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Sales & marketing

Results 409 - 432 of 2511

Sales & marketing

Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2016
Edition
5th Edition
Condition
New
SKU
V9781138923744
ISBN
9781138923744
Paperback
Condition: New

€ 93.89

Hardcover. The only step-by-step guide to crisis management for the design and construction industry Accidents, lawsuits, labor walkouts.. A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 25. Weight in Grams: 472.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
216
Condition
New
SKU
V9780471354192
ISBN
9780471354192
Hardback
Condition: New

€ 141.20

Paperback. Num Pages: 240 pages. BIC Classification: GPQD; KJMD; KJMP; KJSP; KNT. Category: (G) General (US: Trade). Dimension: 155 x 228 x 15. Weight in Grams: 412.
Format
Paperback
Publication date
2017
Publisher
Oxford University Press
Edition
1st Edition
Condition
New
SKU
V9780190303365
ISBN
9780190303365
Paperback
Condition: New

€ 52.38

Paperback. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780749469924
ISBN
9780749469924
Paperback
Condition: New

€ 40.99
€ 36.32

Hardback. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578.
Publisher
Kogan Page Ltd
Format
Hardback
Publication date
2015
Edition
Re-issue
Condition
New
SKU
V9780749476533
ISBN
9780749476533
Hardback
Condition: New

€ 115.30
€ 110.94

Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
414
Format
Paperback
Publication date
2008
Edition
1st Edition
Condition
New
SKU
V9780470511985
ISBN
9780470511985
Paperback
Condition: New

€ 60.61
€ 23.25

Hardback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 412.
Format
Hardback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119052555
ISBN
9781119052555
Hardback
Condition: New

€ 32.99
€ 25.70

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 204.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783322869562
ISBN
9783322869562
Paperback
Condition: New

€ 68.51

Paperback. Num Pages: 151 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
151
Condition
New
SKU
V9783835002388
ISBN
9783835002388
Paperback
Condition: New

€ 64.63

Hardback. Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 308 pages, 1, black & white illustrations. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 28. Weight in Grams: 594.
Format
Hardback
Publication date
2007
Publisher
Emerald Group Publishing Limited United States
Number of pages
308
Condition
New
SKU
V9780762314126
ISBN
9780762314126
Hardback
Condition: New

€ 211.99

Paperback. Editor(s): Len-Rios, Maria; Perry, Earnest. Num Pages: 272 pages, 7 black & white tables, 39 black & white halftones. BIC Classification: JFD; KJSP; KNTJ; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 178. .
Publisher
Taylor & Francis Ltd United Kingdom
Number of pages
272
Format
Paperback
Publication date
2015
Edition
1st Edition
Condition
New
SKU
V9781138784895
ISBN
9781138784895
Paperback
Condition: New

€ 61.45

Hardback. Num Pages: 142 pages, 11 black & white illustrations, biography. BIC Classification: KJMP; KJMV; KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
Publisher
Springer International Publishing AG
Format
Hardback
Publication date
2017
Edition
1st ed. 2017
Condition
New
SKU
V9783319555768
ISBN
9783319555768
Hardback
Condition: New

€ 69.96

Paperback.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780470377017
ISBN
9780470377017
Paperback
Condition: New

€ 19.99
€ 17.33

paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
Format
Paperback
Publication date
2000
Publisher
John Wiley
Condition
New
SKU
9781841120638
ISBN
9781841120638
Paperback
Condition: New

€ 19.99
€ 16.29

Hardback. Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog. Num Pages: 160 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 220 x 150 x 17. Weight in Grams: 266.
Publisher
HarperCollins Publishers Inc
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780061914171
ISBN
9780061914171
Hardback
Condition: New

€ 30.99
€ 23.43

paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
Format
Paperback
Publication date
2000
Publisher
Psychology Press United States
Number of pages
70
Condition
New
Edition
1st Edition
SKU
V9780805897777
ISBN
9780805897777
Paperback
Condition: New

€ 35.99

Paperback. A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more. Num Pages: 240 pages, 15 b&w photos, 5 figures, 1 bibliog., 1 index. BIC Classification: KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 155 x 17. Weight in Grams: 380.
Format
Paperback
Publication date
2005
Publisher
Indiana University Press United States
Number of pages
232
Condition
New
SKU
V9780253217615
ISBN
9780253217615
Paperback
Condition: New

€ 23.99
€ 21.82

Paperback / so. Num Pages: 362 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 458.
Format
Paperback
Publication date
1991
Publisher
Deutscher Universitatsverlag United States
Number of pages
362
Condition
New
SKU
V9783824400904
ISBN
9783824400904
Paperback
Condition: New

€ 70.81

Paperback. The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Num Pages: 336 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 237 x 189 x 23. Weight in Grams: 440.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781118937594
ISBN
9781118937594
Paperback
Condition: New

€ 34.99
€ 25.44

Paperback. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Num Pages: 312 pages, black & white illustrations. BIC Classification: JHBL; KJC; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 155 x 230 x 24. Weight in Grams: 522.
Format
Paperback
Publication date
2001
Publisher
John Wiley and Sons Ltd United Kingdom
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781861563071
ISBN
9781861563071
Paperback
Condition: New

€ 37.99
€ 29.60

Paperback. Customer loyalty is useful to the long term financial success of your business, but with more choice then ever before, customers this day have high expectations of the products and services they use. This book takes you through how you can develop and sustain a customer-service focus within your company. Num Pages: 288 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 18. Weight in Grams: 494.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2010
Edition
6th Edition
Condition
New
SKU
V9780749457051
ISBN
9780749457051
Paperback
Condition: New

€ 40.99
€ 36.49

Paperback. "Customer Care Management" liefert eine Ubersicht uber die zentralen Erfolgsfaktoren modernen Kundenmanagements in Deutschland und in den USA." Editor(s): Engelbach, Wolf-Dieter; Meier, Roland. Num Pages: 235 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 13. Weight in Grams: 327.
Format
Paperback
Publication date
2012
Publisher
Springer Fachmedien Wiesbaden Germany
Edition
Softcover reprint of the original 1st ed. 2001
Number of pages
235
Condition
New
SKU
V9783322889348
ISBN
9783322889348
Paperback
Condition: New

€ 52.90

Paperback. A revised edition of Rob Jolles' valuable guide to being a fantastic salesperson by focusing on the needs and habits of the customer. Num Pages: 384 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 228 x 152 x 23. Weight in Grams: 394.
Format
Paperback
Publication date
2009
Publisher
Simon & Schuster United States
Number of pages
384
Condition
New
SKU
V9781439144633
ISBN
9781439144633
Paperback
Condition: New

€ 19.99
€ 19.60

Paperback. Series: Markt und Unternehmensentwicklung / Markets and Organisations. Num Pages: 239 pages, 29 black & white illustrations, 19 black & white tables, biography. BIC Classification: KJMV6; KJMV7; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 325.
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
239
Condition
New
SKU
V9783658075255
ISBN
9783658075255
Paperback
Condition: New

€ 63.23

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