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Sales & marketing

Results 313 - 336 of 2487

Sales & marketing

Paperback / so. Series: Marketing Und Innovationsmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 236.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834910387
ISBN
9783834910387
Paperback
Condition: New

€ 74.21

Hardcover. If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything. Num Pages: 320 pages, Illustrations, maps. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 23. Weight in Grams: 594.
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
320
Condition
New
SKU
V9780471495741
ISBN
9780471495741
Hardback
Condition: New

€ 57.13

Hardback. To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com. Num Pages: 294 pages, 30ill. BIC Classification: 1KBB; KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 25. Weight in Grams: 454.
Format
Hardback
Publication date
1993
Publisher
Lexington Books United States
Number of pages
294
Condition
New
SKU
V9780029104057
ISBN
9780029104057
Hardback
Condition: New

€ 150.11

Paperback. Gives the marketer the tools, techniques and structure needed to produce profitable marketing across the direct marketing spectrum. Suitable for those involved in direct marketing, this book provides not just the structure for success but also an insight into the techniques behind some of the world's successful direct marketing campaigns. Num Pages: 448 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 246 x 188 x 32. Weight in Grams: 860.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
448
Format
Paperback
Publication date
2007
Edition
5th
Condition
New
SKU
V9780749447601
ISBN
9780749447601
Paperback
Condition: New

€ 40.99
€ 36.34

Paperback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 150 x 24. Weight in Grams: 593.
Format
Paperback
Publication date
1997
Publisher
Fordham University Press United States
Number of pages
171
Condition
New
SKU
V9780823217847
ISBN
9780823217847
Paperback
Condition: New

€ 32.99
€ 29.70

Hardback. A guide for small and large businesses to surviving a public crisis by the utilization of smart public relations. The book addresses changes in American corporations in the 1980s and 1990s and uses many of them as examples of how to and how not to weather a crisis. Num Pages: 171 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 160 x 29. Weight in Grams: 774.
Format
Hardback
Publication date
1997
Publisher
Fordham University Press United States
Edition
2 Rev ed
Number of pages
171
Condition
New
SKU
V9780823217830
ISBN
9780823217830
Hardback
Condition: New

€ 96.24

Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.
Format
Paperback
Publication date
2007
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
280
Condition
New
SKU
V9780415399500
ISBN
9780415399500
Paperback
Condition: New

€ 93.89

Paperback. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
145
Condition
New
SKU
V9783835004320
ISBN
9783835004320
Paperback
Condition: New

€ 64.63

Hardback. It has never been easy to establish and maintain a strong identity in the consumer and business marketplace, and now, with mounting consumer distrust and an unprecedented proliferation of new brands, it is becoming ever more difficult. Organizations are constantly seeking to gain more market share and move ahead of their competitors. Num Pages: 248 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 160 x 20. Weight in Grams: 512.
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
248
Condition
New
SKU
V9780471984573
ISBN
9780471984573
Hardback
Condition: New

€ 54.80

Paperback. Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. Num Pages: 422 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 24. Weight in Grams: 776.
Format
Paperback
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
422
Condition
New
SKU
V9780470998229
ISBN
9780470998229
Paperback
Condition: New

€ 67.12

Paperback. Provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group and BT, this title explains what customers are really looking for when they make a compliant. Num Pages: 208 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 154 x 12. Weight in Grams: 326.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
208
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780749465308
ISBN
9780749465308
Paperback
Condition: New

€ 46.99
€ 41.41

Paperback. Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 232 x 16. Weight in Grams: 442.
Format
Paperback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
288
Condition
New
SKU
V9781118147849
ISBN
9781118147849
Paperback
Condition: New

€ 41.99
€ 32.33

Paperback. The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 118 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 152 x 8. Weight in Grams: 124.
Format
Paperback
Publication date
2003
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
118
Condition
New
SKU
V9781841124575
ISBN
9781841124575
Paperback
Condition: New

€ 15.99
€ 13.53

Paperback. Series: Essentials. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJSP; LNCB. Category: (G) General (US: Trade). Dimension: 210 x 148 x 3. Weight in Grams: 82.
Publisher
Springer Gabler
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9783658094706
ISBN
9783658094706
Paperback
Condition: New

€ 22.63

Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 458 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV3; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 25. Weight in Grams: 576.
Format
Paperback
Publication date
1998
Publisher
Deutscher Universitatsverlag United States
Number of pages
458
Condition
New
SKU
V9783824466818
ISBN
9783824466818
Paperback
Condition: New

€ 60.47

Paperback / so. Num Pages: 262 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 203 x 133 x 15. Weight in Grams: 299.
Format
Paperback
Publication date
1996
Publisher
Deutscher Universitatsverlag United States
Number of pages
262
Condition
New
SKU
V9783824463664
ISBN
9783824463664
Paperback
Condition: New

€ 53.20

Paperback. Num Pages: 221 pages, 26 black & white illustrations, 17 colour illustrations, biography. BIC Classification: KCC; KJC; KJM; KJS. Category: (P) Professional & Vocational. Dimension: 238 x 158 x 15. Weight in Grams: 456.
Publisher
Springer
Format
Paperback
Publication date
2015
Edition
1st ed. 2015
Condition
New
SKU
V9783319203997
ISBN
9783319203997
Paperback
Condition: New

€ 40.99
€ 33.00

Hardback.

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 24. Weight in Grams: 448.

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9781118858202
ISBN
9781118858202
Hardback
Condition: New

€ 32.99
€ 23.55

Hardcover. "Two experts who have summited the tallest mountain on each of the seven continents--and scaled the highest peaks in corporate sales and business--examine what it takes to achieve success."--Front jacket flap. Num Pages: 208 pages, black & white illustrations, maps. BIC Classification: KC; KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 237 x 164 x 20. Weight in Grams: 364.
Format
Hardback
Publication date
2014
Publisher
HarperBusiness
Condition
New
SKU
V9780062282644
ISBN
9780062282644
Hardback
Condition: New

€ 30.99
€ 24.77

Paperback. Num Pages: 216 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 17. Weight in Grams: 300.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Australia Ltd
Edition
1st Edition
Condition
New
SKU
V9780730309642
ISBN
9780730309642
Paperback
Condition: New

€ 24.99
€ 20.13

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781305507272
ISBN
9781305507272
Paperback
Condition: New

€ 101.15

Paperback. .
Publisher
Prentice Hall College Div
Format
Paperback
Publication date
2000
Edition
4th Edition
Condition
New
SKU
V9781292153100
ISBN
9781292153100
Paperback
Condition: New

€ 40.99
€ 24.46

Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
576
Format
Paperback
Publication date
2009
Edition
2nd Edition
Condition
New
SKU
V9780470994658
ISBN
9780470994658
Paperback
Condition: New

€ 77.46

Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
Format
Paperback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
642
Condition
New
SKU
V9780471975137
ISBN
9780471975137
Paperback
Condition: New

€ 77.17

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