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Sales & marketing
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Sales & marketing
Hardcover. Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. Num Pages: 210 pages, 9 black & white illustrations, biography. BIC Classification: 3JJ; KJSA; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 216 x 138 x 17. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230611740
- ISBN
- 9780230611740
Hardback
Condition: New
€ 127.52
€ 127.52
Hardcover. The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity. Num Pages: 240 pages, 1 black & white tables, 3 figures. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 233 x 164 x 19. Weight in Grams: 508.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230580312
- ISBN
- 9780230580312
Hardback
Condition: New
€ 183.39
€ 183.39
Hardcover. Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. Num Pages: 208 pages, 2 figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 168 x 17. Weight in Grams: 474.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- 2009th Edition
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230577893
- ISBN
- 9780230577893
Hardback
Condition: New
€ 67.15
€ 67.15
Hardcover. This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. Series: International Political Economy Series. Num Pages: 231 pages, biography. BIC Classification: KJK; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 157 x 19. Weight in Grams: 516.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- First Edition
- Number of pages
- 232
- Condition
- New
- SKU
- V9780230573062
- ISBN
- 9780230573062
Hardback
Condition: New
€ 67.36
€ 67.36
Hardcover. This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products. Num Pages: 206 pages, biography. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 166 x 18. Weight in Grams: 468.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230537149
- ISBN
- 9780230537149
Hardback
Condition: New
€ 67.07
€ 67.07
Hardcover. Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK. Num Pages: 241 pages, biography. BIC Classification: JPA; JPB; JPHF; JPHL; JPVL; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 216 x 140 x 15. Weight in Grams: 418.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230522275
- ISBN
- 9780230522275
Hardback
Condition: New
€ 66.82
€ 66.82
Hardcover. The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media. Editor(s): Morsing, Mette. Num Pages: 226 pages, biography. BIC Classification: JFD; KJP; KJSP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 396.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9780230515512
- ISBN
- 9780230515512
Hardback
Condition: New
€ 66.66
€ 66.66
Hardcover. Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. Num Pages: 160 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 240 x 162 x 15. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2007
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Number of pages
- 160
- Condition
- New
- SKU
- V9780230500280
- ISBN
- 9780230500280
Hardback
Condition: New
€ 99.56
€ 99.56
Hardcover. Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'. Num Pages: 258 pages, biography. BIC Classification: KJC; KJP; KJS; KJU. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 20. Weight in Grams: 440.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 264
- Condition
- New
- SKU
- V9780230391246
- ISBN
- 9780230391246
Hardback
Condition: New
€ 127.73
€ 127.73
Hardcover. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Num Pages: 246 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 19. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230336735
- ISBN
- 9780230336735
Hardback
Condition: New
€ 127.64
€ 127.64
Competitive Strategies: Managing the Present, Imagining the Future (Bo...
Valdani, Enrico, Arbore, Alessandro
Hardcover. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780230301641
- ISBN
- 9780230301641
Hardback
Condition: New
€ 149.99
€ 149.99
Hardcover.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 240
- Condition
- New
- SKU
- V9780230285095
- ISBN
- 9780230285095
Hardback
Condition: New
€ 67.36
€ 67.36
Hardcover. The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. Num Pages: 284 pages, biography. BIC Classification: KJS; KNSG. Category: (P) Professional & Vocational. Dimension: 242 x 164 x 21. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230279544
- ISBN
- 9780230279544
Hardback
Condition: New
€ 77.81
€ 77.81
Hardcover. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. Num Pages: 267 pages, 49 black & white illustrations, biography. BIC Classification: KJC; KJK; KJSA; RP. Category: (P) Professional & Vocational. Dimension: 240 x 162 x 21. Weight in Grams: 558.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 272
- Condition
- New
- SKU
- V9780230279537
- ISBN
- 9780230279537
Hardback
Condition: New
€ 72.06
€ 72.06
Hardcover. Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research. Num Pages: 308 pages, biography. BIC Classification: JFFT; JMAF; KJS. Category: (P) Professional & Vocational. Dimension: 219 x 144 x 23. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 312
- Condition
- New
- SKU
- V9780230252196
- ISBN
- 9780230252196
Hardback
Condition: New
€ 67.53
€ 67.53
Hardcover. Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. Num Pages: 224 pages, 9 black & white tables, 21 figures, 16 black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 18. Weight in Grams: 484.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Edition
- 2010 ed.
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230247819
- ISBN
- 9780230247819
Hardback
Condition: New
€ 67.19
€ 67.19
Hardcover. Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities. Num Pages: 192 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 244 x 163 x 15. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 192
- Condition
- New
- SKU
- V9780230237308
- ISBN
- 9780230237308
Hardback
Condition: New
€ 69.16
€ 69.16
Hardcover. The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding. Num Pages: 208 pages, 14 black & white tables, 10 figures. BIC Classification: KJMV7; KJS; WSBB. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 17. Weight in Grams: 466.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Palgrave Macmillan
- Number of pages
- 208
- Condition
- New
- SKU
- V9780230232532
- ISBN
- 9780230232532
Hardback
Condition: New
€ 67.12
€ 67.12
Place Branding: Glocal, Virtual and Physical Identities, Constructed, ...
Govers, Robert, Go, Frank M.
Hardcover. The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Num Pages: 338 pages, biography. BIC Classification: KJK; KJSA; KNSG. Category: (P) Professional & Vocational. Dimension: 243 x 166 x 24. Weight in Grams: 660.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 256
- Condition
- New
- SKU
- V9780230230736
- ISBN
- 9780230230736
Hardback
Condition: New
€ 84.99
€ 84.99
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of ...
Morris, Trevor, Goldsworthy, Simon
Hardcover. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. Num Pages: 217 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 18. Weight in Grams: 488.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9780230205840
- ISBN
- 9780230205840
Hardback
Condition: New
€ 78.23
€ 78.23