Sales & marketing
Results 409 - 432 of 1356
Sales & marketing
Paperback. * This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. Num Pages: 216 pages, 20. BIC Classification: AKTA; KJS; TDPH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 173 x 11. Weight in Grams: 382.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 224
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781405150606
- ISBN
- 9781405150606
Paperback
Condition: New
€ 38.99€ 30.46
€ 38.99
€ 30.46
Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
- Publisher
- Fairchild Pubns
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781563677380
- ISBN
- 9781563677380
Paperback
Condition: New
€ 122.61
€ 122.61
Paperback. Num Pages: 408 pages, 100 bw illus. BIC Classification: KJS; KNPR; KNSX. Category: (G) General (US: Trade). Dimension: 283 x 219 x 28. Weight in Grams: 1140.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781609019006
- ISBN
- 9781609019006
Paperback
Condition: New
€ 116.44
€ 116.44
Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services. Series: Wiley Series in Communications Networking & Distributed Systems. Num Pages: 222 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 251 x 181 x 19. Weight in Grams: 576.
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 222
- Condition
- New
- SKU
- V9780470016688
- ISBN
- 9780470016688
Paperback
Condition: New
€ 143.09
€ 143.09
Hardcover. This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 236 x 153 x 28. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784410803
- ISBN
- 9781784410803
Hardback
Condition: New
€ 147.62
€ 147.62
Paperback. Num Pages: 200 pages, 19 black & white illustrations, 7 black & white tables, 18 black & white halftones, 1 bla. BIC Classification: KJS; KNTC. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 189. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781138013360
- ISBN
- 9781138013360
Paperback
Condition: New
€ 66.85
€ 66.85
Hardback. This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era. Editor(s): Mingant, Nolwenn; Tirtaine, Cecilia; Augros, Joel. Num Pages: 288 pages, biography. BIC Classification: 3JM; APF; KJS. Category: (U) Tertiary Education (US: College). Dimension: 161 x 241 x 17. Weight in Grams: 486.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2015
- Condition
- New
- SKU
- V9781844578399
- ISBN
- 9781844578399
Hardback
Condition: New
€ 117.81€ 106.41
€ 117.81
€ 106.41
Paperback. Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. Num Pages: 352 pages, illustrations. BIC Classification: KFFK; KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 18. Weight in Grams: 675.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273632979
- ISBN
- 9780273632979
Paperback
Condition: New
€ 80.52
€ 80.52
Paperback. Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think! Num Pages: 296 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 139 x 216 x 21. Weight in Grams: 446.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781292100203
- ISBN
- 9781292100203
Paperback
Condition: New
€ 17.99€ 13.69
€ 17.99
€ 13.69
Hardcover. Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 160 x 29. Weight in Grams: 514.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470487853
- ISBN
- 9780470487853
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Paperback. The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. Series: Express Exec. Num Pages: 110 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 172 x 177 x 6. Weight in Grams: 114.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 110
- Format
- Paperback
- Publication date
- 2003
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781841124612
- ISBN
- 9781841124612
Paperback
Condition: New
€ 14.99€ 13.65
€ 14.99
€ 13.65
Hardback. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Editor(s): Sanchez, Ron; Freiling, Jorg. Series: Research in Competence-based Management. Num Pages: 282 pages, Illustrations. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 15. Weight in Grams: 490. Series: Research in Competence-based Management. 282 pages, Illustrations. Editor(s): Sanchez, Ron; Freiling, Jorg. Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories. Cateogry: (P) Professional & Vocational. BIC Classification: KJM; KJS. Dimension: 235 x 160 x 15. Weight: 490.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Publishing Limited
- Edition
- 1st Edition
- Number of pages
- 282
- Condition
- New
- SKU
- V9780762312092
- ISBN
- 9780762312092
Hardback
Condition: New
€ 130.40
€ 130.40
Hardcover. Editor(s): Thomas, Oscar C.; Jackson, Jim D. Num Pages: 355 pages, illustrations. BIC Classification: JFSP1; KJS; KNDF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 258 x 182 x 23. Weight in Grams: 750.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Edition
- 1st Edition
- Number of pages
- 355
- Condition
- New
- SKU
- V9781626183926
- ISBN
- 9781626183926
Hardback
Condition: New
€ 386.42€ 261.18
€ 386.42
€ 261.18
Paperback. Num Pages: 352 pages. BIC Classification: KJMV7; KJS. Category: (UU) Undergraduate. Dimension: 235 x 190 x 15. Weight in Grams: 498.
- Publisher
- Pearson Education Limited
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th
- Condition
- New
- SKU
- V9781292093147
- ISBN
- 9781292093147
Paperback
Condition: New
€ 92.98
€ 92.98
Paperback. Covers the key aspects of free agency, from finding and using business advice to researching the market for your skills, and from managing your cash flow to selling yourself. This title includes a glossary of key concepts and a comprehensive resources guide. It is suitable for people who need to master business thinking and practice quickly. Series: ExpressExec S. Num Pages: 112 pages. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 175 x 126 x 9. Weight in Grams: 106.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 112
- Condition
- New
- SKU
- V9781841123097
- ISBN
- 9781841123097
Paperback
Condition: New
€ 14.99€ 13.48
€ 14.99
€ 13.48
Paperback. Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing. Num Pages: 300 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 157 x 17. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9781841125466
- ISBN
- 9781841125466
Paperback
Condition: New
€ 23.99€ 19.38
€ 23.99
€ 19.38
Hardcover. Simple, powerful marketing strategies every business can afford to implement
There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 231 x 163 x 30. Weight in Grams: 560.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118034712
- ISBN
- 9781118034712
Hardback
Condition: New
€ 29.99€ 24.13
€ 29.99
€ 24.13
Paperback. .
- Publisher
- Elsevier Science & Technology
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780124166905
- ISBN
- 9780124166905
Paperback
Condition: New
€ 52.99€ 49.99
€ 52.99
€ 49.99
Hardcover. Num Pages: 240 pages, 100. BIC Classification: JFD; KJP; KJS. Category: (G) General (US: Trade). Dimension: 241 x 191. Weight in Grams: 567.
- Publisher
- powerHouse Books
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781576878361
- ISBN
- 9781576878361
Hardback
Condition: New
€ 30.99€ 29.00
€ 30.99
€ 29.00
Paperback. Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies. Num Pages: 392 pages, Illustrated. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 227 x 153 x 24. Weight in Grams: 594.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 392
- Format
- Paperback
- Publication date
- 2010
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9781856177733
- ISBN
- 9781856177733
Paperback
Condition: New
€ 70.94
€ 70.94
Hardback. This book reveals the true secrets of market research and lays out useful information the author has learned during his long career. Num Pages: 192 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 150 x 21. Weight in Grams: 413.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Longstreet Press United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9781563527098
- ISBN
- 9781563527098
Hardback
Condition: New
€ 24.99€ 22.24
€ 24.99
€ 22.24
Paperback. A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men. Num Pages: 288 pages. BIC Classification: BM; KJSA. Category: (G) General (US: Trade). Dimension: 197 x 130 x 22. Weight in Grams: 272. Front-line Dispatches from the Advertising War. 288 pages. A gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising and inspired the multi-award-winning drama Mad Men. Cateogry: (G) General (US: Trade). BIC Classification: BM; KJSA. Dimension: 197 x 130 x 22. Weight: 276.
- Edition
- Main
- Publisher
- Canongate Books
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781847679536
- ISBN
- 9781847679536
Paperback
Condition: New
€ 14.99€ 11.46
€ 14.99
€ 11.46
Hardcover. Num Pages: 272 pages, tables & charts. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 153 x 18. Weight in Grams: 552.
- Publisher
- Select Books Inc United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781590791868
- ISBN
- 9781590791868
Hardback
Condition: New
€ 24.99€ 23.14
€ 24.99
€ 23.14
Pamphlet. Series: Scientology Handbook Series. Num Pages: 44 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 230 x 168 x 3. Weight in Grams: 96.
- Publisher
- New Era Publications International APS Denmark
- Number of pages
- 44
- Publication date
- 2004
- Condition
- New
- SKU
- V9788779684089
- ISBN
- 9788779684089
Hardback
Condition: New
€ 6.29
€ 6.29