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Sales & marketing

Results 121 - 144 of 2512

Sales & marketing

Hardcover. "Would you recommend this company to your friends and colleagues?" That question, based on Fred Reichheld's The Ultimate Question, challenged the conventional wisdom of customer satisfaction surveys and pointed to a faster, more accurate way of gauging customers' real feelings about a company. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 29. Weight in Grams: 522.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
320
Format
Hardback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470260692
ISBN
9780470260692
Hardback
Condition: New

€ 31.99
€ 24.88

Paperback. Sandra Rothenberger untersucht Antezedenzien und Konsequenzen der Preiszufriedenheit und zeigt, dass die Preiszufriedenheit neben der Leistungs- und der Produktzufriedenheit einen wesentlichen Einfluss auf die Gesamtzufriedenheit des Kunden und damit auf seine Wiederkaufsbereitschaft und sein Beschwerdeverhalten ausubt." Num Pages: 260 pages, 1 black & white illustrations, 23 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 338.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
260
Condition
New
SKU
V9783824482405
ISBN
9783824482405
Paperback
Condition: New

€ 74.61

Hardback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 19. Weight in Grams: 628.
Format
Hardback
Publication date
2017
Publisher
Princeton University Press United States
Number of pages
322
Condition
New
SKU
V9780691651477
ISBN
9780691651477
Hardback
Condition: New

€ 162.59

Paperback. Series: Princeton Legacy Library. Num Pages: 322 pages, black & white illustrations. BIC Classification: KCA; KCK; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 457.
Format
Paperback
Publication date
2016
Publisher
Princeton University Press United States
Number of pages
322
Condition
New
SKU
V9780691624952
ISBN
9780691624952
Paperback
Condition: New

€ 54.99
€ 39.68

Paperback / so. Num Pages: 309 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 440.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United Kingdom
Number of pages
309
Condition
New
SKU
V9783835009721
ISBN
9783835009721
Paperback
Condition: New

€ 102.04

Paperback. Editor(s): Richards, L. Num Pages: 312 pages, biography. BIC Classification: KJM; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2004
Number of pages
312
Condition
New
SKU
V9781349725069
ISBN
9781349725069
Paperback
Condition: New

€ 122.12

Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Series: Advances and Opportunities with Big Data and Analytics. Num Pages: 280 pages. BIC Classification: KJE; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 154 x 229 x 18. Weight in Grams: 410.
Publisher
World Scientific Publishing Co Pte Ltd
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9789814725651
ISBN
9789814725651
Paperback
Condition: New

€ 37.99
€ 36.23

Hardcover. Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Num Pages: 320 pages. BIC Classification: AB; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 163 x 28. Weight in Grams: 536.
Publisher
John Wiley & Sons Inc United States
Number of pages
320
Format
Hardback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780787978440
ISBN
9780787978440
Hardback
Condition: New

€ 27.00

paperback. ASIAa S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 222 x 176 x 25. Weight in Grams: 616.
Format
Paperback
Publication date
2006
Publisher
Wiley United Kingdom
Number of pages
320
Condition
New
Edition
1st Edition
SKU
V9780470821565
ISBN
9780470821565
Paperback
Condition: New

€ 26.99
€ 22.42

Hardback. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. Num Pages: 356 pages, 16 figures, 13 black & white tables, 23 black & white illustrations. BIC Classification: 1F; KJC; KJK; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 29. Weight in Grams: 564.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Edition
2nd ed. 2015
Condition
New
SKU
V9781137359162
ISBN
9781137359162
Hardback
Condition: New

€ 67.31

Hardcover. .
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Hardback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783662471265
ISBN
9783662471265
Hardback
Condition: New

€ 135.15

Hardcover. A guide to refocusing your business on those who matter most: customers and employees.

Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 229 x 162 x 23. Weight in Grams: 428.

Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
216
Condition
New
SKU
V9781118217221
ISBN
9781118217221
Hardback
Condition: New

€ 25.99
€ 21.24

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools. Num Pages: 290 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 165 x 26. Weight in Grams: 504.

Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
290
Condition
New
SKU
V9780470599273
ISBN
9780470599273
Hardback
Condition: New

€ 25.99
€ 19.25

Paperback. Num Pages: 250 pages. BIC Classification: KJSM; URD; UTN. Category: (G) General (US: Trade). Dimension: 230 x 153 x 13. Weight in Grams: 358.
Publisher
Technics Publications LLC
Format
Paperback
Publication date
2014
Edition
First
Condition
New
SKU
V9781935504795
ISBN
9781935504795
Paperback
Condition: New

€ 27.99
€ 21.35

Paperback. Num Pages: 272 pages, 3 illus.; 2 tables. BIC Classification: JFD; KJSM; KNTX. Category: (P) Professional & Vocational. Dimension: 227 x 151 x 13. Weight in Grams: 376. New Technologies and the Transformation of Media Audiences. 272 pages, illustrations. Cateogry: (P) Professional & Vocational. BIC Classification: JFD; KJSM; KNTX. Dimension: 227 x 151 x 13. Weight: 384.
Publisher
Columbia University Press
Number of pages
272
Format
Paperback
Publication date
2010
Condition
New
SKU
V9780231150354
ISBN
9780231150354
Paperback
Condition: New

€ 37.99
€ 27.32

Hardcover. Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 153 x 24. Weight in Grams: 488.
Format
Hardback
Publication date
2013
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118732731
ISBN
9781118732731
Hardback
Condition: New

€ 27.99
€ 22.47

Paperback. Audio branding covers everything from app sounds, right down to the noise a particular brand of car makes when unlocked or turned on. This text will give practical guidance to the creating an audio language to support brand identity and personality. Num Pages: 232 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 235 x 19. Weight in Grams: 382.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478575
ISBN
9780749478575
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 281.
Format
Paperback
Publication date
2014
Publisher
Gabler Verlag United States
Edition
5
Condition
New
SKU
V9783834947185
ISBN
9783834947185
Paperback
Condition: New

€ 48.71

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 208 x 147 x 18. Weight in Grams: 386.
Format
Paperback
Publication date
2011
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834932365
ISBN
9783834932365
Paperback
Condition: New

€ 85.94

Paperback. Pablo Berger untersucht die generelle Auswirkung der Markteintrittsreihenfolge auf den unternehmerischen Erfolg. Der Autor pruft diesen Zusammenhang anhand einer breiten empirischen Basis aus marktlichen und experimentellen Daten." Num Pages: 222 pages, 33 black & white illustrations, 26 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 290.
Format
Paperback
Publication date
2005
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
222
Condition
New
SKU
V9783835002197
ISBN
9783835002197
Paperback
Condition: New

€ 79.72

Hardback. How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers. Num Pages: 320 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 239 x 163 x 31. Weight in Grams: 638.
Publisher
Harvard Business Review Press United States
Number of pages
320
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9781591391456
ISBN
9781591391456
Hardback
Condition: New

€ 36.99
€ 31.98

Paperback. Provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KNDR. Category: (G) General (US: Trade). Dimension: 151 x 229 x 15. Weight in Grams: 404.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469290
ISBN
9780749469290
Paperback
Condition: New

€ 36.99
€ 33.15

Hardcover. This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. Num Pages: 357 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 26. Weight in Grams: 722.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
376
Format
Hardback
Publication date
2006
Edition
2006th Edition
Condition
New
SKU
V9783540253600
ISBN
9783540253600
Hardback
Condition: New

€ 59.86

Paperback. Takes on the various trends in product innovation as the key to marketing. Num Pages: 152 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 184 x 122 x 11. Weight in Grams: 146.
Format
Paperback
Publication date
2010
Publisher
Agate Publishing United States
Number of pages
152
Condition
New
SKU
V9781932841572
ISBN
9781932841572
Paperback
Condition: New

€ 15.99
€ 14.42

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