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Sales & marketing
Results 385 - 408 of 3939
Sales & marketing
Hardcover. This volume is about building and delivering great customer experiences. With the use of examples and cases, the authors show that this is key for all companies and organizations. Num Pages: 240 pages, biography. BIC Classification: KJC; KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 244 x 163 x 19. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- First Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780333990131
- ISBN
- 9780333990131
Hardback
Condition: New
€ 67.24
€ 67.24
Paperback. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 13. Weight in Grams: 392.
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2002
- Edition
- Revised
- Condition
- New
- SKU
- V9781403939494
- ISBN
- 9781403939494
Paperback
Condition: New
€ 66.52
€ 66.52
Paperback. Num Pages: 418 pages, biography. BIC Classification: KJS. Category: (P) Professional & Scholarly; (U) Tertiary Education. Dimension: 216 x 140 x 21. Weight in Grams: 671.
- Format
- Paperback
- Publication date
- 1978
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1978
- Number of pages
- 418
- Condition
- New
- SKU
- V9789020706741
- ISBN
- 9789020706741
Paperback
Condition: New
€ 129.23
€ 129.23
Paperback. Prior to scanner data, AC Nielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be meaningfully provided. This work describes models that managers can use as an aid in decision making. Series: International Series in Quantitative Marketing. Num Pages: 661 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 35. Weight in Grams: 978.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 661
- Condition
- New
- SKU
- V9780792378136
- ISBN
- 9780792378136
Paperback
Condition: New
€ 513.97
€ 513.97
Paperback. Num Pages: 249 pages, biography. BIC Classification: KJM; KJMV2; KJSP; KJU; KJWB. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 379.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st ed. 2013
- Condition
- New
- SKU
- V9781349348305
- ISBN
- 9781349348305
Paperback
Condition: New
€ 82.87
€ 82.87
Hardback. The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples. Num Pages: 196 pages, 7 black & white tables, biography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 244 x 162 x 16. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 196
- Condition
- New
- SKU
- V9780387799506
- ISBN
- 9780387799506
Hardback
Condition: New
€ 120.82
€ 120.82
Paperback. The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples. Num Pages: 196 pages, 7 black & white tables, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 343.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 1st ed. Softcover of orig. ed. 2009
- Number of pages
- 196
- Condition
- New
- SKU
- V9781441927330
- ISBN
- 9781441927330
Paperback
Condition: New
€ 77.99
€ 77.99
Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
- Publisher
- Simon & Schuster Ltd
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781849830409
- ISBN
- 9781849830409
Paperback
Condition: New
€ 15.99€ 11.57
€ 15.99
€ 11.57
Hardback. Num Pages: 210 pages, 10 colour illustrations, 7 black & white tables, biography. BIC Classification: KJH; KJSM; KJVX; RNPG; THX. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2016
- Number of pages
- 210
- Condition
- New
- SKU
- V9783319256023
- ISBN
- 9783319256023
Hardback
Condition: New
€ 67.55
€ 67.55
hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749454852
- ISBN
- 9780749454852
Hardback
Condition: New
€ 44.99€ 40.05
€ 44.99
€ 40.05
Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSM; LND. Category: (G) General (US: Trade). Dimension: 210 x 148 x 7. Weight in Grams: 159.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658045296
- ISBN
- 9783658045296
Paperback
Condition: New
€ 61.41
€ 61.41
Paperback. The authors identify conditions under which firms seek higher rather than lower regulation in a context of weak regulatory capacities by engaging in self-regulation or partnering up with thegovernment and/or NGOs. They analyse how firms in theautomotive, food, textile, andmining sectors fight environmental pollution and HIV/AIDS." Editor(s): Borzel, Prof.Dr. Tanja A.; Thauer, Christian. Series: Governance and Limited Statehood. Num Pages: 288 pages, biography. BIC Classification: JPSN; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 288
- Condition
- New
- SKU
- V9781349345052
- ISBN
- 9781349345052
Paperback
Condition: New
€ 66.40
€ 66.40
Business Associations and the Financing of Political Parties
Heidenheimer, Arnold J.; Langdon, Frank C.
Paperback. Num Pages: 249 pages, biography. BIC Classification: JPA; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 421.
- Format
- Paperback
- Publication date
- 1968
- Publisher
- Springer Netherlands
- Number of pages
- 249
- Condition
- New
- SKU
- V9789401182270
- ISBN
- 9789401182270
Paperback
Condition: New
€ 66.76
€ 66.76
Paperback. .
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349481880
- ISBN
- 9781349481880
Paperback
Condition: New
€ 94.93€ 94.65
€ 94.93
€ 94.65
Business Ethics and Leadership from an Eastern European, Transdiscipli...
. Ed(S): Vaduva, Sebastian; Thomas, Andrew R.
Hardback. Editor(s): Vaduva, Sebastian; Thomas, Andrew R. Num Pages: 169 pages, 15 black & white illustrations, 10 colour illustrations, 8 colour tables, biography. BIC Classification: 1DV; KJC; KJG; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 11. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 169
- Condition
- New
- SKU
- V9783319451855
- ISBN
- 9783319451855
Hardback
Condition: New
€ 127.58
€ 127.58
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834939890
- ISBN
- 9783834939890
Paperback
Condition: New
€ 76.86
€ 76.86
Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 635
- Condition
- New
- SKU
- V9780792395041
- ISBN
- 9780792395041
Hardback
Condition: New
€ 342.13
€ 342.13
Business Marketing: An Interaction and Network Perspective
. Ed(S): Moller, Kristian K.; Wilson, David T...
Paperback. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 33. Weight in Grams: 991.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1995
- Number of pages
- 635
- Condition
- New
- SKU
- V9789401042819
- ISBN
- 9789401042819
Paperback
Condition: New
€ 341.34
€ 341.34
Hardback. Series: Management for Professionals. Num Pages: 224 pages, 45 black & white illustrations, biography. BIC Classification: KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 165 x 242 x 19. Weight in Grams: 502.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319388441
- ISBN
- 9783319388441
Hardback
Condition: New
€ 94.92
€ 94.92
Paperback. Num Pages: 229 pages, 38 colour illustrations, biography. BIC Classification: KJQ; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 330.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 229
- Condition
- New
- SKU
- V9783658037284
- ISBN
- 9783658037284
Paperback
Condition: New
€ 104.78
€ 104.78
Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780470446287
- ISBN
- 9780470446287
Paperback
Condition: New
€ 51.99€ 40.33
€ 51.99
€ 40.33
Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470444580
- ISBN
- 9780470444580
Hardback
Condition: New
€ 68.83€ 58.58
€ 68.83
€ 58.58
Business Project Management and Marketing: Mastering Business Markets:...
Michael Kleinaltenkamp (Ed.)
Hardcover. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar. Series: Springer Texts in Business and Economics. Num Pages: 490 pages, 141 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 490
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783662485064
- ISBN
- 9783662485064
Hardback
Condition: New
€ 118.65
€ 118.65
Paperback. Editor(s): Berndt, Ralph. Series: Herausforderungen an das Management. Num Pages: 279 pages, 11 black & white tables, biography. BIC Classification: KC; KFF; KJMV5; KJS; KJT; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 16. Weight in Grams: 451.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1997
- Number of pages
- 279
- Condition
- New
- SKU
- V9783642638879
- ISBN
- 9783642638879
Paperback
Condition: New
€ 115.61
€ 115.61