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Sales & marketing
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Sales & marketing
Paperback. Editor(s): Saad, Gad. Num Pages: 397 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 611.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 397
- Condition
- New
- SKU
- V9783642432910
- ISBN
- 9783642432910
Paperback
Condition: New
€ 250.36
€ 250.36
Paperback. Editor(s): Ehrmann, Thomas; Windsperger, Josef; Cliquet, Gerard; Hendrikse, George. Series: Contributions to Management Science. Num Pages: 334 pages, biography. BIC Classification: GPFC; KCD; KJH; KJMV2; KJS; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 18. Weight in Grams: 528.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 334
- Condition
- New
- SKU
- V9783642430916
- ISBN
- 9783642430916
Paperback
Condition: New
€ 127.95
€ 127.95
Paperback. This book shows how the US, the EU and China have reached a decisive crossroads, at which a small number of competitive markets which will decide future earning capacity and prosperity. Offers a new, ready-to-apply view of innovation. Series: Management for Professionals. Num Pages: 267 pages, 53 black & white tables, biography. BIC Classification: KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 415.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783642429910
- ISBN
- 9783642429910
Paperback
Condition: New
€ 66.46
€ 66.46
Paperback. Using a representative sample of double-blind interviews with managers of more than 450 firms in China, this book examines the contradictory impacts of managerial discretion on performance. It offers key advice on how to manage managers. Series: Contributions to Management Science. Num Pages: 557 pages, 50 black & white tables, biography. BIC Classification: KJC; KJMV2; KJSM; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 29. Weight in Grams: 848.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 557
- Condition
- New
- SKU
- V9783642426803
- ISBN
- 9783642426803
Paperback
Condition: New
€ 196.17
€ 196.17
Paperback. This book discusses neuroendocrinological research showing that consumers can differ in biological perceptions of the same stimulus. The text includes case studies from top brands, and offers groundbreaking techniques for product developers and managers. Num Pages: 146 pages, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 9. Weight in Grams: 256.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 146
- Condition
- New
- SKU
- V9783642423895
- ISBN
- 9783642423895
Paperback
Condition: New
€ 60.05
€ 60.05
Paperback. This book explores ways to incorporate gastronomical heritage such as regional and organic foods into rural tourism (above all farm tourism) and development policies. It also presents new avenues of research, including sensory and online marketing. Editor(s): Sidali, Katia Laura; Spiller, Achim; Schulze, Birgit. Num Pages: 212 pages, biography. BIC Classification: J; KC; KJS; PN; RN; TVB. Category: (G) General (US: Trade). Dimension: 158 x 234 x 16. Weight in Grams: 334.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 212
- Condition
- New
- SKU
- V9783642422294
- ISBN
- 9783642422294
Paperback
Condition: New
€ 193.30
€ 193.30
Paperback. Innovative Advisory Services in the Virtual World Series: SpringerBriefs in Business. Num Pages: 77 pages, 29 black & white illustrations, biography. BIC Classification: KJE; KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 4. Weight in Grams: 140.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 77
- Condition
- New
- SKU
- V9783642411113
- ISBN
- 9783642411113
Paperback
Condition: New
€ 72.92
€ 72.92
Hardback. Hidden Champions in CEE and Turkey Editor(s): McKiernan, Peter; Purg, Danica. Num Pages: 447 pages, 5 black & white illustrations, 41 black & white tables, biography. BIC Classification: KCP; KJC; KJH; KJMV6; KJSM. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 30. Weight in Grams: 780.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 447
- Condition
- New
- SKU
- V9783642405037
- ISBN
- 9783642405037
Hardback
Condition: New
€ 130.02
€ 130.02
Hardback. Num Pages: 256 pages, 34 black & white illustrations, 38 colour illustrations, biography. BIC Classification: KJE; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 18. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 256
- Condition
- New
- SKU
- V9783642401503
- ISBN
- 9783642401503
Hardback
Condition: New
€ 194.85
€ 194.85
Paperback / so. Die Autoren zeigen, wie die Gestaltung der Schnittstellen zwischen Marketing und Kommunikation zu einem Schlussel fur erfolgreiches Marketingmanagement wird. Sie erlautern das gesamte Instrumentarium: von Budgetierung uber Mediaplanung bis Wirkungsforschung." Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 38. Weight in Grams: 1157.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 5
- Condition
- New
- SKU
- V9783642398100
- ISBN
- 9783642398100
Paperback
Condition: New
€ 88.72
€ 88.72
Paperback / so. Die Autorin untersucht PR und Unternehmenskommunikation unter dem Aspekt von Glaubwurdigkeit, Vertrauen und Legitimation und entwickelt daraus ein Konzept, das einen offenen, selbstkritischen Diskurs anstatt einer einseitigen Positiv-Kommunikation vorsieht." Num Pages: black & white illustrations, bibliography. BIC Classification: HPQ; KJG; KJSP; KJVX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 8. Weight in Grams: 240.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642389412
- ISBN
- 9783642389412
Paperback
Condition: New
€ 72.46
€ 72.46
Paperback / so. In dem Lehrbuch wird gezeigt, welche neuen Marketing- und Management-Strategien Akteure aus dem Tourismus mithilfe von Informations- und Kommunikationstechnologien entwickeln. Mit anregenden Beispielen zum Weiterdenken und Aufgaben zur Vertiefung des Stoffs. Num Pages: black & white illustrations, bibliography. BIC Classification: KJE; KJS; KNS; UF. Category: (G) General (US: Trade). Dimension: 244 x 170 x 24. Weight in Grams: 744.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642379512
- ISBN
- 9783642379512
Paperback
Condition: New
€ 91.30
€ 91.30
Hardcover. Editor(s): Yuksel Mermod, Prof Dr Asli; Idowu, Samuel O. Series: CSR, Sustainability, Ethics & Governance. Num Pages: 367 pages, 32 black & white tables, biography. BIC Classification: KJG; KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 240 x 161 x 27. Weight in Grams: 736.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 400
- Condition
- New
- SKU
- V9783642376191
- ISBN
- 9783642376191
Hardback
Condition: New
€ 129.61
€ 129.61
Paperback / so. Die 1. Auflage ist unter dem Titel Handbuch Kundenzufriedenheit. Strategie und Umsetzung in der Praxis erschienen." Editor(s): Kunzel, Hansjorg. Series: Erfolgsfaktor Serie. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 18. Weight in Grams: 540.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783642371158
- ISBN
- 9783642371158
Paperback
Condition: New
€ 78.80
€ 78.80
Hardback. This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. Series: Management for Professionals. Num Pages: 137 pages, biography. BIC Classification: KJC; KJSM; KJU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 397.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 137
- Condition
- New
- SKU
- V9783642371073
- ISBN
- 9783642371073
Hardback
Condition: New
€ 66.52
€ 66.52
Paperback / so. In dem Lehrbuch werden Unternehmensentscheidungen im oligopolistischen Wettbewerb bei homogenen und bei differenzierten Gutern analysiert. Die Herleitung der optimalen Entscheidung wird allgemein besprochen und jeweils anhand eines speziellen Falls erlautert." Series: Springer-Lehrbuch. Num Pages: black & white illustrations, bibliography. BIC Classification: KCC; KJM; KJS; KN. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 426.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642369902
- ISBN
- 9783642369902
Paperback
Condition: New
€ 44.83
€ 44.83
Hardcover. Marketing Cases from Emerging Markets Editor(s): Mutum, Dilip S.; Roy, Sanjit Kumar; Kipnis, Eva. Num Pages: 176 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 240 x 15. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642368608
- ISBN
- 9783642368608
Hardback
Condition: New
€ 66.78
€ 66.78
Paperback. This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing. Series: SpringerBriefs in Business. Num Pages: 83 pages, 3 black & white illustrations, 3 colour illustrations, 4 black & white tables, biography. BIC Classification: KJC; KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 6. Weight in Grams: 145.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 83
- Condition
- New
- SKU
- V9783642367748
- ISBN
- 9783642367748
Paperback
Condition: New
€ 73.30
€ 73.30
paperback. This book examines the prohibition of Resale Price Maintenance, offering a new approach that emphasizes empirically observable marketing perspective, while drawing conclusions from competition theory. Provides suggestions for a redesign of European cartel law. Series: SpringerBriefs in Business. Num Pages: 91 pages, 10 black & white illustrations, biography. BIC Classification: KCD; KJS; LNCH. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 156.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2013th Edition
- Number of pages
- 91
- Condition
- New
- SKU
- V9783642355691
- ISBN
- 9783642355691
Paperback
Condition: New
€ 74.08
€ 74.08
Hardback. Das Buch bietet eine Ubersicht uber Strategie und Marketing in der Automobilwirtschaft. An Beispielen beschreiben Experten aus Wissenschaft, Beratung und Unternehmen der Automobilbranche ausfuhrlich und umfassend Erfolgsbedingungen und erprobte Losungsansatze. Editor(s): Ebel, Bernhard; Hofer, Markus B. Num Pages: 575 pages, 112 black & white illustrations, 100 colour illustrations, biography. BIC Classification: KC; KJM; KJS; TBC. Category: (P) Professional & Vocational. Dimension: 240 x 168 x 32. Weight in Grams: 1125.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2., uberarb. und akt. Aufl. 2014
- Number of pages
- 575
- Condition
- New
- SKU
- V9783642340673
- ISBN
- 9783642340673
Hardback
Condition: New
€ 110.15
€ 110.15