBN
- 9780749476380
Hardback
Condition: New
€ 97.43€ 94.59
€ 97.43
€ 94.59
Hardback. Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses many questions on advertising abroad, and provides information on advertising conditions in Australia, Mexico, Europe, Japan, USA and other countries. Num Pages: 294 pages, 83 black & white tables, biography. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783540677130
- ISBN
- 9783540677130
Hardback
Condition: New
€ 133.73
€ 133.73
Paperback. Editor(s): Kloss, Ingomar. Num Pages: 294 pages, 83 black & white tables. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 17. Weight in Grams: 474.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 2001
- Number of pages
- 294
- Condition
- New
- SKU
- V9783642632068
- ISBN
- 9783642632068
Paperback
Condition: New
€ 67.07
€ 67.07
Hardback. Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city Series: Consumption and Public Life. Num Pages: 222 pages, biography. BIC Classification: JFC; JFD; JFFT; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 222 x 139 x 18. Weight in Grams: 382.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780230216808
- ISBN
- 9780230216808
Hardback
Condition: New
€ 67.07
€ 67.07