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Sales & marketing
Results 3221 - 3240 of 3832
Sales & marketing
Paperback. This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital. Series: Finance and Capital Markets Series. Num Pages: 204 pages, biography. BIC Classification: KC; KFF; KFFH; KFFM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 204
- Condition
- New
- SKU
- V9781349306602
- ISBN
- 9781349306602
Paperback
Condition: New
€ 248.38
€ 248.38
Paperback. Num Pages: 173 pages, biography. BIC Classification: CBX; CFB; CFGR; GTC; JFSJ; KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 173
- Condition
- New
- SKU
- V9781349300013
- ISBN
- 9781349300013
Paperback
Condition: New
€ 54.75
€ 54.75
Paperback. Num Pages: 174 pages, biography. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2010
- Number of pages
- 174
- Condition
- New
- SKU
- V9781349289714
- ISBN
- 9781349289714
Paperback
Condition: New
€ 65.62
€ 65.62
Paperback. Editor(s): Poyago-Theotoky, Joanna A. Num Pages: 211 pages, biography. BIC Classification: KCD; KJMV6; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 12. Weight in Grams: 276.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 211
- Condition
- New
- SKU
- V9781349258161
- ISBN
- 9781349258161
Paperback
Condition: New
€ 126.56
€ 126.56
Paperback. Editor(s): Hood, N.; Kilis, Robert; Vahlne, Jan-Erik. Num Pages: 314 pages, biography. BIC Classification: GTF; JP; KCL; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 404.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 314
- Condition
- New
- SKU
- V9781349253968
- ISBN
- 9781349253968
Paperback
Condition: New
€ 127.40
€ 127.40
Paperback. Editor(s): Gerken, Luder. Num Pages: 332 pages, biography. BIC Classification: KCA; KJSM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 444.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1995
- Number of pages
- 332
- Condition
- New
- SKU
- V9781349242641
- ISBN
- 9781349242641
Paperback
Condition: New
€ 193.98
€ 193.98
Paperback. Num Pages: 379 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 603.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1994
- Number of pages
- 379
- Condition
- New
- SKU
- V9781349234257
- ISBN
- 9781349234257
Paperback
Condition: New
€ 195.09
€ 195.09
Paperback. Series: European Economic Interaction and Integration Workshop Papers. Num Pages: 257 pages, biography. BIC Classification: KCM; KCP; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 399.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 257
- Condition
- New
- SKU
- V9781349228355
- ISBN
- 9781349228355
Paperback
Condition: New
€ 127.40
€ 127.40
The Agrarian Origins of Commerce and Industry. A Study of Peasant Mark...
Hayami, Yujiro; Kawagoe, Toshihiko
Paperback. Series: Studies in the Economies of East and South-East Asia. Num Pages: 202 pages, biography. BIC Classification: KCM; KCP; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 13. Weight in Grams: 286.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 202
- Condition
- New
- SKU
- V9781349225163
- ISBN
- 9781349225163
Paperback
Condition: New
€ 65.82
€ 65.82
Successful Social Media and Ecommerce Strategies in the Wine Industry
Sznolnoki, Gergely, Thach, Liz, Kolb, Dani
Hardcover. This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms. Editor(s): Szolnoki, Gergely; Thach, Liz; Kolb, Dani. Num Pages: 182 pages, biography. BIC Classification: KJE; KJS; KNDF. Category: (P) Professional & Vocational. Dimension: 216 x 138 x 14. Weight in Grams: 385.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2090
- Condition
- New
- SKU
- V9781137602978
- ISBN
- 9781137602978
Hardback
Condition: New
€ 83.55
€ 83.55
Sustainable Luxury Brands: Evidence from Research and Implications for...
Amatulli, Cesare, de Angelis, Matteo, Costabi...
Hardcover. Series: Palgrave Advances in Luxury. Num Pages: 244 pages, 4 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 467.
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781137601582
- ISBN
- 9781137601582
Hardback
Condition: New
€ 193.86
€ 193.86
Urban Social Listening: Potential and Pitfalls for Using Microblogging...
Hollander, Justin B., Graves, Erin, Renski, H...
Hardcover. Num Pages: 108 pages, 1 black & white illustrations, 5 colour illustrations, biography. BIC Classification: JFD; JHB; KJS; RGC. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 278.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137594907
- ISBN
- 9781137594907
Hardback
Condition: New
€ 66.95
€ 66.95
Hardback. Num Pages: 579 pages, 267 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9781137579805
- ISBN
- 9781137579805
Hardback
Condition: New
€ 72.41
€ 72.41
Hardcover. Series: Palgrave Studies in African Leadership. Num Pages: 191 pages, 3 black & white illustrations, 1 black & white tables, biography. BIC Classification: HRLK; JFC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 156 x 217 x 15. Weight in Grams: 364.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Macmillan
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137547798
- ISBN
- 9781137547798
Hardback
Condition: New
€ 66.34
€ 66.34
Hardcover. Editor(s): Jin, Byoungho; Cedrola, Elena. Series: Palgrave Studies in Practice: Global Fashion Brand Management. Num Pages: 160 pages, 16 colour illustrations, 20 black & white tables, biography. BIC Classification: KJS; KNSX. Category: (G) General (US: Trade). Dimension: 156 x 216 x 17. Weight in Grams: 324.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Palgrave Pivot
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137523365
- ISBN
- 9781137523365
Hardback
Condition: New
€ 77.99
€ 77.99
Hardcover. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe. Editor(s): Watson, Tom. Series: National Perspectives on the Development of Public Relations. Num Pages: 150 pages, 2 black & white tables. BIC Classification: KJC; KJK; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Pivot
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9781137427496
- ISBN
- 9781137427496
Hardback
Condition: New
€ 66.40
€ 66.40
Paperback. In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. This history traces the remarkable story of how advertisers ensured that they remained significant players in the postwar global order, developing the influential media infrastructure of today. Num Pages: 235 pages, biography. BIC Classification: 1KBB; HBTB; JFDV; KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 217 x 144 x 14. Weight in Grams: 312.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 235
- Condition
- New
- SKU
- V9781137347176
- ISBN
- 9781137347176
Paperback
Condition: New
€ 66.10
€ 66.10
Hardcover. Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects. Num Pages: 195 pages, 1 black & white illustrations, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 220 x 147 x 17. Weight in Grams: 352.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 196
- Condition
- New
- SKU
- V9781137306951
- ISBN
- 9781137306951
Hardback
Condition: New
€ 66.34
€ 66.34
Hardcover. Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. Num Pages: 277 pages, biography. BIC Classification: KJR; KJSM. Category: (P) Professional & Vocational. Dimension: 223 x 138 x 21. Weight in Grams: 464.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 280
- Condition
- New
- SKU
- V9781137281913
- ISBN
- 9781137281913
Hardback
Condition: New
€ 128.15
€ 128.15
Hardcover. An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology. Num Pages: 234 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 416.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9781137278517
- ISBN
- 9781137278517
Hardback
Condition: New
€ 41.99€ 34.24
€ 41.99
€ 34.24