Sales & marketing
Results 265 - 288 of 2511
Sales & marketing
Paperback. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 196 x 131 x 26. Weight in Grams: 290.
- Publisher
- Simon & Schuster Ltd
- Number of pages
- 400
- Format
- Paperback
- Publication date
- 2010
- Condition
- New
- SKU
- V9781849830409
- ISBN
- 9781849830409
Paperback
Condition: New
€ 15.99€ 11.54
€ 15.99
€ 11.54
hardcover. Represents the type of business that many aspire towards - a business able to align its internal functions (sales, marketing etc) in order to collaborate with its key customers in the creation of real and unique value for mutual benefit. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 240 x 167 x 23. Weight in Grams: 580.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Kogan Page Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780749454852
- ISBN
- 9780749454852
Hardback
Condition: New
€ 44.99€ 39.81
€ 44.99
€ 39.81
Paperback. .
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st ed. 2014
- Condition
- New
- SKU
- V9781349481880
- ISBN
- 9781349481880
Paperback
Condition: New
€ 95.08€ 94.12
€ 95.08
€ 94.12
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834939890
- ISBN
- 9783834939890
Paperback
Condition: New
€ 74.24
€ 74.24
Hardback. This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed. Editor(s): Moller, Kristian K.; Wilson, David T. Num Pages: 635 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 34. Weight in Grams: 1094.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 635
- Condition
- New
- SKU
- V9780792395041
- ISBN
- 9780792395041
Hardback
Condition: New
€ 330.10
€ 330.10
Hardback. Series: Management for Professionals. Num Pages: 224 pages, 45 black & white illustrations, biography. BIC Classification: KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 165 x 242 x 19. Weight in Grams: 502.
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319388441
- ISBN
- 9783319388441
Hardback
Condition: New
€ 92.30
€ 92.30
Paperback. Num Pages: 208 pages, illustrations. BIC Classification: KJMV6; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Pearson Education Limited
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292009377
- ISBN
- 9781292009377
Paperback
Condition: New
€ 19.99€ 15.94
€ 19.99
€ 15.94
Paperback. A holistic approach to harnessing a company's processes to achieve true customer satisfaction Every move that a corporation makes is a mixture of input, action, and output-in short, a process. To keep customers, employees, and shareholders happy, corporate management must juggle conflicting priorities. Num Pages: 264 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 253 x 188 x 18. Weight in Grams: 466.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 264
- Condition
- New
- SKU
- V9780470446287
- ISBN
- 9780470446287
Paperback
Condition: New
€ 51.99€ 40.24
€ 51.99
€ 40.24
Hardcover. Now fully revised and updated--a powerful, customer-focused tool for business improvement Now in a Second Edition, Business Process Mapping is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. Num Pages: 336 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 29. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 2nd Edition
- Number of pages
- 336
- Condition
- New
- SKU
- V9780470444580
- ISBN
- 9780470444580
Hardback
Condition: New
€ 68.94€ 57.77
€ 68.94
€ 57.77
Business Project Management and Marketing: Mastering Business Markets:...
Michael Kleinaltenkamp (Ed.)
Hardcover. Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar. Series: Springer Texts in Business and Economics. Num Pages: 490 pages, 141 black & white illustrations, 1 colour illustrations, biography. BIC Classification: KJMP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 490
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783662485064
- ISBN
- 9783662485064
Hardback
Condition: New
€ 114.43
€ 114.43
Business Relationship Management and Marketing: Mastering Business Mar...
Michael Kleinaltenkamp (Ed.)
Hardcover. Business Relationship Management and Marketing Editor(s): Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar; Jacob, Frank; Sollner, Albrecht. Series: Springer Texts in Business and Economics. Num Pages: 338 pages, 85 black & white illustrations, biography. BIC Classification: KJC; KJMV7; KJSM. Category: (P) Professional & Vocational. Dimension: 241 x 163 x 24. Weight in Grams: 660.
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Format
- Hardback
- Publication date
- 2014
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783662438558
- ISBN
- 9783662438558
Hardback
Condition: New
€ 65.97
€ 65.97
Hardback. In a hard-hitting book that refutes conventional wisdom, Katherine Sender explores the connection between the business of marketing to gay consumers and the politics of gay rights and identity. Series: Between Men - Between Women: Lesbian & Gay Studies. Num Pages: 320 pages, 18 illus. BIC Classification: JFSK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. Weight in Grams: 726.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Columbia University Press United States
- Number of pages
- 320
- Condition
- New
- SKU
- V9780231127349
- ISBN
- 9780231127349
Hardback
Condition: New
€ 59.43€ 46.32
€ 59.43
€ 46.32
Hardback. Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 504 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 27. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 504
- Condition
- New
- SKU
- V9781848556706
- ISBN
- 9781848556706
Hardback
Condition: New
€ 157.14
€ 157.14
Hardback. This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. Editor(s): Glynn, Mark S.; Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 360 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 33. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 360
- Condition
- New
- Edition
- Illustrated
- SKU
- V9781780525761
- ISBN
- 9781780525761
Hardback
Condition: New
€ 155.80
€ 155.80
Paperback / so. Series: Betriebswirtschaftliche Forschung Zur Unternehmensf Hrung. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835006546
- ISBN
- 9783835006546
Paperback
Condition: New
€ 79.78
€ 79.78
Hardcover. A small but powerful book that makes understanding business finance a breeze. Num Pages: illustrations. BIC Classification: KCL; KFF; KJK; KJM; KJS. Category: (G) General (US: Trade). .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780996943376
- ISBN
- 9780996943376
Hardback
Condition: New
€ 13.99€ 11.84
€ 13.99
€ 11.84
Hardcover. Advice from a master of direct response marketing Rick Cesari shares his twenty-five years of insights and methods as a guide that will help readers make the most of direct response marketing. Rick is the man behind the marketing campaigns that put the George Foreman Grill and OxiClean into the minds of millions of consumers. Num Pages: 240 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 23. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9780470888018
- ISBN
- 9780470888018
Hardback
Condition: New
€ 25.99€ 21.16
€ 25.99
€ 21.16
Paperback. Series: Business-to-Business-Marketing. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 339.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835004979
- ISBN
- 9783835004979
Paperback
Condition: New
€ 75.37
€ 75.37
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 10. Weight in Grams: 254.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783409126809
- ISBN
- 9783409126809
Hardback
Condition: New
€ 91.26
€ 91.26
Hardback. BIC Classification: KJS. Dimension: 235 x 155. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834905949
- ISBN
- 9783834905949
Hardback
Condition: New
€ 59.42
€ 59.42
Paperback / so. Num Pages: 93 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS; TBC. Category: (G) General (US: Trade). Dimension: 210 x 148 x 6. Weight in Grams: 136.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Vieweg+teubner Verlag United States
- Number of pages
- 93
- Condition
- New
- SKU
- V9783322908292
- ISBN
- 9783322908292
Paperback
Condition: New
€ 57.46
€ 57.46
Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780749475093
- ISBN
- 9780749475093
Paperback
Condition: New
€ 36.99€ 31.01
€ 36.99
€ 31.01
Paperback. This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. Num Pages: 212 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 231 x 154 x 17. Weight in Grams: 366.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 212
- Condition
- New
- SKU
- V9780470043929
- ISBN
- 9780470043929
Paperback
Condition: New
€ 31.99€ 24.80
€ 31.99
€ 24.80
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 417.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824442546
- ISBN
- 9783824442546
Paperback
Condition: New
€ 69.26
€ 69.26