Sales & marketing
Results 337 - 360 of 1360
Sales & marketing
Paperback. Your fast track to successful digital marketing Learn in a week, what the experts learn about digital marketing in a lifetime. Written by Nick Smith, a digital marketing expert, Digital Marketing In A Week gives you everything you need to run successful digital campaigns. Learn in a week, remember for a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- Hodder & Stoughton General Division United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781473609525
- ISBN
- 9781473609525
Paperback
Condition: New
€ 13.99€ 10.75
€ 13.99
€ 10.75
Paperback. The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. Num Pages: 432 pages, Illustrations. BIC Classification: KJE; KJS; UDB; UT; UY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 154 x 27. Weight in Grams: 672.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley & Sons, Inc. New York
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471361220
- ISBN
- 9780471361220
Paperback
Condition: New
€ 60.92
€ 60.92
Hardback. Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase. Num Pages: 256 pages, 6 black & white tables, 6 figures, 1 graphs. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 160 x 23. Weight in Grams: 414.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137452801
- ISBN
- 9781137452801
Hardback
Condition: New
€ 48.99€ 42.39
€ 48.99
€ 42.39
Paperback. Explains how the communication revolution has transformed consumer behaviour and thus selling, providing a framework for salespeople to generate digital leads and convert them to transactions. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 15. Weight in Grams: 344.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749475079
- ISBN
- 9780749475079
Paperback
Condition: New
€ 33.52
€ 33.52
Hardback. Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Num Pages: 304 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 162 x 236 x 30. Weight in Grams: 488.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119291701
- ISBN
- 9781119291701
Hardback
Condition: New
€ 25.99€ 19.57
€ 25.99
€ 19.57
Paperback. An in-depth examination of the extent to which the traditional genres of campaign discourse are being reduced to visually evocative ads with the boundaries between news and ads blurring in the process. Num Pages: 352 pages, halftones and line drawings. BIC Classification: 1KBB; JFD; JPHF; KJSA. Category: (P) Professional & Vocational. Dimension: 231 x 159 x 19. Weight in Grams: 506.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 352
- Condition
- New
- SKU
- V9780195085532
- ISBN
- 9780195085532
Paperback
Condition: New
€ 43.59
€ 43.59
Hardback. Editor(s): Kemp, Sarah; Hort, Joanne; Hollowood, Tracey. Num Pages: 320 pages. BIC Classification: KJMV6; KJSM; TT. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Format
- Hardback
- Publication date
- 2019
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780470671405
- ISBN
- 9780470671405
Hardback
Condition: New
€ 215.93
€ 215.93
Paperback. Guru de los medios de comunicacion y corresponsal ganador del premio Emmy, Bill McGowan-entrenador de algunos de los nombres mas importantes en los negocios y el entretenimiento, entre ellos Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller y Kenneth Cole- ensena como transmitir su mensaje y obtener lo que quieres con el discurso perfecto de comunicacion. El es tambien un asesor de confianza en los C-suites de empresas de alta tecnologia como Facebook, Spotify, AirBnB, Dropbox y Salesforce Num Pages: 288 pages. BIC Classification: KFFH; KJSP. Dimension: 229 x 152. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- HarperCollins Espanol US
- Number of pages
- 288
- Condition
- New
- SKU
- V9780829701937
- ISBN
- 9780829701937
Paperback
Condition: New
€ 17.99€ 16.42
€ 17.99
€ 16.42
Hardcover. Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action. Series: Adweek Magazine Series. Num Pages: 256 pages, facsimiles. BIC Classification: KJP; KJSA. Category: (P) Professional & Vocational. Dimension: 235 x 160 x 28. Weight in Grams: 560.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471165651
- ISBN
- 9780471165651
Hardback
Condition: New
€ 71.58
€ 71.58
Paperback. Num Pages: 119 pages. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 225 x 154 x 9. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 119
- Condition
- New
- SKU
- V9781604568905
- ISBN
- 9781604568905
Paperback
Condition: New
€ 60.80€ 43.43
€ 60.80
€ 43.43
Hardcover. This updated revision explains how to design, implement and manage a cutting-edge distribution system based on quick response/continuous replenishment concepts. Practical guidelines demonstrate how to dramatically improve the accuracy of product deliveries, reduce levels of inventory, lower operating costs and refine productivity. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJMV9; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 162 x 28. Weight in Grams: 722.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 3rd
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471132226
- ISBN
- 9780471132226
Hardback
Condition: New
€ 109.59
€ 109.59
Hardcover. A practical guide to the revolutionary new marketing strategy that's got Madison Avenue shaking in its boots. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to waste" and "I'm stuck on Band-Aid" has invented a powerful new marketing strategy called selective marketing. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 161 x 23. Weight in Grams: 518.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780471176336
- ISBN
- 9780471176336
Hardback
Condition: New
€ 57.87
€ 57.87
Paperback. Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever. Num Pages: 96 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 172 x 127 x 7. Weight in Grams: 82.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 96
- Condition
- New
- SKU
- V9781422140277
- ISBN
- 9781422140277
Paperback
Condition: New
€ 10.45
€ 10.45
Paperback. Doing Time is more than just a book. It's an invitation from one of South Africa's most revered pioneers and businessmen. It is an invitation to share in the memories of a man who knows the real meaning of 'doing time'. Num Pages: 180 pages, black & white halftones, colour illustrations. BIC Classification: 1HFMS; BGBA; KJSA. Category: (G) General (US: Trade). Dimension: 236 x 159 x 20. Weight in Grams: 376.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Jacana Media
- Condition
- New
- SKU
- V9781431404476
- ISBN
- 9781431404476
Paperback
Condition: New
€ 16.99€ 16.06
€ 16.99
€ 16.06
Hardcover. An essential guide to navigating the shifting Internet landscape The Internet is about to profoundly change when it explodes from a 21 top level domain world to a 500 to a 1,000. anything top level domain universe. How will you evolve your. Num Pages: 230 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 24. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 230
- Condition
- New
- SKU
- V9781118312629
- ISBN
- 9781118312629
Hardback
Condition: New
€ 82.15
€ 82.15
Paperback. * This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort. Series: AFP/Wiley Fund Development Series. Num Pages: 256 pages, Illustrations. BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 251 x 178 x 25. Weight in Grams: 674.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 348
- Condition
- New
- SKU
- V9780470581582
- ISBN
- 9780470581582
Paperback
Condition: New
€ 62.95
€ 62.95
Hardback. Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing]. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 232 x 159 x 25. Weight in Grams: 560.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071778626
- ISBN
- 9780071778626
Hardback
Condition: New
€ 46.99€ 32.96
€ 46.99
€ 32.96
Paperback. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. Num Pages: 304 pages. BIC Classification: KJS; KJVS. Category: (G) General (US: Trade). Dimension: 141 x 213 x 21. Weight in Grams: 276.
- Publisher
- HarperCollins Focus United States
- Number of pages
- 279
- Format
- Paperback
- Publication date
- 2011
- Edition
- Revised, Updated
- Condition
- New
- SKU
- V9781595554659
- ISBN
- 9781595554659
Paperback
Condition: New
€ 18.99€ 15.11
€ 18.99
€ 15.11
Paperback. Provides an approach to the subject of e-commerce, with coverage of key technologies and ideas on integrating them into useful applications. This work provides coverage of the technical aspects of web-based e-business. Num Pages: 504 pages, illustrations. BIC Classification: KJE; KJS; KNP; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 191 x 29. Weight in Grams: 926.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 504
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780471493037
- ISBN
- 9780471493037
Paperback
Condition: New
€ 89.75
€ 89.75
Paperback. Series: ExpressExec S. Num Pages: 112 pages, black & white illustrations. BIC Classification: KJE; KJS; UDB; UY. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 164 x 8. Weight in Grams: 202.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 112
- Condition
- New
- SKU
- V9781841121994
- ISBN
- 9781841121994
Paperback
Condition: New
€ 20.52
€ 20.52
Paperback. The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Series: Working the Web. Num Pages: 192 pages, illustrations. BIC Classification: KJE; KJS; UDB. Category: (P) Professional & Vocational. Dimension: 216 x 137 x 14. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Condition
- New
- SKU
- V9780471498971
- ISBN
- 9780471498971
Paperback
Condition: New
€ 51.80
€ 51.80
Hardcover. A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 30. Weight in Grams: 584.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 368
- Format
- Hardback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470238271
- ISBN
- 9780470238271
Hardback
Condition: New
€ 36.99€ 26.14
€ 36.99
€ 26.14
Hardcover. In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. Num Pages: 208 pages, Illustrations. BIC Classification: KJE; KJS; KJVS. Category: (P) Professional & Vocational. Dimension: 236 x 164 x 20. Weight in Grams: 384.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780470411599
- ISBN
- 9780470411599
Hardback
Condition: New
€ 20.12
€ 20.12
Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
- Publisher
- John Murray Press United Kingdom
- Number of pages
- 128
- Format
- Paperback
- Publication date
- 2019
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781473607538
- ISBN
- 9781473607538
Paperback
Condition: New
€ 11.99€ 10.05
€ 11.99
€ 10.05