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Sales & marketing
Results 3261 - 3280 of 3816
Sales & marketing
Paperback. This book looks at international brands from all perspectives, from the development of new brands to brand management, from trade mark protection to the role of advertising. It includes contributions from trade mark lawyers, designers and advertising agencies. Editor(s): Hart, Susannah; Murphy, John M. Num Pages: 240 pages, facsimiles. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 156 x 16. Weight in Grams: 481.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Palgrave Macmillan
- Edition
- 1998th Edition
- Condition
- New
- SKU
- V9780333659090
- ISBN
- 9780333659090
Paperback
Condition: New
€ 66.49
€ 66.49
Hardcover. This text develops a model based upon management ratios typically used in retailing businesses for planning and control purposes. The model encourages the use of existing performance data to evaluate overall company productivity and profitability. Num Pages: 290 pages, biography. BIC Classification: KJMV1; KJS; KNP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 238 x 159 x 26. Weight in Grams: 654.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780333644188
- ISBN
- 9780333644188
Hardback
Condition: New
€ 195.18
€ 195.18
hardcover. Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy. Num Pages: 306 pages, biography. BIC Classification: KJC; KJMV7; KJSU. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 28. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 306
- Condition
- New
- Edition
- 1995th Edition
- SKU
- V9780333639108
- ISBN
- 9780333639108
Hardback
Condition: New
€ 128.31
€ 128.31
Hardback. New competition, technology and economics have changed the behaviour of markets and the practice of marketing. This book explains how to build brands directly, by investing in the loyalty of customers, and explains the commercial realities behind today's marketing headlines. Num Pages: 447 pages, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 216 x 140 x 28. Weight in Grams: 716.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 447
- Condition
- New
- SKU
- V9780333639078
- ISBN
- 9780333639078
Hardback
Condition: New
€ 129.47
€ 129.47
Hardcover. This book is a sequel to the author's earlier Thinking About Credit (also published by Macmillan). Once again, he applies his undoubted experience to a number of topics in the area of credit evaluation and management. Num Pages: 143 pages, biography. BIC Classification: KF; KJMV1; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 16. Weight in Grams: 326.
- Format
- Hardback
- Publication date
- 1996
- Publisher
- Palgrave Macmillan
- Number of pages
- 144
- Condition
- New
- SKU
- V9780333638613
- ISBN
- 9780333638613
Hardback
Condition: New
€ 193.18
€ 193.18
Hardcover.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- Palgrave Macmillan
- Number of pages
- 216
- Condition
- New
- SKU
- V9780333598924
- ISBN
- 9780333598924
Hardback
Condition: New
€ 127.52
€ 127.52
Hardback. Stresses the need for analysis of all facilities, the importance of monitoring and damage limitation as ways of preventing the credit control mistakes that "come home to roost" in a recession. The book also discusses how different banks should deal with these measures. Editor(s): Donaldson, T.H. Num Pages: 255 pages, biography. BIC Classification: KCBM; KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 255
- Condition
- New
- SKU
- V9780333586679
- ISBN
- 9780333586679
Hardback
Condition: New
€ 194.22
€ 194.22
Hardback. The objective of this book is to bring branding into perspective in terms of its value, importance and its role in marketing. It also covers in some detail areas such as licensing, counterfeiting, line extension, the protection and care of brand names and the creation of new brand-names. Editor(s): Murphy, John M. Num Pages: 232 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 235 x 155 x 19. Weight in Grams: 505.
- Format
- Hardback
- Publication date
- 1991
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2 Rev ed
- Number of pages
- 232
- Condition
- New
- SKU
- V9780333560761
- ISBN
- 9780333560761
Hardback
Condition: New
€ 194.37
€ 194.37
Hardback. This is a guide to customer care for organizations, covering such areas as customer choice, "time shaping", and customer psychology. Num Pages: 290 pages, biography. BIC Classification: KJM; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 22. Weight in Grams: 521.
- Format
- Hardback
- Publication date
- 1992
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9780333557693
- ISBN
- 9780333557693
Hardback
Condition: New
€ 194.49
€ 194.49
Paperback. The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used. Num Pages: 286 pages, biography. BIC Classification: KJM; KJSM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 216 x 140 x 15. Weight in Grams: 393.
- Format
- Paperback
- Publication date
- 1990
- Publisher
- Palgrave Macmillan
- Edition
- 2nd
- Number of pages
- 286
- Condition
- New
- SKU
- V9780333521700
- ISBN
- 9780333521700
Paperback
Condition: New
€ 66.37
€ 66.37
Paperback. Series: Studies in Marketing Management. Num Pages: 192 pages, biography. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 216 x 139 x 10. Weight in Grams: 246.
- Format
- Paperback
- Publication date
- 1983
- Publisher
- Palgrave Macmillan
- Edition
- 2nd
- Number of pages
- 192
- Condition
- New
- SKU
- V9780333359150
- ISBN
- 9780333359150
Paperback
Condition: New
€ 126.41
€ 126.41
Hardback. This text expands on Bryan Reynolds' controversial transversal theory while offering groudbreaking analyses of Shakespeare plays - and textual, filmic and theatrical adaptations of them. Num Pages: 336 pages, biography. BIC Classification: 2AB; AN; DSGS; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 24. Weight in Grams: 492.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- St Martin's Press United States
- Number of pages
- 336
- Condition
- New
- SKU
- V9780312293314
- ISBN
- 9780312293314
Hardback
Condition: New
€ 52.93€ 48.01
€ 52.93
€ 48.01
hardcover. Num Pages: 229 pages, biography. BIC Classification: KCL; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 23. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Palgrave Macmillan United States
- Number of pages
- 229
- Condition
- New
- Edition
- 1999th Edition
- SKU
- V9780312218331
- ISBN
- 9780312218331
Hardback
Condition: New
€ 194.13
€ 194.13
Hardback. Num Pages: 189 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 20. Weight in Grams: 394.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave USA United States
- Number of pages
- 189
- Condition
- New
- SKU
- V9780312121310
- ISBN
- 9780312121310
Hardback
Condition: New
€ 105.86€ 88.15
€ 105.86
€ 88.15
Hardback. A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. This book discusses how children become consumers and how they change as they age. Series: The Springer Series in Adult Development and Aging. Num Pages: 362 pages, biography. BIC Classification: JMC; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 32. Weight in Grams: 764.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Springer Science+Business Media United States
- Number of pages
- 362
- Condition
- New
- SKU
- V9780306460739
- ISBN
- 9780306460739
Hardback
Condition: New
€ 162.93
€ 162.93
Paperback. Num Pages: 448 pages, Illustrations. BIC Classification: JFFT; KJS; LNCB3; P. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 210 x 140 x 32. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- The Perseus Books Group United States
- Number of pages
- 448
- Condition
- New
- SKU
- V9780306455636
- ISBN
- 9780306455636
Paperback
Condition: New
€ 67.75
€ 67.75
Paperback. Num Pages: 354 pages, 25 black & white illustrations, biography. BIC Classification: KJSP. Category: (G) General (US: Trade); (P) Professional & Scholarly; (UP) Postgraduate. Dimension: 229 x 152 x 33. Weight in Grams: 544.
- Format
- Paperback
- Publication date
- 1975
- Publisher
- Kluwer Academic Publishers Group Netherlands
- Edition
- Softcover reprint of the original 1st ed. 1975
- Number of pages
- 354
- Condition
- New
- SKU
- V9780306308420
- ISBN
- 9780306308420
Paperback
Condition: New
€ 67.57
€ 67.57
Hardcover.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- University of Washington Press United States
- Number of pages
- 208
- Condition
- New
- SKU
- V9780295992396
- ISBN
- 9780295992396
Hardback
Condition: New
€ 63.35
€ 63.35
Hardcover. This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day. Editor(s): Moskowitz, Marina; Schweitzer, Marlis. Num Pages: 240 pages, 18 black & white illustrations, biography. BIC Classification: 1KBB; 3JH; 3JJ; 3JMC; HBTB; KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 17. Weight in Grams: 376.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230615601
- ISBN
- 9780230615601
Hardback
Condition: New
€ 66.95
€ 66.95
Hardcover. Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. Num Pages: 210 pages, 9 black & white illustrations, biography. BIC Classification: 3JJ; KJSA; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 216 x 138 x 17. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230611740
- ISBN
- 9780230611740
Hardback
Condition: New
€ 127.52
€ 127.52