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Sales & marketing
Results 2461 - 2480 of 3941
Sales & marketing
Paperback. Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way." Num Pages: 191 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 272.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 191
- Condition
- New
- SKU
- V9783835003040
- ISBN
- 9783835003040
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback / so. Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 435.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835002968
- ISBN
- 9783835002968
Paperback
Condition: New
€ 84.75
€ 84.75
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 327.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835002784
- ISBN
- 9783835002784
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 494.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835002753
- ISBN
- 9783835002753
Paperback
Condition: New
€ 105.97
€ 105.97
Paperback / so. Series: Werbe- Und Markenforschung. Num Pages: colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 29. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835002579
- ISBN
- 9783835002579
Paperback
Condition: New
€ 107.96
€ 107.96
paperback. Series: Fokus Dienstleistungsmarketing. Num Pages: 267 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 381.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 267
- Condition
- New
- Edition
- 2006th Edition
- SKU
- V9783835002555
- ISBN
- 9783835002555
Paperback
Condition: New
€ 94.61
€ 94.61
Paperback. Num Pages: 151 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 151
- Condition
- New
- SKU
- V9783835002388
- ISBN
- 9783835002388
Paperback
Condition: New
€ 66.97
€ 66.97
Paperback. Pablo Berger untersucht die generelle Auswirkung der Markteintrittsreihenfolge auf den unternehmerischen Erfolg. Der Autor pruft diesen Zusammenhang anhand einer breiten empirischen Basis aus marktlichen und experimentellen Daten." Num Pages: 222 pages, 33 black & white illustrations, 26 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 12. Weight in Grams: 290.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 222
- Condition
- New
- SKU
- V9783835002197
- ISBN
- 9783835002197
Paperback
Condition: New
€ 82.54
€ 82.54
Paperback / so. Num Pages: 235 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 235
- Condition
- New
- SKU
- V9783835002142
- ISBN
- 9783835002142
Paperback
Condition: New
€ 72.50
€ 72.50
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS; UY. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001893
- ISBN
- 9783835001893
Paperback
Condition: New
€ 106.66
€ 106.66
Paperback. Kai Wille entwickelt ein Konzept zur Messung und Steuerung des risikoadjustierten Wertbeitrages von Kundenbeziehungen. Er zeigt, dass wertorientierte Kenngrossen auch dazu beitragen, den internen Stellenwert des Marketing im Verteilungskampf um knappe finanzielle Ressourcen entscheidend zu starken. " Num Pages: 338 pages, 14 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 18. Weight in Grams: 440.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 338
- Condition
- New
- SKU
- V9783835001855
- ISBN
- 9783835001855
Paperback
Condition: New
€ 100.08
€ 100.08
paperback. Series: Marken- Und Produktmanagement. Num Pages: 190 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 11. Weight in Grams: 259.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universitätsverlag United States
- Number of pages
- 190
- Condition
- New
- Edition
- 2007th Edition
- SKU
- V9783835001824
- ISBN
- 9783835001824
Paperback
Condition: New
€ 77.13
€ 77.13
Paperback. Series: Marketing-Management. Num Pages: 370 pages, 89 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 370
- Condition
- New
- SKU
- V9783835001619
- ISBN
- 9783835001619
Paperback
Condition: New
€ 83.76
€ 83.76
Paperback / so. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 35. Weight in Grams: 798.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783835001589
- ISBN
- 9783835001589
Paperback
Condition: New
€ 108.52
€ 108.52
Paperback. Series: Betriebswirtschaftslehre Fur Technologie Und Innovation. Num Pages: 372 pages, 10 black & white illustrations, 58 black & white tables. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 372
- Condition
- New
- SKU
- V9783835001510
- ISBN
- 9783835001510
Paperback
Condition: New
€ 94.85
€ 94.85
Paperback. Series: Marken- Und Produktmanagement. Num Pages: 385 pages, 17 black & white illustrations, 102 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 500.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 385
- Condition
- New
- SKU
- V9783835001480
- ISBN
- 9783835001480
Paperback
Condition: New
€ 83.91
€ 83.91
paperback. Num Pages: 286 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 413.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 2006th Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9783835001381
- ISBN
- 9783835001381
Paperback
Condition: New
€ 83.55
€ 83.55
Paperback. Unter Berucksichtigung der Theorien des Internationalen und des Strategischen Managements identifiziert Markus Strietzel strategische Verhaltensunterschiede von erfolgreichen und weniger erfolgreichen Unternehmen in den Emerging Markets mit Hilfe eines neo-kontingenztheoretischen Forschungsansatzes." Series: Schriften Zum Europaischen Management. Num Pages: 425 pages, 58 black & white illustrations, 42 black & white tables. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 22. Weight in Grams: 542.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 425
- Condition
- New
- SKU
- V9783835001329
- ISBN
- 9783835001329
Paperback
Condition: New
€ 84.27
€ 84.27
Paperback / so. Series: Marken- Und Produktmanagement. Num Pages: 347 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 445.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag United States
- Number of pages
- 347
- Condition
- New
- SKU
- V9783835001299
- ISBN
- 9783835001299
Paperback
Condition: New
€ 89.66
€ 89.66
Paperback. Num Pages: 261 pages, 4 black & white illustrations, 45 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 14. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 261
- Condition
- New
- SKU
- V9783835001053
- ISBN
- 9783835001053
Paperback
Condition: New
€ 77.34
€ 77.34