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Sales & marketing
Results 241 - 264 of 3940
Sales & marketing
Paperback / so. Series: Duv Wirtschaftswissenschaft. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 372.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824406203
- ISBN
- 9783824406203
Paperback
Condition: New
€ 99.93
€ 99.93
Paperback / so. Series: Fokus Dienstleistungsmarketing. Num Pages: 442 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 677.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 442
- Condition
- New
- SKU
- V9783834912961
- ISBN
- 9783834912961
Paperback
Condition: New
€ 73.97
€ 73.97
Paperback / so. Num Pages: 324 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 297 x 210 x 18. Weight in Grams: 970.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Verlag United States
- Number of pages
- 324
- Condition
- New
- SKU
- V9783409123839
- ISBN
- 9783409123839
Paperback
Condition: New
€ 451.89
€ 451.89
Paperback. Am Beispiel der Pauschaltouristik analysiert Bjorn-Olaf Borth, welche Faktoren die Beschwerdezufriedenheit umfasst, durch welche Hebel sie gesteigert werden kann und welche Wirkung sie auf die Kundenloyalitat ausubt. Die Ergebnisse verdeutlichen, dass die Beschwerdezufriedenheit von fundamentaler Bedeutung fur die Kundenloyalitat ist." Series: Forum Marketing. Num Pages: 282 pages, 66 black & white illustrations, 34 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 15. Weight in Grams: 370.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 282
- Condition
- New
- SKU
- V9783824482245
- ISBN
- 9783824482245
Paperback
Condition: New
€ 88.55
€ 88.55
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 11. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658049638
- ISBN
- 9783658049638
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Num Pages: 212 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 12. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 212
- Condition
- New
- SKU
- V9783322902566
- ISBN
- 9783322902566
Paperback
Condition: New
€ 55.46
€ 55.46
Hardback. Num Pages: 212 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2; KJS; VSC. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Gabler Verlag United States
- Number of pages
- 212
- Condition
- New
- SKU
- V9783409125666
- ISBN
- 9783409125666
Hardback
Condition: New
€ 89.80
€ 89.80
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658013042
- ISBN
- 9783658013042
Paperback
Condition: New
€ 89.86
€ 89.86
Paperback. Vor dem Hintergrund der auslaufenden Rechtsgrundlage des heute in Europa dominierenden Vertriebssystems fur Automobile analysiert Bernd Geiseler Bestimmungsfaktoren und Alternativen der Absatzwegewahl und leitet langfristige Handlungsempfehlungen fur die Gestaltung des zukunftigen Automobilvertriebs in der Europaischen Union ab. " Series: Ebs-forschung, Schriftenreihe Der European Business School Schloss Reichartshausen. Num Pages: 333 pages, 5 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 155 x 23. Weight in Grams: 487.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 333
- Condition
- New
- SKU
- V9783824406272
- ISBN
- 9783824406272
Paperback
Condition: New
€ 105.92
€ 105.92
Paperback. Series: SpringerBriefs in Economics. Num Pages: 118 pages, 1 black & white illustrations, 1 colour illustrations, 1 black & white tables, 1 colour t. BIC Classification: JPP; KCS; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 197.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 118
- Condition
- New
- SKU
- V9783319270081
- ISBN
- 9783319270081
Paperback
Condition: New
€ 76.79
€ 76.79
Paperback. Imke Wessel erarbeitet ein umfangreiches Spektrum zentral relevanter Erfolgsfaktoren fur insgesamt funf markenpolitische Grundsatzstrategien. Diese werden anhand einer umfangreichen empirischen Studie kontextbezogen analysiert." Num Pages: 312 pages, 15 black & white illustrations, 42 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 312
- Condition
- New
- SKU
- V9783824407743
- ISBN
- 9783824407743
Paperback
Condition: New
€ 94.32
€ 94.32
Paperback. Series: Neue Betriebswirtschaftliche Forschung (NBF). Num Pages: 332 pages, 22 black & white illustrations, 18 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 436.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 332
- Condition
- New
- SKU
- V9783824491339
- ISBN
- 9783824491339
Paperback
Condition: New
€ 94.52
€ 94.52
Hardback. Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising both for advertising professionals and target audiences. Num Pages: 256 pages. BIC Classification: KJSA. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119074229
- ISBN
- 9781119074229
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
paperback. Editor(s): Satoshi, Fujii. Num Pages: 104 pages, 5 black & white illustrations, 7 black & white tables, biography. BIC Classification: KCG; KCL; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 180.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer Japan
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 104
- Condition
- New
- SKU
- V9784431562733
- ISBN
- 9784431562733
Paperback
Condition: New
€ 75.62
€ 75.62
Hardcover. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pages, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471395621
- ISBN
- 9780471395621
Hardback
Condition: New
€ 50.44€ 43.78
€ 50.44
€ 43.78
Paperback. Num Pages: 286 pages, biography. BIC Classification: KC; KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148. .
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- Softcover reprint of the original 1st ed. 2002
- Number of pages
- 286
- Condition
- New
- SKU
- V9781349430901
- ISBN
- 9781349430901
Paperback
Condition: New
€ 66.46
€ 66.46
Beyond Mobile: People, Communications and Marketing in a Mobilized Wor...
Lindgren, Mats, Jedbratt, Jorgen, Svensson, E...
Hardcover. "Beyond Mobile" takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace. Num Pages: 286 pages, biography. BIC Classification: 3JM; KJC; KJE; KJP; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 21. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780333985083
- ISBN
- 9780333985083
Hardback
Condition: New
€ 67.77
€ 67.77
Paperback. Num Pages: 292 pages, biography. BIC Classification: KCM; KJC; KJH; KJM; KJSP; KJVS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 292
- Condition
- New
- SKU
- V9781349461943
- ISBN
- 9781349461943
Paperback
Condition: New
€ 42.15
€ 42.15
Hardcover. Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Num Pages: 184 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 22. Weight in Grams: 408.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st
- Number of pages
- 184
- Condition
- New
- SKU
- V9780470976319
- ISBN
- 9780470976319
Hardback
Condition: New
€ 28.63
€ 28.63
Paperback. This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level. Series: IMD Executive Development Series. Num Pages: 324 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 174 x 18. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780470011461
- ISBN
- 9780470011461
Paperback
Condition: New
€ 54.11
€ 54.11
Paperback / so. Num Pages: 421 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 23. Weight in Grams: 644.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 421
- Condition
- New
- SKU
- V9783834914521
- ISBN
- 9783834914521
Paperback
Condition: New
€ 95.83
€ 95.83
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783834945105
- ISBN
- 9783834945105
Paperback
Condition: New
€ 89.04
€ 89.04
Hardback. Helps readers to enhance the probability of success in winning bids at the desired margins and to set up and run effectively a bid management team. This book leads readers through various stages of planning for, producing and delivering a bid. It also offers advice on the use of bid management software and the bid review process. Num Pages: 234 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 249 x 181 x 22. Weight in Grams: 608.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 234
- Condition
- New
- SKU
- V9780566088476
- ISBN
- 9780566088476
Hardback
Condition: New
€ 174.72
€ 174.72
Hardcover. Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. Num Pages: 208 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 19. Weight in Grams: 394.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 208
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118733899
- ISBN
- 9781118733899
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13