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Sales & marketing

Results 121 - 144 of 1151

Sales & marketing

Paperback. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be. Series: Very Short Introductions. Num Pages: 144 pages, 10 black and white images. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 174 x 111. .
Publisher
Oxford University Press
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780198749912
ISBN
9780198749912
Paperback
Condition: New

€ 11.99
€ 10.78

Hardcover. In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Num Pages: 208 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 225 x 145 x 15. Weight in Grams: 370.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
208
Format
Hardback
Publication date
2010
Edition
Har/Psc
Condition
New
SKU
V9780470527535
ISBN
9780470527535
Hardback
Condition: New

€ 48.72

Paperback. .
Publisher
SAGE Publications Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781473919525
ISBN
9781473919525
Paperback
Condition: New

€ 42.99
€ 40.79

Paperback. Permeated with international case studies, Brands with a Conscience illustrates how to create and sustain a culture that meets the needs of internal and external stakeholders. Editor(s): Ind, Nicholas; Horlings, Sandra. Num Pages: 240 pages. BIC Classification: KJG; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. .
Format
Paperback
Publication date
2016
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780749475444
ISBN
9780749475444
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
Format
Paperback
Publication date
1998
Publisher
University Of Chicago Press
Number of pages
242
Condition
New
SKU
V9780226817507
ISBN
9780226817507
Paperback
Condition: New

€ 35.99
€ 28.79

Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
Format
Hardback
Publication date
1998
Publisher
John Wiley and Sons Ltd Canada
Edition
1st Edition
Number of pages
452
Condition
New
SKU
V9780471642329
ISBN
9780471642329
Hardback
Condition: New

€ 38.99
€ 30.67

Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
Publisher
Palgrave Macmillan
Number of pages
256
Format
Paperback
Publication date
2012
Edition
Second Edition, Revised
Condition
New
SKU
V9780230340336
ISBN
9780230340336
Paperback
Condition: New

€ 44.99
€ 37.05

Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
Format
Hardback
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780470286913
ISBN
9780470286913
Hardback
Condition: New

€ 47.45

Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470855393
ISBN
9780470855393
Hardback
Condition: New

€ 57.57

Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
Format
Paperback
Publication date
2011
Publisher
Crimson Publishing
Edition
2nd edition
Number of pages
176
Condition
New
SKU
V9781854585622
ISBN
9781854585622
Paperback
Condition: New

€ 17.99
€ 13.39

Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780273727347
ISBN
9780273727347
Paperback
Condition: New

€ 17.99
€ 14.24

Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
Publisher
Prentice-Hall
Number of pages
208
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273738077
ISBN
9780273738077
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
Publisher
FT Press
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781292139043
ISBN
9781292139043
Paperback
Condition: New

€ 19.99
€ 15.91

Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
356
Condition
New
SKU
V9780471157731
ISBN
9780471157731
Hardback
Condition: New

€ 91.75

Paperback. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. Num Pages: 358 pages, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 209 x 170 x 20. Weight in Grams: 534.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
358
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781907312427
ISBN
9781907312427
Paperback
Condition: New

€ 26.99
€ 20.17

Hardcover. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Num Pages: 592 pages, Illustrations, facsims. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 40. Weight in Grams: 1048.
Format
Hardback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
592
Condition
New
SKU
V9780471109464
ISBN
9780471109464
Hardback
Condition: New

€ 62.17
€ 53.00

Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780471042204
ISBN
9780471042204
Hardback
Condition: New

€ 65.13
€ 55.38

Hardcover. 8vo.Good copy in original cloth
Condition
Used, Very Good
Publisher
John Wiley & Sons
Format
Hardback
Publication date
2001
Edition
1st Edition
SKU
KEX0257296
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Hardcover. 8vo.Good copy in original cloth
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
Used, Very Good
SKU
KEX0257297
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Hardcover. 8vo.Good copy in original cloth
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
Used, Very Good
SKU
KEX0257298
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Hardcover. 8vo.Good copy in original cloth
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
Used, Very Good
SKU
KEX0257299
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479657
ISBN
9780749479657
Paperback
Condition: New

€ 35.99
€ 33.15

Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
Publisher
Simon & Schuster Ltd
Number of pages
400
Format
Paperback
Publication date
2010
Condition
New
SKU
V9781849830409
ISBN
9781849830409
Paperback
Condition: New

€ 15.99
€ 11.54

hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
Format
Hardback
Publication date
2009
Publisher
Kogan Page Ltd United Kingdom
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780749454852
ISBN
9780749454852
Hardback
Condition: New

€ 44.99
€ 39.81

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