Sales & marketing
Results 241 - 264 of 2511
Sales & marketing
Hardback. Thoroughly revised new edition of Breaking Through. This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step Num Pages: 310 pages, 21 diagrames, 9 black & white tables, 6 figures. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 240 x 157 x 22. Weight in Grams: 612.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781137395498
- ISBN
- 9781137395498
Hardback
Condition: New
€ 67.45
€ 67.45
Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University Of Chicago Press
- Number of pages
- 242
- Condition
- New
- SKU
- V9780226817507
- ISBN
- 9780226817507
Paperback
Condition: New
€ 36.99€ 28.58
€ 36.99
€ 28.58
Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd Canada
- Edition
- 1st Edition
- Number of pages
- 452
- Condition
- New
- SKU
- V9780471642329
- ISBN
- 9780471642329
Hardback
Condition: New
€ 38.99€ 30.55
€ 38.99
€ 30.55
Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- Second Edition, Revised
- Condition
- New
- SKU
- V9780230340336
- ISBN
- 9780230340336
Paperback
Condition: New
€ 44.99€ 37.05
€ 44.99
€ 37.05
Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470286913
- ISBN
- 9780470286913
Hardback
Condition: New
€ 47.11
€ 47.11
Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780470855393
- ISBN
- 9780470855393
Hardback
Condition: New
€ 57.13
€ 57.13
Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Crimson Publishing
- Edition
- 2nd edition
- Number of pages
- 176
- Condition
- New
- SKU
- V9781854585622
- ISBN
- 9781854585622
Paperback
Condition: New
€ 17.99€ 13.39
€ 17.99
€ 13.39
Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273727347
- ISBN
- 9780273727347
Paperback
Condition: New
€ 17.99€ 14.24
€ 17.99
€ 14.24
Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
- Publisher
- Prentice-Hall
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273738077
- ISBN
- 9780273738077
Paperback
Condition: New
€ 19.99€ 15.91
€ 19.99
€ 15.91
Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292139043
- ISBN
- 9781292139043
Paperback
Condition: New
€ 19.99€ 15.91
€ 19.99
€ 15.91
Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 356
- Condition
- New
- SKU
- V9780471157731
- ISBN
- 9780471157731
Hardback
Condition: New
€ 91.05
€ 91.05
Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835004085
- ISBN
- 9783835004085
Paperback
Condition: New
€ 85.94
€ 85.94
Paperback. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. Num Pages: 358 pages, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 209 x 170 x 20. Weight in Grams: 534.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 358
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781907312427
- ISBN
- 9781907312427
Paperback
Condition: New
€ 26.99€ 20.17
€ 26.99
€ 20.17
Hardcover. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Num Pages: 592 pages, Illustrations, facsims. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 40. Weight in Grams: 1048.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 4th Edition
- Number of pages
- 592
- Condition
- New
- SKU
- V9780471109464
- ISBN
- 9780471109464
Hardback
Condition: New
€ 62.40€ 52.60
€ 62.40
€ 52.60
Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780471042204
- ISBN
- 9780471042204
Hardback
Condition: New
€ 65.38€ 54.95
€ 65.38
€ 54.95
Hardcover. 8vo.Good copy in original cloth
- Condition
- Used, Very Good
- Publisher
- John Wiley & Sons
- Format
- Hardback
- Publication date
- 2001
- Edition
- 1st Edition
- SKU
- KEX0257296
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257297
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257298
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. 8vo.Good copy in original cloth
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley & Sons
- Edition
- 1st Edition
- Condition
- Used, Very Good
- SKU
- KEX0257299
- ISBN
- 9780471385097
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479657
- ISBN
- 9780749479657
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15
Paperback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 13. Weight in Grams: 392.
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2002
- Edition
- Revised
- Condition
- New
- SKU
- V9781403939494
- ISBN
- 9781403939494
Paperback
Condition: New
€ 64.19
€ 64.19
Paperback. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1978
- Number of pages
- 418
- Condition
- New
- SKU
- V9789020706741
- ISBN
- 9789020706741
Paperback
Condition: New
€ 124.62
€ 124.62
Paperback. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 661
- Condition
- New
- SKU
- V9780792378136
- ISBN
- 9780792378136
Paperback
Condition: New
€ 496.10
€ 496.10
Paperback. Num Pages: 249 pages, biography. BIC Classification: KJM; KJMV2; KJSP; KJU; KJWB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 379.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349348305
- ISBN
- 9781349348305
Paperback
Condition: New
€ 79.94
€ 79.94