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Sales & marketing

Results 433 - 456 of 1150

Sales & marketing

Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 214 x 139 x 18. Weight in Grams: 412.
Publisher
FT Press
Number of pages
272
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780273731276
ISBN
9780273731276
Paperback
Condition: New

€ 19.99
€ 15.96

Hardcover. Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 26. Weight in Grams: 482.
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9780787987527
ISBN
9780787987527
Hardback
Condition: New

€ 26.99
€ 22.06

Paperback. .
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781292116891
ISBN
9781292116891
Paperback
Condition: New

€ 19.99
€ 15.91

Paperback. From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Num Pages: 304 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 163 x 147 x 24. Weight in Grams: 198.
Publisher
Penguin Books Ltd United Kingdom
Number of pages
304
Format
Paperback
Publication date
2004
Condition
New
SKU
V9780141015224
ISBN
9780141015224
Paperback
Condition: New

€ 17.99
€ 13.44

Hardback. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success. Num Pages: 216 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 237 x 162 x 29. Weight in Grams: 652.
Publisher
Gallup Press
Number of pages
216
Format
Hardback
Publication date
2007
Edition
1st Edition
Condition
New
SKU
V9781595620163
ISBN
9781595620163
Hardback
Condition: New

€ 27.99
€ 24.51

Paperback. Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 153 x 20. Weight in Grams: 360.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
288
Format
Paperback
Publication date
2006
Edition
1st Edition
Condition
New
SKU
V9780470009796
ISBN
9780470009796
Paperback
Condition: New

€ 20.99
€ 16.87

Hardcover. This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service. Num Pages: 560 pages, Illustrations. BIC Classification: KJS; KNDF; TDCT. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 41. Weight in Grams: 1074.
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Edition
1st Edition
Number of pages
560
Condition
New
SKU
V9780471153924
ISBN
9780471153924
Hardback
Condition: New

€ 149.14
€ 98.58

Hardcover. Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money.

Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. Num Pages: 256 pages. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 15. Weight in Grams: 414.

Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
256
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470563632
ISBN
9780470563632
Hardback
Condition: New

€ 25.99
€ 21.18

Hardcover. "If You're Not Out Selling, You're Being Outsold is more than a 'how-to-sell' book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 179 x 24. Weight in Grams: 502.
Format
Hardback
Publication date
1997
Publisher
John Wiley & Sons
Edition
1st Edition
Condition
New
SKU
V9780471191193
ISBN
9780471191193
Hardback
Condition: New

€ 37.99
€ 29.74

Hardback. Series: Columbia Business School Publishing. Num Pages: 360 pages, 83 color and b&w illustrations. BIC Classification: KJC; KJH; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 163 x 239 x 31. Weight in Grams: 722.
Publisher
Columbia University Press
Format
Hardback
Publication date
2017
Condition
New
SKU
V9780231174824
ISBN
9780231174824
Hardback
Condition: New

€ 46.99
€ 33.57

Hardcover. During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. Num Pages: 272 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 25. Weight in Grams: 480.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
272
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470624357
ISBN
9780470624357
Hardback
Condition: New

€ 27.99
€ 21.16

Paperback. This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates. Num Pages: 334 pages, 14 halftones. BIC Classification: JFD; JH; KJSA; KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 144 x 223 x 21. Weight in Grams: 458.
Format
Paperback
Publication date
2003
Publisher
The University of Chicago Press United States
Edition
New
Number of pages
334
Condition
New
SKU
V9780226389172
ISBN
9780226389172
Paperback
Condition: New

€ 34.99
€ 27.84

Paperback. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and then provides a practical focus on how to design them for brand success. Num Pages: 216 pages. BIC Classification: KJS; KNSG. Category: (UU) Undergraduate. Dimension: 248 x 191 x 18. Weight in Grams: 832.
Publisher
CABI Publishing
Format
Paperback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781780644653
ISBN
9781780644653
Paperback
Condition: New

€ 53.99
€ 51.51

Paperback. In parallel with the trend towards conducting more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance to cash incentives. Num Pages: 33 pages, tables & charts. BIC Classification: JHBC; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 168 x 4. Weight in Grams: 92.
Format
Paperback
Publication date
2009
Publisher
Rockwool Foundation Research Unit Denmark
Number of pages
33
Condition
New
SKU
V9788790199210
ISBN
9788790199210
Paperback
Condition: New

€ 8.99
€ 8.40

Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
Format
Hardback
Publication date
2011
Publisher
John Wiley & Sons Inc United Kingdom
Edition
1st Edition
Number of pages
368
Condition
New
SKU
V9780470584613
ISBN
9780470584613
Hardback
Condition: New

€ 99.60

Paperback. With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan. Num Pages: 360 pages, illustrations. BIC Classification: KCLT; KJS. Category: (P) Professional & Vocational. Dimension: 190 x 235 x 27. Weight in Grams: 490.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Edition
3rd Edition
Condition
New
SKU
V9781119079675
ISBN
9781119079675
Paperback
Condition: New

€ 30.99
€ 21.87

Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
240
Condition
New
SKU
V9780787953102
ISBN
9780787953102
Hardback
Condition: New

€ 44.99
€ 39.21

Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2018
Condition
New
SKU
V9781786351227
ISBN
9781786351227
Hardback
Condition: New

€ 150.23

Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
Format
Paperback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
236
Condition
New
SKU
V9780470061299
ISBN
9780470061299
Paperback
Condition: New

€ 62.59

Paperback.

Learn from the leading resource on the latest inbound marketing techniques

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.

Publisher
John Wiley & Sons Inc United States
Number of pages
360
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118551554
ISBN
9781118551554
Paperback
Condition: New

€ 26.99
€ 20.29

Paperback. Don't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. Num Pages: 384 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 22. Weight in Grams: 512.
Format
Paperback
Publication date
2015
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Condition
New
SKU
V9781119120506
ISBN
9781119120506
Paperback
Condition: New

€ 26.99
€ 22.19

Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2014
Edition
2nd Edition
Condition
New
SKU
V9781118896655
ISBN
9781118896655
Paperback
Condition: New

€ 25.99
€ 19.44

Hardcover. A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 153 x 232 x 21. Weight in Grams: 532.
Publisher
John Wiley and Sons Ltd United States
Number of pages
240
Format
Hardback
Publication date
2005
Edition
1st Edition
Condition
New
SKU
V9780471703082
ISBN
9780471703082
Hardback
Condition: New

€ 38.99
€ 30.78

Paperback. The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
312
Condition
New
SKU
V9781119114093
ISBN
9781119114093
Paperback
Condition: New

€ 27.99
€ 23.07

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