Sales & marketing
Results 289 - 312 of 2511
Sales & marketing
paperback. Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. Num Pages: 192 pages, cases & exhibits. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 192 x 11. Weight in Grams: 262.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Routledge United States
- Edition
- 1st Edition
- Number of pages
- 192
- Condition
- New
- SKU
- V9780765622617
- ISBN
- 9780765622617
Paperback
Condition: New
€ 87.21
€ 87.21
Paperback. A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective". Editor(s): Antonides, Gerrit; Raaij, W.F.Van. Num Pages: 180 pages, tables. BIC Classification: KJSM. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 157 x 11. Weight in Grams: 284.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 180
- Condition
- New
- SKU
- V9780471987819
- ISBN
- 9780471987819
Paperback
Condition: New
€ 71.38
€ 71.38
Paperback. This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. Editor(s): Hart, Cathy; Preston, Diane; Rafiq, Mohammed; Kirkup, Malcolm; Walley, Paul. Num Pages: 272 pages, 0. BIC Classification: 1DBK; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 157 x 17. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780631201731
- ISBN
- 9780631201731
Paperback
Condition: New
€ 40.99€ 40.81
€ 40.99
€ 40.81
paperback. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 228 x 153 x 12. Weight in Grams: 288.
- Publisher
- Career Press
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781601630322
- ISBN
- 9781601630322
Paperback
Condition: New
€ 18.99€ 17.41
€ 18.99
€ 17.41
Hardcover. Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. Series: Adweek Magazine Series. Num Pages: 256 pages, black & white illustrations. BIC Classification: AK; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 24. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471309543
- ISBN
- 9780471309543
Hardback
Condition: New
€ 47.99€ 37.05
€ 47.99
€ 37.05
Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 12. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835006645
- ISBN
- 9783835006645
Paperback
Condition: New
€ 85.15
€ 85.15
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834939340
- ISBN
- 9783834939340
Paperback
Condition: New
€ 85.25
€ 85.25
Cause-Related-Marketing-Kampagnen Erfolgreich Konzipieren
Huber, Frank; Regier, Stefanie; Rinino, Maxim...
Paperback / so. Num Pages: 108 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; MBPM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 196.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Number of pages
- 108
- Condition
- New
- SKU
- V9783834912268
- ISBN
- 9783834912268
Paperback
Condition: New
€ 73.64
€ 73.64
Paperback. Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27. Num Pages: 340 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 152 x 25. Weight in Grams: 526.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 340
- Condition
- New
- SKU
- V9780470868508
- ISBN
- 9780470868508
Paperback
Condition: New
€ 33.28
€ 33.28
Paperback. Num Pages: 176 pages. BIC Classification: KJMB; KJSU. Category: (G) General (US: Trade). Dimension: 200 x 200. .
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2018
- Condition
- New
- SKU
- V9789063694449
- ISBN
- 9789063694449
Paperback
Condition: New
€ 40.99€ 37.99
€ 40.99
€ 37.99
Paperback. Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong approach. Num Pages: 240 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 155 x 18. Weight in Grams: 320.
- Publisher
- Portfolio Penguin
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1.8.2013
- Condition
- New
- SKU
- V9780670922857
- ISBN
- 9780670922857
Paperback
Condition: New
€ 23.99€ 16.61
€ 23.99
€ 16.61
Paperback. Most businesses have all of the necessary tools to attract and retain customers at their disposal, but they don't know how to leverage them. Today's most successful companies take advantage of multi-channel marketing by offering their customers multiple ways to buy. Series: Agora Series. Num Pages: 286 pages, , figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 220 x 143 x 22. Weight in Grams: 344.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9780470538807
- ISBN
- 9780470538807
Paperback
Condition: New
€ 16.99€ 14.55
€ 16.99
€ 14.55
Paperback. Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 138 x 9. Weight in Grams: 124.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9781841121956
- ISBN
- 9781841121956
Paperback
Condition: New
€ 15.99€ 13.51
€ 15.99
€ 13.51
Paperback. Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing. Num Pages: 528 pages. BIC Classification: KJD; KJH; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 126 x 33. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Ebury Press
- Condition
- New
- SKU
- 9781785034558
- ISBN
- 9781785034558
Paperback
Condition: New
€ 16.99€ 13.82
€ 16.99
€ 13.82
Hardcover. A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Num Pages: 288 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 238 x 164 x 30. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781119047605
- ISBN
- 9781119047605
Hardback
Condition: New
€ 31.99€ 22.87
€ 31.99
€ 22.87
Paperback. .
- Publisher
- Apress
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st ed.
- Condition
- New
- SKU
- V9781484219300
- ISBN
- 9781484219300
Paperback
Condition: New
€ 47.99€ 38.93
€ 47.99
€ 38.93
Hardback. Editor(s): Kim, Young-Chan. Series: The Palgrave Macmillan Asian Business Series. Num Pages: 291 pages, 7 black & white illustrations, biography. BIC Classification: 1FPC; 1H; KCLT; KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 221 x 157 x 22. Weight in Grams: 520.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319470290
- ISBN
- 9783319470290
Hardback
Condition: New
€ 199.73
€ 199.73
Hardcover. Chinese Consumers are Changing The World Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. Num Pages: 240 pages. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 155 x 237 x 22. Weight in Grams: 426.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118834749
- ISBN
- 9781118834749
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback. Today, leaders of all stripes--whether they're in business, government, or non-profit--must find a way to improve the performance of their respective organizations. One fact usually overlooked by leaders who go through this process is that a customer's experience can, and often does, influence their decision. Num Pages: 256 pages, black & white illustrations, black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 221 x 145 x 19. Weight in Grams: 320.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470404638
- ISBN
- 9780470404638
Paperback
Condition: New
€ 16.99€ 14.47
€ 16.99
€ 14.47
Paperback / so. Series: Kundenmanagement & Electronic Commerce. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMB; KJS. Category: (G) General (US: Trade). Dimension: 297 x 210 x 20. Weight in Grams: 885.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783834908667
- ISBN
- 9783834908667
Paperback
Condition: New
€ 94.53
€ 94.53
Paperback. Every marketing manager is looking for a way to make their brand out perform the rest, to have more market share and a longer shelf life. Research has shown that what Michael Willmott calls "Citizen Brands" will be more commercially successful than those that do not take on board societal trends. Num Pages: 272 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 154 x 18. Weight in Grams: 384.
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- SKU
- KT00000875
- ISBN
- 9780470853580
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardback. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Num Pages: 272 pages, 2 black & white halftones, 9 figures, 2 black & white tables. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 165 x 18. Weight in Grams: 552.
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2011th Edition
- Condition
- New
- SKU
- V9780230241855
- ISBN
- 9780230241855
Hardback
Condition: New
€ 178.67
€ 178.67
Num Pages: 192 pages, 372 color photos. BIC Classification: KJSA; KNSX. Category: (G) General (US: Trade). Dimension: 289 x 229 x 20. Weight in Grams: 1288.
- Publication date
- 2007
- Publisher
- Schiffer Publishing Ltd United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9780764327414
- ISBN
- 9780764327414
Hardback
Condition: New
€ 48.99€ 32.18
€ 48.99
€ 32.18
Hardcover. "Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr. Num Pages: 352 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 30. Weight in Grams: 556.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470142516
- ISBN
- 9780470142516
Hardback
Condition: New
€ 33.99€ 24.42
€ 33.99
€ 24.42