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Sales & marketing
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Sales & marketing
Hardcover. A compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. It provides advanced research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 436 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 157 x 213 x 34. Weight in Grams: 668.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 2012th Edition
- Number of pages
- 430
- Condition
- New
- SKU
- V9783834942906
- ISBN
- 9783834942906
Hardback
Condition: New
€ 68.61
€ 68.61
Paperback. Editor(s): Langner, Tobias; Okazaki, Shintaro; Eisend, Martin. Series: European Advertising Academy. Num Pages: 448 pages, 65 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 625.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Gabler Germany
- Number of pages
- 448
- Condition
- New
- SKU
- V9783834946492
- ISBN
- 9783834946492
Paperback
Condition: New
€ 68.15
€ 68.15
Hardcover. Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models. Editor(s): Lawrence, Kenneth D.; Klimberg, Ronald K. Series Editor(s): Lawrence, Kenneth D. Series: Advances in Business and Management Forecasting. Num Pages: 208 pages, Illustrations. BIC Classification: KJMD; KJMV1; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 208
- Condition
- New
- Edition
- Illustrated
- SKU
- V9780857249593
- ISBN
- 9780857249593
Hardback
Condition: New
€ 126.34
€ 126.34
Hardback. Editor(s): Balmer, John M. T.; Chen, Weifeng. Series: Journal of Brand Management: Advanced Collections. Num Pages: 354 pages, biography. BIC Classification: 1FPC; KCL; KJMB; KJP; KJSM. Category: (P) Professional & Vocational. Dimension: 216 x 140. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 354
- Condition
- New
- SKU
- V9781352000108
- ISBN
- 9781352000108
Hardback
Condition: New
€ 183.65
€ 183.65
Hardcover. Editor(s): Kapferer, Jean Noel; Kernstock, Joachim; Powell, Shaun M.; Brexendorf, Tim. Series: Journal of Brand Management: Advanced Collections. Num Pages: 256 pages, 15 black & white illustrations, biography. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319511269
- ISBN
- 9783319511269
Hardback
Condition: New
€ 227.33
€ 227.33
Advances in National Brand and Private Label Marketing
. Ed(S): Martinez-Lopez, Francisco J.; Gazque...
Paperback. Editor(s): Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos; Sethuraman, Raj. Series: Springer Proceedings in Business and Economics. Num Pages: 222 pages, 18 black & white illustrations, 5 colour illustrations, biography. BIC Classification: JMJ; KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 12. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 222
- Condition
- New
- SKU
- V9783319201818
- ISBN
- 9783319201818
Paperback
Condition: New
€ 127.73
€ 127.73
Paperback. Editor(s): Diener, Ed; Rahtz, Don. Series: Social Indicators Research Series. Num Pages: 267 pages, biography. BIC Classification: JFF; JHB; JPA; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 160 x 15. Weight in Grams: 457.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 2000
- Number of pages
- 267
- Condition
- New
- SKU
- V9789401058599
- ISBN
- 9789401058599
Paperback
Condition: New
€ 127.81
€ 127.81
Paperback. Editor(s): Janssen, Jacques; Skiadas, Christos H.; Zopounidis, Constantin. Num Pages: 438 pages, biography. BIC Classification: KFFK; KJS; KJT; PBT; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 22. Weight in Grams: 676.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Netherlands
- Edition
- 1st ed. Softcover of orig. ed. 1995
- Number of pages
- 438
- Condition
- New
- SKU
- V9789048145744
- ISBN
- 9789048145744
Paperback
Condition: New
€ 129.25
€ 129.25
Hardback. Advancing Women in Science Editor(s): Pearson, Willie, Jr.; Frehill, Lisa M.; McNeely, Connie L. Num Pages: 360 pages, 8 black & white illustrations, 67 colour illustrations, 29 black & white tables, biograph. BIC Classification: JFSJ; KCP; KJSM; PD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 360
- Condition
- New
- SKU
- V9783319086286
- ISBN
- 9783319086286
Hardback
Condition: New
€ 129.23
€ 129.23
Paperback. Num Pages: 308 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 17. Weight in Grams: 455.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 2012th Edition
- Number of pages
- 293
- Condition
- New
- SKU
- V9781430238287
- ISBN
- 9781430238287
Paperback
Condition: New
€ 32.99€ 28.52
€ 32.99
€ 28.52
Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 156
- Condition
- New
- SKU
- V9781613246795
- ISBN
- 9781613246795
Hardback
Condition: New
€ 160.21€ 110.66
€ 160.21
€ 110.66
Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
- Publisher
- Taylor & Francis Ltd United States
- Number of pages
- 262
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780765640369
- ISBN
- 9780765640369
Paperback
Condition: New
€ 92.34
€ 92.34
Hardback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 485.
- Publisher
- Princeton University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780691633930
- ISBN
- 9780691633930
Hardback
Condition: New
€ 118.54
€ 118.54
Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Princeton University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780691604930
- ISBN
- 9780691604930
Paperback
Condition: New
€ 42.99€ 31.11
€ 42.99
€ 31.11
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 51.13€ 40.83
€ 51.13
€ 40.83
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 142.59
€ 142.59
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 178.02€ 110.67
€ 178.02
€ 110.67
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 50.29
€ 50.29
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 311.61
€ 311.61
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 65.53
€ 65.53
paperback. Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates. Num Pages: 220 pages, biography. BIC Classification: CFB; KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2005th Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9780230217065
- ISBN
- 9780230217065
Paperback
Condition: New
€ 65.86
€ 65.86
Hardcover. Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world. Editor(s): Arora, Anshu; Bacouel-Jentjens, Sabine. Series: International Marketing and Management Research. Num Pages: 122 pages, biography. BIC Classification: KJD; KJH; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 146 x 219 x 13. Weight in Grams: 322.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137492241
- ISBN
- 9781137492241
Hardback
Condition: New
€ 66.06
€ 66.06
Paperback. Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up-to-date information on electronic, print, radio, television, and online advertising, as well as outdoor formats. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 19. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470045831
- ISBN
- 9780470045831
Paperback
Condition: New
€ 19.99€ 17.47
€ 19.99
€ 17.47
Hardback. The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice. Num Pages: 432 pages. BIC Classification: KJMV7; KJSA; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 162 x 237 x 28. Weight in Grams: 764.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781785603136
- ISBN
- 9781785603136
Hardback
Condition: New
€ 125.46
€ 125.46