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Sales & marketing
Results 1721 - 1740 of 3940
Sales & marketing
Paperback / so. Umfassendes Werk im Bereich IT-Unterstutzung fur Dienstleistungsunternehmen Behandelt alle Aspekte von der Einfuhrung bis zum Anwendungsbeispiel" Editor(s): Thomas, Dr Oliver (Christ Church, Oxford Saarland University, Germany Saarland University, Germany Saarland University, Germany Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford Christ Church, Oxford); Loos, Peter; N Ttgens, Markus; Nuttgens, Markus. Num Pages: 350 pages, black & white illustrations, bibliography. BIC Classification: KJMV3; KJSU; UB; UDB; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 20. Weight in Grams: 522.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 350
- Condition
- New
- SKU
- V9783642337758
- ISBN
- 9783642337758
Paperback
Condition: New
€ 100.85
€ 100.85
Paperback / so. In dem Buch wird die Gestaltung von Informationssystemen aus dem Blickwinkel von Anbietern, Anwendern und Nutzern beschrieben. Dabei stehen vier wichtige Trends im Vordergrund: Standardisierung, Individualisierung, Hybridisierung und Internetisierung. Editor(s): Becker, Jorg; Knackstedt, Ralf; Muller, Oliver; Winkelmann, Axel. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV3; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642337246
- ISBN
- 9783642337246
Paperback
Condition: New
€ 50.37
€ 50.37
Paperback / so. Das Buch bietet organisatorische und informationstechnische Losungsbausteine fur das Stammdatenmanagement zwischen Industrie- und Handelsunternehmen. Fallbeispiele verdeutlichen den Nutzen. Mit Empfehlungen fur die Einfuhrung des Stammdatenmanagements." Series: Business Engineering. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KCCD; KJC; KJMV3; KJMV5; KJS; UF. Category: (G) General (US: Trade). Dimension: 234 x 156 x 15. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642337239
- ISBN
- 9783642337239
Paperback
Condition: New
€ 61.41
€ 61.41
Hardback.
Die Autoren zeigen in dem Buch, wie sich im digitalen Zeitalter mit Geschichten Werbung fur Marken machen lasst und damit Relevanz fur Geschaftsmodelle und Markenkommunikation erzeugt wird. Mit Praxisbeispielen und Anleitung fur die Umsetzung.
BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 315.- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer Berlin Heidelberg
- Condition
- New
- SKU
- V9783642329197
- ISBN
- 9783642329197
Hardback
Condition: New
€ 77.67
€ 77.67
Hardback. Die 1. Auflage ist unter dem Titel Handbuch Kundenzufriedenheit. Strategie und Umsetzung in der Praxis erschienen." Editor(s): Kunzel, Hansjorg. Series: Erfolgsfaktor. Num Pages: black & white illustrations, bibliography. BIC Classification: KJC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 21. Weight in Grams: 739.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2
- Condition
- New
- SKU
- V9783642325519
- ISBN
- 9783642325519
Hardback
Condition: New
€ 85.51
€ 85.51
Paperback. This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication. Series: SpringerBriefs in Business. Num Pages: 90 pages, 15 black & white illustrations, biography. BIC Classification: KJH; KJMV6; KJSM; KJVX. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 142.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 90
- Condition
- New
- SKU
- V9783642321498
- ISBN
- 9783642321498
Paperback
Condition: New
€ 83.55
€ 83.55
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KCCD; KJM; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 25. Weight in Grams: 898.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 6
- Condition
- New
- SKU
- V9783642306563
- ISBN
- 9783642306563
Hardback
Condition: New
€ 103.18
€ 103.18
Hardback. Editor(s): Lembke, Gerald; Soyez, Nadine. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV5; KJS; KNTX. Category: (G) General (US: Trade). Dimension: 244 x 170 x 20. Weight in Grams: 590.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642299056
- ISBN
- 9783642299056
Hardback
Condition: New
€ 84.79
€ 84.79
Hardcover. This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications. Editor(s): Friedrichsen, Mike; Muhl-Benninghaus, Wolfgang. Series: Media Business and Innovation. Num Pages: 889 pages, 127 black & white illustrations, 47 colour illustrations, 100 black & white tables, biogr. BIC Classification: GTC; KJM; KJS; KNT. Category: (P) Professional & Vocational. Dimension: 239 x 181 x 53. Weight in Grams: 1416.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2014th Edition
- Number of pages
- 846
- Condition
- New
- SKU
- V9783642288968
- ISBN
- 9783642288968
Hardback
Condition: New
€ 255.64
€ 255.64
Hardback. Takes readers on a journey across some of the most debated implications of the rise of the Chinese economy on the global scene. This book confirms the suspicion that a governance model of firms that does not sufficiently encourage market competition may have significant costs in terms of efficiency for the Chinese production system. Editor(s): Gomel, Giorgio; Marconi, Daniela; Musu, Ignazio; Quintieri, Beniamino. Num Pages: 284 pages, biography. BIC Classification: 1FPC; KCB; KCC; KCP; KJSM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 592.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 284
- Condition
- New
- SKU
- V9783642286377
- ISBN
- 9783642286377
Hardback
Condition: New
€ 128.77
€ 128.77
Hardback. An inclusive primer on intuitionistic fuzzy clustering algorithms, this volume covers priority theory and methods of intuitionistic preference relations. It also shows how fuzzy algorithms can be applied to practicalities such as supply-chain management. Series: Studies in Fuzziness and Soft Computing. Num Pages: 278 pages, biography. BIC Classification: KJS; KJT; UYQN. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 23. Weight in Grams: 596.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 278
- Condition
- New
- SKU
- V9783642284052
- ISBN
- 9783642284052
Hardback
Condition: New
€ 128.69
€ 128.69
hardcover. This book explains how to understand what others are communicating, using real examples of intercultural business interaction to show deeply embedded cultural norms. Includes tools that readers can use to improve their intercultural business communication. Series: Quintessence Series. Num Pages: 120 pages, biography. BIC Classification: KJMV2; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 362.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Number of pages
- 120
- Condition
- New
- SKU
- V9783642282379
- ISBN
- 9783642282379
Hardback
Condition: New
€ 94.61
€ 94.61
Hardback. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS; KN. Category: (G) General (US: Trade). Dimension: 234 x 157 x 15. Weight in Grams: 363.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642281372
- ISBN
- 9783642281372
Hardback
Condition: New
€ 61.41
€ 61.41
hardcover. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 25. Weight in Grams: 794.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer Germany
- Edition
- 2012th Edition
- Condition
- New
- SKU
- V9783642281204
- ISBN
- 9783642281204
Hardback
Condition: New
€ 74.96
€ 74.96
hardcover. Num Pages: 252 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 155 x 20. Weight in Grams: 522.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 252
- Condition
- New
- SKU
- V9783642278952
- ISBN
- 9783642278952
Hardback
Condition: New
€ 62.22
€ 62.22
Paperback. This book provides a comprehensive roadmap to eight fundamental principles of successful implementation of strategic outsourcing programmes, offering down-to-earth guidance on decision-making and programme management, enhanced with detailed illustrations. Series: Management for Professionals. Num Pages: 228 pages, 54 black & white tables, biography. BIC Classification: KJC; KJM; KJMV5; KJSM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 391.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 228
- Condition
- New
- SKU
- V9783642271021
- ISBN
- 9783642271021
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize its reputation management. Editor(s): Helm, Sabrina; Liehr-Gobbers, Kerstin; Storck, Christopher. Series: Management for Professionals. Num Pages: 300 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 462.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 300
- Condition
- New
- SKU
- V9783642270741
- ISBN
- 9783642270741
Paperback
Condition: New
€ 67.07
€ 67.07
Paperback. These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose. Editor(s): Casillas, Jorge; Martinez Lopez, Francisco Jose. Series: Studies in Fuzziness and Soft Computing. Num Pages: 478 pages, 102 black & white illustrations, 85 colour illustrations, biography. BIC Classification: KJS; TBJ; UYQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 25. Weight in Grams: 684.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 478
- Condition
- New
- SKU
- V9783642265259
- ISBN
- 9783642265259
Paperback
Condition: New
€ 196.00
€ 196.00
hardcover. With suggestions and advice on how to conduct phone surveys, this volume deals both with the coverage and use of landline and mobile phones in Europe, and also addresses the challenge to statistical researchers of the phenomenon of 'mobile only' households. Editor(s): Hader, Michael; Kuhne, Mike; Sabine, Hader. Num Pages: 340 pages, biography. BIC Classification: JHBC; KJS; TJK. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 672.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2012th Edition
- Number of pages
- 340
- Condition
- New
- SKU
- V9783642254109
- ISBN
- 9783642254109
Hardback
Condition: New
€ 195.61
€ 195.61
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJMV5; KJS; TB. Category: (G) General (US: Trade). Dimension: 234 x 156 x 21. Weight in Grams: 549.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783642251726
- ISBN
- 9783642251726
Paperback
Condition: New
€ 117.68
€ 117.68