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Sales & marketing
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Sales & marketing
Hardcover. This guide shows how to develop sales and promotional pieces in--house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Num Pages: 238 pages, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 163 x 23. Weight in Grams: 567.
- Format
- Hardback
- Publication date
- 1988
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 238
- Condition
- New
- SKU
- V9780471632245
- ISBN
- 9780471632245
Hardback
Condition: New
€ 44.99€ 34.32
€ 44.99
€ 34.32
Paperback. .
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 236
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783642438042
- ISBN
- 9783642438042
Paperback
Condition: New
€ 65.12€ 24.90
€ 65.12
€ 24.90
Paperback. Num Pages: 144 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 202 x 141 x 12. Weight in Grams: 164.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- Main
- Condition
- New
- SKU
- V9781781254363
- ISBN
- 9781781254363
Paperback
Condition: New
€ 13.99€ 10.87
€ 13.99
€ 10.87
Paperback. BIC Classification: APF; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2018
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138916456
- ISBN
- 9781138916456
Paperback
Condition: New
€ 47.25
€ 47.25
Paperback. The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 20. Weight in Grams: 412.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Wiley
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471242796
- ISBN
- 9780471242796
Paperback
Condition: New
€ 31.99€ 25.00
€ 31.99
€ 25.00
Paperback. "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty. " -- Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 17. Weight in Grams: 496.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 320
- Condition
- New
- SKU
- V9780471165682
- ISBN
- 9780471165682
Paperback
Condition: New
€ 35.99€ 28.75
€ 35.99
€ 28.75
paperback. Presents a practical, method for growth that involves cross-functional teams and continuous testing and iteration. This book is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results. Num Pages: 320 pages. BIC Classification: KJC; KJD; KJS; VSC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 153. .
- Publisher
- Virgin Books
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780753545379
- ISBN
- 9780753545379
Paperback
Condition: New
€ 20.99€ 15.80
€ 20.99
€ 15.80
Hardcover. Num Pages: 240 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119183174
- ISBN
- 9781119183174
Hardback
Condition: New
€ 30.99€ 24.10
€ 30.99
€ 24.10
Hardcover. Editor(s): Wang, Chenglu. Num Pages: 288 pages, tables, graphs, charts. BIC Classification: 1FPC; KJS. Category: (G) General (US: Trade). Dimension: 262 x 189 x 21. Weight in Grams: 742.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781617616891
- ISBN
- 9781617616891
Hardback
Condition: New
€ 283.00€ 191.78
€ 283.00
€ 191.78
hardcover. Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and global case studies - an overview of scholarly developments. Editor(s): Harris, Phil; Fleisher, Craig S. Num Pages: 616 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 185 x 252 x 40. Weight in Grams: 1234.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Sage Publications United States
- Edition
- 1st Edition
- Number of pages
- 616
- Condition
- New
- SKU
- V9780761943938
- ISBN
- 9780761943938
Hardback
Condition: New
€ 190.61
€ 190.61
Paperback. Num Pages: 200 pages. BIC Classification: KJSP; MBP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 158 x 233 x 11. Weight in Grams: 316.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9780415613316
- ISBN
- 9780415613316
Paperback
Condition: New
€ 57.34
€ 57.34
Paperback. Num Pages: 224 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 336.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650740
- ISBN
- 9781632650740
Paperback
Condition: New
€ 17.99€ 16.89
€ 17.99
€ 16.89
Paperback. Based on Steve Martin's proven sales program, Heavy Hitter Selling shows readers how to improve their sales success using nothing more than their voices and their senses. The result of Martin's twenty-year career, including thousands of sales calls, this book presents practical solutions and proven tactics for better selling. Num Pages: 384 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 29. Weight in Grams: 488.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 384
- Condition
- New
- SKU
- V9780471787006
- ISBN
- 9780471787006
Paperback
Condition: New
€ 23.99€ 19.28
€ 23.99
€ 19.28
Hardcover. Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking. Num Pages: 128 pages, 75 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 186 x 104 x 15. Weight in Grams: 230.
- Publisher
- Thames and Hudson Ltd
- Number of pages
- 128
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780500517246
- ISBN
- 9780500517246
Hardback
Condition: New
€ 15.99€ 12.50
€ 15.99
€ 12.50
Paperback. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Num Pages: 424 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 196 x 128 x 23. Weight in Grams: 452.
- Publisher
- John Wiley & Sons Inc London
- Format
- Paperback
- Publication date
- 2009
- Edition
- First Updated
- Condition
- New
- SKU
- V9780470744598
- ISBN
- 9780470744598
Paperback
Condition: New
€ 17.99€ 15.43
€ 17.99
€ 15.43
Paperback. Editor(s): Wallace, Lillian. Num Pages: 97 pages. BIC Classification: KJSA. Dimension: 229 x 152 x 7. Weight in Grams: 188.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781633214583
- ISBN
- 9781633214583
Paperback
Condition: New
€ 100.64€ 70.23
€ 100.64
€ 70.23
Paperback. .
- Publisher
- Pearson Education Limited
- Number of pages
- 208
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780273792857
- ISBN
- 9780273792857
Paperback
Condition: New
€ 23.99€ 17.61
€ 23.99
€ 17.61
Hardback. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond. Num Pages: 284 pages, 15 b/w photographs, 1 table. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- University of California Press United States
- Number of pages
- 284
- Condition
- New
- SKU
- V9780520233706
- ISBN
- 9780520233706
Hardback
Condition: New
€ 74.60€ 57.98
€ 74.60
€ 57.98
Hardcover. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights. Num Pages: 256 pages. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 205 x 139 x 24. Weight in Grams: 340.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Portfolio Penguin
- Condition
- New
- SKU
- 9780241184837
- ISBN
- 9780241184837
Hardback
Condition: New
€ 18.99€ 13.87
€ 18.99
€ 13.87
Paperback. Gives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 12. Weight in Grams: 242.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2003
- Edition
- Reprint
- Condition
- New
- SKU
- V9780071418713
- ISBN
- 9780071418713
Paperback
Condition: New
€ 24.99€ 21.84
€ 24.99
€ 21.84
Hardback. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile. Series: Gender Relations in the American Experience. Num Pages: 248 pages, 7, 7 black & white halftones. BIC Classification: 1KBB; JFFT; KJS; KNPR; WGCB. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 229 x 152 x 22. Weight in Grams: 499.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Johns Hopkins University Press United States
- Edition
- First Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780801889974
- ISBN
- 9780801889974
Hardback
Condition: New
€ 55.06€ 51.03
€ 55.06
€ 51.03
Paperback. Series: Cornell Hospitality Management: Best Practices. Num Pages: 192 pages. BIC Classification: KJS; KNSH. Category: (G) General (US: Trade). Dimension: 204 x 129 x 12. Weight in Grams: 198.
- Publisher
- Cornell University Press United States
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780801478192
- ISBN
- 9780801478192
Paperback
Condition: New
€ 17.99€ 17.42
€ 17.99
€ 17.42
Hardcover. What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Num Pages: 352 pages, Ill. BIC Classification: KJS; KNSH; YNW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 195 x 26. Weight in Grams: 812.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471296799
- ISBN
- 9780471296799
Hardback
Condition: New
€ 192.95
€ 192.95
Paperback. .
- Publisher
- Gabler Verlag United Kingdom
- Format
- Paperback
- Publication date
- 1998
- Edition
- 2., überarb. u. erw. Aufl. 1998
- Condition
- New
- SKU
- V9783409236812
- ISBN
- 9783409236812
Paperback
Condition: New
€ 54.32
€ 54.32