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Sales & marketing

Results 241 - 264 of 2511

Sales & marketing

Hardback. Thoroughly revised new edition of Breaking Through. This book explains the importance of customer centricity to any customer-driven business and outlines how to implement it step-by-step Num Pages: 310 pages, 21 diagrames, 9 black & white tables, 6 figures. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 240 x 157 x 22. Weight in Grams: 612.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781137395498
ISBN
9781137395498
Hardback
Condition: New

€ 67.45

Paperback. A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing. Num Pages: 242 pages, black & white illustrations. BIC Classification: 1KBB; KJSA; KJSM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 150 x 17. Weight in Grams: 330.
Format
Paperback
Publication date
1998
Publisher
University Of Chicago Press
Number of pages
242
Condition
New
SKU
V9780226817507
ISBN
9780226817507
Paperback
Condition: New

€ 36.99
€ 28.58

Hardcover. This reference offers coverage of aspects of customer service and support. Contributors from companies including Coopers & Lybrand, IBM and Xerox offer advice on creating the corporate culture, establishing and using the right measurements and standards, and short- and long-term strategic planning. Editor(s): Brown, Stanley A. Num Pages: 452 pages, Illustrations. BIC Classification: KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 243 x 167 x 30. Weight in Grams: 826.
Format
Hardback
Publication date
1998
Publisher
John Wiley and Sons Ltd Canada
Edition
1st Edition
Number of pages
452
Condition
New
SKU
V9780471642329
ISBN
9780471642329
Hardback
Condition: New

€ 38.99
€ 30.55

Paperback. Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competitive pressure. Num Pages: 256 pages, 62 charts, 2 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 154 x 17. Weight in Grams: 282.
Publisher
Palgrave Macmillan
Number of pages
256
Format
Paperback
Publication date
2012
Edition
Second Edition, Revised
Condition
New
SKU
V9780230340336
ISBN
9780230340336
Paperback
Condition: New

€ 44.99
€ 37.05

Hardcover. * The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials. Series: AFP/Wiley Fund Development Series. Num Pages: 336 pages, Illustrations. BIC Classification: JKSN1; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 30. Weight in Grams: 542.
Format
Hardback
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
336
Condition
New
SKU
V9780470286913
ISBN
9780470286913
Hardback
Condition: New

€ 47.11

Hardcover. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Num Pages: 248 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 252 x 195 x 20. Weight in Grams: 660.
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780470855393
ISBN
9780470855393
Hardback
Condition: New

€ 57.13

Paperback. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Series: Startups. Num Pages: 176 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 215 x 137 x 14. Weight in Grams: 250. Marketing for Small Business Made Easy. Series: Startups. 176 pages, Illustrations. A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable. Cateogry: (G) General (US: Trade). BIC Classification: KJMV7; KJS. Dimension: 215 x 137 x 14. Weight: 246.
Format
Paperback
Publication date
2011
Publisher
Crimson Publishing
Edition
2nd edition
Number of pages
176
Condition
New
SKU
V9781854585622
ISBN
9781854585622
Paperback
Condition: New

€ 17.99
€ 13.39

Paperback. Series: Brilliant Business. Num Pages: 176 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 216 x 136 x 12. Weight in Grams: 268.
Publisher
Pearson Education Limited United Kingdom
Number of pages
176
Format
Paperback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780273727347
ISBN
9780273727347
Paperback
Condition: New

€ 17.99
€ 14.24

Paperback. 'Brilliant Customer Service' reveals how to keep the emotional scale tipped in your favour, why silence is never golden, how to turn complaints into opportunities, and provide a brilliant customer experience with little or no money. It includes real case studies from different types of businesses to illustrate the ideas. Series: Brilliant Business. Num Pages: 208 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 13. Weight in Grams: 318.
Publisher
Prentice-Hall
Number of pages
208
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273738077
ISBN
9780273738077
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. Series: Brilliant Business. Num Pages: 368 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 218 x 187 x 19. Weight in Grams: 438.
Publisher
FT Press
Format
Paperback
Publication date
2016
Edition
3rd Edition
Condition
New
SKU
V9781292139043
ISBN
9781292139043
Paperback
Condition: New

€ 19.99
€ 15.91

Hardcover. Build an empire step by step Don't risk a small fortune trying to make a big one. Num Pages: 356 pages, Illustrations, forms. BIC Classification: KJH; KJS. Category: (P) Professional & Vocational. Dimension: 242 x 161 x 26. Weight in Grams: 680.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
356
Condition
New
SKU
V9780471157731
ISBN
9780471157731
Hardback
Condition: New

€ 91.05

Paperback / so. Series: Strategie, Marketing Und Informationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 358.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835004085
ISBN
9783835004085
Paperback
Condition: New

€ 85.94

Paperback. You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. Num Pages: 358 pages, black & white line drawings. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 209 x 170 x 20. Weight in Grams: 534.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
358
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781907312427
ISBN
9781907312427
Paperback
Condition: New

€ 26.99
€ 20.17

Hardcover. With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Num Pages: 592 pages, Illustrations, facsims. BIC Classification: KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 40. Weight in Grams: 1048.
Format
Hardback
Publication date
1996
Publisher
John Wiley and Sons Ltd United States
Edition
4th Edition
Number of pages
592
Condition
New
SKU
V9780471109464
ISBN
9780471109464
Hardback
Condition: New

€ 62.40
€ 52.60

Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708.
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780471042204
ISBN
9780471042204
Hardback
Condition: New

€ 65.38
€ 54.95

Hardcover. 8vo.Good copy in original cloth
Condition
Used, Very Good
Publisher
John Wiley & Sons
Format
Hardback
Publication date
2001
Edition
1st Edition
SKU
KEX0257296
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Hardcover. 8vo.Good copy in original cloth
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
Used, Very Good
SKU
KEX0257297
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Hardcover. 8vo.Good copy in original cloth
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
Used, Very Good
SKU
KEX0257298
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Hardcover. 8vo.Good copy in original cloth
Format
Hardback
Publication date
2001
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
Used, Very Good
SKU
KEX0257299
ISBN
9780471385097
Hardback
Condition: Used, Very Good

€ 4.99

Paperback. Leading companies including BMW, Twitter, Deloitte and Bloomberg share their insider stories of how embracing digital culture has improved their business practices, leading to increased adaptability and productivity. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJE; KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 19. Weight in Grams: 412.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479657
ISBN
9780749479657
Paperback
Condition: New

€ 36.99
€ 33.15

Paperback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 13. Weight in Grams: 392.
Publisher
Palgrave Macmillan
Number of pages
288
Format
Paperback
Publication date
2002
Edition
Revised
Condition
New
SKU
V9781403939494
ISBN
9781403939494
Paperback
Condition: New

€ 64.19

Paperback. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671.
Format
Paperback
Publication date
1978
Publisher
Kluwer Academic Publishers Group Netherlands
Edition
Softcover reprint of the original 1st ed. 1978
Number of pages
418
Condition
New
SKU
V9789020706741
ISBN
9789020706741
Paperback
Condition: New

€ 124.62

Paperback. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978.
Format
Paperback
Publication date
2000
Publisher
Kluwer Academic Publishers United States
Number of pages
661
Condition
New
SKU
V9780792378136
ISBN
9780792378136
Paperback
Condition: New

€ 496.10

Paperback. Num Pages: 249 pages, biography. BIC Classification: KJM; KJMV2; KJSP; KJU; KJWB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 379.
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2013
Edition
1st ed. 2013
Condition
New
SKU
V9781349348305
ISBN
9781349348305
Paperback
Condition: New

€ 79.94

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