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Sales & marketing

Results 3141 - 3160 of 3835

Sales & marketing

Paperback. Num Pages: 240 pages, biography. BIC Classification: KC; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 402.
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2014
Number of pages
240
Condition
New
SKU
V9781349488957
ISBN
9781349488957
Paperback
Condition: New

€ 27.99
€ 24.21

Paperback. Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. Num Pages: 256 pages, biography. BIC Classification: KC; KJS; KJSM; UNF. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 403.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
256
Condition
New
SKU
V9781349487868
ISBN
9781349487868
Paperback
Condition: New

€ 52.93
€ 46.57

Paperback. This book provides a timely and comprehensive snapshot of the current digital communication practices of today's organisations and workplaces, covering a wide spectrum of communication technologies, such as email, instant messaging, message boards, Twitter, corporate blogs, consumer reviews and mobile communication technologies. Editor(s): Darics, Erika. Num Pages: 274 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; KJSP. Category: (G) General (US: Trade). Dimension: 141 x 215 x 21. Weight in Grams: 382.
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan
Edition
1st ed. 2015
Condition
New
SKU
V9781349487776
ISBN
9781349487776
Paperback
Condition: New

€ 66.18

Paperback. Num Pages: 271 pages, biography. BIC Classification: HBTB; JFC; JFSR; JHBS; KJS; KNS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
271
Condition
New
SKU
V9781349487714
ISBN
9781349487714
Paperback
Condition: New

€ 66.28

Paperback. Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. Editor(s): Stefanska, Magdalena; Nestorowicz, Renata. Num Pages: 223 pages, 7 black & white illustrations, biography. BIC Classification: KJG; KJJ; KJMV6; KJS; LBB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 290.
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2015
Number of pages
223
Condition
New
SKU
V9781349484355
ISBN
9781349484355
Paperback
Condition: New

€ 126.46

Paperback. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 228 pages, biography. BIC Classification: KCM; KJC; KJMV6; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
228
Condition
New
SKU
V9781349484232
ISBN
9781349484232
Paperback
Condition: New

€ 65.98

paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 17. Weight in Grams: 480.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2014
Number of pages
292
Condition
New
SKU
V9781349484195
ISBN
9781349484195
Paperback
Condition: New

€ 66.85

Paperback. Num Pages: 185 pages, biography. BIC Classification: KCP; KJS; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 266.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
185
Condition
New
SKU
V9781349483983
ISBN
9781349483983
Paperback
Condition: New

€ 126.32

Paperback. Num Pages: 184 pages, biography. BIC Classification: KCK; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
184
Condition
New
SKU
V9781349481835
ISBN
9781349481835
Paperback
Condition: New

€ 126.34

Paperback. As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing. Num Pages: 239 pages, biography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 378.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
239
Condition
New
SKU
V9781349481569
ISBN
9781349481569
Paperback
Condition: New

€ 48.99
€ 38.97

Paperback. Num Pages: 194 pages, 1 black & white illustrations, biography. BIC Classification: KFFH; KFFK; KFFM; KJS; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 280.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2014
Number of pages
194
Condition
New
SKU
V9781349478828
ISBN
9781349478828
Paperback
Condition: New

€ 126.41

Paperback. How Asian Women Lead provides a vastly different picture than Western-focused leadership literature, highlighting obstacles Asian women face reaching the top, and looking beneath the corporate surface to show cultural and family perspectives. Num Pages: 172 pages, biography. BIC Classification: JHBL; KJC; KJG; KJM; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 297.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2014
Number of pages
172
Condition
New
SKU
V9781349478453
ISBN
9781349478453
Paperback
Condition: New

€ 48.99
€ 38.49

Paperback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 166 pages, biography. BIC Classification: JHBL; KJC; KJMV6; KJS; KJSM; KJSU. Category: (G) General (US: Trade). Dimension: 141 x 216 x 14. Weight in Grams: 236.
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan
Edition
1st ed. 2015
Condition
New
SKU
V9781349477340
ISBN
9781349477340
Paperback
Condition: New

€ 65.38

Paperback. Examining the extent to which trade adversely affects domestic workers, Making Sense of Anti-Trade Sentiment documents statistical relationships between exports and imports and domestic employment/wages. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCB; KCL; KCP; KJS; KJU; KNP. Category: (G) General (US: Trade). Dimension: 216 x 140 x 15. Weight in Grams: 353.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
273
Condition
New
SKU
V9781349476527
ISBN
9781349476527
Paperback
Condition: New

€ 126.86

Paperback. Num Pages: 271 pages, biography. BIC Classification: KC; KJC; KJQ; KJS; KJSM; PBT. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 335.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
271
Condition
New
SKU
V9781349475193
ISBN
9781349475193
Paperback
Condition: New

€ 71.47

Paperback. Influential author and "Financial Times "columnist Ben Simpfendorfer on the next generation of thinking on the East, and how business leaders can operate in a world in which there is no East and West " Num Pages: 247 pages, biography. BIC Classification: KCL; KCS; KJC; KJSP; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 373.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
247
Condition
New
SKU
V9781349475179
ISBN
9781349475179
Paperback
Condition: New

€ 36.38

paperback. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand. Num Pages: 246 pages, biography. BIC Classification: KJC; KJMV3; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
246
Condition
New
Edition
1st ed. 2013
SKU
V9781349474813
ISBN
9781349474813
Paperback
Condition: New

€ 66.06

Paperback. Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Editor(s): Mariani, M; Baggio, R; Buhalis, D; Longhi, C. Num Pages: 273 pages, 6 black & white illustrations, biography. BIC Classification: KCM; KJC; KJM; KJS; KJSP; KNS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 15. Weight in Grams: 425.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
273
Condition
New
SKU
V9781349474714
ISBN
9781349474714
Paperback
Condition: New

€ 127.30

Paperback. Num Pages: 187 pages, biography. BIC Classification: JHB; JPA; JPP; JPSN; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Edition
1st ed. 2014
Number of pages
187
Condition
New
SKU
V9781349473939
ISBN
9781349473939
Paperback
Condition: New

€ 65.58

Paperback. Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'. Editor(s): Bebawi, Saba; Bossio, Diana. Num Pages: 153 pages, biography. BIC Classification: JFC; JFD; JPA; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 8. Weight in Grams: 207.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
153
Condition
New
SKU
V9781349472307
ISBN
9781349472307
Paperback
Condition: New

€ 77.51

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