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Sales & marketing

Results 81 - 100 of 1151

Sales & marketing

Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
Format
Hardback
Publication date
2008
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
234
Condition
New
SKU
V9780566088476
ISBN
9780566088476
Hardback
Condition: New

€ 173.66

Hardcover. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 19. Weight in Grams: 394.
Publisher
John Wiley & Sons Inc United States
Number of pages
208
Format
Hardback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118733899
ISBN
9781118733899
Hardback
Condition: New

€ 31.99
€ 24.98

Paperback. In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. Num Pages: 368 pages, 25 halftones. BIC Classification: 1KBB; HBT; KJS. Category: (P) Professional & Vocational. Dimension: 207 x 140 x 25. Weight in Grams: 446.
Publisher
Harvard University Press United States
Number of pages
368
Format
Paperback
Publication date
2005
Condition
New
SKU
V9780674018334
ISBN
9780674018334
Paperback
Condition: New

€ 35.99
€ 30.87

Hardcover. Black Tie Optional is a complete guide to planning and managing high--profile special events. This revised and expanded Second Edition shows how to select the best location and date for an event, how to reach and book celebrities, choose menus, create invitations, get publicity, and much more. Num Pages: 240 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 162 x 23. Weight in Grams: 532.
Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United States
Edition
2nd Edition
Number of pages
240
Condition
New
SKU
V9780471703334
ISBN
9780471703334
Hardback
Condition: New

€ 37.99
€ 29.60

Paperback. What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success. Num Pages: 320 pages. BIC Classification: KJS; KNT. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 29. Weight in Grams: 346.
Publisher
Faber & Faber
Format
Paperback
Publication date
2014
Condition
New
SKU
V9780571309221
ISBN
9780571309221
Paperback
Condition: New

€ 19.99
€ 14.50

Hardcover. Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product. Num Pages: 268 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 29. Weight in Grams: 616.
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
268
Condition
New
SKU
V9780471444398
ISBN
9780471444398
Hardback
Condition: New

€ 35.99
€ 28.86

Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
224
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470614181
ISBN
9780470614181
Hardback
Condition: New

€ 25.99
€ 21.09

Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780071833608
ISBN
9780071833608
Paperback
Condition: New

€ 34.99
€ 25.28

Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119308065
ISBN
9781119308065
Hardback
Condition: New

€ 31.99
€ 24.98

Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9781118336038
ISBN
9781118336038
Hardback
Condition: New

€ 25.99
€ 21.18

hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
Format
Hardback
Publication date
2011
Publisher
Wiley
Condition
New
SKU
9781118103524
ISBN
9781118103524
Hardback
Condition: New

€ 29.99
€ 19.04

Paperback. Looks at how organisations can better communicate with people before, during and after their association with the enterprise. This book presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 156 x 12. Weight in Grams: 374.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469252
ISBN
9780749469252
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability. Num Pages: 288 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 228 x 155 x 21. Weight in Grams: 358.
Publisher
John Wiley & Sons Inc United States
Number of pages
288
Format
Paperback
Publication date
2002
Edition
1st Edition
Condition
New
SKU
V9780787963941
ISBN
9780787963941
Paperback
Condition: New

€ 20.99
€ 18.33

Hardcover. "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011)

A company's brand is its most valuable asset. Num Pages: 144 pages, col. ill. BIC Classification: AK; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 14. Weight in Grams: 450.

Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
144
Condition
New
SKU
V9780470433423
ISBN
9780470433423
Hardback
Condition: New

€ 33.99
€ 33.43

Paperback. How the New Muslim World is changing and influencing the world of business and branding. Num Pages: 328 pages, illustrations. BIC Classification: 1QFM; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 156 x 18. Weight in Grams: 566.
Format
Paperback
Publication date
2014
Publisher
LID Publishing United Kingdom
Number of pages
328
Condition
New
SKU
V9781907794438
ISBN
9781907794438
Paperback
Condition: New

€ 26.99
€ 20.57

Paperback. What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed. This title takes a riveting look at how such disasters occur. It gives an inside story of 100 major brand blunders. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 140 x 19. Weight in Grams: 316.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2011
Edition
2nd Edition
Condition
New
SKU
V9780749462994
ISBN
9780749462994
Paperback
Condition: New

€ 33.99
€ 28.74

Paperback. Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more. Num Pages: 208 pages, Illustrations. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 203 x 136 x 13. Weight in Grams: 288.
Publisher
Pearson Education (US) United States
Number of pages
208
Format
Paperback
Publication date
2005
Edition
2nd
Condition
New
SKU
V9780321348104
ISBN
9780321348104
Paperback
Condition: New

€ 32.99
€ 29.79

Paperback. The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Num Pages: 368 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 24. Weight in Grams: 256.
Publisher
Simon & Schuster UK
Format
Paperback
Publication date
2009
Edition
UK ed.
Condition
New
SKU
V9781847398352
ISBN
9781847398352
Paperback
Condition: New

€ 13.99
€ 11.69

Hardcover. Editor(s): Gopal, Raja. Num Pages: 301 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 259 x 184 x 25. Weight in Grams: 826.
Format
Hardback
Publication date
2013
Publisher
Nova Science Publishers Inc United States
Number of pages
301
Condition
New
SKU
V9781600219450
ISBN
9781600219450
Hardback
Condition: New

€ 288.92
€ 195.29

Paperback. Num Pages: 128 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Condition
New
SKU
V9781473627550
ISBN
9781473627550
Paperback
Condition: New

€ 15.99
€ 11.88

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