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Sales & marketing

Results 73 - 96 of 2512

Sales & marketing

Paperback. An in-depth study of outdoor advertising since the early 19th-century. Num Pages: 240 pages. Dimension: 289 x 251 x 22. Weight in Grams: 1496.
Publisher
Phaidon Press Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2004
Edition
01st Edition
Condition
New
SKU
V9780714843865
ISBN
9780714843865
Paperback
Condition: New

€ 33.99
€ 22.80

Paperback. Looks at the decades when advertising discovered ways to play on our anxieties and to promise solace for the masses. This book describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." Num Pages: 472 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 254 x 178 x 25. Weight in Grams: 513.
Format
Paperback
Publication date
1986
Publisher
University of California Press
Condition
New
SKU
V9780520058859
ISBN
9780520058859
Paperback
Condition: New

€ 53.51

Paperback. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Num Pages: 220 pages, illustrations. BIC Classification: 1FPC; JFD; JFSP1; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 327.
Format
Paperback
Publication date
2005
Publisher
The Chinese University Press
Condition
New
SKU
V9789629961794
ISBN
9789629961794
Paperback
Condition: New

€ 33.16

Paperback. A guide to advertising in the 21st century. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Num Pages: 200 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 10. Weight in Grams: 288.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749471484
ISBN
9780749471484
Paperback
Condition: New

€ 36.99
€ 33.15

Hardcover. A must-have guide for all advertising professionals to creating great advertising in the digital age. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 243 x 166 x 18. Weight in Grams: 462.
Format
Hardback
Publication date
2014
Publisher
Kogan Page
Edition
1st Re-issue
Condition
New
SKU
V9780749476380
ISBN
9780749476380
Hardback
Condition: New

€ 97.45
€ 93.89

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
10th Edition
Condition
New
SKU
V9781337282659
ISBN
9781337282659
Paperback
Condition: New

€ 100.91

paperback. Series: Routledge Library Editions: Advertising. Num Pages: 336 pages, black & white illustrations. BIC Classification: JHB; KJSA; KJU; KNTY. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 234 x 156 x 18. Weight in Grams: 616.
Format
Paperback
Publication date
2015
Publisher
Taylor & Francis Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9781138966185
ISBN
9781138966185
Paperback
Condition: New

€ 61.12

Paperback. Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works. Series: Very Short Introductions. Num Pages: 160 pages, 15 black and white halftones. BIC Classification: JFDV; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 113 x 9. Weight in Grams: 128.
Publisher
Oxford University Press United Kingdom
Number of pages
160
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780199568925
ISBN
9780199568925
Paperback
Condition: New

€ 11.99
€ 10.82

Paperback. The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. Num Pages: 320 pages, 500 color illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 219 x 282 x 21. Weight in Grams: 1294.
Publisher
WW Norton & Co United States
Number of pages
320
Format
Paperback
Publication date
2013
Edition
3rd Edition
Condition
New
SKU
V9780393733860
ISBN
9780393733860
Paperback
Condition: New

€ 61.78
€ 56.56

Paperback. .
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780415535236
ISBN
9780415535236
Paperback
Condition: New

€ 64.90

Hardcover. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388.
Format
Hardback
Publication date
2014
Publisher
Nova Science Pub Inc
Condition
New
SKU
V9781629486123
ISBN
9781629486123
Hardback
Condition: New

€ 168.73
€ 115.01

Paperback. Series: What Everyone Needs to Know. Num Pages: 240 pages. BIC Classification: JFDV; KJSA; KNTY; LNJX. Category: (G) General (US: Trade). Dimension: 210 x 140. .
Publisher
Oxford University Press Inc
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780190625894
ISBN
9780190625894
Paperback
Condition: New

€ 17.99
€ 17.50

Hardcover. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 165 x 236 x 25. Weight in Grams: 440.
Publisher
Pearson FT Press
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780134496054
ISBN
9780134496054
Hardback
Condition: New

€ 48.28

Paperback. This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports. Series: Management for Professionals. Num Pages: 605 pages, 375 black & white illustrations, biography. BIC Classification: KJMV7; KJS; KNGV; TRP. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 31. Weight in Grams: 920.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
605
Condition
New
SKU
V9783319377582
ISBN
9783319377582
Paperback
Condition: New

€ 98.17

Hardback. Aerospace Marketing Management Series: Management for Professionals. Num Pages: 590 pages, 375 black & white illustrations, biography. BIC Classification: KJMP; KJMV5; KJS; THRB; TRP. Category: (P) Professional & Vocational. Dimension: 164 x 242 x 39. Weight in Grams: 1026.
Publisher
Springer International Publishing AG Switzerland
Number of pages
350
Format
Hardback
Publication date
2013
Edition
2014th Edition
Condition
New
SKU
V9783319013534
ISBN
9783319013534
Hardback
Condition: New

€ 101.03

Paperback. Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. Num Pages: 460 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 25. Weight in Grams: 710.
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
460
Condition
New
SKU
V9780470651735
ISBN
9780470651735
Paperback
Condition: New

€ 32.99
€ 25.85

Hardcover. Num Pages: 131 pages, tables. BIC Classification: 1H; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 267 x 187 x 12. Weight in Grams: 464.
Format
Hardback
Publication date
2011
Publisher
Nova Science Publishers Inc United States
Number of pages
131
Condition
New
SKU
V9781600213892
ISBN
9781600213892
Hardback
Condition: New

€ 163.98
€ 111.86

Paperback. Editor(s): Bureau Europeen des Unions de Consommateurs. Num Pages: 281 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 15. Weight in Grams: 1601.
Format
Paperback
Publication date
1977
Publisher
Kluwer Academic Publishers Group United Kingdom
Number of pages
281
Condition
New
SKU
V9780860100560
ISBN
9780860100560
Paperback
Condition: New

€ 72.04

Paperback / so. Originally presented as the author's thesis (doctoral)--Berlin. Series: Konsum Und Verhalten. Num Pages: 254 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
Format
Paperback
Publication date
1992
Publisher
Physica-Verlag GmbH & Co Germany
Number of pages
254
Condition
New
SKU
V9783790806519
ISBN
9783790806519
Paperback
Condition: New

€ 70.22

Paperback. Num Pages: 263 pages, 1, black & white illustrations. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 254 x 178 x 14. Weight in Grams: 384.
Format
Paperback
Publication date
2011
Publisher
APress United States
Edition
1st Edition
Number of pages
250
Condition
New
SKU
V9781430233152
ISBN
9781430233152
Paperback
Condition: New

€ 40.99
€ 33.07

Hardback. This volume describes and interprets changes in the domain of agriculture and food. It takes an interdisciplinary approach to these changes, using concepts and methods developed in general marketing, which are adapted to apply to the particular characteristics of the food and agriculture sector. Editor(s): Wierenga, Berend; van Tilburg, Aad; Grunert, Klaus G.; Steenkamp, Jan-Benedict E. M.; Wedel, Michel. Num Pages: 315 pages, biography. BIC Classification: KJSM; KNAC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 642.
Format
Hardback
Publication date
1997
Publisher
Kluwer Academic Publishers United States
Number of pages
315
Condition
New
SKU
V9780792398561
ISBN
9780792398561
Hardback
Condition: New

€ 193.54

Paperback. BIC Classification: KJS. Dimension: 240 x 168. .
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag
Condition
New
SKU
V9783834943606
ISBN
9783834943606
Paperback
Condition: New

€ 48.66

Paperback / so. Num Pages: 550 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJSP. Category: (G) General (US: Trade). Dimension: 244 x 170 x 29. Weight in Grams: 875.
Format
Paperback
Publication date
2004
Publisher
Gabler Verlag United Kingdom
Number of pages
550
Condition
New
SKU
V9783409125697
ISBN
9783409125697
Paperback
Condition: New

€ 73.12

Hardback. Num Pages: 182 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 16. Weight in Grams: 467.
Format
Hardback
Publication date
2004
Publisher
Gabler Verlag United States
Number of pages
182
Condition
New
SKU
V9783409034142
ISBN
9783409034142
Hardback
Condition: New

€ 59.49

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