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Sales & marketing
Results 145 - 168 of 3940
Sales & marketing
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 361 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 361
- Condition
- New
- SKU
- V9783824477838
- ISBN
- 9783824477838
Paperback
Condition: New
€ 89.32
€ 89.32
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658074135
- ISBN
- 9783658074135
Paperback
Condition: New
€ 90.07
€ 90.07
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 263 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 414.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Gabler Verlag United States
- Number of pages
- 263
- Condition
- New
- SKU
- V9783834931320
- ISBN
- 9783834931320
Paperback
Condition: New
€ 77.75
€ 77.75
paperback. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783658082628
- ISBN
- 9783658082628
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 558.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658091170
- ISBN
- 9783658091170
Paperback
Condition: New
€ 84.21
€ 84.21
Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 264 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 264
- Condition
- New
- SKU
- V9783834915450
- ISBN
- 9783834915450
Paperback
Condition: New
€ 88.83
€ 88.83
Paperback / so. Series: Forschungsgruppe Konsum Und Verhalten. Num Pages: 302 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 302
- Condition
- New
- SKU
- V9783834912404
- ISBN
- 9783834912404
Paperback
Condition: New
€ 88.91
€ 88.91
Paperback / so. Series: Schriftenreihe Der Kalaidos Fachhochschule Schweiz. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 168.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658083601
- ISBN
- 9783658083601
Paperback
Condition: New
€ 72.46
€ 72.46
Hardback. A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising. Num Pages: 241 pages, biography. BIC Classification: JFD; JFFH; JFSP2; KJSA. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 20. Weight in Grams: 432.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 241
- Condition
- New
- SKU
- V9780230237537
- ISBN
- 9780230237537
Hardback
Condition: New
€ 67.33
€ 67.33
Hardback. A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Num Pages: 208 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 150 x 266 x 23. Weight in Grams: 334.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119291756
- ISBN
- 9781119291756
Hardback
Condition: New
€ 25.99€ 19.55
€ 25.99
€ 19.55
Hardcover. All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. Num Pages: 252 pages, biography. BIC Classification: 1FPC; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 157 x 23. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230120624
- ISBN
- 9780230120624
Hardback
Condition: New
€ 53.99€ 43.99
€ 53.99
€ 43.99
Paperback. 8 Steps to Spectacular Success Using Goals, Values, Vision, and Rewards. 256 pages. Cateogry: (G) General (US: Trade); (P) Professional & Vocational. BIC Classification: KJS. Dimension: 228 x 153 x 14. Weight: 354.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Career Press
- Edition
- 0th Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781564149916
- ISBN
- 9781564149916
Paperback
Condition: New
€ 18.99€ 16.85
€ 18.99
€ 16.85
Paperback / so. Num Pages: 257 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 14. Weight in Grams: 441.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 2
- Number of pages
- 257
- Condition
- New
- SKU
- V9783658009427
- ISBN
- 9783658009427
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback. Andreas Spengel untersucht, welche Chancen und Risiken sich aus der externen Wachstumsoption strategischer Markenallianzen ergeben. Im Mittelpunkt steht die fundierte Analyse dominanter Phanotypen von Markenallianzen und ihre Bewertung im Hinblick auf die verfolgten Zielsetzungen." Num Pages: 325 pages, 2 black & white illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 420.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 325
- Condition
- New
- SKU
- V9783835000896
- ISBN
- 9783835000896
Paperback
Condition: New
€ 94.47
€ 94.47
Paperback. Num Pages: 144 pages, 5 black & white illustrations, biography. BIC Classification: KCB; KFF; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 232.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2014
- Number of pages
- 144
- Condition
- New
- SKU
- V9783319359786
- ISBN
- 9783319359786
Paperback
Condition: New
€ 65.34
€ 65.34
Hardback. Num Pages: 144 pages, 5 black & white illustrations, biography. BIC Classification: 1D; KCBM; KFFM; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 385.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 144
- Condition
- New
- SKU
- V9783319080741
- ISBN
- 9783319080741
Hardback
Condition: New
€ 66.46
€ 66.46
Paperback. America's Culture of Professionalism proves an emerging culture of interdependence is possible if and when enough professionals and laypersons refashion their roles and relationships having both something to contribute and something to learn from each other. Num Pages: 207 pages, biography. BIC Classification: KJC; KJG; KJM; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 207
- Condition
- New
- SKU
- V9781349465224
- ISBN
- 9781349465224
Paperback
Condition: New
€ 65.56
€ 65.56
Hardcover. There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium". Num Pages: 132 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 158 x 234 x 22. Weight in Grams: 460.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 132
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470012925
- ISBN
- 9780470012925
Hardback
Condition: New
€ 55.39
€ 55.39
Hardcover. A unique personality.. "Ogilvy, the creative force of modern advertising. " --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. " --Adweek. . an acclaimed author. Series: Trailblazers. Num Pages: 196 pages, black & white illustrations. BIC Classification: 1KBB; BGBA; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 164 x 20. Weight in Grams: 470.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- First Edition
- Number of pages
- 196
- Condition
- New
- SKU
- V9780471180029
- ISBN
- 9780471180029
Hardback
Condition: New
€ 50.99€ 39.45
€ 50.99
€ 39.45
Paperback. Series: Applied Marketing Science/Angewandte Marketingforschung. Num Pages: 294 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 389.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 294
- Condition
- New
- SKU
- V9783834912787
- ISBN
- 9783834912787
Paperback
Condition: New
€ 66.52
€ 66.52
Hardback. Editor(s): Xiang, Zheng; Fesenmaier, Daniel R. Series: Tourism on the Verge. Num Pages: 323 pages, 18 black & white illustrations, 40 colour illustrations, 38 colour tables, biography. BIC Classification: KJC; KJQ; KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 649.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 323
- Condition
- New
- SKU
- V9783319442624
- ISBN
- 9783319442624
Hardback
Condition: New
€ 228.37
€ 228.37
Paperback. Ausgehend von den wichtigsten Kundenbindungsdeterminanten stellt Simone Kerner grundlegende analytische Informationssysteme vor und untersucht ihren Einsatz. Num Pages: 435 pages, 4 black & white illustrations, 20 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 23. Weight in Grams: 553.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 435
- Condition
- New
- SKU
- V9783824476077
- ISBN
- 9783824476077
Paperback
Condition: New
€ 95.36
€ 95.36
Paperback. Doctoral thesis, University of Siegen, 2009 Num Pages: 223 pages, 27 black & white tables, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 297.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 223
- Condition
- New
- SKU
- V9783834924537
- ISBN
- 9783834924537
Paperback
Condition: New
€ 66.30
€ 66.30
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 286 pages, 23 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 286
- Condition
- New
- SKU
- V9783824491308
- ISBN
- 9783824491308
Paperback
Condition: New
€ 99.66
€ 99.66