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Sales & marketing

Results 81 - 100 of 1315

Sales & marketing

Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
Publisher
Columbia University Press
Number of pages
272
Format
Paperback
Publication date
2010
Condition
New
SKU
V9780231150354
ISBN
9780231150354
Paperback
Condition: New

€ 37.99
€ 27.32

Hardcover. Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 24. Weight in Grams: 488.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118732731
ISBN
9781118732731
Hardback
Condition: New

€ 26.99
€ 22.47

Paperback. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Num Pages: 232 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 235 x 19. Weight in Grams: 382.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478575
ISBN
9780749478575
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469290
ISBN
9780749469290
Paperback
Condition: New

€ 35.99
€ 33.15

Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
376
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783540253600
ISBN
9783540253600
Hardback
Condition: New

€ 59.86

Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
Format
Paperback
Publication date
2010
Publisher
Agate Publishing United States
Number of pages
152
Condition
New
SKU
V9781932841572
ISBN
9781932841572
Paperback
Condition: New

€ 14.42

Hardcover. Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Num Pages: 228 pages, black & white illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 160 x 25. Weight in Grams: 425.
Format
Hardback
Publication date
1991
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
228
Condition
New
SKU
V9780471522645
ISBN
9780471522645
Hardback
Condition: New

€ 311.57

Paperback.
Format
Paperback
Publication date
2003
Publisher
Amnesty International UK United Kingdom
Number of pages
120
Condition
New
SKU
V9781873328590
ISBN
9781873328590
Paperback
Condition: New

€ 17.99
€ 16.46

Paperback. .
Publisher
Pearson Education Limited
Number of pages
688
Format
Paperback
Publication date
2013
Edition
Pearson new international ed of 2nd revised ed
Condition
New
SKU
V9781292020488
ISBN
9781292020488
Paperback
Condition: New

€ 88.12

Paperback. While online marketing is increasingly visible in our daily lives, it is still a young medium: it is still in its experimental stage. Online marketing is changing form rapidly. This book considers the major online trends that may continue in one form or another for some time. It also highlights big marketing ideas and case studies. Series: Basics Marketing. Num Pages: 184 pages, 50 colour illustrations. BIC Classification: KJE; KJS. Category: (UU) Undergraduate. Dimension: 229 x 162 x 16. Weight in Grams: 548.
Publisher
AVA Publishing
Number of pages
184
Format
Paperback
Publication date
2010
Edition
0th Edition
Condition
New
SKU
V9782940411337
ISBN
9782940411337
Paperback
Condition: New

€ 33.99
€ 28.64

Paperback. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 152 x 233 x 22. Weight in Grams: 392. Clean copy
Condition
Used, Very Good
Publisher
Random House Business
Number of pages
288
Format
Paperback
Publication date
2001
Edition
First Edition
SKU
KEX0224805
ISBN
9780712680684
Paperback
Condition: Used, Very Good

€ 4.99

Paperback. Written by one of the world's best-known speakers, Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30-year career. Each of these strategies is time- and field-tested to boost sales and ensure success. Num Pages: 154 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 220 x 157 x 12. Weight in Grams: 188.
Format
Paperback
Publication date
2003
Publisher
Berrett-Koehler United States
Number of pages
155
Condition
New
SKU
V9781576752739
ISBN
9781576752739
Paperback
Condition: New

€ 18.99
€ 16.31

Hardback. .
Publisher
Disney Book Publishing Inc. United States
Number of pages
208
Format
Hardback
Publication date
2011
Edition
Revised, Updated
Condition
New
SKU
V9781423145844
ISBN
9781423145844
Hardback
Condition: New

€ 26.99
€ 22.19

Paperback. Provides the customer-facing professionals with advice designed to transform them into heroes in the eyes of the customers they serve. This book show readers how to: achieve the mindset required for Hero-Class service; understand the customer's expectations - and exceed them; develop powerful communication skills; and more. Num Pages: 256 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 19. Weight in Grams: 422.
Publisher
AMACOM
Format
Paperback
Publication date
2015
Condition
New
SKU
V9780814449059
ISBN
9780814449059
Paperback
Condition: New

€ 19.99
€ 18.12

Paperback. Num Pages: 160 pages, 459 color photos. BIC Classification: KJSA; WC. Category: (G) General (US: Trade); (XV) Technical / Manuals. Dimension: 280 x 217 x 12. Weight in Grams: 798.
Format
Paperback
Publication date
2001
Publisher
Schiffer Publishing Ltd United States
Number of pages
160
Condition
New
SKU
V9780764312793
ISBN
9780764312793
Paperback
Condition: New

€ 37.99
€ 25.12

Hardback. Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising both for advertising professionals and target audiences. Num Pages: 256 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119074229
ISBN
9781119074229
Hardback
Condition: New

€ 31.99
€ 24.80

Hardcover. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Edition
1st
Number of pages
240
Condition
New
SKU
V9780471395621
ISBN
9780471395621
Hardback
Condition: New

€ 50.28
€ 42.95

Hardcover. Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Num Pages: 184 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 22. Weight in Grams: 408.
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st
Number of pages
184
Condition
New
SKU
V9780470976319
ISBN
9780470976319
Hardback
Condition: New

€ 28.26

Paperback. This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Series: IMD Executive Development Series. Num Pages: 324 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 174 x 18. Weight in Grams: 510.
Format
Paperback
Publication date
2005
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
324
Condition
New
SKU
V9780470011461
ISBN
9780470011461
Paperback
Condition: New

€ 53.81

Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
Format
Hardback
Publication date
2008
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
234
Condition
New
SKU
V9780566088476
ISBN
9780566088476
Hardback
Condition: New

€ 173.66

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